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Social Networking(s)
Benjamin Joffe discusses the evolution and market dynamics of social networking, with insights into user demographics, revenue models, and the convergence of various online platforms. He highlights the significant growth of the Asian virtual goods market and provides a comparative analysis of Chinese online gaming companies against global counterparts. The document also covers best practices in the social networking space and features a panel discussion on future trends and innovations.
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Social Networking(s)
- 1. Social Networking(s) BenjaminJoffe | CEO, Plus Eight Star China Internet Forum, Beijing | 2009.11
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- 3. Benjamin Joffe 本杰明 ベンジャミン 벤자민
- 5. 4 years 1 year 4 years
- 6. Consulting | Startups| Community
- 7. | Plus EightStar • “Innovation Arbitrage” • Internet & Mobile Digital strategy • Best practices from China, Japan & Korea • Published reports • Inside Cyworld (2007) • Inside Tencent (2009) • Inside Alibaba (upcoming) • Contact • info@plus8star.com
- 8. References EUROPE USA ASIA
- 9. References EUROPE USA ASIA
- 10. Work With Startups:Cmune • Making the 3D Web happen – fbFund winner – First 3D FPS game on Facebook – #1 Widget on Apple.com – Virtual Goods • Check it out! – www.cmune.com
- 11. Most Advanced 3DGame on Facebook Paradise Paintball by Cmune http://apps.facebook.com/paradisepaintball/ Disclosure: I am an investor & partner of Cmune
- 12. Mobile Monday Beijing 31 events 111 speakers 3,500 members 1,500 companies
- 13. Mobile Monday Beijing 31 events 111 speakers 3,500 members 1,500 companies
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- 15. Quiz! Who ison… • Facebook • QQ / Q Zone • RenRen / Xiaonei • Kaixin001 • Twitter • A matchmaking site?
- 16. What is asocial network?
- 19. Social Networking(s) • Users Demographics / Geography • Identity Real-name / Nickname • Openness Closed / Walled Garden / Open • Platform Web / Mobile / Cross-platform • Revenue mix Ads / Virtual Goods / Games • Results Profitability
- 20. Confused? It’s ok! •Everything is converging! – Social Networks – Blogs – Online Media – Games – Virtual Worlds
- 21. I don’t knowwhat is a SNS but… • There are numerous best practices to leverage – From each service category – From each specific service • Who do you benchmark?
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- 23. Revenue vs. Profit(2008) 70% 60% 50% Profit Margin 40% 30% 20% 10% 0% 0 200 400 600 800 1,000 1,200 Million USD
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- 27. Advertising Gree Home Advertising & Affiliates | 25% Avatars & items B2C virtual Games goods | 75% 60% avatars 40% games
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- 32. Mobile Open Platforms Mixi: Oct 27, 2009 – 39 mobile applications released – mostly games City Building Harvest Moon Shopkeeper Furauni By Liveware By Liveware By Geisha Tokyo By Konami
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- 34. Sharks with LaserBeams vs. Irritated Sea Bass Asia’s Virtual Goods Market Estimate for 2009 Asia: 7 Billion Dollars! USA: $1 bln (Source: Inside Virtual Goods, Oct 2009)
- 35. Chinese Online GamesCompanies • Listed on NASDAQ • NETEASE NTES $4.82B • SHANDA SNDA $3.11B • SHANDA GAMES GAME $2.75B • PERFECT WORLD PWRD $2.25B • CHANGYOU CYOU $1.65B • GIANT INTERACTIVE GA $1.71B • Listed on HKSE • TENCENT 3888 $34.3B • NET DRAGON 0777 $0.34B • KINGSOFT 0700 $1.07B
- 36. Chinese Online Gamesvs. ROW • And the total is… • 8 Gaming Companies $17.7 B • Tencent $34.3B • TOTAL $52.0B • Comparables • Activision Blizzard $14.1B • Electronic Arts $6.05B • Ubisoft $1.56B • Take Two $0.94B • TOTAL $22.6B
- 37. Chinese Online Gamesvs. ROW • And the total is… • 8 Gaming Companies $17.7 B • Tencent $34.3B • TOTAL $52.0B • Comparables • Activision Blizzard $14.1B • Electronic Arts $6.05B • Ubisoft $1.56B • Take Two $0.94B • TOTAL $22.6B
- 38. Chinese Online Gamesvs. ROW • And the total is… • 8 Gaming Companies $17.7 B • Tencent $34.3B • TOTAL $52.0B • Comparables eBay Time-Warner Yahoo $31B $38B $23B
- 39. Japanese SNS • Mixi $1.1 billion • DeNA $2.0 billion • GREE $2.2 billion
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- 41. ($300 mln +$100 mln option)
- 42. Social Games GoingWest • Facebook Developers: Low Entry Barrier! Rank Company Apps Location #7 6 Waves 104 apps Hong Kong #30 Rekoo 2 apps Beijing #36 Elex 7 apps Beijing #229 Tyler Projects 1 app Singapore • Strong in China & entering Russia, Japan, etc.
- 43. Social Games GoingEast Too?
- 44. Quotes from Elex •High productivity – “Anyone is able to develop social games at Playfish level” • 12 languages versions – “We can localize our game in different language versions in 1 day”
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- 46. Evolutions 3D Social Games?Cross-Platform Games? Artist’s view of 3D Farming Game
- 47. Virtual Currencies inany Online Media • HoopChina PORTAL ONLINE STORE – Basket-Ball vertical – 90% UGC – E-commerce – Virtual currency “CA” (for “calorie”) WEB GAMES earned via activity – Web games
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- 49. Panel Discussion • Panelists – Allen WANG CEO BabyTree – Yu Wang Founder P1.CN – Allen ZHU Partner GSR Ventures – Qian LIU VP of BD KaiXin001 – Felix YANG President Beijing IWOM Marketing & Planning • Moderator – Benjamin Joffe CEO Plus Eight Star
- 50. Thanks! More about “Innovation Arbitrage” www.plus8star.com benjamin@plus8star.com +81 | Japan benjamin0123 +82 | Korea +86 | China http://twitter.com/plus8star Telecom & Internet www.linkedin.com/in/benjaminjoffe + Added Value * High quality www.slideshare.net/plus8star