Fanpage Trends UK October 2016

Fanpage Trends
10.2016
facebook
optimization
analysis
interaction
brand
report
advertisement
engagement

Fanpage Trends UK
Infographics
All UK brands
Alcohol
Banks
Beer
Beverages
Cars
Cosmetics
Fashion
Food
Football clubs
IT/Electronics
Politics
Retail
Sweets
Telecommunications
3
5
11
17
23
29
35
41
47
53
59
65
71
77
83
89
table of contents 1/1
Analytical tool for Facebook, YouTube & Twitter − try!
2

FANPAGE TRENDS UK 10.2016
FACEBOOK
USERS
40,7m
19,5m 21,2m
1 400 000 1 600 000
3 900 000 3 900 000
4 200 000 4 100 000
2 800 000 2 900 000
3 200 000 3 700 000
4 000 000 5 000 000
13−18
19−25
26−33
34−40
41−50
50+
13−18
19−25
26−33
34−40
41−50
50+
Sky
Monday, 17.10.2016 12:15
This just in: The Walking Dead is coming...
Interactivity Index: 685 786
61534 23243 33205
Adele
Monday, 31.10.2016 16:34
[ multimedia / no text ]
346839 5027 7787
Hotukdeals
Wednesday, 26.10.2016 21:37
Don’t forget! Clocks go back this weekend!
PLEASE CHER ??
7109 2062 29708
Cadbury Bournville
Tuesday, 04.10.2016 11:55
The Perfect Way to End Your Day!
314890 1693 6301
Shell
Thursday, 06.10.2016 15:36
Throwback to when we collaborated with
superstars Jennifer Hudson, Luan Santana, Pixie
Lott, Yemi Alade, Steve Aoki & #TanWeiWei to
bring bright energy ideas and music to a
community in Rio de Janeiro. Watch our new
collaboration to see how we’re united to
#makethefuture #TBT
97263 2231 19346
THE BEST POSTS
3

THE BIGGEST
THE MOST
THE FASTEST
THE MOST
THE QUICKEST
RESPONSIVE
GROWING
ENGAGING
RESPONDERS*4
*2
*3
*5
*1
1 65 894 276
Adele
2 35 403 763
Coldplay
3 24 572 998
Liverpool FC
4 17 228 195
Muse
5 13 812 134
Ellie Goulding
6 11 931 386
Radiohead
7 11 042 058
MERCEDES AMG PETRONAS
8 8 091 129
Tottenham Hotspur
1 97.7% of reactions to users posts
AO
Littlewoods
Pizza Hut
1 +2% − 122 k of new fans
Red Bull Racing
2 +5.3% − 87 k of new fans
Saatchi Gallery
3 +1.4% − 87 k of new fans
Leicester City Football Club
1 1 533 537
2%
engagedAdele
2 900 938
464%
engagedShell
3 744 748
75%
engagedboohoo.com
1 4 minutes 20 seconds
ASOS
Go North East
The Co−operative Bank
TOP HASHTAGS
#bcfc
used 433 times
#nufc
used 260 times
#halloween
used 245 times
INTERESTING FACTS
"Most posts were published on 14.10 − 1241 in total
which is 25% more than on average."
"The most liked fanpage was Tottenham Hotspur
which posts were liked 2 084 180 times."
"Profil with most shares was Britain First − 340 635 users shared its posts."
*1 With the highest number of fans,
*3 Engage most people,
*5 Median of time needed to respond to users post
*2 With the highest growth of page fans,
*4 Reacting on percent of posts, 4

All UK brands
Fanpage Trends UK 10.2016
5

All UK brands
The biggest fanpages were Adele, Coldplay and Liverpool FC
Following pages had the highest relative (%) increase in number of fans: Leicester
City Football Club, Tottenham Hotspur and England football team
The biggest fan number increase was observed on Leicester City Football Club,
Tottenham Hotspur and Coldplay
The most engaging fanpages, in terms of number of engaged fans, were Adele, Shell
and boohoo.com
The most engaging fanpages in terms of percent of engaged fans were Shell, boohoo.com
and Red Bull Racing
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
6

All UK brands
6 411 800
6 844 595
8 091 129
11 042 058
11 931 386
13 812 134
17 228 195
24 572 998
35 403 763
65 894 276
+1% (+86 525)
+0.6% (+43 641)
+0.8% (+62 507)
+0.2% (+18 798)
+0.005% (+540)
+0.05% (+6 881)
−0.1% (−21 215)
+0.09% (+21 151)
+0.1% (+51 041)
+0.02% (+14 952)
487 644 (+ 2 183)487 644Average:
Leicester City Football
Club
England football team
Tottenham Hotspur
MERCEDES AMG
PETRONAS
Radiohead
Ellie Goulding
Muse
Liverpool FC
Coldplay
Adele
Chart presents number of fans at the end of the month, and its increase.
In the case of global fanpages, we only counted fans from the UK.
+6
+2
+2
+2
+2
+2
+2
+39
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
14 days of free social media analytics − sign up!
7

All UK brands
4%
3%
9%
7%
6%
4%
11%
75%
464%
2%
271 527
290 952
344 017
443 532
481 358
533 683
687 357
744 748
900 938
1 533 537
percentage of engaged users number of engaged users
23% | 15 563Average:
MERCEDES AMG
PETRONAS
Cadbury Bournville
Club
Tottenham Hotspur
Ellie Goulding
Red Bull Racing
boohoo.com
Shell
Adele
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−3
+4
+574
−5
−2
−4
+1
+3
+1
+8
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
8

All UK brands
28min 14sec
2h 15min
1h 20min
1h 44min
2h 1min
54min 48sec
54min 15sec
1h 11min
12min 16sec
2h 2min
48.2% (1004 out of 2083)
48.33% (1797 out of 3718)
56% (1676 out of 2993)
63.38% (1239 out of 1955)
66.56% (1194 out of 1794)
73.92% (1026 out of 1388)
77.1% (993 out of 1288)
79.27% (2780 out of 3507)
83.09% (1459 out of 1756)
88.96% (1007 out of 1132)
time of reaction percentage of posts with reaction
19g 7m | 33.49%Average:
Amazon.co.uk
Virgin Media
Vodafone UK
Morrisons
Sainsbury’s
Argos
Three UK
Tesco
EE
Aldi UK
Chart presents 10 pages that reacted on the biggest number of user posts.
Time of reaction is the average time between the user publishing the post and the comment made by page admin.
Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+3
+6
+6
−1
+5
+7
+5
+4
+8
−
10
9
8
7
6
5
4
3
2
1
Customer service
Precise data−driven recommendations − check it out!
9

All UK brands
Sky
Monday, 17.10.2016 12:15
61534 23243 33205
Adele
Monday, 31.10.2016 16:34
[ multimedia / no text ]
346839 5027 7787
Hotukdeals
Wednesday, 26.10.2016 21:37
PLEASE CHER ??
7109 2062 29708
Cadbury Bournville
Tuesday, 04.10.2016 11:55
314890 1693 6301
Shell
Thursday, 06.10.2016 15:36
Throwback to when we collaborated with
superstars Jennifer Hudson, Luan Santana, Pixie
Lott, Yemi Alade, Steve Aoki & #TanWeiWei to
bring bright energy ideas and music to a
community in Rio de Janeiro. Watch our new
collaboration to see how we’re united to
#makethefuture #TBT
97263 2231 19346
The most engaging Facebook posts
10

Alcohol
11

Alcohol
The biggest pages: Smirnoff, Jack Daniel’s Tennessee Whiskey and Sourz
The highest percent of new fans was gained by Jägermeister, Bacardi and Jack Daniel’s
Tennessee Whiskey
The highest fan base growth happened on Jack Daniel’s Tennessee Whiskey, Jägermeister
and Smirnoff
The highest number of fans was engaged on the following pages: Grant’s Whisky,
Jack Daniel’s Tennessee Whiskey and Chase Vodka
The highest percent of engaged fans was observed on Grant’s Whisky, Chase Vodka
and Ballantine’s
Summary
Legend:
12

Alcohol
257 084
257 259
291 516
305 964
324 349
384 763
430 502
485 275
733 154
776 870
+0.6% (+1 464)
+0.2% (+522)
+0.6% (+1 740)
+0.06% (+169)
+0.006% (+19)
−0.06% (− 214)
−0.1% (− 641)
−0.3% (−1 288)
+0.3% (+2 502)
+0.2% (+1 516)
144 739 (+ 1 331)144 739Average:
Bacardi
Captain Morgan
Jägermeister
Talisker
Tia Maria
Malibu Rum
Three Olives Vodka
Sourz
Jack Daniel’s Tennessee
Whiskey
Smirnoff
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
13

Alcohol
2%
6%
16%
3%
22%
5%
2%
41%
3%
144%
5 801
6 760
8 036
8 365
9 488
11 450
13 819
18 666
24 567
47 070
339% | 4 568Average:
Talisker
Bowmore Single Malt
Whisky
The Famous Grouse
Jägermeister
Ballantine’s
Lagavulin
Smirnoff
Chase Vodka
Whiskey
Grant’s Whisky
−
+3
−3
+4
−3
+1
+11
+6
−
−
10
9
8
7
6
5
4
3
2
1
14

Alcohol
6d 3h
2d 16h
14h 54min
23h 11min
6d 12h
23h 52min
14h 39min
1h 19min
8h 50min
1d 8h
5.88% (1 out of 17)
20% (1 out of 5)
23.08% (3 out of 13)
33.33% (1 out of 3)
42.86% (3 out of 7)
42.86% (6 out of 14)
50% (1 out of 2)
50% (1 out of 2)
57.14% (4 out of 7)
66.67% (2 out of 3)
2d 0g | 15.67%Average:
The Macallan
Jameson Irish Whiskey
Aberlour
Smirnoff
Talisker
Whiskey
Southern Comfort
Gallo Family Vineyards
UK
Old Pulteney
Echo Falls
N
N
N
−2
+2
N
N
+3
N
+2
10
9
8
7
6
5
4
3
2
1
Customer service
15

Alcohol
Grant’s Whisky
Wednesday, 19.10.2016 15:02
The first Scotch to be finished in barrels that
once held ale, #AleCask is full of irresistible
creamy maltiness.
32681 83 964
Jack Daniel’s Tennessee Whiskey
Monday, 03.10.2016 11:30
Jack Daniel’s Single Barrel Rye. Everything we
learned in a century and a half of
whiskey−making. Bottled. Available soon on The
Jack Store.
4017 1479 1445
Auchentoshan Single Malt Whisky
Saturday, 29.10.2016 13:00
Keep warm over the weekend, folks.
2201 116 1599
Smirnoff
Thursday, 27.10.2016 14:06
Throwing a Halloween party? Trick or treat your
guests to a Halloween Red Sundown. Just mix
25ml Smirnoff No. 21, 25ml orange liqueur, 60ml
pineapple juice, topped with lemonade,
strawberry puree and ice. 2 units of alcohol
per serve. Available at Tesco stores
nationwide: http://www.tesco.com/grocer
3267 1530 1053
Jägermeister
Wednesday, 12.10.2016 16:45
Feeling like a #Zombie today? This could be for
you.... 50ml Jägermeister, 100ml Orange Juice,
12.5ml Grenadine (or substitute with
Blackcurrant Cordial) and 1/4 Lemon squeezed!
#JagerZombie
1687 1506 662
16

Banks
17

Banks
The biggest pages: Barclays UK, Barclaycard and NatWest
The biggest relative fan number increase was observed on the following pages:
Lloyds Bank, HSBC UK and PayPal
The highest fan base growth happened on HSBC UK, Lloyds Bank and Barclaycard
The highest number of fans was engaged on the following pages: Standard Chartered,
Santander UK and Nationwide Building Society
The highest percent of fans was engaged on the following pages: The Nottingham
Building Society, Clydesdale Bank and Nationwide Building Society
Summary
Legend:
Fast & easy reporting of social media campaigns − just test!
18

Banks
93 973
126 980
238 741
257 184
260 926
269 397
278 276
332 074
389 523
580 275
+0.5% (+506)
+2% (+2 318)
+0.03% (+65)
+0.4% (+1 013)
+0.6% (+1 432)
+0.5% (+1 443)
+2% (+4 805)
+0.4% (+1 370)
+0.5% (+1 860)
+0.08% (+447)
114 130 (+ 759)114 130Average:
The Royal Bank of
Scotland
Lloyds Bank
Capital One UK
Santander UK
PayPal
Standard Chartered
HSBC UK
NatWest
Barclaycard
Barclays UK
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
19

Banks
19%
8%
0%
18%
4%
2%
3%
17%
5%
6%
2 672
2 679
2 844
3 478
4 588
6 763
8 215
8 505
12 999
15 722
5% | 2 898Average:
The Nottingham Building
Society
Bank of Scotland
Barclays UK
Clydesdale Bank
Lloyds Bank
NatWest
HSBC UK
Nationwide Building
Society
Santander UK
Standard Chartered
+4
+2
−
+9
−
−
−1
−1
+2
−
10
9
8
7
6
5
4
3
2
1
20

Banks
1h 21min
11min 31sec
22min 17sec
5min 20sec
22min 14sec
26min 44sec
13min 29sec
10min 47sec
1h 34min
16min 42sec
35.19% (82 out of 233)
47.26% (353 out of 747)
53.9% (76 out of 141)
72.22% (65 out of 90)
73.3% (140 out of 191)
76.87% (309 out of 402)
80.12% (133 out of 166)
80.19% (166 out of 207)
81.07% (334 out of 412)
85.71% (126 out of 147)
37m 17s | 68.48%Average:
The Co−op
Barclays UK
The Royal Bank of
Scotland
The Co−operative Bank
NatWest
HSBC UK
Lloyds Bank
Santander UK
PayPal
Halifax
+4
−5
+7
−4
+4
+6
+2
+2
+6
+1
10
9
8
7
6
5
4
3
2
1
Customer service
21

Banks
Nationwide Building Society
Monday, 10.10.2016 10:00
*Win a Samsung Galaxy Tab A* To celebrate our
attempt at the highest ever contactless payment
at 100,000 feet http://spr.ly/618686Iay, the
edge of space, we’re offering you the chance to
win a Samsung Galaxy Tab A. Simply comment
below and tell us what essential purchase you
would make, to the max
1368 1707 368
Santander UK
Thursday, 06.10.2016 15:00
Win £123 with 123 Thursdays! Planning for the
future? For the chance to win £123, comment
below and tell us what you’re looking forward
to. 18+ only, closes 4pm 07 October 2016. 1 x
£123. By entering this prize draw, you accept
the terms and conditions. You can read them in
full here: http://spr.l
1299 1851 259
Halifax
Friday, 28.10.2016 20:00
From 2 am on Sunday morning, customers won’t be
able to use their Halifax bank card to withdraw
cash for up to 2 hours from any ATM (UK or
abroad). All Halifax ATMs will also be out of
use during this period. This is due to
essential maintenance being carried out. Sorry
for any inconvenience.
245 236 670
The Nottingham Building Society
Friday, 07.10.2016 08:29
Today is World Smile Day, and to celebrate
we’re giving away a £50 Love2shop voucher −
enough to make you grin from cheek to cheek.
All you have to do is simply tell us who makes
you smile the most. For terms and conditions
visit https://goo.gl/GnQSgt.
1107 1163 336
Standard Chartered
Monday, 17.10.2016 16:33
Good luck to Liverpool FC against Manchester
United tonight! They’re changing their shirts
to help tackle avoidable blindness and support
our charity Seeing is Believing. Find out more:
on.sc.com/SeeingisBelieving
7066 70 56
22

Beer
23

Beer
The biggest pages: Stella Artois, Budweiser and Foster’s
The highest percent of new fans was gained by Carling, Kopparberg and Guinness
The highest fan base growth happened on Kopparberg, Carling and Guinness
The most engaging fanpages, in terms of number of engaged fans, were Tennent’s
Lager, Guinness and Carling
The highest percent of fans was engaged on the following pages: Tennent’s Lager,
Be Kreativ and Adnams
Summary
Legend:
Reports and studies about social media − ask for more!
24

Beer
175 441
187 567
192 796
252 308
279 570
352 302
360 884
365 482
511 192
570 642
+0.2% (+410)
−0.2% (− 453)
+1% (+2 204)
−0.2% (− 522)
+1% (+2 912)
−0.2% (− 812)
+0.5% (+1 623)
−0.08% (− 287)
+0.05% (+257)
−0.06% (− 370)
146 872 (+ 530)146 872Average:
Corona
Brothers Cider
Carling
Coors Light UK
Kopparberg
Bulmers
Guinness
Foster’s
Budweiser
Stella Artois
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
25

Beer
10%
21%
0%
4%
6%
4%
4%
4%
2%
28%
1 594
1 698
2 283
2 384
2 787
2 829
5 333
7 329
7 907
34 700
4% | 2 663Average:
Adnams
Be Kreativ
Budweiser
Fuller’s London Pride
Thatchers Cider
Peroni Nastro Azzurro
Kronenbourg 1664
Carling
Guinness
Tennent’s Lager
−2
+5
+7
−
−1
+12
−1
−2
−
+3
10
9
8
7
6
5
4
3
2
1
26

Beer
1d 19h
19h 6min
37min 47sec
1d 12h
19h 46min
2d 22h
2d 4h
4.17% (1 out of 24)
20% (1 out of 5)
20% (4 out of 20)
22.22% (4 out of 18)
27.78% (5 out of 18)
33.33% (1 out of 3)
50% (2 out of 4)
1d 10g | 11.83%Average:
Carling
Tennent’s Lager
Adnams
Sharp’s Brewery
Greene King Brewery
Foster’s
Somersby
+1
−4
+8
+7
−2
+8
+3
7
6
5
4
3
2
1
Customer service
27

Beer
Tennent’s Lager
Friday, 07.10.2016 07:08
Look who it isnae... Who’s looking forward to
catching up with a couple of old pals tonight?
#StillGame
22565 1101 3706
Carling
Tuesday, 04.10.2016 11:00
It was a month of screamers in September! Check
out the eight shortlisted Premier League goals
for the Carling Goal of the Month Award and
vote for your favourite via the Carling Tap
now! http://tap.carling.com/gotm−sep
3367 977 859
Peroni Nastro Azzurro
Friday, 07.10.2016 19:00
Peroni Nastro Azzurro Gluten Free: discover the
same crisp taste from Italy, now without
gluten. Now available to purchase nationwide.
1860 761 180
Guinness
Saturday, 01.10.2016 15:59
Prost! Here’s to our German friends celebrating
great beer at Oktoberfest this year.
2853 76 271
Kronenbourg 1664
Wednesday, 05.10.2016 11:00
Alsace−tian Académie. Transforming mere pups to
legends of Alsace.
1523 107 285
28

Beverages
29

Beverages
The biggest fanpages were Coca−Cola, Pepsi Max and Dr Pepper UK
Coca−Cola, innocent and Fanta
The biggest fan number increase was observed on Coca−Cola, innocent and Fanta
The highest number of fans was engaged on the following pages: innocent, Lucozade
Energy and Actimel
The most engaging fanpages in terms of percent of engaged fans were Actimel, innocent
and Lucozade Sport
Summary
Legend:
30

Beverages
374 447
394 223
449 033
502 323
561 653
607 479
668 595
792 171
1 179 376
2 521 650
−0.2% (− 619)
−0.01% (−44)
+0.02% (+73)
+0.3% (+1 717)
+0.3% (+1 783)
−0.1% (− 901)
−0.2% (−1 314)
−0.2% (−1 839)
−0.2% (−2 169)
+0.8% (+20 684)
272 013 (+ 611)272 013Average:
Vimto
Mountain Dew UK
PG tips
Fanta
innocent
Lucozade Energy
Ribena
Dr Pepper UK
Pepsi Max
Coca−Cola
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
31

Beverages
1%
3%
2%
1%
6%
7%
5%
108%
4%
19%
4 562
4 702
7 261
9 913
10 888
14 204
20 177
21 905
25 359
104 554
5% | 6 149Average:
IRN−BRU
NESCAFÉ Dolce Gusto
UK & Ireland
Vimto
Dr Pepper UK
Yorkshire Tea
Lucozade Sport
Mountain Dew UK
Actimel
Lucozade Energy
innocent
−2
+1
+4
+20
−2
+19
−2
+4
+20
−
10
9
8
7
6
5
4
3
2
1
32

Beverages
23h 41min
17h 54min
11h 39min
14h 35min
10h 17min
1d 2h
17h 57min
3h 18min
13h 13min
17h 40min
40% (14 out of 35)
47.37% (9 out of 19)
55.56% (30 out of 54)
59.09% (13 out of 22)
59.49% (47 out of 79)
67.35% (33 out of 49)
69.41% (59 out of 85)
81.82% (27 out of 33)
83.33% (10 out of 12)
100% (8 out of 8)
Lucozade Energy
Ribena
innocent
Coca−Cola
Yorkshire Tea
Twinings Tea UK
Caffe Nero
NESCAFÉ Dolce Gusto
UK & Ireland
Robinsons
FRijj
−2
N
+2
+7
−2
+4
+1
−2
+1
N
10
9
8
7
6
5
4
3
2
1
Customer service
33

Beverages
innocent
Saturday, 29.10.2016 12:00
Don’t forget to put your clocks back before bed
tonight. Here’s how:
32699 1987 14524
Yorkshire Tea
Thursday, 27.10.2016 13:05
If you only watch one rap video about tea
today, make it this one!
8584 5741 6299
Mountain Dew UK
Monday, 31.10.2016 10:00
This is how to #DoTheDew this Halloween
15098 463 1031
Vimto
Thursday, 20.10.2016 15:12
#WIN a case of Vimto Original! Simply COMMENT
which Vimto fruit is missing next to the glass
in the video. Comp ends 27.10.16. T&C’s apply.
1625 2387 391
Actimel
Wednesday, 05.10.2016 13:23
Here’s a song if you’re having one of those
days. Can you relate? #StayStrong
1089 82 683
34

Cars
35

Cars
The biggest fanpages in this group were Aston Martin, Audi UK and BMW UK
MINI, Land Rover and Jaguar
The highest fan base growth happened on Aston Martin, Volkswagen and MINI
The highest number of fans was engaged on the following pages: Honda UK, Audi UK
and Land Rover
The most engaging fanpages in terms of percent of engaged fans were Honda UK, Volvo
Car UK and Lexus UK
Summary
Legend:
36

Cars
311 494
320 639
338 360
340 421
352 992
532 243
549 308
743 267
827 293
5 934 045
+2% (+4 810)
+1% (+4 641)
+1% (+4 208)
+0.8% (+2 536)
+0.5% (+1 928)
+1% (+5 400)
+0.9% (+4 799)
+0.3% (+2 546)
+0.3% (+2 676)
+0.2% (+9 184)
309 320 (+ 3 306)309 320Average:
MINI
Land Rover
Jaguar
Lotus Cars
McLaren Automotive −
The Official Page
Volkswagen
Mercedes−Benz UK
BMW UK
Audi UK
Aston Martin
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
37

Cars
3%
3%
5%
3%
6%
2%
8%
5%
2%
20%
8 625
9 445
10 794
11 601
11 655
15 236
15 576
16 152
17 087
23 822
4% | 5 052Average:
Lotus Cars
McLaren Automotive −
The Official Page
ŠKODA UK
Jaguar
Lexus UK
BMW UK
Volvo Car UK
Land Rover
Audi UK
Honda UK
+1
+9
−2
−4
+6
+2
+10
−1
+2
−
10
9
8
7
6
5
4
3
2
1
38

Cars
13h 38min
15h 42min
1h 44min
2h 18min
1h 35min
3h 48min
34min 11sec
10min 59sec
13h 10min
54min 0sec
29.73% (22 out of 74)
30.66% (42 out of 137)
30.97% (35 out of 113)
33.69% (63 out of 187)
36.84% (49 out of 133)
40.79% (31 out of 76)
41.1% (30 out of 73)
53.12% (51 out of 96)
62.75% (32 out of 51)
67.74% (21 out of 31)
9g 29m | 33.77%Average:
Citroen
Vauxhall
Audi UK
Nissan
Volkswagen
BMW UK
Toyota UK
Ford UK
Suzuki Cars UK
Mercedes−Benz UK
+2
+6
+1
−2
+2
+6
+3
+1
−
−
10
9
8
7
6
5
4
3
2
1
Customer service
39

Cars
Volvo Car UK
Friday, 21.10.2016 12:05
Experience every angle of the New Volvo S90
with our interactive 360° view of the interior
and exterior. https://goo.gl/H68O8Y
10731 632 2184
Nissan Electric
Wednesday, 26.10.2016 09:59
Meet the world’s first all−electric mobile
office...the e−NV200 WORKSPACe. Where would you
work from?
1493 356 909
BMW UK
Wednesday, 12.10.2016 12:00
Just count the hours. The new BMW 5 Series will
be unveiled tomorrow.
3280 479 667
Land Rover
Tuesday, 04.10.2016 13:50
The new benchmark for the ultimate family SUV.
Find out more about All−New Discovery’s design
DNA. For more information on All−New
Discovery: http://bit.ly/2dGLQ7i
2894 581 573
ŠKODA UK
Saturday, 29.10.2016 07:00
The clocks fall back tonight, how are you
planning on using your extra hour?
558 130 766
40

Cosmetics
41

Cosmetics
The biggest fanpages in this group were Aveda, Lynx and Soap & Glory
The highest percent of new fans was gained by Boots UK, L’Oréal Paris and Elf Cosmetics
UK
The biggest fan number increase was observed on Boots UK, Aveda and L’Oréal Paris
The highest number of engaged fans was observed on Boots UK, Bobbi Brown Cosmetics
and Benefit Cosmetics
The highest percent of engaged fans was observed on Bobbi Brown Cosmetics, Clinique
and John Frieda UK
Summary
Legend:
42

Cosmetics
578 306
625 233
675 746
777 076
802 050
938 253
1 128 037
1 147 097
1 170 287
1 910 452
+0.6% (+3 729)
+1% (+6 128)
+0.2% (+1 115)
+0.3% (+2 703)
−0.1% (− 789)
+2% (+18 772)
+0.5% (+5 538)
−0.009% (− 105)
−0.2% (−2 464)
+0.5% (+9 764)
328 405 (+ 2 531)328 405Average:
Elf Cosmetics UK
L’Oréal Paris
NIVEA
Benefit Cosmetics
ghd
Boots UK
Lush Cosmetics North
America
Soap & Glory
Lynx
Aveda
+1
+1
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
43

Cosmetics
2%
1%
4%
2%
4%
4%
2%
4%
10%
3%
8 700
10 027
10 060
15 223
16 358
16 971
26 201
27 424
27 997
31 587
2% | 4 789Average:
The Body Shop
Aveda
John Frieda UK
ghd
Clinique
Estee Lauder UK
America
Benefit Cosmetics
Bobbi Brown Cosmetics
Boots UK
−
−2
+32
+20
−3
+1
−3
+2
+6
+3
10
9
8
7
6
5
4
3
2
1
44

Cosmetics
11h 45min
56min 23sec
1h 45min
4d 7h
15h 45min
1h 24min
2h 2min
14h 58min
17h 53min
15h 49min
34.34% (68 out of 198)
46.55% (27 out of 58)
48.35% (44 out of 91)
54.05% (20 out of 37)
55.87% (395 out of 707)
56.82% (25 out of 44)
71.17% (279 out of 392)
73.53% (25 out of 34)
80.7% (46 out of 57)
88.19% (112 out of 127)
Avon
L’Oréal Paris
Superdrug
BareMinerals UK &
Ireland
Boots UK
Debenhams Beauty Club
America
John Frieda UK
Clinique
The Body Shop
+2
−1
+2
+4
+3
+2
−2
−2
+2
+2
10
9
8
7
6
5
4
3
2
1
Customer service
45

Cosmetics
Benefit Cosmetics
Monday, 24.10.2016 19:20
Who’s with us?
14272 516 2206
ghd
Thursday, 27.10.2016 17:49
Your style heroes, with a fresh coat of copper.
http://ghd.tm/2dMgWd2
13138 2160 1150
Avon
Wednesday, 12.10.2016 15:35
Win the Ad! How would you like to win a gift
box with all the products featured in our
recent #MorningFace TV Advert? Like, share and
comment on this post before midnight on Friday
14th October to be in with a chance of winning.
Good luck! Mwah.? x UK Only. T&Cs:
http://bit.ly/2dLWmuP
1343 1076 1443
Lush Cosmetics North America
Friday, 14.10.2016 18:03
Each year, thousands of grizzlies are killed
worldwide for entertainment. Diving deep into
the controversy across Canada and the United
States, Trophy asks: can we truly justify
killing these animals for sport? This
documentary will be available November 1, 2016
at www.trophyfilm.com.
722 61 1393
Imperial Leather
Tuesday, 04.10.2016 07:10
It’s #TreatTuesday and we want to make it a
sweet one! To win a selection of our
sweet−scented bath and shower products simply
like this post and comment below with your
fave! ??
3083 2152 599
46

Fashion
47

Fashion
The biggest fanpages were Alexander McQueen, Next and New Look
The highest percent of new fans was gained by JD Sports, Next and ASOS
The biggest fan number increase was observed on JD Sports, Next and ASOS
The highest number of fans was engaged on the following pages: boohoo.com, Missguided
and Boden
The highest percent of engaged fans was observed on boohoo.com, Boden and Missguided
Summary
Legend:
48

Fashion
1 030 996
1 095 847
1 096 911
1 156 845
1 164 321
1 200 855
1 266 152
1 398 996
1 745 069
1 864 826
+0.7% (+7 640)
+0.9% (+9 256)
+0.06% (+705)
+2% (+19 565)
+0.3% (+3 090)
+0.6% (+7 406)
+0.2% (+1 962)
+0.4% (+6 215)
+1% (+18 758)
+0.4% (+7 338)
529 207 (+ 4 189)529 207Average:
John Lewis
ASOS
ACCESSORIZE
JD Sports
Ann Taylor
Topshop
Dorothy Perkins
New Look
Next
Alexander McQueen
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
49

Fashion
2%
4%
2%
3%
3%
4%
2%
32%
10%
75%
19 554
20 850
21 894
27 443
31 708
37 786
40 190
51 561
93 844
744 748
7% | 27 298Average:
H&M
adidas Football
Topshop
ASOS
JD Sports
John Lewis
Next
Boden
Missguided
boohoo.com
+5
+11
−2
−4
+2
−1
+1
+4
−
−
10
9
8
7
6
5
4
3
2
1
50

Fashion
46min 30sec
13min 5sec
23min 2sec
1h 5min
15h 19min
4min 20sec
1h 8min
13h 45min
2h 40min
36min 28sec
53.06% (130 out of 245)
56.5% (113 out of 200)
57.61% (231 out of 401)
61.05% (232 out of 380)
64.66% (344 out of 532)
76.18% (403 out of 529)
79.22% (404 out of 510)
80.1% (157 out of 196)
80.52% (186 out of 231)
86.68% (423 out of 488)
7g 29m | 55.77%Average:
JD Sports
Missguided
H&M
New Look
Next
ASOS
John Lewis
GlossyBox.co.uk
Boden
boohoo.com
−
−3
+3
−
+2
−2
+1
+9
+2
−
10
9
8
7
6
5
4
3
2
1
Customer service
51

Fashion
boohoo.com
Monday, 17.10.2016 21:00
Nailed it! ??
19377 24919 6599
Next
Friday, 21.10.2016 07:00
#WIN £150 to spend on the little one’s half
term wardrobes! To enter comment below with the
phrase, “Next Friday Giveaway − half term
treats!” and we’ll announce the winner HERE on
Monday! Good luck ? SHOP girlswear:
ow.ly/uKvb305nUxY SHOP boyswear:
ow.ly/cnnb305nUB2 T&Cs: ow.ly/BtcC302ddzP
7183 14473 1784
Forever Friends
Thursday, 20.10.2016 10:33
Have you told your besties how much they mean
to you recently? Like this post and tag your
friends to make their day! x #ForeverFriends
2873 1272 2958
Missguided
Monday, 17.10.2016 17:31
Still not got round to it ????
7392 3417 1793
ASOS
Wednesday, 12.10.2016 07:41
Totally makes sense, right? ?There’s 70% off RN
www.asos.com/women/sale
10373 3401 568
52

Food
53

Food
The biggest pages: Just−Eat.co.uk, Marmite and Heinz UK
Following pages had the highest relative (%) increase in number of fans: Tic Tac,
M&M’s UK and Doritos
The highest fan number increase happened on Tic Tac, Doritos and Just−Eat.co.uk
The most engaging fanpages, in terms of number of engaged fans, were Ella’s Kitchen,
Doritos and Just−Eat.co.uk
The most engaging fanpages in terms of percent of engaged fans were Herbalife,
Ella’s Kitchen and Cholula Hot Sauce
Summary
Legend:
54

Food
272 962
440 329
483 947
516 537
700 527
718 401
769 429
778 208
1 057 461
1 212 008
+0.7% (+1 803)
−0.2% (− 825)
+0.9% (+4 514)
−0.06% (− 316)
+0.5% (+3 266)
−0.2% (−1 468)
−0.2% (−1 716)
−0.02% (− 174)
+0.01% (+146)
+0.2% (+1 881)
228 329 (+ 692)228 329Average:
M&M’s UK
Snickers Get Some Nuts
Tic Tac
Amul Icecream
Doritos
Shreddies UK
Wrigley’s Extra
Heinz UK
Marmite
Just−Eat.co.uk
+1
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
55

Food
2%
1%
8%
2%
17%
2%
12%
2%
4%
16%
6 148
6 759
15 141
16 638
17 097
17 107
20 500
24 749
25 778
31 865
3% | 4 962Average:
KETTLE Chips UK
Tic Tac
Co−op Food
Marmite
Herbalife
Heinz UK
Cholula Hot Sauce
Just−Eat.co.uk
Doritos
Ella’s Kitchen
−1
+16
−4
−1
+5
−3
+1
+4
−1
+2
10
9
8
7
6
5
4
3
2
1
56

Food
1h 4min
1h 46min
20h 42min
15h 26min
53min 42sec
13h 24min
12h 36min
8min 54sec
12h 10min
18h 7min
57.93% (230 out of 397)
58.82% (40 out of 68)
63.93% (39 out of 61)
64.29% (18 out of 28)
65% (13 out of 20)
71.05% (27 out of 38)
75.21% (91 out of 121)
78.67% (166 out of 211)
88.89% (32 out of 36)
100% (15 out of 15)
Co−op Food
Whiskas UK
Heinz UK
Hovis
Organix Food
Ella’s Kitchen
Burger King UK
Just−Eat.co.uk
Aunt Bessie’s
Newburn Bakehouse by
Warburtons
−5
+3
+6
−4
−4
+8
+6
+4
+6
+5
10
9
8
7
6
5
4
3
2
1
Customer service
57

Food
Ella’s Kitchen
Tuesday, 18.10.2016 09:00
Rargh! I’m a guinea pigasauras!!
10088 9091 9461
Doritos
Friday, 14.10.2016 09:30
WIN NFL TICKETS Comment below with the number
of Doritos packs you can spot for a chance to
win tickets to New York Giants vs Los Angeles
Rams at Twickenham Stadium next Sunday
2898 8965 358Marmite
Friday, 28.10.2016 14:33
Now everyone can have their own! My
personalised jars are now available, just click
below to get started. #LoveItHateItNameIt
5381 916 841
Herbalife
Thursday, 06.10.2016 16:00
No single food has all of the nutrients you
need in a given day, so variety is key.
Kick−start your day with 21 essential vitamins
and minerals in one meal
0 0 1395
Cholula Hot Sauce
Tuesday, 18.10.2016 17:00
Add Cholula here−> This will be a hit with both
the meatloaf lovers and haters everywhere.
Recipe by Rocky Mountain Cooking ?
http://bit.ly/GreenChiliCholulaMeatloaf
9735 205 573
58

Football clubs
59

Football clubs
The biggest fanpages in this group were Liverpool FC, Tottenham Hotspur and England
football team
The highest percent of new fans was gained by Sunderland AFC, Leicester City Football
Club and Tottenham Hotspur
The highest fan number increase happened on Leicester City Football Club, Tottenham
Hotspur and England football team
The most engaging fanpages, in terms of number of engaged fans, were Tottenham
Hotspur, Leicester City Football Club and England football team
The highest percent of fans was engaged on the following pages: Aston Villa FC
− Official, West Ham United and Leicester City Football Club
Summary
Legend:
60

Football clubs
1 307 413
1 629 622
1 671 890
1 910 340
2 051 485
2 814 130
6 411 800
6 844 595
8 091 129
24 572 998
+0.4% (+5 352)
+0.7% (+11 568)
+3% (+41 394)
+0.5% (+9 930)
+0.4% (+9 082)
+0.6% (+15 975)
+1% (+86 525)
+0.6% (+43 641)
+0.8% (+62 507)
+0.09% (+21 151)
2 566 560 (+ 14 087)2 566 560Average:
Swansea City Football
Club
Celtic FC
Sunderland AFC
West Ham United
Newcastle United
Everton Football Club
Club
Tottenham Hotspur
Liverpool FC
+3
+3
+3
+2
+2
+2
+2
+2
+2
+9
10
9
8
7
6
5
4
3
2
1
61

Football clubs
3%
21%
7%
6%
6%
4%
12%
4%
7%
6%
42 426
52 905
55 144
99 960
119 205
121 419
235 646
271 527
443 532
481 358
6% | 87 927Average:
Sunderland AFC
Aston Villa FC −
Official
Norwich City FC
Celtic FC
Newcastle United
Everton Football Club
West Ham United
Club
Tottenham Hotspur
−1
+6
+3
−1
+1
−1
+1
−
−1
+1
10
9
8
7
6
5
4
3
2
1
62

Football clubs
32min 29sec 1.23% (2 out of 162)
32m 30s | 0.41%Average:
Birmingham City FC
N 1
Customer service
63

Football clubs
Thursday, 06.10.2016 08:56
#OnThisDay 15 years ago, David Beckham did
THIS...
48441 4566 20599
Tottenham Hotspur
Sunday, 02.10.2016 15:05
WHAT. A. WIN! #COYS
88694 3707 14027
Newcastle United
Monday, 31.10.2016 15:34
WIN HOSPITALITY TICKETS FOR NEWCASTLE v
CARDIFF! We’re giving one lucky supporter the
chance to win a pair of hospitality tickets in
Club Bamburgh for Newcastle United v Cardiff
City this weekend! To enter, simply share this
post and you could be enjoying: − A traditional
three−course hot fork bu
5848 1829 15918
West Ham United
Saturday, 22.10.2016 19:33
Is there ANYTHING he can’t do? ?
32165 7391 10115
Norwich City FC
Saturday, 08.10.2016 08:00
We took a drone to Colney and captured this
unreal rally in the innovative goalkeeper
drill, Spikeball!
16379 4990 7176
64

IT/Electronics
65

IT/Electronics
The biggest pages: Samsung UK, Sony UK and Sony Xperia GB
The highest percent of new fans was gained by Orange Amplifiers, Currys PC World
and Blackstar Amplification
The biggest fan number increase was observed on Orange Amplifiers, Currys PC
World and Blackstar Amplification
The most engaging fanpages, in terms of number of engaged fans, were HP, Orange
Amplifiers and Samsung UK
The highest percent of engaged fans was observed on HP, Intel UK and LG UK − Life’s
Good
Summary
Legend:
66

IT/Electronics
270 583
307 490
341 842
369 135
491 817
539 306
591 179
596 351
898 641
2 350 709
+0.3% (+880)
+0.3% (+769)
+0.7% (+2 286)
+5% (+16 391)
−0.06% (− 315)
+1% (+5 552)
−0.1% (− 684)
+0.2% (+1 177)
+0.2% (+1 492)
−0.2% (−3 664)
236 324 (+ 1 115)236 324Average:
Denon
Amazon Kindle UK
Blackstar Amplification
Orange Amplifiers
Pioneer Car Europe
Currys PC World
HTC UK
Sony Xperia GB
Sony UK
Samsung UK
+1
+1
+1
+1
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
67

IT/Electronics
3%
3%
1%
6%
2%
4%
3%
0%
4%
12%
3 158
4 339
6 141
7 548
8 715
10 663
11 107
11 604
15 458
16 212
4% | 2 984Average:
Morphy Richards
Energizer UK
Sony UK
Intel UK
Currys PC World
LG UK − Life’s Good
Samsung UK
Orange Amplifiers
HP
−4
+12
+8
−2
+1
−3
−1
−2
+2
+8
10
9
8
7
6
5
4
3
2
1
68

IT/Electronics
16h 8min
5h 26min
20h 4min
56min 9sec
12h 1min
48min 46sec
13h 29min
1h 59min
5h 33min
16h 45min
27.96% (191 out of 683)
58.8% (157 out of 267)
60.81% (45 out of 74)
70.27% (26 out of 37)
74.36% (58 out of 78)
77.42% (24 out of 31)
78.6% (698 out of 888)
78.95% (30 out of 38)
83.33% (30 out of 36)
87.5% (42 out of 48)
Samsung UK
Indesit
Sony Xperia GB
Philips UK & Ireland
Sony UK
Dell
Currys PC World
Ebuyer.com
HP
Morphy Richards
−
−2
−2
−3
+3
−3
−1
−2
+6
+4
10
9
8
7
6
5
4
3
2
1
Customer service
69

IT/Electronics
Orange Amplifiers
Monday, 31.10.2016 15:04
SHARE TO WIN a #DarkTerror in celebration of
Halloween!!! Winner announced tomorrow!
#OrangeDarkSeries
4923 705 10119
HP
Wednesday, 19.10.2016 15:30
Live it, love it, print it! Create memories at
the touch of button with the HP Sprocket ?
hp.com/go/sprocket
8901 3354 2840
Samsung UK
Tuesday, 18.10.2016 17:00
Relive Rio 2016 with our #SchoolOfRio end of
term report, featuring pupil Jack Whitehall and
all of our incredible athletes. #GBHeroes
6243 649 2255
Friday, 07.10.2016 07:57
COMPETITION TIME! For this week’s Blackstar
Friday contest, we will be giving away a FLY 3
in racing green! For your chance to WIN,
simply ’LIKE’ our page and ’SHARE’ this post.
Winner will be notified next Friday!
2481 335 2481
LG UK − Life’s Good
Saturday, 08.10.2016 09:41
There are ten times more stars in the universe
than there are grains of sand on every beach
and desert on earth. What’s your best
blow−your−mind space fact?
5007 1289 677
70

Politics
71

Politics
The biggest fanpages were Britain First, Jeremy Corbyn and Nigel Farage
Nicola Sturgeon, Britain First and Sadiq Khan
The highest fan base growth happened on Britain First, Sadiq Khan and Nigel Farage
The most engaging fanpages, in terms of number of engaged fans, were Britain First,
Jeremy Corbyn and Nigel Farage
The highest percent of engaged fans was observed on Nicola Sturgeon, Occupy London
and Nigel Farage
Summary
Legend:
72

Politics
275 940
454 859
535 150
550 426
565 685
586 643
598 473
621 506
814 593
1 518 224
+2% (+4 335)
+0.7% (+3 014)
+0.3% (+1 458)
−0.2% (− 952)
+0.2% (+929)
−0.1% (− 693)
+1% (+7 411)
+1% (+6 647)
+0.7% (+5 315)
+2% (+22 730)
114 210 (+ 865)114 210Average:
Nicola Sturgeon
10 Downing Street
The Labour Party
Boris Johnson
Conservatives
UK Independence Party
(UKIP)
Sadiq Khan
Nigel Farage
Jeremy Corbyn
Britain First
+1
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
73

Politics
4%
18%
11%
12%
18%
10%
15%
17%
14%
14%
22 612
25 467
28 558
28 681
50 936
55 355
92 474
106 485
112 509
210 436
7% | 11 212Average:
UK Independence Party
(UKIP)
Occupy London
Scottish National Party
(SNP)
HOPE not hate
Nicola Sturgeon
The Labour Party
Sadiq Khan
Nigel Farage
Jeremy Corbyn
Britain First
−3
−
−
+4
+7
−
−2
+1
+1
−
10
9
8
7
6
5
4
3
2
1
74

Politics
4h 39min
1d 2h
1d 15h
2d 18h
2h 38min
1.1% (1 out of 91)
2.08% (1 out of 48)
7.69% (1 out of 13)
11.11% (1 out of 9)
20% (1 out of 5)
The Levellers
Frack Off (UK)
The Liberal Party UK
Communist Party of
Britain
Luciana Berger, Labour &
Co−operative MP for...
N
+1
N
−
N
5
4
3
2
1
Customer service
75

Politics
Britain First
Thursday, 06.10.2016 06:40
DO YOU AGREE?
23480 848 18870
Nigel Farage
Tuesday, 18.10.2016 10:28
Pictures of the ’child’ refugees entering from
Calais prove the need to verify who is coming
into our country.
20442 9409 11495
HOPE not hate
Friday, 21.10.2016 12:40
Join me in supporting Gary Lineker and Fatima
Manji against media & racist bullies − sign
HOPE not hate’s card now
4272 199 10298
Jeremy Corbyn
Wednesday, 19.10.2016 07:29
If there’s one thing you do this year, go and
see I, Daniel Blake. I went to see it last
night and it’s one of the most moving films
I’ve seen. Ken Loach tells the story of Daniel
who has had a major heart attack, his doctor
has told him he is too ill to work, but the
Department for Work and Pensi
15864 1225 5709
Nicola Sturgeon
Wednesday, 05.10.2016 09:27
Share and show your support.
10102 924 5922
76

Retail
77

Retail
The biggest fanpages in this group were Amazon.co.uk, Tesco and Asda
Sainsbury’s, Next and eBay.co.uk
The biggest fan number increase was observed on Next, Sainsbury’s and eBay.co.uk
The highest number of engaged fans was observed on Hotukdeals, Sainsbury’s and
Asda
The most engaging fanpages in terms of percent of engaged fans were Karen Millen,
Hotukdeals and B&M Stores
Summary
Legend:
78

Retail
1 212 008
1 342 156
1 500 156
1 612 666
1 636 016
1 739 486
1 745 069
1 759 420
2 149 984
5 510 458
+0.2% (+1 881)
+1% (+17 109)
+0.9% (+13 848)
+0.5% (+7 843)
−0.09% (−1 451)
+1% (+16 907)
+1% (+18 758)
+0.7% (+12 469)
+0.7% (+15 246)
+0.1% (+6 306)
368 095 (+ 3 576)368 095Average:
Just−Eat.co.uk
Sainsbury’s
Aldi UK
Lidl UK
AO
eBay.co.uk
Next
Asda
Tesco
Amazon.co.uk
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
79

Retail
4%
11%
11%
4%
40%
12%
13%
9%
13%
27%
53 880
56 131
57 043
83 971
106 788
125 593
129 252
163 799
174 385
253 477
16% | 17 759Average:
Aldi UK
Lipsy London
Cath Kidston
Tesco
Karen Millen
Home Bargains
B&M Stores
Asda
Sainsbury’s
Hotukdeals
−
+48
−2
+1
+52
−1
−1
+2
−
−
10
9
8
7
6
5
4
3
2
1
80

Retail
28min 14sec
1h 0min
1h 44min
2h 1min
54min 48sec
4min 20sec
1h 11min
1h 22min
31min 23sec
2h 2min
48.2% (1004 out of 2083)
62.84% (553 out of 880)
63.38% (1239 out of 1955)
66.56% (1194 out of 1794)
73.92% (1026 out of 1388)
76.18% (403 out of 529)
79.27% (2780 out of 3507)
82.35% (420 out of 510)
83.68% (364 out of 435)
88.96% (1007 out of 1132)
8g 45m | 52.81%Average:
Amazon.co.uk
QVC UK
Morrisons
Sainsbury’s
Argos
ASOS
Tesco
Lidl UK
Iceland Foods
Aldi UK
+3
+5
−3
+4
+6
−1
+2
+6
+5
−
10
9
8
7
6
5
4
3
2
1
Customer service
81

Retail
Hotukdeals
Wednesday, 26.10.2016 21:37
PLEASE CHER ??
7109 2062 29708
Aldi UK
Monday, 17.10.2016 13:00
ALERT: We have been notified that there is a
hoax £85 Aldi voucher being circulated online.
Please be aware that this voucher is fraudulent
and cannot be redeemed in our stores. Aldi UK
will never ask you to share your personal
details via a website to redeem a genuine
voucher offer. This hoax is cu
6563 1160 16811
B&M Stores
Friday, 21.10.2016 15:32
? #COMPETITION TIME ? 1 lucky B&M Fan will
#WIN £50 worth of B&M vouchers PLUS a Touch of
Silver hamper! 2 runners up will also receive a
Touch of Silver Hamper each! Competition
closes midnight 24/10/16
19115 7222 8098
B&Q
Saturday, 01.10.2016 07:00
Tell us the one thing you keep in your fridge
at ALL times, which you couldn’t do without?
??? ? Let us know below to be in with a chance
of winning this Beko Fridge! T&Cs:
http://po.st/rx362s
14158 18310 4615
Poundworld
Wednesday, 05.10.2016 16:00
We’ve teamed up with the lovely folk at Dolmio
to give you the chance to win an iPad. For your
chance to win this AMAZING prize, simply ’Like’
and ’Share’ this post (T&Cs Apply:
bit.ly/DolmioiPad) Next time you’re in store,
check out our Dolmio range, with all items just
£1. Including: Original Bol
5378 2726 5681
82

Sweets
83

Sweets
The biggest fanpages in this group were Cadbury Bournville, Cadbury Creme Egg
and Galaxy Chocolate
The highest percent of new fans was gained by KitKat, Ben & Jerry’s and Cadbury
Bournville
The highest fan number increase happened on KitKat, Cadbury Bournville and Ben
& Jerry’s
The most engaging fanpages, in terms of number of engaged fans, were Cadbury Bournville,
Aero Bubbly Chocolate and KitKat
The highest percent of engaged fans was observed on Wall’s, Aero Bubbly Chocolate
and Squashies
Summary
Legend:
84

Sweets
686 458
755 175
816 058
817 591
827 503
1 581 454
1 814 869
1 969 350
2 507 431
3 842 304
−0.2% (−1 382)
−0.2% (−1 216)
−0.2% (−1 700)
−0.3% (−2 673)
+1% (+10 183)
−0.1% (−1 952)
+0.3% (+4 682)
−0.1% (−1 971)
−0.2% (−5 036)
+0.2% (+5 917)
617 223 (+ 418)617 223Average:
MAOAM UK
Haribo UK
Smarties
Rowntree’s
KitKat
Maltesers
Ben & Jerry’s
Galaxy Chocolate
Cadbury Creme Egg
Cadbury Bournville
−
−
−1
−1
+2
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
85

Sweets
4%
1%
3%
18%
2%
28%
20%
4%
24%
9%
13 332
15 282
16 372
16 967
18 993
19 590
24 010
36 229
157 114
344 017
5% | 20 429Average:
Warburtons
Galaxy Chocolate
Junior Mints
McVitie’s
Rowntree’s
Wall’s
Squashies
KitKat
Aero Bubbly Chocolate
Cadbury Bournville
+8
+8
−6
−4
+20
+17
+8
−2
+3
+19
10
9
8
7
6
5
4
3
2
1
86

Sweets
21min 14sec
12h 52min
7h 32min
15h 29min
53min 56sec
17h 44min
18h 28min
1d 12h
22h 53min
6h 52min
52.38% (11 out of 21)
57.14% (24 out of 42)
58.14% (25 out of 43)
59.57% (28 out of 47)
61.54% (8 out of 13)
66.67% (26 out of 39)
67.39% (62 out of 92)
70% (7 out of 10)
71.43% (5 out of 7)
72.13% (44 out of 61)
Galaxy Chocolate
Thorntons
Maltesers
McVitie’s
Mars Bar
Haribo UK
Ben & Jerry’s
Vinnie the panda − Fox’s
Biscuits’ Chief Biscuit...
Junior Mints
Warburtons
−5
−1
+5
+5
+1
+6
+2
N
+1
+14
10
9
8
7
6
5
4
3
2
1
Customer service
87

Sweets
Cadbury Bournville
Tuesday, 04.10.2016 11:55
314890 1693 6301
Squashies
Tuesday, 11.10.2016 15:24
Would these be your #ParmaVioletsHeaven or
#ParmaVioletsHell? Let us know at:
http://bit.ly/2cDTblY
11856 15324 8144
KitKat
Wednesday, 05.10.2016 09:30
The KITKAT Chocolatory is now open at Westfield
Stratford City. Come and explore the
extraordinary world of the #KITKATChocolatory
where you can design your very own bar and also
purchase weekly Special Editions! Available
this week are... Sticky Toffee Popcorn, Almond
and Salted Caramel Brittle Di
11318 8493 2325
McVitie’s
Monday, 10.10.2016 11:00
Introducing... McVitie’s Little Nibbles of Fun!
? Tell us which cup the nibble is under for the
chance to win some #sweeet McVitie’s goodies!
T&Cs: http://bit.ly/2dVNf5T
1900 6289 327
Junior Mints
Tuesday, 11.10.2016 18:14
Don’t you agree? #JuniorMints
12374 529 833
88

Telecommunications
89

Telecommunications
The biggest pages: O2, EE and Vodafone UK
giffgaff, Sky and O2
The highest fan number increase happened on Sky, O2 and giffgaff
The most engaging fanpages, in terms of number of engaged fans, were Sky, giffgaff
and Virgin Media
The most engaging fanpages in terms of percent of engaged fans were Talkmobile,
giffgaff and JTsocial
Summary
Legend:
90

Telecommunications
213 627
288 911
296 382
351 510
392 627
630 681
826 136
904 332
980 809
1 198 804
+0.4% (+805)
+3% (+7 303)
+0.5% (+1 354)
+0.5% (+1 842)
+0.7% (+2 672)
+0.4% (+2 759)
+2% (+16 076)
+0.3% (+3 030)
+0.7% (+6 703)
+0.7% (+8 373)
271 455 (+ 2 305)271 455Average:
BT
giffgaff
TalkTalk
Three UK
Virgin Media
Carphone Warehouse
Sky
Vodafone UK
EE
O2
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
91

Telecommunications
12%
0%
27%
0%
1%
3%
1%
3%
17%
12%
1 736
1 989
2 095
2 534
5 213
8 839
9 613
12 132
49 401
100 546
4% | 8 263Average:
JTsocial
Carphone Warehouse
Talkmobile
EE
Three UK
TalkTalk
Vodafone UK
Virgin Media
giffgaff
Sky
−1
−5
+8
−
−5
+10
+1
−1
+6
+2
10
9
8
7
6
5
4
3
2
1
92

Telecommunications
4h 37min
1h 4min
1h 2min
2h 15min
1h 20min
6h 17min
54min 15sec
1h 56min
12min 16sec
49min 6sec
7.58% (66 out of 871)
18.05% (423 out of 2344)
33.44% (107 out of 320)
48.33% (1797 out of 3718)
56% (1676 out of 2993)
69.85% (183 out of 262)
77.1% (993 out of 1288)
82.15% (382 out of 465)
83.09% (1459 out of 1756)
94.15% (177 out of 188)
1g 48m | 60.94%Average:
TalkTalk
Sky
giffgaff
Virgin Media
Vodafone UK
Carphone Warehouse
Three UK
plusnet
EE
Tesco Mobile
N
+6
+5
+7
+2
+5
+1
+1
+5
+1
10
9
8
7
6
5
4
3
2
1
Customer service
93

Telecommunications
Sky
Monday, 17.10.2016 12:15
61534 23243 33205
giffgaff
Wednesday, 26.10.2016 11:56
This Halloween. End the nightmare. #halloween
19777 2276 5483
TalkTalk
Tuesday, 18.10.2016 16:00
How to beat phone scammers in 3 easy steps:
Hang up, Make Tea, Call Back
5538 1132 3227
JTsocial
Friday, 21.10.2016 07:30
***#FreePhoneFriday Competition time*** Win a
new ? courtesy of JT. To celebrate the launch
of our new Pay Monthly plan, which gives you
125 mins and texts to call or text anywhere in
the world ? for just £6 p/m tell us which
country this flag belongs to ?? To enter you
must ’Like’ our page and answ
504 619 417
Virgin Media
Sunday, 30.10.2016 09:00
Social media and the internet have changed the
way children experience bullying. Are you clued
up on how to protect your child?
1704 240 371
94

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Contact us:
trends@sotrender.com
facebook.com/Sotrender
twitter.com/Sotrender
95

Fanpage Trends UK October 2016

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