Air Canada aims to boost revenue and customer service through its digital marketing. It engages customers on various digital platforms like its website, social media, apps and paid search to generate leads, increase transactions and market share. The analysis found Air Canada's website and Twitter presence to be strong with room for improvement in SEO, app functionality and responsiveness. It also found WestJet and Air Canada perform similarly in security and load speed, while Air Canada has stronger social media engagement overall. Recommendations include improving keywords, adding contact details and being more engaged on platforms like Instagram.
This digital marketing plan aims to enhance Air Canada's digital touchpoints and engage new leisure travelers over six months. Key tactics include improving the website through SEO, leveraging social media platforms like Facebook and Instagram, and promoting the mobile app. Campaigns will use hashtags like #traveltheflag and #easewithAirCanada. Performance will be measured through increased engagement, app downloads and usage. The budget is $151,000 and targets reaching 40,000 additional customers.
Air canada- Digital Marketing StrategyKeshav Arora
- Air Canada wants to position itself as the premier travel partner for Canadians to explore their own country as travel anxiety decreases using an omnichannel digital marketing strategy.
- The strategic plan includes two campaigns - "Making Your Dreams Travel" and "CleanCare+" focusing on domestic exploration and COVID-19 safety, running from June to August.
- Key goals are to take an omnichannel approach, increase paid advertising, and boost brand affinity over competitors.
Air Canada is Canada's largest airline and flag carrier. It was founded in 1936 as Trans-Canada Airlines and later renamed Air Canada in 1965. Air Canada operates both domestic and international flights to over 175 destinations worldwide. Its main hubs are located in Montreal, Toronto, Calgary, and Vancouver. Air Canada is a founding member of Star Alliance and has codeshare agreements with many other airlines. It offers business and economy class on most aircraft and has a fleet that includes Airbus and Boeing aircraft.
Air Canada aims to boost revenue and customer service through its digital marketing objectives of generating more leads, increasing online transactions and market share, and reducing customer acquisition costs. An analysis of Air Canada's website found it to be user-friendly though some improvements in SEO are needed. Air Canada's social media presence is strong on Facebook and Twitter but lacks engagement on Instagram. The mobile app receives poor ratings due to functionality issues. Paid search brings significant traffic but display advertising requires optimized content. Overall recommendations include improvements in SEO, providing more information on social profiles, addressing app problems, and enhancing display ads.
This document discusses Air Canada's communications strategies and objectives. It aims to protect and promote the corporate brand by effectively communicating a consistent message of safety, reliability, accountability and luxury to stakeholders. One strategy is using traditional media to communicate Air Canada's upgrades and objectives to customers. Another is expanding the brand by communicating its connection to Canadian national identity, such as through supporting the 2010 Vancouver Olympics. The document also notes opportunities and challenges for Air Canada's communications, such as having a global network and over 23,000 employees.
This document provides an overview of the Indian airline industry and analyzes Kingfisher Airlines. It begins with a PEST analysis of the industry and an introduction to Kingfisher. Next, it covers the 7 P's of Kingfisher's marketing strategy and analyzes the airline using tools like the industrial lifecycle model, SWOT analysis, Porter's 5 forces, and a competitor analysis. It concludes with recommendations for Kingfisher's future growth.
This digital marketing plan aims to enhance Air Canada's digital touchpoints and engage new leisure travelers over six months. Key tactics include improving the website through SEO, leveraging social media platforms like Facebook and Instagram, and promoting the mobile app. Campaigns will use hashtags like #traveltheflag and #easewithAirCanada. Performance will be measured through increased engagement, app downloads and usage. The budget is $151,000 and targets reaching 40,000 additional customers.
Air canada- Digital Marketing StrategyKeshav Arora
- Air Canada wants to position itself as the premier travel partner for Canadians to explore their own country as travel anxiety decreases using an omnichannel digital marketing strategy.
- The strategic plan includes two campaigns - "Making Your Dreams Travel" and "CleanCare+" focusing on domestic exploration and COVID-19 safety, running from June to August.
- Key goals are to take an omnichannel approach, increase paid advertising, and boost brand affinity over competitors.
Air Canada is Canada's largest airline and flag carrier. It was founded in 1936 as Trans-Canada Airlines and later renamed Air Canada in 1965. Air Canada operates both domestic and international flights to over 175 destinations worldwide. Its main hubs are located in Montreal, Toronto, Calgary, and Vancouver. Air Canada is a founding member of Star Alliance and has codeshare agreements with many other airlines. It offers business and economy class on most aircraft and has a fleet that includes Airbus and Boeing aircraft.
Air Canada aims to boost revenue and customer service through its digital marketing objectives of generating more leads, increasing online transactions and market share, and reducing customer acquisition costs. An analysis of Air Canada's website found it to be user-friendly though some improvements in SEO are needed. Air Canada's social media presence is strong on Facebook and Twitter but lacks engagement on Instagram. The mobile app receives poor ratings due to functionality issues. Paid search brings significant traffic but display advertising requires optimized content. Overall recommendations include improvements in SEO, providing more information on social profiles, addressing app problems, and enhancing display ads.
This document discusses Air Canada's communications strategies and objectives. It aims to protect and promote the corporate brand by effectively communicating a consistent message of safety, reliability, accountability and luxury to stakeholders. One strategy is using traditional media to communicate Air Canada's upgrades and objectives to customers. Another is expanding the brand by communicating its connection to Canadian national identity, such as through supporting the 2010 Vancouver Olympics. The document also notes opportunities and challenges for Air Canada's communications, such as having a global network and over 23,000 employees.
This document provides an overview of the Indian airline industry and analyzes Kingfisher Airlines. It begins with a PEST analysis of the industry and an introduction to Kingfisher. Next, it covers the 7 P's of Kingfisher's marketing strategy and analyzes the airline using tools like the industrial lifecycle model, SWOT analysis, Porter's 5 forces, and a competitor analysis. It concludes with recommendations for Kingfisher's future growth.
This document provides an overview of Emirates airline, including key details about its founding, headquarters, fleet size, destinations served, and ownership structure. It also summarizes some of Emirates' strategic partnerships and business activities. Charts are presented showing Emirates' sources of revenue and costs. The document then analyzes Emirates' success in building a strong global brand, including factors like government support, employee satisfaction, and innovation. Potential weaknesses in Emirates' strategic direction are discussed, along with how the airline could address issues like overlooking faults in marketing and being overconfident in its industry position. The impact of declining fuel prices on Emirates' future strategy is also considered.
This document provides an external analysis of Air Canada including a PESTEL analysis. Some key points:
1. Air Canada faces political pressures like higher taxes as a Canadian company compared to foreign rivals. Economic factors also impact Air Canada, like rising fuel costs.
2. Technological changes in booking and mobile services increase customer demands. Safety regulations are also strict in Canada.
3. Porter's Five Forces analysis finds industry rivalry is high due to many discount carriers. Substitute threats are significant from these smaller airlines attracting customers with low prices.
The document discusses Air France's digital marketing strategy to increase international economy class flight market share. It proposes using search engine marketing tactics like search engine optimization, paid search advertising, and contextual advertising on travel sites. The strategy includes building branded and location-based ad campaigns, analyzing user analytics, and adapting campaigns based on results. The goal is to drive more visitors to the Air France website and convert them to customers by optimizing campaigns and creating easy navigation.
The document discusses the challenges facing the US airline industry, including rising costs, excess capacity, and increased competition from low-cost carriers. It notes that the industry's financial problems predate 9/11 and that major restructuring will be needed for the legacy carriers to adapt to current market conditions and regain profitability. Code-sharing agreements between carriers are seen as one way to cut costs through increased cooperation.
Southwest Airlines has experienced significant growth since 1982 but now faces new challenges requiring changes to its historic organic growth strategy. While the culture of customer service and employee loyalty built by Herb Kelleher remains integral, Southwest must consider expanding to new airports and markets through mergers and acquisitions as well as modest fare increases to sustain profitability as competition increases.
Strategic Management (Lucky Air Case Study)Parth Khurana
Lucky Air is a Chinese low-cost carrier based in Kunming, Yunnan. It was founded in 2004 and officially became a low-cost carrier in 2016. Lucky Air operates domestic routes from its hub at Kunming Changshui International Airport using a fleet of 57 narrow-body aircraft that fly to 62 destinations. It faces competition from other Chinese carriers like China Eastern Airlines and Kunming Airlines. Lucky Air aims to cut costs through strategies like cost leadership, differentiation, and using information technology. However, it also faces threats such as high fuel costs and industry regulations.
The document is a presentation on the aviation industry that covers several topics:
- It introduces the presenter and acknowledges their faculty.
- It discusses factors affecting the development of the aviation industry such as costs, government policies, and competition.
- It provides details on the growth of low-cost carriers in India and compares fares between low-cost and full-service airlines.
- It examines the increase in domestic airlines in India and how the aviation industry impacts the overall economy.
The Indian aviation industry has grown significantly over the past decade, with passenger traffic growing around 15% annually. However, growth slowed to 0.7% in 2009. The vision is for 280 million passengers by 2020. Private carriers were introduced in the 1990s and led to intense price competition through discounted fares like Apex. Low-cost carriers like Air Deccan further drove down prices. Major carriers have consolidated through mergers and acquisitions, like Jet Airways acquiring Air Sahara and Kingfisher Airlines acquiring a stake in Air Deccan. The industry now faces opportunities for further growth but also threats from economic slowdowns and infrastructure limitations.
This document summarizes information about the European airline industry. It discusses the differences between full service carriers (FSCs) and low cost carriers (LCCs), provides financial statistics for major European airlines and LCCs, and analyzes factors like industry competition and strategic groups. Porter's five forces model is applied to the industry, showing high levels of competition. The document also includes frameworks for analyzing airline strategy and competitive advantage. Case studies are presented on British Airways' performance and recovery program.
Description of the strategy (business model) of Low Cost Carrier Ryanair. Focussing on the value proposition, value architecture, revenue model and corporate culture and values.
This document provides an overview and analysis of IndiGo Airlines. It begins with an agenda and background on the aviation industry and IndiGo Airlines. It then performs a PEST, Porter's 5 Forces, SWOT, and TOWS analysis of IndiGo. It discusses IndiGo's market leadership strategies, branding, product mix, and promotional strategies. It concludes with recommendations for IndiGo's future growth.
South west airlines case presentation (strategic management & operations)chaithu reddy
This document provides information about Southwest Airlines, including its history, operations, achievements, and strategies. It was founded in 1971 in Texas as a "discount airline". Key points are that it operates over 90 destinations within the US using Boeing 737 aircraft, has over 46,000 employees, and has achieved over 40 consecutive years of profitability. Its strategy focuses on low fares, high-frequency short flights, and excellent customer service.
This document summarizes the history of airline deregulation and market power in the United States. It discusses how deregulation in 1978 lifted price and route restrictions, leading to entry and exit of carriers but also concentration on some routes. While real fares declined, network carriers maintained high market shares and mergers have increased concentration. Recent trends include expansion of low-cost carriers, steadily increasing aircraft load factors, and use of hub-and-spoke networks. Airport dominance and airline loyalty programs, as measured by the "share gap", remain strongly associated with higher prices, business travel, and dominated airports.
Top 50 case-studies of airlines and airports excelling in social mediaSimpliFlying
The best case-studies of airlines and airports marketing on social media
If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com
This document discusses airline distribution channels. It notes that websites are currently the largest portion for most low-cost carriers (LCCs) as they allow for easy, swift booking with payment options. Mobile apps and web are the fastest growing channels, especially in Thailand. Direct booking through the airline's own B2C website has advantages over B2B channels as it avoids commissions and is cheaper. However, B2B travel agents can provide close customer relationships in some cases. Online travel agents like Traveloka are very powerful but charge commissions. Global distribution systems are important for international carriers but traditionally avoided by LCCs due to high costs.
Southwest Airlines Co. (NYSE: LUV) is an American low-cost airline. The airline has its headquarters on the grounds of Dallas Love Field in Dallas, Texas.
Southwest is the largest airline in the world by number of passengers carried per year (as of 2009) Southwest maintains the third-largest passenger fleet of aircraft among all of the world's commercial airlines. As of May 3, 2009, Southwest operates approximately 3,510 flights daily.
Southwest Airlines has carried more passengers than any other U.S. airline since August 2006 for combined domestic and international passengers according to the U.S. Department of Transportation's Bureau of Transportation Statistics. Southwest Airlines is one of the world’s most profitable airlines, posting a profit for the 37th consecutive year in January 2010.
The airline industry began in the 17th century and has since grown significantly. It now facilitates economic growth and globalization. Major Indian airlines include Indian Airlines, Kingfisher Airlines, Jet Airways, and Air India, which together hold over 75% of the domestic market share. Airlines use service marketing techniques to attract and retain customers. Their marketing mix includes product offerings, pricing strategies, placement of services, and promotional activities. Core aspects of airline services involve ground services, in-flight services, and reliability, care, and facilities provided to customers.
This document provides an overview of Southwest Airlines, including its history, vision, goals, growth opportunities, current situation, and SWOT analysis. Southwest was founded in 1971 and operates over 550 Boeing 737 aircraft across 32 states. Its vision is to provide low-cost air transportation using secondary airports. Goals include attracting more business/leisure travelers with low fares and good customer service. Growth opportunities exist in entering new markets and potentially expanding internationally to Mexico and Canada. The current situation outlines its financial performance and route network. A SWOT analysis identifies strengths like low costs and weaknesses like lack of alliances.
The document discusses the airline industry in India across several sections:
1. It provides an introduction and history of the airline industry in India.
2. It discusses the importance of the growing airline industry in promoting tourism and improving infrastructure in India.
3. It covers the classification of airlines in India into scheduled, non-scheduled, and cargo carriers and the types of private and public players.
4. The document analyzes the advantages and opportunities in the industry including foreign investment policies, low barriers to entry, and growing incomes and tourism potential in India.
Southwest Airlines is the largest domestic carrier in the US based on passengers carried. It was founded in 1971 with a mission of providing low-cost, high-frequency, point-to-point flights. Southwest pioneered many customer-friendly policies like online booking and ticketless travel. It focuses on strong customer service and loyalty through low fares and programs like Rapid Rewards. Southwest uses a point-to-point routing on a single aircraft type to keep costs low and efficiency high.
This document provides an overview of Emirates airline, including key details about its founding, headquarters, fleet size, destinations served, and ownership structure. It also summarizes some of Emirates' strategic partnerships and business activities. Charts are presented showing Emirates' sources of revenue and costs. The document then analyzes Emirates' success in building a strong global brand, including factors like government support, employee satisfaction, and innovation. Potential weaknesses in Emirates' strategic direction are discussed, along with how the airline could address issues like overlooking faults in marketing and being overconfident in its industry position. The impact of declining fuel prices on Emirates' future strategy is also considered.
This document provides an external analysis of Air Canada including a PESTEL analysis. Some key points:
1. Air Canada faces political pressures like higher taxes as a Canadian company compared to foreign rivals. Economic factors also impact Air Canada, like rising fuel costs.
2. Technological changes in booking and mobile services increase customer demands. Safety regulations are also strict in Canada.
3. Porter's Five Forces analysis finds industry rivalry is high due to many discount carriers. Substitute threats are significant from these smaller airlines attracting customers with low prices.
The document discusses Air France's digital marketing strategy to increase international economy class flight market share. It proposes using search engine marketing tactics like search engine optimization, paid search advertising, and contextual advertising on travel sites. The strategy includes building branded and location-based ad campaigns, analyzing user analytics, and adapting campaigns based on results. The goal is to drive more visitors to the Air France website and convert them to customers by optimizing campaigns and creating easy navigation.
The document discusses the challenges facing the US airline industry, including rising costs, excess capacity, and increased competition from low-cost carriers. It notes that the industry's financial problems predate 9/11 and that major restructuring will be needed for the legacy carriers to adapt to current market conditions and regain profitability. Code-sharing agreements between carriers are seen as one way to cut costs through increased cooperation.
Southwest Airlines has experienced significant growth since 1982 but now faces new challenges requiring changes to its historic organic growth strategy. While the culture of customer service and employee loyalty built by Herb Kelleher remains integral, Southwest must consider expanding to new airports and markets through mergers and acquisitions as well as modest fare increases to sustain profitability as competition increases.
Strategic Management (Lucky Air Case Study)Parth Khurana
Lucky Air is a Chinese low-cost carrier based in Kunming, Yunnan. It was founded in 2004 and officially became a low-cost carrier in 2016. Lucky Air operates domestic routes from its hub at Kunming Changshui International Airport using a fleet of 57 narrow-body aircraft that fly to 62 destinations. It faces competition from other Chinese carriers like China Eastern Airlines and Kunming Airlines. Lucky Air aims to cut costs through strategies like cost leadership, differentiation, and using information technology. However, it also faces threats such as high fuel costs and industry regulations.
The document is a presentation on the aviation industry that covers several topics:
- It introduces the presenter and acknowledges their faculty.
- It discusses factors affecting the development of the aviation industry such as costs, government policies, and competition.
- It provides details on the growth of low-cost carriers in India and compares fares between low-cost and full-service airlines.
- It examines the increase in domestic airlines in India and how the aviation industry impacts the overall economy.
The Indian aviation industry has grown significantly over the past decade, with passenger traffic growing around 15% annually. However, growth slowed to 0.7% in 2009. The vision is for 280 million passengers by 2020. Private carriers were introduced in the 1990s and led to intense price competition through discounted fares like Apex. Low-cost carriers like Air Deccan further drove down prices. Major carriers have consolidated through mergers and acquisitions, like Jet Airways acquiring Air Sahara and Kingfisher Airlines acquiring a stake in Air Deccan. The industry now faces opportunities for further growth but also threats from economic slowdowns and infrastructure limitations.
This document summarizes information about the European airline industry. It discusses the differences between full service carriers (FSCs) and low cost carriers (LCCs), provides financial statistics for major European airlines and LCCs, and analyzes factors like industry competition and strategic groups. Porter's five forces model is applied to the industry, showing high levels of competition. The document also includes frameworks for analyzing airline strategy and competitive advantage. Case studies are presented on British Airways' performance and recovery program.
Description of the strategy (business model) of Low Cost Carrier Ryanair. Focussing on the value proposition, value architecture, revenue model and corporate culture and values.
This document provides an overview and analysis of IndiGo Airlines. It begins with an agenda and background on the aviation industry and IndiGo Airlines. It then performs a PEST, Porter's 5 Forces, SWOT, and TOWS analysis of IndiGo. It discusses IndiGo's market leadership strategies, branding, product mix, and promotional strategies. It concludes with recommendations for IndiGo's future growth.
South west airlines case presentation (strategic management & operations)chaithu reddy
This document provides information about Southwest Airlines, including its history, operations, achievements, and strategies. It was founded in 1971 in Texas as a "discount airline". Key points are that it operates over 90 destinations within the US using Boeing 737 aircraft, has over 46,000 employees, and has achieved over 40 consecutive years of profitability. Its strategy focuses on low fares, high-frequency short flights, and excellent customer service.
This document summarizes the history of airline deregulation and market power in the United States. It discusses how deregulation in 1978 lifted price and route restrictions, leading to entry and exit of carriers but also concentration on some routes. While real fares declined, network carriers maintained high market shares and mergers have increased concentration. Recent trends include expansion of low-cost carriers, steadily increasing aircraft load factors, and use of hub-and-spoke networks. Airport dominance and airline loyalty programs, as measured by the "share gap", remain strongly associated with higher prices, business travel, and dominated airports.
Top 50 case-studies of airlines and airports excelling in social mediaSimpliFlying
The best case-studies of airlines and airports marketing on social media
If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com
This document discusses airline distribution channels. It notes that websites are currently the largest portion for most low-cost carriers (LCCs) as they allow for easy, swift booking with payment options. Mobile apps and web are the fastest growing channels, especially in Thailand. Direct booking through the airline's own B2C website has advantages over B2B channels as it avoids commissions and is cheaper. However, B2B travel agents can provide close customer relationships in some cases. Online travel agents like Traveloka are very powerful but charge commissions. Global distribution systems are important for international carriers but traditionally avoided by LCCs due to high costs.
Southwest Airlines Co. (NYSE: LUV) is an American low-cost airline. The airline has its headquarters on the grounds of Dallas Love Field in Dallas, Texas.
Southwest is the largest airline in the world by number of passengers carried per year (as of 2009) Southwest maintains the third-largest passenger fleet of aircraft among all of the world's commercial airlines. As of May 3, 2009, Southwest operates approximately 3,510 flights daily.
Southwest Airlines has carried more passengers than any other U.S. airline since August 2006 for combined domestic and international passengers according to the U.S. Department of Transportation's Bureau of Transportation Statistics. Southwest Airlines is one of the world’s most profitable airlines, posting a profit for the 37th consecutive year in January 2010.
The airline industry began in the 17th century and has since grown significantly. It now facilitates economic growth and globalization. Major Indian airlines include Indian Airlines, Kingfisher Airlines, Jet Airways, and Air India, which together hold over 75% of the domestic market share. Airlines use service marketing techniques to attract and retain customers. Their marketing mix includes product offerings, pricing strategies, placement of services, and promotional activities. Core aspects of airline services involve ground services, in-flight services, and reliability, care, and facilities provided to customers.
This document provides an overview of Southwest Airlines, including its history, vision, goals, growth opportunities, current situation, and SWOT analysis. Southwest was founded in 1971 and operates over 550 Boeing 737 aircraft across 32 states. Its vision is to provide low-cost air transportation using secondary airports. Goals include attracting more business/leisure travelers with low fares and good customer service. Growth opportunities exist in entering new markets and potentially expanding internationally to Mexico and Canada. The current situation outlines its financial performance and route network. A SWOT analysis identifies strengths like low costs and weaknesses like lack of alliances.
The document discusses the airline industry in India across several sections:
1. It provides an introduction and history of the airline industry in India.
2. It discusses the importance of the growing airline industry in promoting tourism and improving infrastructure in India.
3. It covers the classification of airlines in India into scheduled, non-scheduled, and cargo carriers and the types of private and public players.
4. The document analyzes the advantages and opportunities in the industry including foreign investment policies, low barriers to entry, and growing incomes and tourism potential in India.
Southwest Airlines is the largest domestic carrier in the US based on passengers carried. It was founded in 1971 with a mission of providing low-cost, high-frequency, point-to-point flights. Southwest pioneered many customer-friendly policies like online booking and ticketless travel. It focuses on strong customer service and loyalty through low fares and programs like Rapid Rewards. Southwest uses a point-to-point routing on a single aircraft type to keep costs low and efficiency high.
The Executive’s Guide to a Cohesive Internet Marketing StrategyWebFX
“The Executive's Guide to a Cohesive Internet Marketing Strategy” by William Craig, President, WebpageFX
Learn how to unite search engine optimization, pay-per-click, email, conversion optimization and social media into one synergistic marketing plan with a value greater than the sum of its parts.
Social Media Strategy for Airlines IndustryRekhaDighe1
This presentation outlines a proposed social media and digital strategy for Airports Authority of India (AAI). It recommends developing a multi-channel social media program called "Shubh Yatra" to create awareness, increase engagement, and drive empowerment. It suggests tactical approaches across web, mobile, social media, on-site kiosks and digital billboards. Sample content calendars, posts, and campaigns are provided. The strategy aims to improve AAI's online identity and create a seamless digital experience for travelers across touchpoints. A phased roadmap over 6 months includes website revamp, social media guidelines, digital asset development, and continuous enhancement.
The document outlines a digital strategy for Jet Airways to build awareness and acquire customers through digital media. It discusses analyzing the target group of 18-60 year old Indians and focusing on owned, paid, and earned media channels. For owned media, the strategy recommends enhancing Jet Airways' website and using social media. For paid media, it suggests search, display, and video ads targeted toward potential customers. And for earned media, it advises integrating social media and CRM, engaging with bloggers, and allowing consumers to participate. Technology solutions could include mobile apps and optimizing marketing campaigns. The overall goal is reaching more consumers through various digital routes.
This document discusses the importance of employee engagement and how gamification can be used as a tool to drive engagement. It provides tips for selling gamification initiatives to executives, focusing on business benefits like improved performance and optimization of key processes. The document also outlines how gamification platforms will continue to evolve, integrating with other systems and using behavioral data and analytics to personalize the user experience.
MakeMyTrip is India's largest online travel company with over 50% market share. It was founded in 2000 and pioneered online travel booking in India. MakeMyTrip sells over 12,000 flight tickets, 1000 hotel rooms, and 100 holiday packages daily through its website and mobile apps. It has expanded its offerings to include trains, buses, cars, and packages while continuing to invest in technology and customer support. MakeMyTrip has achieved strong growth and profitability due to India's growing online travel market and its leadership position.
The document provides guidance on social media relations and press releases. It discusses targeting audiences, tailoring messages with visuals and facts, and distributing through various social media platforms and press release sites. Examples are given of successful social media campaigns by MAS Airlines and HP that engaged bloggers, increased sales and traffic. Key aspects that made the campaigns effective included building relationships with influencers and giving them control over unique contests and promotions.
Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales TeamDynamic Signal
In this exclusive presentation Air Canada shares their approach to Employee Advocacy, including goals, strategies and results of their program.
Air Canada is Canada's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. Michelle Young, Manager of Global Sales Communication & Partnerships at Air Canada, needed their sales force to drive more leads and pipeline for their B2B business.
Young knew she needed a social selling solution. The solution had to include the ability for salespeople to share relevant industry content via social channels, build their personal digital brand and position themselves as helpful resources for their prospects.
Topics discussed include:
• How Air Canada grows sales to other businesses and partners through social media
• How Air Canada gets measurable, effective social selling content to employees
• How Air Canada measures content effectiveness at the employee level
What you need to know about Corporate Travel in 2019CertifyInc
Tech brands are transforming the business travel and expense landscape—and business traveler expectations. Join us as we look at the biggest trends in corporate travel and how finance leaders can create a future-proofed corporate travel policy that will help manage spending and cut costs—while also meeting the needs of business travelers in 2019.
MIS 111 Computers And The Internetworked Society.docxstirlingvwriters
This document discusses the development of a website for General Parts Company. It outlines the tools and platforms used, including Blue Griffon for development on Windows. It proposes the keywords "car parts and industrial parts" for search engine optimization. Screenshots are provided of search results for these keywords, though the company's site did not appear without directly searching for the name. The document also analyzes the website for language attributes and alternate text for images. Details on the company, such as leadership, financial data, and sustainability efforts, are given.
Simon rowles conference presentation september 2010Simon Rowles
Loyalty programs have the data to drive ROI in any channel through a targeted and relevant communications mix. Case studies included : eliminating print from a bank loyalty program reduces the program's performance.
Top 10 Strategies for Post-Pandemic Hospitality MarketingMilestone Inc
Travel demand has started its rebound, and already STR is projecting many US destinations are within 10% of their 2019 demand levels. Travelers are taking vacations, but are you getting them in the door? Now is the time to plan your digital marketing strategy so your hotel doesn’t miss out on this pent-up demand.
Our experts share trends, tips, and strategies to help you create a marketing plan now so you see a successful 2022.
“Apps are for loyalty, web is for acquisition.” Travel apps have one of the highest user retention rates of any category of app, with 50% of users retaining apps after 90 days, and using them three times a week. For many travellers, an extensive arsenal of apps is an indispensable part of the airport journey, and we can expect mobile applications to soon become even more ubiquitous, for the passenger of the future is quite literally always connected.
Learn the essentials to getting your business online. Website Planning includes information on choosing your domain name, choosing a hosting company, tips and tricks for usability, design and measuring success.
The document discusses segmentation variables and target markets for GM vehicles. It identifies four target segments - Thinkers in the Midwest, Noble in the South, Adventurers in the West Coast, and Trendsetters in the East Coast. The summary also outlines an IMC plan with objectives to increase online media click-throughs, determine the car buying process, and generate awareness for GM's college discount program through various online, public relations, and event marketing tactics.
Online Advertising Theatre; Shattering Campaign Effectiveness; Campaign as a ...TFM&A
This document outlines Cognifide's Campaign as a Service offering. It discusses the challenges of running digital marketing campaigns, including disconnected channels, high effort for connected journeys, and difficulties with real-time testing. Cognifide provides the Sitecore Customer Engagement Platform and reusable marketing components as the technological backbone for its Campaign as a Service, which aims to help clients overcome these challenges through a full-service approach spanning campaign design, production, execution and optimization. Cognifide works with both agencies and clients directly to build brands across multiple digital channels.
Isentia airline industry - the 3 key questions for 2016Khang Ngo
The document discusses three key questions facing the airline industry: whether Asia will deliver promised growth, comparing top airlines to customer-centric airlines, and building resilient demand. It notes that Asia, particularly countries like India, Vietnam, Thailand, and the Philippines are seeing growing disposable incomes. Young adults between 18-29 are a key market segment for travel. While low oil prices provide relief to premium airlines, low-cost carriers threatening flagship flights. Customer reviews and social media are more important metrics than industry awards. Building resilient demand requires collecting relevant customer data from multiple sources to understand customer journeys and measure marketing effectiveness.
Similar to Air Canada - Digital presence Analysis (20)
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Virtual Leadership and the managing workIruniUshara1
Virtual leadership is a form of leadership in which teams are managed via a remote working environment.
Like traditional leadership roles, virtual leaders focus on motivating employees and helping teams accomplish their goals.
Virtual leadership focuses heavily on improving collaboration through communication, accountability, and transparency
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
Air Canada - Digital presence Analysis
1. Digital Presence Analysis
Prepared by:
Akash Deep Mangat
Anh Mai Nguyen
Shweta Bhat
Yuliya Antimirova
06.04.2018
1Image source: goo.gl/oz2VCf
2. Canada’s #1 airline which stands for Safety, High Quality of Service and
Canadian Heritage
2
share of international and
transborder travel
45 million
annually
204
destinations
32%
40%
share of domestic
travel
Source: Air Canada EnRoute media Kit 2018
Picture Source: goo.gl/1WDvV9L
3. Air Canada digital marketing objectives are to help boost the bottom line
revenue and support customer service.
Air Canada Digital
Objectives
Air Canada Digital Strategy and Execution
Generate more leads
and identify the
prospects
▪ Generate more awareness, engagement brand favourability to target
customers via website, social media and digital marketing campaign,
display advertising, PPC, SEO
Increase the online
revenue and service
transaction
contribution
▪ Build customers and fan relationships to engage repeat visit and sales
via content marketing, blogs, event-trigger marketing, customer
support, chatting, website personalization, social media marketing
Increase the online
market share or the
online Share of Voice
▪ Increase the presence and engagement via number of visitors,
followers, mentions, reach, likability, etc
▪ Listen and respond to questions, support to build relationship via
chatting platform
▪ Create sharable content.
Reduce the Cost per
acquisition and
increase the customer
life time value
▪ Lower cost per lead/sales via organic search, email marketing, direct
marketing campaign, lead nurturing,
▪ Building content, campaign for up selling and cross selling.
3
4. Air Canada engage customers via various digital touch points by creating an
online community of loyal flyers
4
Image Source: Air Canada EnRoute media
Kit 2018
5. Target audience: upscale group of owners, decision makers, managers and
professional with income far above
5
BABY BOOMERS 39% MILLENIALS 22%
Demographic:
49 is the average age
Female: 55% Male: 45%
Education and Employment :
42% managers, owners professionals,
executives
70 750$ is the average personal income
74% have university degree or higher
Business Travel
12%: business trip 2 times+ past year
16%: business trip once past year
Vacation Travel
50% vacations trip inside Canada
24% vacations trip outside Canada
Image Source: goo.gl/wD6TKw ; goo.gl/UhNW9p ; goo.gl/MtBFQi
6. 6
Analyzing Air Canada's website in order to understand user interface
friendliness, ease of browsing and various other parameters that make
the brand consumer friendly, digitally
Most of the social media tools has given C or C+
to Air Canada website because of the
performance on different parameters
The page’s server response time is reasonably low which is good
for load speed and user experience
Their page's file size is quite large as compared to the general
standard of 5megabytes which, regardless of other
optimizations, can reduce load speed and impact user
experience
✓ The website is user friendly and the visitor does not have to go to different pages
✓ Offers on the website are customized for their target audience
✓ Constant upgrades help to enhance user experience
Source: https://goo.gl/iUSuSQ & https://goo.gl/jzTFuv
7. Air Canada’s website performs more proficiently and productively as
compared to WestJet but requires SEO improvements
7
Air Canada’s website performance
West Jet’s website performance
❖ The Air Canada website
and other apps have
more flexibility with
regards to different
devices
❖ Air Canada needs to
improve its SEO as it’s
competitor WestJet is
performing better
❖ Air Canada has a stronger
social media presence
than the competition
❖ With regards to Security
and overall website
performance, WestJet
and Air Canada performs
equally effective
Which website performs better overall?
✓ Air Canada’s website is able to manage the traffic on its website more efficiently than its competition
✓ Social media presence is strong and relevant
✓ With regards to SEO, there is room for improvement for Air Canada to get better ranking potential
Source: https://goo.gl/63KRpj & https://goo.gl/Dr5xxB ; https://goo.gl/HXKap7
8. Air Canada Facebook page is friendly and provides engaging content
with relevant hashtags. However, the About section does not provide full information .
8
Call to action
Lack of About Info: Phone and email are missing
Meaningful hashtags campaigns that reflect
brand values and corporate bilingual policy
Active
engagement from
the audience
Source: https://www.facebook.com/aircanada
9. FB Air Canada VS FB West Jet
9
Sum of posts per week 28 7
Sum of user post per week 225 220
Average posts per week 9,33 2,33
Response time:
Air Canada 57 min VS West Jet 37 min
Response rate for user questions
Distribution of Page Post Types
Total Fans
Air Canada content is
more engaging
considering a higher
variety of post types
and higher number of
video posts
Air Canada has a
higher quality of
response covering a
higher percentage of
questions. However, a
response time should
be developed.
Air Canada is more
active on Facebook
with a higher number
of posts per week
which engages a
higher umber of a user
generated content.
Tool used: https://suite.socialbakers.com/
10. 10
Distribution of Interactions
FB Air Canada VS FB West Jet
Air Canada posts generates a significantly higher engagement from the audience with a higher percentage of
comments and shares.
#WestJet hashtags are less customized and emotionally
fuelled to brand values comparing to Air Canada
“About” section
provides more
information (phone,
email) comparing to
Air Canada
Tool used: https://suite.socialbakers.com/
Picture source: https://www.facebook.com/westjet/
11. Instagram is used by Air Canada to reach their wide audience but lacks
engagement
11Source: https://goo.gl/HXKap7
❖ The Instagram page shows their prominent
hashtag #FlytheFlag
❖ The link in their bio is aimed to attract
potential employees and the landing page
is the careers’ section of the webpage
❖ Positive responses
from happy
customers can be
seen on most of the
photos
✓ Although their Instagram webpage has positive
responses, no responses can be seen from the
company representatives
✓ The bio redirects users to Twitter & Facebook pages
for customer service
✓ Users want to connect to Air Canada on this platform
but lacks engagement from them
12. Instagram Air Canada VS Instagram WestJet
12Source: https://goo.gl/973XFF & https://goo.gl/WSmA7F
Air Canada WestJet
Followers 501,884 116,736
Views 239 423
Images Uploaded 1,091 653
❖ There is high
engagement
from West
Jet on this
platform
❖ No prominent
hashtags other the
WestJet name is
seen bin their bio
✓ Even though West Jet
has fewer followers than
Air Canada, it has higher
engagement
✓ No relevant campaigns
for WestJet can be seen
on this platform
13. Twitter is one of Air Canada’s most popular social media platforms
13
❖ Responses’ to
customer
complaints can be
seen on the twitter
page
❖ Their promise of flying the flag
is being endorsed on social
media platforms
❖ They are also emphasizing on
flying the Canadian team to
2018 Olympics to resonate
with their audience
✓ Twitter is their most
engaging social media
platform
✓ They implement their
promise of responding
to users on twitter
Source: https://goo.gl/EWWfVq
14. Twitter Air Canada VS Twitter WestJet
14
Source: https://goo.gl/qAfc76
Assessment
parameters
Air Canada WestJet
Engagement 80.9 58.6
Engagement total 10.4k 1.99k
Follower 437k 678k
Follower % change +25% +0.54%
Tweets/ days 60.2 59.2
✓ WestJet has more
followers on Twitter
✓ The engagement
performance is higher
for Twitter as
compared to WestJet
✓ Air Canada tweets and
reaches out more to
its audience than
WestJet – approx. 160
✓ They tweet most
between 11 A.M. to 2
P.M. to reach out to
business professionals
15. • Itunes Store:
• Star Rating: 2.6/5
• 570 people rated
• Google App Store:
• Star Rating: 3.0/5
• 2025 people rated
• Downloading: 1,000,000 +
• Itune App Store:
• Star Rating: 3.2/5
• 427 people rated
• Google App Store:
• Star Rating: 3.0/5
• 4024 people rated
Downloading: 1,000,000 +
“Can't check-in with the app,
can't pull boarding pass after
computer check-in. Essentially
useless”
“Stopped working all of a sudden.
Right before my flight. Not able
to log in through the app”
“Downloaded it for the Air
Canada Rouge in flight
entertainment. Works well
for tablets and phones
however you can't access it
through the macbook
which is a shame”
Mobile app did not work well for
both Air Canada and Westjet.
While AirCanada has problem with
using the app from different mobile
device. Westjet has problem
related to check-in function and
language.
The performance on Android
device is better comparing on the
IOS device.
Air Canada Application is not working properly with low usage and bad performance.
This Is happening the same with WestJet.
15
16. Top 1 volume search keyword
“Air Canada” is the most cost
efficient and effective
keyword.
Keyword
Search
Volume CPC
Traffic
(%)
Traffic Cost
(%)
Positi
on
1 Air Canada 2240000 0.27 5.16 2.66 1
2 Voyage Bergeron 246000 0.42 0.72 0.58 1
3 Air Canada vacations 201000 0.31 0.86 0.5 1
4 Air Canada flights 110000 0.5 1.7 1.62 1
5 hotels.com 110000 1.25 0.18 0.43 6
6 Aeroplan login 74000 1.29 0.09 0.23 1
7 Beach 60500 0.25 0.09 0.04 1
8 Jamaica 49500 0.74 0.04 0.06 5
9 Air Canada rouge 40500 0.19 0.17 0.06 1
10 ets trip planner 40500 2.68 0.06 0.34 1
Keyword Search
Volume
CPC Traffi
c (%)
Traffic
Cost (%)
Positio
n
1 prêt voyage 10 28.07 0 0 3
2 casino seating 10 16.27 0 0 2
3
cheapest flights to Lima
Peru 10 15.73 0 0 1
4 bulgari bali resort 50 15.68 0 0 3
5 the travel store calgary 10 14.63 0 0 1
6
corporate traveller
vancouver 10 14.23 0 0 2
7 city beach resort Hua Hin 20 14.14 0 0 6
8 Barcelo Solymar Cuba 10 13.55 0 0 1
9 great Canadian casino 880 13.19 0 0.02 1
10 Santorini hotels luxury 10 12.96 0 0 5
Top Expensive keywords are “pret
voyage” and “casino seating”: they
increase the impression of the
customers with more than 35,000,000
display on the result.
Paid Search: Air Canada paid USD $159,000 for buying keywords in the previous years, to
create more than 304,000 traffic visit to the website in the period March 2017 – March 2018
16
Source: SEMrush.com
17. ▪ For the Canada market, Google and
vacation booking sites are the platforms
most advertised by Air Canada with the
number of in-text ads.
▪ Facebook ads are also high with more
than 106K ads with 19% of media ad and
42% of HTML ads.
▪ However, the ads in other small
websites are not effective. Most of the
ads had low display and low reachability
and did not bring traffic to the website.
Google Facebook, Trivago are the most advertised platform that were used by Air Canada for
Display Network Advertising. However, the ad had poor performance due to unattractive content
Source: SEMrush.com 17
18. Image Source: https://goo.gl/CFYTqg; https://goo.gl/9MsffR ; https://goo.gl/GCBEHX ; https://goo.gl/cHcFk8 ; https://goo.gl/G95Puw
18
The website is regularly enhanced but needs improvements with
regards important keywords and SEO
Develop an “about” section in order to increase trust and reliability of the
page for the customer
Also an email address and customer service number should be added to the
Facebook page
Their audience is active on Instagram but Air Canada lacks engagement on
this platform
Review and fix the bugs and technique problems, encourage number of
users via introducing in website, social media
Twitter is one of their most used social media platform as compared to
other platforms, hence a much faster response is required
Display network
advertising: Change the
content and have the
right call to action to
attractive the right
target customers to
increase the advertising
performance, click rate
Recommendations