Lenovo is a $34 billion technology company and the largest personal computer vendor in the world. It wants to become one of the top three considered tablet and smartphone brands in India by 2014. To achieve this objective, Lenovo conducted surveys of dealers, shopkeepers and customers. The surveys revealed weaknesses like a single marketing channel and lack of product varieties. Opportunities for Lenovo include exploring new markets. Problems identified include lack of service centers and being new to the smartphone/tablet segment in India. Suggested solutions include re-launching with improved advertising, sponsoring shows, identifying target customers, developing different series for different price points, and improving distribution channels.