This document provides an overview of mobile social advertising. It discusses the growth of the mobile market, particularly smartphones like the iPhone. It outlines how mobile social networking is growing rapidly and that users spend more time on these networks than the web. It then explores a three-tier approach to mobile social advertising including sponsorship, ad networks, and search. Finally, it provides a case study on the success of Flirtomatic in monetizing mobile users through a "freemium" model with various premium services and advertising.
Somo - Investing in a Mobile Strategy (UK specific)Ross Sleight
Defining Somo's (the full service mobile marketing agency - http://www.somoagency.com) approach to developing mobile strategies for brands.
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Somo - Investing in a Mobile Strategy (UK specific)Ross Sleight
Defining Somo's (the full service mobile marketing agency - http://www.somoagency.com) approach to developing mobile strategies for brands.
UK specific content.
Presented by Ross Sleight, Chief Strategy Officer of Somo, at The Future Digital Strategies conference in London on 16th November 2011
The speech was delivered in "New Era, New TV" seminar organized by Orange Labs Beijing. The presentation focuses on the business models and market trends of online video/TV and mobile TV.
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An introduction about the variety of social networks out there (like cheese and wine, they come in many styles). This was an introduction to a panel on social networking in China at the China Internet Forum in November 2009. Some data is included, notably on gaming.
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
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The Mobile Ecosystem - APIs & OpportunitiesJean-Luc David
Should larger companies integrate themselves in the mobile ecosystem? What are the new channels that are available? What risks & rewards are available for opening up your data? This presentation for Montreal Mobile Mondays seeks to answer them.
An introduction about the variety of social networks out there (like cheese and wine, they come in many styles). This was an introduction to a panel on social networking in China at the China Internet Forum in November 2009. Some data is included, notably on gaming.
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
Hugh Jedwill, CEO of Mobile Anthem and Ross Alumnus, talks about new consumer behaviors created by the ubiquitous mobile device. Their readiness to engage brands through this new marketing channel is the biggest opportunity of the decade.
År 2010 är året då det mobila bredbandet fick sitt riktiga genombrott. Men vad innebär det egentligen? Hur snabbt sker utvecklingen inom det mobila området och i vilka områden händer det mest? Vilka är den mobila plattformens viktigaste fokusområden idag och i framtiden? Här får du siffror svart på vitt som visar dig att du måste ta mobil kommunikation på allvar om du vill ta din affär framåt.
Kirsty Glenne, Senior Executive Advisor, Creuna Norway
At the Exploratory Clinical Trials event on 8-9 December 2009 in Brussels, Belgium you’ll have the opportunity to question the MHRA in person on the updated ICH M3 guidelines and find out how you can maximise your chance of easily gaining approval for your trials.
Розвиток тематичного туризму на прикладі «Карпатської мережі кулінарної спадщ...Viktor Zagreba
Презентація на Міжнародній конференції «Екологічний та природничий туризм: співпраця природоохоронних територій, туристичного бізнесу та місцевих громад» в м.Яремче 25-26 квітня 2014 року
An Internationa Advertising & Marketing Agency- Epage global profile 2014jahangirasms
An International Marketing & Advertising agency engaged wiith various clients in Saudi Arabia, UAE and India.... Specialized in Media Buying, Digital Marketing, Social Media set up and managerment, along with Brand Activation, dry/wet sampling, Branding & Media related supplies, market research, product launches, etc., and all those remaining activities required to ensure business growth with optimum ROI.
Every organization broadcast their products or services through the medium of advertising agency. In this lesson, students will study about how advertising agencies assist marketers by providing the correct medium of broadcasting their ad.
Pro Ads is a full fledged advertising agency established in 2014 as a subsidiary of Wadi Degla Holding. We help brands embrace new means of advertising to leverage their competitive advantage whether it is done through inbound or outbound branding activities. Our mission is to provide our clients with the highest quality advertising and ad placement in the industry. We want to build long-lasting partnerships by providing top-notch customer service, creative work, innovative ideas and a comprehensive marketing plan.
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Presentation on developing mobile strategies presented at Mobile Squared event in NYC December 2011
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Somo Agency Presentation - social media advertising
1. Mobile Social Advertising
Carl Uminski – Founder & COO
September 2010
Somo Ltd – Copyright & Confidential 1
2. What I’m going to talk about
The Mobile Market
Mobile Social Networking
Mobile Social Advertising
Future thoughts
Flirtomatic Case Study
Somo Ltd – Copyright & Confidential 2
4. The UK mobile market is growing
• Mobile advertising was worth £37.6m in 2009, up 32.2% year on year forecast to
reach £285M in 2014 ** **
• 15.4m mobile media users, 47% access daily, 81% access once per week**
• 9 out of 10 mobile media users access mobile media at home**
• 44% of young people are now accessing social nets from their mobiles**
• Against TV, PC, Radio and print, mobile was found to be the most accessed media
channel from noon to 6pm.*
• By 2013 mobile phones will overtake PC’s as the most common web accessed device
worldwide****
Source: *Orange 2009 / **IAB 2009/10. ***M:Metrics UK April 2009, ****Gartner 2009,
Somo Ltd – Copyright & Confidential 4
5. The iPhone & iTouch has driven this growth
50+ M iPhone and iPod Touch users Globally, 100+M end 2010
~6M iPhone & iPod Touch users in the UK
230,000+ applications in the app store
75% iPhone users over 25
57% Male / 43% Female
78% iTouch users under 24
50% of iPhone users earn over £45k per annum
Somo Ltd – Copyright & Confidential
6. Android is now a serious platform driving growth
Android platform growing faster than iOS
200,000 devices sold daily in July 2010
70,000+ apps on Android
End ‘10 est. 100M devices
Est.1M UK Devices
3 out 4 users Male
Android applications have a growing audience and potential.
iOS isn’t the only platform which has merit
Somo Ltd – Copyright & Confidential
8. There are many mobile social networks worldwide
Somo Ltd – Copyright & Confidential 8
9. Significant usage with a continuous growth
25,137
65.20% Jan-09
Jan-10
12,388
11,874
11,439
32% 30%
23% 21%
14%
4,700
1,051
Sent Text Used Used Played Accessed Listened to
Messages Browser Download Games Social Music
Apps Network or
Blog
More people use social networks on mobile than listen to music
Number of Mobile Subscribers (000’s) Accessing Facebook, MySpace
% Share of Mobile Subscribers
& Twitter via Mobile Browser 3-month average ending Jan 2010 vs.
3-month average ending May 2010 . Total US Age 13+.
Jan 2009. Total US Age 13+.
Source: comScore MobiLens
Source: comScore MobiLens
Somo Ltd – Copyright & Confidential 9
10. People spend more time on mobile social nets than the web
Social media dominates mobile usage
Source: comScore GSMA MMM; comScore Media Metrix, December 2009
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11. And the users are not to be assumed as teenage boys!
Skew towards females & 25 -54 Age group
Somo Ltd – Copyright & Confidential 11
13. A 3 tier approach for advertising
• Sponsorship REACH • Search
• Events • Google
• Applications • Ad networks • Yahoo!
• Mobile Sites • Admob
• Etc... • inMobi
• Adfonic
• Etc....
FOCUS RESULTS
Social networks needs brand awareness and reach meeting CPA targets
Somo Ltd – Copyright & Confidential 13
14. Targeting options offered for and by social networks
Handset Geography Traffic
• Make /Model •Territories • Wi-Fi
• Operating System • Cities (Wi-Fi only) • Specific Operators
• Manufacturer
• Capabilities
Demographics Channel
• Age • Downloads
• Gender • Communities
• Interests • Entertainment
• Sports, News, Info
• Portal
Somo Ltd – Copyright & Confidential 14
15. A large number of creative options
Response Brand Sponsorship
Search
Somo Ltd – Copyright & Confidential 15
16. The immediacy of mobile offers a huge location opportunity
THE FUTURE
Somo Ltd – Copyright & Confidential 16
17. Foursquare offers are now mobile
Reward Loyal Customers & Drive Engagement Through Competition
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18. The immediacy of mobile allows for real time advertising
Leverage the open data which Twitter gives you
• Promoted Tweets still in web only beta
• Use Twitter to listen & engage with mobile customers
Somo Ltd – Copyright & Confidential 18
19. Social Media & Advertising
Flirtomatic Success Story
Presented by: Matthew Dicks
CMO
20. Intro to Flirto
• Flirtomatic has pioneered mobile flirting and monetising mobile
users
• Conversations with added fun through great content
• Over 3 million global mobile users
• Revenues over £10 per month per spending customer
• From UK base and now growing internationally
• Over 300 million UK wap impressions per month
• Recognition from industry with numerous awards 2008, 2009, 2010
24. Advertising
• 300m UK page impressions across all platforms
• CTR on WAP currently averages at 1%
• Ad sites on all pages
• Targeting
25. Beyond the norm...
• Adfunding value added services
• Reward based advertising
– Affiliate and cost per acquisition deals
– iPhone, Android and web
– Earn virtual currency
– £=
– Partners include O2, Sky and Microsoft (Bing)
26. Case study: Strongbow
Objectives
• Target over-18s
• Brand awareness
• Free pints to give away
• Interaction
• Drive traffic to client WAP site
• Use mobile couponing as main
redemption tool
27. Case study: Strongbow
Solution
• A Strongbow profile sent
branded Flirtograms to
users’ to create initial
awareness.
• Users sent back 70
Supersnogs, 929 gifts,
5000+ Flirtograms and
rated it 338 times (treated
it like another flirter!)...
• Interactive campaign was
also promoted by SMS and
banners across site...
• ...and a “Shout me a Pint”
link on every profile...
28. Results
Case study: Strongbow
385,000 10% CTR Redeem
free to client In a
animated WAP, participating
pints were collecting pub...
sent CRM and
delivering
coupons
31. A full service mobile advertising agency
MOBILE WEB SITES
STRATEGIC
CONSULTANCY APPLICATIONS
BRAND
TRANSITION CREATIVE
THANK YOU
YIELD MANAGEMENT
CAMPAIGN
PLANNING & MEASUREMENT
BUYING OPTIMISATION
DELIVER ROI
andrew@somoagency.com
+44 (0)7974 151 868
Somo Ltd – Copyright & Confidential 31