Jan Zając, CEO and co-founder of Sotrender explains the concepts of social media analytics and big data during social media workshops in Jakarta.

1. Social media analytics
Jan Zajac
CEO, Founder
@janekzajac
!
Jakarta, Oct 13th, 2014

2. OUR REPORTS

4. WHY PEOPLE
DON’T USE ANALYTICS?
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5. Source: charts.indonesiamatters.com

6. HOW SOTRENDER WORKS?
Precise recommendations and calls to action,
powered by big data and tailored to individual campaign

7. AND IF YOU WANT TO DISCOVER MORE…
Data on your brand, competitors and the entire industry

8. THEY TRUSTED US

9. FRAMEWORK FOR
SOCIAL MEDIA ANALYTICS
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10. THE FRAMEWORK FOR SOCIAL MEDIA ANALYTICS

11. REACH
Users & views
How many people does your communication reach?
How often?

12. REACH & CONTACTS
Reach & views
Contacts = views / reach

13. TYPES OF REACH
Organic / viral / paid

14. NUMBER OF FANS / FOLLOWERS

15. ENGAGEMENT
Likes, comments, shares, retweets, favs, etc.
What is the reaction to your communication?
Do friends of your fans see it?

16. ENGAGED USERS

17. TYPES OF ENGAGEMENT

18. ENGAGMENT IN DAYS

19. ENGAGMENT IN HOURS

20. CONTENT
Effects of particular posts, tweets or movies
What are your best posts?
Which of them are viral?

21. TYPES OF CONTENT

22. BEST CONTENT

23. AUDIENCE
Demographics & influencers
Who are you communicating to?
How do they behave?

24. REACH & CONTACTS
Demographics of reach vs engagement

25. CUSTOMER SERVICE
Mentions, answers, speed of reaction
How do you react to signals from people?
Do you answer and how fast?

26. REACTION TO USERS’ POSTS

27. MOST IMPORTANT USERS’ MENTIONS

28. THE FRAMEWORK FOR SOCIAL MEDIA ANALYTICS

29. COMPARE & BENCHMARK
WITH COMPETITORS
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30. OUR REPORTS

31. TIME FOR YOUR QUESTIONS
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32. Social media analytics
Jan Zajac
CEO, Founder
@janekzajac
!
Sign for free trial: www.sotrender.com