“ADLET” all in one kit , just plug and play smart digital signage hardware and software integrated system built on the backbone of IoT® cloud intelligent platform , deliver as turn-key solution supported with advanced biometric analytical technology that enable to adapts messages instantly with conditional playlists, analyze actual audiences dwell time, customer behavior, demographics, accurate customer counts and generate a real-time cloud-based audiences analytical reports in details.
3. ADLET® Positioning Statement
•To the consumer retailers from big department stores, specialty stores, malls
to small retailers who want to improve the delivering of marketing and sales
information in effective way, reaching new customers segments, increasing
sales and creating an effective unique customer experience.
•Adlet is the dynamic advertising digital signage platform that makes your
brand reach the right audience at the right time with the right message,
generate more revenues, operate with lower costs and greater efficiency,
enhance customer experience and increase customer engagement.
•That’s because “ADLET” all in one kit , just plug and play smart digital signage
hardware and software integrated system built on the backbone of IoT® cloud
intelligent platform , deliver as turn-key solution supported with advanced
biometric analytical technology that enable to adapts messages instantly with
conditional playlists, analyze actual audiences dwell time, customer behavior,
demographics, accurate customer counts and generate a real-time cloud-
based audiences analytical reports in details.
4. Importance of the offered benefits to the
target market (Consumer Retailers)
1. Promote products and services to increase sales
2. Reduce the costs and delays of printing promotional materials
3. Showcase products that can be purchased but may not be in
the store
4. Analyze customer behavior, demographics, accurate customer
counts and actual audience’s Dwell-time.
5. Personalize the sales experience and provide options for
recognizing repeat customers
6. Provide showcasing videos of how products and services are
used
7. Advertise third-party products to obtaining revenue
8. Use internal communications for training, visual paging,
emergency alerts
5. Supporting product features of the brand’s
offered benefits
•Intuitive, easy-to-use platform for untechnical users (i.e. Marketers &
Designers)
•Intelligent tools for controlling the delivery of marketing content in near real
time
•Manage promotional campaigns remotely
•Capture time-critical sales opportunities
•Engage targeted audience segments using advanced Audience Impression
Metrics
•Customize content on the fly and receive real-time error reports
•Control individual consumer digital touch-points, dedicated channels, or
entire media networks at once
•Create content using any combination of video, images and sound
•Deploy marketing content more cost-effectively, without high distribution
and printing costs
6. Unique selling proposition (USP)
1. Displays
1. Supporting up to 4K resolution & multi-display layouts
2. Dual WiDi® (Wireless Display Technology)
2. Media Players
1. Processing power (Intel Dual Core 5th Generation i5,i7)
2. High Speed Wireless Network connections
3. Form factor (Plug & Play)
3. Cloud-Based Content Management System (CMS)
4. Shoppers Traffic Analytics
1. Optical sensors
2. Intelligent Analytics software
7. The Content Management Challenge
Alerting loyal customers to a special discount
Showing marketing messages based on time of day or
demographics
Adapt in real time to changing circumstances, such as
user input or the weather
Touchpoints work when the right content is shown to the right
person at the right time.
8. What Is ADLET Content Management Systems
Content: video, graphics, photos and more
Schedule: when, where, what audience
Categorize and filter screens
Divide screens into zones
Adapt in real time to changing conditions
Manage security
Software for managing digital
content across consumer touchpoints:
9. Ten Typical Content Strategies
1. Sales promotion
2. Providing information
3. Wayfinding
4. Schedules
5. Advertising
6. Ambience/entertainment
7. Menu boards
8. Electronic shelf labels
9. Internal communications
10. Public safety
10. The Content Management Challenge
1. Better use of time and resources
2. Reduce or eliminate printing
3. Simplify and streamline management of digital displays
4. Enhance your marketing and customer engagement
ADLET Systems is designed to reach people
with the right information, in the right place at
the right time.
11. Gathering Anonymous Audience Analytics
11
Number of viewers
Demographics (age, gender)
Dwell time/view time
Correlate with POS
12. Remote Management
12
Manage touchpoints remotely
Fix issues even when the operating system is down
Power up/power down
Proof-of-play
User access
13. Why TOUCHims Solution?
13
Capabilities you need today
A long term solution
Industry-standard technology
Ease of use
Scalability
About us:
Technologies
TOUCHims® is the proverbial "one-stop-shop" for everything market need to successfully integrate and manage digital advertising systems for any application, regardless of business size and anywhere in the world. We are passionate about designing, building and selling the best innovative marketing communication tools as we put innovations into action with end-to-end solutions.
We are passionate about designing, building and selling the best innovative marketing communication tools. Blending innovations into action with End-to-End customer oriented solutions to create superior customer value and provide excellence in services with affordable cost.
The number of touchpoints—locations where a business has the opportunity to engage a customer, convey information and hopefully create a sale—has increased exponentially.
Essentially, any location that can be equipped with connected intelligence via a processor and display screen can be a touchpoint:
A digital sign—whether it is interactive or not
A kiosk
The point of sale terminal—fixed or mobile
Even the electronic shelf label in today’s grocery store.
These are all touchpoints where there is an opportunity to engage customers, convey information and ideally, create a sale.
Businesses of all kinds are investing in digital signs, kiosks and other touchpoints for a simple reason: they work.
Reaching people with compelling, targeted messages when they are out and about and ready to buy is smart marketing.
The key is to reach them with the right information, in the right place at the right time.
Real life use case scenarios could include:
• Alerting loyal customers to a special discount using digital signage integrated with the POS.
• Showing specific marketing messages based on time of day or the demographics of your customers.
• Adapting, in real-time, to changing circumstances, such as user input or the weather
That’s the content management challenge.
That’s the challenge that ADLET Systems is designed to solve.
ADLET content management software is intuitive, easy-to-use software for managing digital content across consumer touchpoints.
Simply choose the content, the location/screen where it should appear, the time and you are ready to go—it’s that simple. No need to be printing posters or signs or manually managing what content appears and when—ADLET Systems does it.
Manage content in a range of digital formats—video, animated graphics, slides, photos and much more.
Schedule when it will appear, in what order, on what screen and for what audience.
In situations where you have multiple touchpoints, you can use ADLET Systems to categorize them and show content based on location, audience or other business data/metrics
You can divide a screen into one or more zones, each one with its own a play list. Show video on one zone, advertising on another and a live weather update on a third.
Enable touchpoints to adapt in real time to changing circumstances, such as variations in foot traffic, demographic patterns (for example, women shoppers in the morning, male shoppers in the evening) or the weather.
Content management systems reduce the time and resources needed to create, deploy and manage marketing efforts.
It eliminates the constant printing required by traditional posters and point of sale materials.
It reduces the manual management of content on digital displays.
And makes it possible to support more effective marketing and customer engagement strategies.
ADLET Systems has all of these capabilities, plus unique features and functionalities in the areas of analytics and remote management.
Businesses of all kinds are investing in digital signs, kiosks and other touchpoints for a simple reason: they work.
Reaching people with compelling, targeted messages when they are out and about and ready to buy is smart marketing.
The key is to reach them with the right information, in the right place at the right time.
Real life use case scenarios could include:
• Alerting loyal customers to a special discount using digital signage integrated with the POS.
• Showing specific marketing messages based on time of day or the demographics of your customers.
• Adapting, in real-time, to changing circumstances, such as user input or the weather
That’s the content management challenge.
That’s the challenge that ADLET Systems is designed to solve.
ADLET Systems can be integrated with Audience Impression Metrics software, to anonymously gauge the effectiveness of content by measuring how much time people spend looking at displays.
With its sophisticated computing algorithms, ADLET Systems allows businesses to tailor content based on audience behavior and characteristics, helping to display the right message to the right person. ADLET Systems provides data on a number of key metrics, including:
The number of viewers at every sign in real time
Viewer demographics (e.g., age range and gender) using Anonymous Video Analytics software
Dwell time and average view time, including by gender, age, and time of day
Correlation of viewership with point-of-sale activity
ADLET Systems works with Intel® Active Management Technology, also called Intel® AMT, to keep digital touchpoints up, running, and effective, including the ability to:
• Remotely control systems even if the operating system is down.
• Detect, diagnose, and repair problems quickly and cost-effectively.
• Remotely power down systems for maintenance, then power them up again.
Prove that content actually appeared via Proof of Play.
• Remotely install software updates and security patches and manage permissions for user access.
Why Rely on TOUCHims Technology
Content management is becoming a critical requirement as the number of digital touchpoints increase. ADLET Systems offers a number of key advantages:
The Right Capabilities. ADLET Systems is designed to address the most critical challenges in content management: organizing the content and displaying it reliably and securely in the right place, at the right time to the right audience.
A Long Term Solution/Robust Platform. Backed by Intel, ADLET Systems goes beyond just “content management.” Through integration with other solutions for remote management, security and audience analytics, ADLET Systems establishes a single solution comprehensive platform that customers and resellers can invest in knowing it will be available to address ongoing challenges in marketing and customer experience. TOUCHIMS will continually invest in enhancing the ability of ADLET Systems to address critical challenges in marketing and customer experience, and integrate seamlessly with other TOUCHims solutions.
Industry-standard. Because ADLET Systems is optimized to run on Intelligent platforms—which are in wide use across the key markets in retail, hospitality, education and more, customers can be confident in the ongoing availability of a robust ecosystem of application and development support.
Easy, Intuitive User Interface. ADLET Systems was designed with the non-technical user in mind and will be familiar to anyone who is experienced with widely available desktop software programs.
Scalability: ADLET Systems can scale from one touchpoint to thousands, making it as appropriate for the single, small business as it is for a large retail, restaurant or hospitality organization.
TOUCHims is ready to help you leverage the tremendous growth and opportunity that exists in the contact management system market.
You can help your customers increase their revenues, improve efficiencies and optimize their marketing spend. Remember, TOUCHims solutions allow you to tailor the hardware, software and services to meet their specific needs—including content, management, maintenance and analytics.
Contact TOUCHims representative to get started.
sales@touchims.com
TOUCHims is ready to help you leverage the tremendous growth and opportunity that exists in the contact management system market.
You can increase revenues, improve efficiencies and optimize marketing spend. Remember, TOUCHims solutions allow you to tailor the hardware, software and services to meet their specific needs—including content, management, maintenance and analytics.
Contact your TOUCHims representative to get started.
Sales@touchims.com