The document discusses how brands try to benefit from social media buzz around major award shows like the Oscars. It notes that while most Best Picture nominees are active on social media, many nominated actors do not have official accounts. It then shares results of a hypothetical poll of social media users' picks for the top Oscar categories, and provides statistics on the social media reach of the actual winner for Best Picture, American Sniper. The document concludes by promoting social media analytics services from Sotrender that can help brands improve their results through recommendations, reporting, analytics and workflow management.

1. Michał Wieczorek
Marketing Assistant
Sotrender

2. One of the biggest social media events of
the year
Brands try to benefit from the buzz
Every nominated film in Best Picture
category is present in social media
Majority of actors nominated to the award
doesn’t have official & verified social media
profiles

3. Oscars in social media
Who would win the award if social
media users were to decide?

8. Best Picture: American Sniper
Best actor: Bradley Cooper
Best Actress: Reese Witherspoon
Best Foreign Language Film: Wild Tales

10. Over 8 980 000 Facebook fans
473 000 Twitter followers
Over 58 700 000 trailer views

11. We will help you improve the results for
Social media analytics & actionable tips

12. Tailored recommendations
Fast & easy reporting
Advanced analytics
Competitors tracking
Workflow management

13. Read more on our blog:
http://blog.sotrender.com/2015/02/social-media-oscars-
infographic//
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