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Social Media Live    #CRS2013
#CRS2013  #CRS2013 achieved 1,000%increase compared to #CRS2012
Station Coverage in Social
Inviting the Audience
Engaged Response
Station Coverage in Social
Inviting the Audience
Engaged Response
Engaged Response
Where Did This Response Come From?
Types of Social Media FansJoiners: interact individually with your brandSharers: interact and share your contentwith their...
Understanding Social BehaviorSegment   Average   Top PerformingJoiners    83.0%        61.0%Sharers    15.5%        34.3%A...
Be a Good Host People are onsocial media to connect with  each other How can youensure they are having a good     time?
ListenVariety of toolsto listen to your    audience As more brandslisten & respond,  it becomes the  expected norm
What Does Your Audience Like?Not all posts,even pictures and video,  are equal   On-air you knowexactly what they want  an...
Stay ActiveVoice tracked dayparts and “best ofweeks” still have  listeners who want to engage Poor performing  posts will ...
How to Increase Sharers/Advocates
Social Media Live        #CRS2013       More Info:       @dmr_radioDMR360@dmrinteractive.com
Social Media Live @ Country Radio Seminar 2013
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Social Media Live @ Country Radio Seminar 2013

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Andrew Curran, COO, DMR/Interactive partnered with 97.1 Hank FM and The Big 98 WSIX to demonstrate what would happen when we did a real time case study.

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Social Media Live @ Country Radio Seminar 2013

  1. 1. Social Media Live #CRS2013
  2. 2. #CRS2013 #CRS2013 achieved 1,000%increase compared to #CRS2012
  3. 3. Station Coverage in Social
  4. 4. Inviting the Audience
  5. 5. Engaged Response
  6. 6. Station Coverage in Social
  7. 7. Inviting the Audience
  8. 8. Engaged Response
  9. 9. Engaged Response
  10. 10. Where Did This Response Come From?
  11. 11. Types of Social Media FansJoiners: interact individually with your brandSharers: interact and share your contentwith their networkAdvocates: engage with your brand, share itand influence their network to connect withyou Wildfire White Paper: How Superbrands Breed Superfans: 6 Best Practices for 10X Greater Fan Growth
  12. 12. Understanding Social BehaviorSegment Average Top PerformingJoiners 83.0% 61.0%Sharers 15.5% 34.3%Advocates 1.5% 4.7% 2-3x increase in the intended result
  13. 13. Be a Good Host People are onsocial media to connect with each other How can youensure they are having a good time?
  14. 14. ListenVariety of toolsto listen to your audience As more brandslisten & respond, it becomes the expected norm
  15. 15. What Does Your Audience Like?Not all posts,even pictures and video, are equal On-air you knowexactly what they want and expect, social media should be no different
  16. 16. Stay ActiveVoice tracked dayparts and “best ofweeks” still have listeners who want to engage Poor performing posts will hurt your EdgeRank and reduce your Facebook reach
  17. 17. How to Increase Sharers/Advocates
  18. 18. Social Media Live #CRS2013 More Info: @dmr_radioDMR360@dmrinteractive.com

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