Southwest Airlines Digital Marketing Strategy
•Download as PPTX, PDF•
2 likes•1,146 views
Southwest Airlines outlines their digital marketing strategy which includes hiring a social media specialist, using platforms like Facebook, Twitter, and Instagram to engage customers and provide discounts and travel tips. Their $20.5 million budget is allocated across initiatives like Google Adwords, free flights and incentives, and the social media specialist salary. A key part of their strategy is targeting college students through a "Southwest March Madness" campaign during the NCAA basketball tournament by offering students from selected schools discounted flights.
Report
Share
Report
Share
Recommended
Mapping the Business Model(Osterwalder Canvas) and Marketing Strategies of ET...
Mapping the Business Model(Osterwalder Canvas) and Marketing Strategies of ET...Sarathy Kalaichelvan
The document discusses Etihad Airways' international marketing strategy using the airline as a case study. It analyzes Etihad's business model, strategic concepts, opportunities, and recommendations. Specifically, it covers Etihad's product lines, differentiation strategy, key partners, resources, cost structure, customer segments, and value proposition. In conclusion, it recommends Etihad maintain regional brand awareness, focus on relationships with suppliers for advantages, pursue continuous innovation, and target the business/first class market.How American Airlines Uses Social CRM for Customer Engagement
Jon Bird explains how American Airlines uses social CRM to manage and enhance it's customer engagement. A compelling case study from Our Social Times' Social CRM 2011 New York Conference.
Jet Blue Airway: Case Analysis (Strategic Audit)
The presentation analyses a case of Jet Blue Airway. Jet Blue Airway is an airline company that operates in the United States. Background information about the company as well as a strategic audit of the company is presented. The strategic audit has to do with the internal and external analysis of the environment of the company.
Emirates Strategic Management Analysis
This Slide is about Emirates Airways. It also gives some information in global airways markets, as well as strategic tools which are helpful for the firm.
MARKETING PLAN FOR AN ANDROID APP: LIFTd ( THE CARPOOLING APP)
LIFTd is a carpooling app that aims to address issues like high traffic, pollution, and driving hours. The app allows drivers to offer available seats and passengers to book seats. Users can choose drivers or passengers based on preferences like gender or occupation. The goal is to make rides cheaper and more sustainable by sharing. The marketing plan discusses launching the app in cities and towns across India, with targets of 500,000 users within two fiscal years. It outlines strategies for user acquisition, partnerships, pricing, and building a brand positioned as "sharing the planet." Tactics include cashbacks, filters, GPS safety, and building an online community.
10 Step Marketing Plan - UBER
This document provides a 10 step marketing plan for Kenneth O. Sychingping for Uber.
1) Uber targets VIPs aged 41-50 from social classes A and B who value security, convenience and comfort.
2) Uber differentiates by providing nicer cars, personal drivers and a premium experience compared to competitors like taxis, Grab and Easy Taxi.
3) While Uber has a small market share currently based on Facebook likes, the transportation market in Metro Manila is significant, representing an opportunity for growth.
Jet blue airways
Southwest Airlines grew rapidly in its first six years to become the 11th largest airline in the United States. It utilized a low-cost strategy by avoiding meals, using newer planes to reduce costs, and operating from secondary airports. The airline targeted underserved customers and those seeking affordable flights. Through effective technology use and automated processes, Southwest remained profitable after the 9/11 attacks when other airlines struggled. The document discusses Southwest's vision, strategies, SWOT analysis, and responses to insight questions about its approach.
Air canada- Digital Marketing Strategy
- Air Canada wants to position itself as the premier travel partner for Canadians to explore their own country as travel anxiety decreases using an omnichannel digital marketing strategy.
- The strategic plan includes two campaigns - "Making Your Dreams Travel" and "CleanCare+" focusing on domestic exploration and COVID-19 safety, running from June to August.
- Key goals are to take an omnichannel approach, increase paid advertising, and boost brand affinity over competitors.
Recommended
Mapping the Business Model(Osterwalder Canvas) and Marketing Strategies of ET...
Mapping the Business Model(Osterwalder Canvas) and Marketing Strategies of ET...Sarathy Kalaichelvan
The document discusses Etihad Airways' international marketing strategy using the airline as a case study. It analyzes Etihad's business model, strategic concepts, opportunities, and recommendations. Specifically, it covers Etihad's product lines, differentiation strategy, key partners, resources, cost structure, customer segments, and value proposition. In conclusion, it recommends Etihad maintain regional brand awareness, focus on relationships with suppliers for advantages, pursue continuous innovation, and target the business/first class market.How American Airlines Uses Social CRM for Customer Engagement
Jon Bird explains how American Airlines uses social CRM to manage and enhance it's customer engagement. A compelling case study from Our Social Times' Social CRM 2011 New York Conference.
Jet Blue Airway: Case Analysis (Strategic Audit)
The presentation analyses a case of Jet Blue Airway. Jet Blue Airway is an airline company that operates in the United States. Background information about the company as well as a strategic audit of the company is presented. The strategic audit has to do with the internal and external analysis of the environment of the company.
Emirates Strategic Management Analysis
This Slide is about Emirates Airways. It also gives some information in global airways markets, as well as strategic tools which are helpful for the firm.
MARKETING PLAN FOR AN ANDROID APP: LIFTd ( THE CARPOOLING APP)
LIFTd is a carpooling app that aims to address issues like high traffic, pollution, and driving hours. The app allows drivers to offer available seats and passengers to book seats. Users can choose drivers or passengers based on preferences like gender or occupation. The goal is to make rides cheaper and more sustainable by sharing. The marketing plan discusses launching the app in cities and towns across India, with targets of 500,000 users within two fiscal years. It outlines strategies for user acquisition, partnerships, pricing, and building a brand positioned as "sharing the planet." Tactics include cashbacks, filters, GPS safety, and building an online community.
10 Step Marketing Plan - UBER
This document provides a 10 step marketing plan for Kenneth O. Sychingping for Uber.
1) Uber targets VIPs aged 41-50 from social classes A and B who value security, convenience and comfort.
2) Uber differentiates by providing nicer cars, personal drivers and a premium experience compared to competitors like taxis, Grab and Easy Taxi.
3) While Uber has a small market share currently based on Facebook likes, the transportation market in Metro Manila is significant, representing an opportunity for growth.
Jet blue airways
Southwest Airlines grew rapidly in its first six years to become the 11th largest airline in the United States. It utilized a low-cost strategy by avoiding meals, using newer planes to reduce costs, and operating from secondary airports. The airline targeted underserved customers and those seeking affordable flights. Through effective technology use and automated processes, Southwest remained profitable after the 9/11 attacks when other airlines struggled. The document discusses Southwest's vision, strategies, SWOT analysis, and responses to insight questions about its approach.
Air canada- Digital Marketing Strategy
- Air Canada wants to position itself as the premier travel partner for Canadians to explore their own country as travel anxiety decreases using an omnichannel digital marketing strategy.
- The strategic plan includes two campaigns - "Making Your Dreams Travel" and "CleanCare+" focusing on domestic exploration and COVID-19 safety, running from June to August.
- Key goals are to take an omnichannel approach, increase paid advertising, and boost brand affinity over competitors.
Carpooling App India - UX Desin - Avjit Chinara
In these slides I have explained the UX design process used during carpooling App. These slides have been sanitized to make shareable. Hope this will give a clear idea about the UX design process.
Lyft Company Presentation
Lyft reported 4 million rides in the first half of 2015, generating $17 million in revenue but $38 million in losses, with $96.1 million spent on marketing. While Lyft aims to have fewer cars on the road by filling empty seats, competition is fierce as Uber also seeks to be people's preferred private driver. Some predict Lyft may form an anti-Uber alliance to better compete against their larger rival.
CRM IN SOUTHWEST AIRLINES
Southwest Airlines was incorporated in 1971 and commenced operations with 3 Boeing 737 aircraft. It has since grown to operate over 500 Boeing 737 aircraft on more than 3,300 daily flights serving over 100 destinations across the United States. Southwest is known for its low-cost, high-frequency point-to-point route network and emphasis on excellent customer service. It has achieved profitability for 36 consecutive years and has been recognized as a leader in customer satisfaction within the airline industry.
Boeing Company Presentation
Boeing is the world's largest aerospace company founded in 1916. It operates commercial and military aircraft and defense systems. Boeing employs over 158,000 people globally and is a leading U.S. exporter. It has two main business sectors, Commercial Airplanes and Integrated Defense Systems, and operates through five principal segments. Boeing faces challenges from the global economic slowdown and changes in defense budgets but maintains a strong order backlog and focus on innovation.
Dine-O! Marketing Strategy for a Food Delivery App
Dine-O! is a food delivery app that aims to provide convenient food ordering and delivery services. It allows customers to order from various restaurants online and have meals delivered to their doorsteps. The document outlines Dine-O!'s mission, target market of busy consumers, growth opportunities in the food delivery industry, strategies to meet customer needs through convenient features and partnerships with restaurants and financial services, and plans for marketing, operations, and growth.
Dyson: Brand extension to car market
A marketing analysis on the Dyson brand. Recommendations on a marketing strategy for the launch of their electric car in 2020 in China.
JetBlue Media Plan
For my Media Planning class, my team created a Media Plan for JetBlue. Our team's agency, Momentum Marketing, wanted to build top-of-the-mind awareness and to differentiate the JetBlue brand. Our big idea was to leverage JetBlue's cheap flights, deluxe legroom and in-flight entertainment to assure consumers that they can spend more money on their vacations and not their flights getting there.
Lyft Final Presentation
This document outlines a proposed transmedia branding campaign called #LyftLove for Lyft to redefine its image and increase its market share. The goals are to increase Lyft's favorability among teens and parents, boost social engagement, and increase positive media coverage. The key strategies include creating shareable digital content that emphasizes Lyft's dedication to safety and community, collaborating with local businesses, and publicly addressing issues through a video series. Tactics involve producing a docuseries, hosting discussions and events, offering special rides, and partnering with influencers. The campaign aims to achieve its objectives by 2020 through engaging audiences on multiple platforms.
UBER
The document outlines Uber's IPO preparation timeline from 24 months to 1 month before going public. It details steps like establishing governance, assessing financials and risks, ensuring regulatory compliance, and finalizing board and management. Key actions include recruiting advisors, enhancing controls, addressing legal issues, confirming IPO benefits, and analyzing competitors. The timeline aims to position Uber for a successful IPO.
Air Canada - Digital presence Analysis
Air Canada aims to boost revenue and customer service through its digital marketing. It engages customers on various digital platforms like its website, social media, apps and paid search to generate leads, increase transactions and market share. The analysis found Air Canada's website and Twitter presence to be strong with room for improvement in SEO, app functionality and responsiveness. It also found WestJet and Air Canada perform similarly in security and load speed, while Air Canada has stronger social media engagement overall. Recommendations include improving keywords, adding contact details and being more engaged on platforms like Instagram.
Emirates
Emirates Airline has several strengths as the largest international airline, including strong backing from the Dubai government, a large workforce, and a satisfied customer base. However, it relies heavily on international traffic and faces intense competition. Opportunities exist in leveraging its new fleet and expanding routes, but threats include increasing competition in the Middle East, rising fuel costs, and changing regulations. Major competitors include Etihad, Qatar Airways, Jet Airways, and Air India Express.
Air france case study
This document discusses Air France's online advertising strategy and key performance indicators. It finds that while the airline industry has traditionally been competitive, the internet has significantly changed the industry by allowing direct booking from consumers. Air France has developed an online presence to take advantage of this shift. The case study analyzes Air France's search advertising campaign, finding that branded keywords performed best. It provides recommendations to optimize spending across search engines and keywords to improve returns.
Uber's Business Model
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
RoadRe Pitch deck
This document presents a proposal for Roadre, an online car rental marketplace. It identifies problems with existing car rentals like safety issues and inefficient supply/demand. The solution is a centralized online platform where locals can list their cars and travelers can search, compare, and book rentals. Roadre aims to be the first car rental marketplace in Asia, offering affordable prices set by individuals, flexible pricing, and easy booking. It will generate revenue from transaction fees and ads, with a projected annual income of Rp. 565,000,000. Funding is being sought to support 18 months of operations and achieve 3,000 bookings in the next year.
Jet blue airways managing growth
This document contains a SWOT analysis and PEST analysis of JetBlue Airways operations strategy prior to 2005. It discusses how JetBlue was the first airline to offer various in-flight amenities. The document also compares the economics of JetBlue's E190 and A320 fleets, noting the E190 has higher costs per seat mile but also higher revenue. It agrees with JetBlue's decision to add the E190 to complement its existing A320 fleet. Finally, it recommends JetBlue slow fleet growth across both aircraft types to maintain a balanced fleet.
Avation ppt
S. Devendra Reddy introduces himself as a student in the D2 batch of the Frankfinn Institute of Airhostess Training in Vizag, India. He thanks his aviation trainer, Mrs. Shikha Kaul, for helping him develop knowledge about aviation and thanks the Frankfinn Institute for providing a quality education. The document then outlines the key responsibilities of flight attendants which include ensuring passenger safety, conducting safety checks, providing emergency instructions, serving food and beverages, and administering first aid if needed. It also includes descriptions of aircraft interiors like the cockpit, cabin, lavatory, and galley as well as external parts such as the wings, fuselage, tail, and landing
IKEA Social Media Campaign
The document summarizes an IKEA marketing campaign from 2009 that utilized Facebook to promote the brand and open a new store in Malmö, Sweden. Focus groups found that younger people saw IKEA as their parents' brand. The campaign aimed to change attitudes by having customers identify with a fictional store manager on Facebook. It encouraged sharing photos tagged with furniture to generate curiosity. The low-cost campaign was highly successful, winning several awards, and helped IKEA become more successful with social media marketing. However, Facebook later updated its policies to prevent similar unpaid promotional campaigns.
Emirates airlines 4 p’s
Emirates Airlines is based in Dubai and operates internationally, transporting passengers and cargo between countries. It has a variety of aircraft, multiple cabin classes including first class, business class and economy. Emirates promotes through advertising campaigns, discounts, and sponsorships. It distributes tickets through travel agents and has a global network of routes connecting six continents and over 140 cities through its Dubai hub airport.
Ryanair - Market Analysis and online presence (2016)
As a part of my academic curriculum. Prepared a brief Marketing Analysis of Ryanair; main focus to online presence of company. Software tools implemented to gauge company's activity and user engagement.
Uber's Market Strategy - An example of modern day business models
This is a presentation on Uber's two-sided market strategy. Tools suchas the Porter's 5 Forces, Business Model Canvas and PESTEL analysis have been used.
Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airli...
Take a deep dive into the social media habits of the top airlines operating in the US. See how Jetblue, Delta, United Airlines and Southwest engage their communities with contests, offers and other engaging content. Find out how each airline handles social media customer service through Facebook.
Rdesigning klm.com - getting users on board
This document discusses redesigning KLM's website to make it easier for customers to find the most suitable flights. It describes conducting user research through interviews and prototypes to understand customers' needs. Two interface concepts were tested, and one was found to be more successful based on subjective measures of confidence, satisfaction, and purchase intention. The redesign involved a multi-year process of concept development, design, testing, and transition to a new platform. The result was a website that better supported customers in selecting flights.
More Related Content
What's hot
Carpooling App India - UX Desin - Avjit Chinara
In these slides I have explained the UX design process used during carpooling App. These slides have been sanitized to make shareable. Hope this will give a clear idea about the UX design process.
Lyft Company Presentation
Lyft reported 4 million rides in the first half of 2015, generating $17 million in revenue but $38 million in losses, with $96.1 million spent on marketing. While Lyft aims to have fewer cars on the road by filling empty seats, competition is fierce as Uber also seeks to be people's preferred private driver. Some predict Lyft may form an anti-Uber alliance to better compete against their larger rival.
CRM IN SOUTHWEST AIRLINES
Southwest Airlines was incorporated in 1971 and commenced operations with 3 Boeing 737 aircraft. It has since grown to operate over 500 Boeing 737 aircraft on more than 3,300 daily flights serving over 100 destinations across the United States. Southwest is known for its low-cost, high-frequency point-to-point route network and emphasis on excellent customer service. It has achieved profitability for 36 consecutive years and has been recognized as a leader in customer satisfaction within the airline industry.
Boeing Company Presentation
Boeing is the world's largest aerospace company founded in 1916. It operates commercial and military aircraft and defense systems. Boeing employs over 158,000 people globally and is a leading U.S. exporter. It has two main business sectors, Commercial Airplanes and Integrated Defense Systems, and operates through five principal segments. Boeing faces challenges from the global economic slowdown and changes in defense budgets but maintains a strong order backlog and focus on innovation.
Dine-O! Marketing Strategy for a Food Delivery App
Dine-O! is a food delivery app that aims to provide convenient food ordering and delivery services. It allows customers to order from various restaurants online and have meals delivered to their doorsteps. The document outlines Dine-O!'s mission, target market of busy consumers, growth opportunities in the food delivery industry, strategies to meet customer needs through convenient features and partnerships with restaurants and financial services, and plans for marketing, operations, and growth.
Dyson: Brand extension to car market
A marketing analysis on the Dyson brand. Recommendations on a marketing strategy for the launch of their electric car in 2020 in China.
JetBlue Media Plan
For my Media Planning class, my team created a Media Plan for JetBlue. Our team's agency, Momentum Marketing, wanted to build top-of-the-mind awareness and to differentiate the JetBlue brand. Our big idea was to leverage JetBlue's cheap flights, deluxe legroom and in-flight entertainment to assure consumers that they can spend more money on their vacations and not their flights getting there.
Lyft Final Presentation
This document outlines a proposed transmedia branding campaign called #LyftLove for Lyft to redefine its image and increase its market share. The goals are to increase Lyft's favorability among teens and parents, boost social engagement, and increase positive media coverage. The key strategies include creating shareable digital content that emphasizes Lyft's dedication to safety and community, collaborating with local businesses, and publicly addressing issues through a video series. Tactics involve producing a docuseries, hosting discussions and events, offering special rides, and partnering with influencers. The campaign aims to achieve its objectives by 2020 through engaging audiences on multiple platforms.
UBER
The document outlines Uber's IPO preparation timeline from 24 months to 1 month before going public. It details steps like establishing governance, assessing financials and risks, ensuring regulatory compliance, and finalizing board and management. Key actions include recruiting advisors, enhancing controls, addressing legal issues, confirming IPO benefits, and analyzing competitors. The timeline aims to position Uber for a successful IPO.
Air Canada - Digital presence Analysis
Air Canada aims to boost revenue and customer service through its digital marketing. It engages customers on various digital platforms like its website, social media, apps and paid search to generate leads, increase transactions and market share. The analysis found Air Canada's website and Twitter presence to be strong with room for improvement in SEO, app functionality and responsiveness. It also found WestJet and Air Canada perform similarly in security and load speed, while Air Canada has stronger social media engagement overall. Recommendations include improving keywords, adding contact details and being more engaged on platforms like Instagram.
Emirates
Emirates Airline has several strengths as the largest international airline, including strong backing from the Dubai government, a large workforce, and a satisfied customer base. However, it relies heavily on international traffic and faces intense competition. Opportunities exist in leveraging its new fleet and expanding routes, but threats include increasing competition in the Middle East, rising fuel costs, and changing regulations. Major competitors include Etihad, Qatar Airways, Jet Airways, and Air India Express.
Air france case study
This document discusses Air France's online advertising strategy and key performance indicators. It finds that while the airline industry has traditionally been competitive, the internet has significantly changed the industry by allowing direct booking from consumers. Air France has developed an online presence to take advantage of this shift. The case study analyzes Air France's search advertising campaign, finding that branded keywords performed best. It provides recommendations to optimize spending across search engines and keywords to improve returns.
Uber's Business Model
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
RoadRe Pitch deck
This document presents a proposal for Roadre, an online car rental marketplace. It identifies problems with existing car rentals like safety issues and inefficient supply/demand. The solution is a centralized online platform where locals can list their cars and travelers can search, compare, and book rentals. Roadre aims to be the first car rental marketplace in Asia, offering affordable prices set by individuals, flexible pricing, and easy booking. It will generate revenue from transaction fees and ads, with a projected annual income of Rp. 565,000,000. Funding is being sought to support 18 months of operations and achieve 3,000 bookings in the next year.
Jet blue airways managing growth
This document contains a SWOT analysis and PEST analysis of JetBlue Airways operations strategy prior to 2005. It discusses how JetBlue was the first airline to offer various in-flight amenities. The document also compares the economics of JetBlue's E190 and A320 fleets, noting the E190 has higher costs per seat mile but also higher revenue. It agrees with JetBlue's decision to add the E190 to complement its existing A320 fleet. Finally, it recommends JetBlue slow fleet growth across both aircraft types to maintain a balanced fleet.
Avation ppt
S. Devendra Reddy introduces himself as a student in the D2 batch of the Frankfinn Institute of Airhostess Training in Vizag, India. He thanks his aviation trainer, Mrs. Shikha Kaul, for helping him develop knowledge about aviation and thanks the Frankfinn Institute for providing a quality education. The document then outlines the key responsibilities of flight attendants which include ensuring passenger safety, conducting safety checks, providing emergency instructions, serving food and beverages, and administering first aid if needed. It also includes descriptions of aircraft interiors like the cockpit, cabin, lavatory, and galley as well as external parts such as the wings, fuselage, tail, and landing
IKEA Social Media Campaign
The document summarizes an IKEA marketing campaign from 2009 that utilized Facebook to promote the brand and open a new store in Malmö, Sweden. Focus groups found that younger people saw IKEA as their parents' brand. The campaign aimed to change attitudes by having customers identify with a fictional store manager on Facebook. It encouraged sharing photos tagged with furniture to generate curiosity. The low-cost campaign was highly successful, winning several awards, and helped IKEA become more successful with social media marketing. However, Facebook later updated its policies to prevent similar unpaid promotional campaigns.
Emirates airlines 4 p’s
Emirates Airlines is based in Dubai and operates internationally, transporting passengers and cargo between countries. It has a variety of aircraft, multiple cabin classes including first class, business class and economy. Emirates promotes through advertising campaigns, discounts, and sponsorships. It distributes tickets through travel agents and has a global network of routes connecting six continents and over 140 cities through its Dubai hub airport.
Ryanair - Market Analysis and online presence (2016)
As a part of my academic curriculum. Prepared a brief Marketing Analysis of Ryanair; main focus to online presence of company. Software tools implemented to gauge company's activity and user engagement.
Uber's Market Strategy - An example of modern day business models
This is a presentation on Uber's two-sided market strategy. Tools suchas the Porter's 5 Forces, Business Model Canvas and PESTEL analysis have been used.
What's hot (20)
Dine-O! Marketing Strategy for a Food Delivery App
Dine-O! Marketing Strategy for a Food Delivery App
Ryanair - Market Analysis and online presence (2016)
Ryanair - Market Analysis and online presence (2016)
Uber's Market Strategy - An example of modern day business models
Uber's Market Strategy - An example of modern day business models
Viewers also liked
Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airli...
Take a deep dive into the social media habits of the top airlines operating in the US. See how Jetblue, Delta, United Airlines and Southwest engage their communities with contests, offers and other engaging content. Find out how each airline handles social media customer service through Facebook.
Rdesigning klm.com - getting users on board
This document discusses redesigning KLM's website to make it easier for customers to find the most suitable flights. It describes conducting user research through interviews and prototypes to understand customers' needs. Two interface concepts were tested, and one was found to be more successful based on subjective measures of confidence, satisfaction, and purchase intention. The redesign involved a multi-year process of concept development, design, testing, and transition to a new platform. The result was a website that better supported customers in selecting flights.
Feasibility Study Report
Korean Air conducted a feasibility study to update its brand image which has become outdated. The most feasible solution is for Korean Air to reinvent itself beyond its current image as a traditional airline through reorganization, a new marketing campaign, and an updated logo that keeps its signature red and blue colors. This will help Korean Air continue developing and growing while focusing on environmental harmony with air travel.
Philips Yacht seminar
Philips is transitioning from separate business units of lighting, healthcare, consumer lifestyle, and personal care to integrated solutions-based approaches of lighting solutions and health tech. The personal care division is leading digital transformation efforts within Philips by developing new digital customer journeys, campaigns, and propositions that push boundaries and challenge existing strategies. Looking ahead, Philips' health tech business will further embrace digital through expanded online services, propositions, content, and campaigns.
Singapore airlines.jianhonghu
Singapore Airlines is facing issues with their digital experience including website glitches and low engagement on social media. They are losing customers among gadget-savvy travelers in their target upper middle and upper class audience. A three stage campaign is proposed to improve SIA's digital experience by first fixing website issues, then using inbound and outbound advertising, and lastly creating an opinion page to encourage feedback. Key metrics to determine success include positive survey responses, increased click-through and purchase rates, and 500k+ Facebook comments with 50% positive. The proposed budget is $74,000 spent mainly on display advertising and search marketing.
What makes KLM different from other airlines?
KLM differentiates itself from other airlines through creative marketing campaigns that highlight the airline's Dutch heritage and culture. Some of KLM's most memorable ads have featured windmills, clogs, and other Dutch icons to represent the national pride of the Netherlands and build an emotional connection with customers. These distinctive campaigns help KLM stand out among competitors in a crowded industry.
Digital strategy - korean air
The document proposes a marketing campaign for Korean Air to target young adults aged 30-40 and break its image as only for the upper class. The $480,000 budget campaign would include Google AdWords targeting young adults, working with travel agencies to offer deals, an UCC contest on social media for videos promoting Korean Air, producing a song and commercials for social media and the internet.
Richard Philips - Digital Transformation Programme Director, The AA
1) The key learnings from a digital transformation at The AA are: Clear strategy and direction, gaining good insight into what customers want, ensuring small details are addressed, properly managing requirements, and gaining stakeholder buy-in and engagement.
2) The five major learnings are: having a clear strategy and direction, gaining good insight on customer wants, attention to small details, proper management of requirements, and stakeholder buy-in and engagement.
3) A digital transformation at The AA highlighted five important learnings: the need for clear strategic direction, understanding customer wants, attention to details, managing requirements effectively, and securing stakeholder engagement and buy-in.
Content Strategy at 30,000 Feet
My Confab Central 2014 talk examines content strategy from the standpoint of someone who has learned from experiences with two major airlines.
Digital Marketing Tactics To Increase Conversions
WordCamp Lehigh Valley 2016 Speaker BJ Bergey of 1SEO.com Digital Agency covers how crush your online marketing efforts to the fullest with design and marketing tactics for your site.
Case study on klm airlines
The document presents a case study on KLM Airlines. It discusses reasons to choose KLM, including efficiency in implementing CRM and customer satisfaction programs. Suggestions are made to focus on employee satisfaction, automate services like online booking, and improve service recovery during delays or emergencies. As a rival airline, strategies are proposed to analyze KLM's approach, offer additional customer benefits, efficiently implement CRM, and gather customer feedback electronically.
CIO Summit 2015 - Keynote Rene Sondeijker - Philips
This document summarizes a CIO summit focused on accelerating change and leading cultural transformation at Philips. It discusses Philips' IT transformation efforts, including: (1) establishing an engaged executive committee and focused IT leadership; (2) standardizing IT solutions and drastically reducing the number of systems to reduce costs and complexity; (3) moving work to low-cost countries and outsourcing to optimize sourcing. It also outlines how Philips is driving change through a focus on culture, capabilities, and empowerment, and communicating through multiple channels to track progress via change readiness surveys.
A Business Interoperability Framework for Government by Christine Stephenson
Despite the focus on eGovernment and the delivery of seamless services to citizens, Government continues to be challenged to deliver business interoperability goals. Interviews with Government Enterprise Architecture stakeholder and a search of the literature suggests why government has failed to achieve seamless service delivery. It appears that interoperability in government is largely a combination of bottom-up, standards or application design based approaches. These result in Information Systems solutions that achieve interoperability within the application and technology domains, but not the business domain. Consequently, the public sector operates as a fractured collection of departments, with much complexity and bureaucracy reducing the effectiveness and efficiency of service delivery. The Business Interoperability Framework (BIF) draws from three disciplines of management practice and applies industry standards. These practice areas are; Enterprise Architecture; Service Oriented Architecture; and Business Process Management. The frameworks, standards/specifications that will be referenced are ISO/IEC 10746 (RM-ODP), TOGAF®, OASIS, UMM, BMM, BPMN and ISO 15000.
Key takeaways:
-- How to achieve top-down business interoperability outcomes
-- An architected framework for business success
-- Methods and tools that can be used to deliver business/IT alignment
Reimagining & transforming the digital travelling experience / Sneha Khullar
This is Sneha Khullar’s key talk from Service Experience Camp 2016 on Reimagining & transforming the digital travelling experience, held on Day 2 on the big stage.
MOST EFFECTIVE TACTICS IN DIGITAL MARKETING
With cut throat competition in the digital arena, every enterprise is taking the digital route to grow their business. Thus, it is crucial to understand how digital marketing works and what are the effective tools that would yield best results.
Klm presentation
KLM Royal Dutch Airlines was founded in 1919 and has grown to become part of the Air France-KLM Group. It operates 203 aircraft on routes to 133 destinations worldwide from its hubs at Amsterdam Schiphol and Paris Charles de Gaulle airports. KLM has partnerships with other airlines including Delta and Alitalia, and is working to return to profitability through cost reductions and debt repayment.
Agile Philips Journey
This document provides an overview of Philips' transformation to Agile. It discusses the starting vision to adopt Agile, the journey over time from 2012-2015, establishing an Agile Center of Excellence, key performance indicators, an Agile delivery model including scaled Agile framework implementation, the concept of delivery centers, case studies, lessons learned, and the road ahead. The presentation aims to provide insight into Philips' Agile transformation program.
United airlines digital strategy adv 420
This document outlines United Airlines' marketing strategy to target savvy flyers aged 24-40. The strategy focuses on combining deals, rewards programs, and amenities to position United as the best airline for savvy flyers. Tactics include social media content, search engine optimization, partnerships, content marketing and a mobile app upgrade. The total budget is $20.5 million.
Viewers also liked (19)
Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airli...
Comparison of Delta, Southwest, Jetblue, American Airlines and Other US Airli...
Richard Philips - Digital Transformation Programme Director, The AA
Richard Philips - Digital Transformation Programme Director, The AA
CIO Summit 2015 - Keynote Rene Sondeijker - Philips
CIO Summit 2015 - Keynote Rene Sondeijker - Philips
A Business Interoperability Framework for Government by Christine Stephenson
A Business Interoperability Framework for Government by Christine Stephenson
Reimagining & transforming the digital travelling experience / Sneha Khullar
Reimagining & transforming the digital travelling experience / Sneha Khullar
Similar to Southwest Airlines Digital Marketing Strategy
Measuring Success in a Digital World
Measurement and analysis seem to become more important every day and there are a variety of tools out there, but how do you pick the right ones? This presentation would be a review of digital tools used for online measurement. Tools would include traditional PR monitoring tools (i.e. Cision); social media reporting tools (i.e. Sprout Social/Hootsuite); Digital monitoring tools (i.e. Nuvi/Digimind); Website tools (i.e. Google Analytics & SimilarWeb)
Clemons Pure Michigan
This document outlines a digital strategy to increase travel to Michigan destinations by raising awareness and audience involvement through social media. It will utilize $250,000 for YouTube and social media advertisements targeting women ages 25-54 to promote Pure Michigan destinations and encourage in-state and out-of-state family vacations through engaging tactics like user-generated photos and contests across Facebook, Instagram, Twitter and connecting various platforms.
Alister Toma Strategies for Real Estate Development
Alister Toma - The real estate industry in Metro Vancouver, and across the province of B.C., holds steady despite new regulations and market fluctuations. https://www.behance.net/alistertoma_
Alister Toma - Strategies for Real Estate Development
Alister Toma is a innovative real estate developer with exciting developments in Vancouverand more. Contact us today.
Amazon beauty digital strategy
The document outlines a digital marketing strategy for an Amazon beauty event that will target three age groups between 16-55 and focus on beauty products tailored to their needs. The campaign goals are to raise awareness of the website, increase beauty product sales, and grow the number of website royalty members through tactics like email subscriptions and promoting Prime membership. Marketing tools will include Google Analytics to track performance, Google Adwords with beauty-related keywords, and social media posts on blogs, Facebook, and Twitter to share daily deals and product recommendations. The total budget for the campaign is $98,000 spread across the website, social media, and Google adwords.
Digital Marketing: How (and why) modern-day marketers communicate in the digi...
This document discusses digital marketing and how marketers communicate in the digital age. It outlines the key reasons why marketers communicate, including to educate, create awareness, show value, differentiate, close sales, and build relationships. It then describes the main types of digital communication like advertising, direct response, event marketing, public relations, and personal selling. The document provides steps for effective digital communication, including defining the audience, setting goals, developing an optimal communications mix, testing, implementing, measuring results, and adjusting strategies based on what works best. It focuses on email and social media as important digital communication channels, providing guidance on implementation, testing, and analytics for both email and social media marketing strategies.
Smarty Social Media: New Rules of Social Media Marketing
Presentation created for Association of Spirit Industry Professionals on Social Media best practices to leverage paid, earned, owned
Short's Brewery Digital Marketing Campaign
Short's Brewery, a Michigan-based brewery established in 2002 that produces 20 craft beers, aims to expand its brand awareness and increase sales nationwide through a digital marketing campaign targeting beer enthusiasts and distributors aged 21+ using social media, a mobile app, and pay-per-click advertising. Key performance indicators include beer sales, website and app engagement metrics, and social media followers. The campaign's goals are to engage customers, promote the brand, and drive sales through Google Adwords spending, a Pinterest contest with prizes, and developing a mobile app allowing customers to earn points and free beer by scanning barcodes and sharing purchases.
plandit columbia
business model, business model canvas, columbia, customer development, lean launchpad, lean startup, steve blank
MINI USA - Digital Brand Diagnosis
This document summarizes a digital diagnosis of MINI USA's digital presence. It analyzes their website, social media, email marketing, advertising, and brand ambassador programs. The summary provides that MINI has a consistent fun tone across all channels but could focus more on lifestyle content to appeal to non-owners. It also recommends hosting an online owner blog, prioritizing Instagram to target younger audiences, using more gamification on social media, and creating an online version of the classic "punch buggy" car game to engage users.
Introduction to digital marketing - Padstow Area Tourism Association
Presentation slides from a 20 minute seminar covering a basic introduction to digital marketing for businesses operating in the tourism and hospitality sectors.
Sims wunderteam
The document discusses a digital marketing strategy proposal for a club called Brigade Homestead. It identifies issues like low website traffic and lack of online presence. It proposes solutions like search engine optimization, social media marketing, and a redesigned website and mobile app with new features. The strategy aims to secure existing members, explore new leads, and aggressively convert leads through various campaigns and discounts. A cost-benefit analysis estimates the total costs to be around 11.6 lakh rupees.
Social Media Marketing Campaigns & Data Use
Katie-Louise Collier is a marketing director with over 8 years of experience in various sectors. She owns two businesses, Complete Package Marketing and Katie-Louise's Creative Cakes. The document discusses how she collects and uses social media data and customer information from her businesses to improve marketing campaigns, customer service, and product development. She collects data through analytics tools from Facebook, Google, and other social media platforms to track engagement, demographics, and monitor competitors. Collier must be careful with data privacy laws and gains customer consent before collecting and using their personal information for marketing purposes.
Victory for msu
The MSU Athletic Department is launching a "Victory for MSU" campaign to revamp their social media presence and increase engagement, particularly among students and alumni ages 15-29. The campaign aims to increase student season ticket sales by 20%, social media followers, and overall game attendance by 25%. Tactics include using LinkedIn to promote employment opportunities and Pinterest to showcase athletes. The campaign budget is $130 million, a $5 million increase over previous years to cover expanded social media, giveaways, and employment costs. The goal is for MSU's elite athletic programs to gain more recognition online.
Victory for msu
The MSU Athletic Department is launching a "Victory for MSU" campaign to revamp their social media presence and increase engagement, particularly among students and alumni ages 15-29. The campaign aims to increase student season ticket sales by 20%, social media followers, and overall game attendance by 25% through a more consistent presence on platforms like LinkedIn, Pinterest, Facebook and Twitter. The budget for the social media initiative is $5 million, which is a small increase over the previous $125 million athletic department budget.
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...Schipul - The Web Marketing Company
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.Online marketing ellendale 2014
This document discusses the importance of online marketing for small businesses. It examines whether an online presence is needed for businesses and what customers search for online. The document outlines the objectives of examining the need to be online, defining what online means, understanding marketing as a whole, and learning the steps of online marketing. It then details trends in online marketing, like the growth of mobile and visual platforms. Finally, it provides resources for small businesses to learn more about online marketing strategies and tools.
Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Client Presentation
The document provides a background on Panda On!, a family-owned business that sends messages of encouragement through environmentally friendly products. It outlines research conducted on the company's lack of differentiation, consumer preferences, and target audiences. The goals, objectives, strategies and tactics presented focus on increasing awareness of Panda On! through an improved online presence and community events targeting Baby Boomers and Millennials. Sample media pieces like the updated website, social media posts, and business cards are included to showcase how the recommendations could be implemented.
Summer Snowboarding Blog by kararennie
This document provides recommendations for an internet marketing strategy targeting snowboarders aged 15-30. It recommends maintaining a blog with interesting post titles and social media accounts on Facebook, Twitter, YouTube, and Pinterest to engage the target audience. Key performance indicators like website traffic, social media followers and engagement should be monitored. The strategy includes search engine optimization, display ads, email marketing, mobile apps, and press releases to drive traffic to the website and keep the target audience informed of new content.
Similar to Southwest Airlines Digital Marketing Strategy (20)
Alister Toma Strategies for Real Estate Development
Alister Toma Strategies for Real Estate Development
Alister Toma - Strategies for Real Estate Development
Alister Toma - Strategies for Real Estate Development
Digital Marketing: How (and why) modern-day marketers communicate in the digi...
Digital Marketing: How (and why) modern-day marketers communicate in the digi...
Smarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media Marketing
Introduction to digital marketing - Padstow Area Tourism Association
Introduction to digital marketing - Padstow Area Tourism Association
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
TACCM 2013 Web Marketing Tool Kit - Texas Association of Community College Ma...
Recently uploaded
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Structural Design Process: Step-by-Step Guide for Buildings
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
-- June 2024 is National Volunteer Month --
Check out our June display of books on voluntary organisations
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
CALL 8867766396 SATTA MATKA | DPBOSS | KALYAN MAIN BAZAR | FAST MATKA | DPBOSS GUESSING | TARA MATKA | KALYAN CHART | MATKA BOSS
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
buy old yahoo accounts buy yahoo accounts
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Recently uploaded (20)
Training my puppy and implementation in this story
Training my puppy and implementation in this story
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Southwest Airlines Digital Marketing Strategy
- 1. Southwest Airlines Digital Marketing Strategy Mitch Swan New Media Drivers License 12-1-14
- 2. Social Media Marketing • Hire Social Media Specialist
- 3. Facebook + Twitter • Social Media Contests • Company News • Special Offers/Discounts • Flight Information
- 4. Southwest Airlines Blog • NEW BLOG • Public Engagement • Traveling Tips • Destination Pictures • Flying experiences
- 5. Instagram • "Blog on the Go” • Pictures – Flights – Airports – Destinations • Special Giveaways – Follow account – Like/Comment on pictures – Win free stuff
- 6. Special Gifts • Special gifts under seats • Free flights • Free drinks • Free upgrade to 1st Class • Free alcohol beverage on delayed flights
- 7. Budget • Digital Marketing Strategy (3 months) – $120,000 • Google Adwords – $9.1 million • Social Media Specialist – $50,000 • Free flights – $9.3 million • Free incentives – $2 million 2015 Budget: $20.5 Million
- 8. BIG IDEA • Audience – Families – Business travelers • New Target – College Students
- 9. Southwest March Madness • Top 8 Schools – 10% flight discount for undergrads • Championship School – 20% flight discount for undergrads • Top 10 best brackets – Win a free flight
- 10. Southwest Airlines Digital Marketing Strategy • Catches Public Attention • Cost Efficient • Creative • Innovative • Engaging • New Client Base • WILL CREATE HIGHER REVENUE