How often should a fanpage post? We have prepared a data-driven analysis and tips on posting frequency. We also analyzed a difference between Brands and Media on Facebook.

1. POSTING FREQUENCY ON FACEBOOK

2. METHODOLOGY AND DATA
3k profiles Brands and Media categories analyzed
From small (1k fans) to really big (5m fans)
Analyzed period: January 2014 – April 2015
Dark posts not included

3. WEEKLY POSTING FREQUENCY

4. REACH

5. ORGANIC REACH FOR BRANDS

6. ORGANIC REACH FOR MEDIA

7. PAID REACH

8. REACH OVERVIEW
Facebook algorythm differently treats Brands and Media
Media can post much more frequently without
significant loss of organic reach
Brands use in their communiation paid post promotion
much more often than media

9. ENGAGEMENT

10. DAILY ENGAGEMENT FOR BRANDS

11. DAILY ENGAGEMENT FOR MEDIA

12. ENGAGEMENT OVERVIEW
At least one post a day should aid in building brand
awareness
The first post of the day “wins” the biggest engagement
Consecutive posts engage gradually less and less fans to
finally reach zero.

13. SUMMARY & TIPS
Media profiles are posting, on average, more often than
Brands
If you’re running a Brand fan page, you shouldn’t publish
more than 2-3 posts a day.
For those who are running a Media profile – don’t stop
after a few posts.
If your goal is to engage fans, there’s no point in littering
up their News Feed.

14. We will help you improve the results for
Social media analytics & actionable tips

15. Tailored recommendations
Fast & easy reporting
Advanced analytics
Competitors tracking
Workflow management

16. Did you like this
presentation?
Read more on our blog:
http://blog.sotrender.com/2015/05/posting-frequency-on-
facebook/
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