SlideShare a Scribd company logo
Social Networking(s)




 Benjamin Joffe | CEO, Plus Eight Star
China Internet Forum, Beijing | 2009.11
Introduction
Benjamin Joffe
   本杰明
 ベンジャミン
   벤자민
4 years

          1 year
                   4 years
Consulting | Startups | Community
| Plus Eight Star
• “Innovation Arbitrage”
     • Internet & Mobile Digital strategy
     • Best practices from China, Japan & Korea


• Published reports
     • Inside Cyworld (2007)
     • Inside Tencent (2009)
     • Inside Alibaba (upcoming)


• Contact
  • info@plus8star.com
References

EUROPE                  USA




                 ASIA
References

EUROPE                  USA




                 ASIA
Work With Startups: Cmune

• Making the 3D Web happen

  –   fbFund winner
  –   First 3D FPS game on Facebook
  –   #1 Widget on Apple.com
  –   Virtual Goods

• Check it out!
  – www.cmune.com
Most Advanced 3D Game on Facebook
        Paradise Paintball by Cmune
     http://apps.facebook.com/paradisepaintball/




    Disclosure: I am an investor & partner of Cmune
Mobile Monday Beijing


   31 events
  111 speakers
3,500 members
1,500 companies
Mobile Monday Beijing


   31 events
  111 speakers
3,500 members
1,500 companies
Social Networking(s)
Quiz! Who is on…

•   Facebook
•   QQ / Q Zone
•   RenRen / Xiaonei
•   Kaixin001
•   Twitter
•   A matchmaking site?
What is a social network?
Social Networking(s)

•   Users         Demographics / Geography
•   Identity      Real-name / Nickname
•   Openness      Closed / Walled Garden / Open
•   Platform      Web / Mobile / Cross-platform
•   Revenue mix   Ads / Virtual Goods / Games
•   Results       Profitability
Confused? It’s ok!
• Everything is converging!

  – Social Networks
  – Blogs
  – Online Media
  – Games
  – Virtual Worlds
I don’t know what is a SNS but…

• There are numerous best practices to leverage
  – From each service category
  – From each specific service


• Who do you benchmark?
Ideas from Japan
Revenue vs. Profit (2008)
                70%
                60%
                50%
Profit Margin




                40%
                30%
                20%
                10%
                0%
                      0   200   400       600       800   1,000   1,200
                                      Million USD
Mobile Game Town
Source: DeNA
Gree
Advertising

Gree Home                     Advertising &
                              Affiliates | 25%

            Avatars & items



                              B2C virtual
            Games             goods | 75%
                              60% avatars
                              40% games
Mixi
Mobile Open Platforms
                       Mixi: Oct 27, 2009

   – 39 mobile applications released – mostly games




City Building     Harvest Moon      Shopkeeper       Furauni
By Liveware        By Liveware    By Geisha Tokyo   By Konami
Some Numbers
Sharks with Laser Beams vs. Irritated Sea Bass
              Asia’s Virtual Goods Market Estimate for 2009




Asia: 7 Billion Dollars!
USA: $1 bln (Source: Inside Virtual Goods, Oct 2009)
Chinese Online Games Companies
• Listed on NASDAQ
     •   NETEASE             NTES   $4.82B
     •   SHANDA              SNDA   $3.11B
     •   SHANDA GAMES        GAME   $2.75B
     •   PERFECT WORLD       PWRD   $2.25B
     •   CHANGYOU            CYOU   $1.65B
     •   GIANT INTERACTIVE   GA     $1.71B


• Listed on HKSE
     • TENCENT               3888   $34.3B
     • NET DRAGON            0777   $0.34B
     • KINGSOFT              0700   $1.07B
Chinese Online Games vs. ROW
• And the total is…
     • 8 Gaming Companies      $17.7 B
     • Tencent                 $34.3B
     • TOTAL                   $52.0B


• Comparables
     •   Activision Blizzard   $14.1B
     •   Electronic Arts       $6.05B
     •   Ubisoft               $1.56B
     •   Take Two              $0.94B
     •   TOTAL                 $22.6B
Chinese Online Games vs. ROW
• And the total is…
     • 8 Gaming Companies      $17.7 B
     • Tencent                 $34.3B
     • TOTAL                   $52.0B


• Comparables
     •   Activision Blizzard   $14.1B
     •   Electronic Arts       $6.05B
     •   Ubisoft               $1.56B
     •   Take Two              $0.94B
     •   TOTAL                 $22.6B
Chinese Online Games vs. ROW
• And the total is…
     • 8 Gaming Companies           $17.7 B
     • Tencent                      $34.3B
     • TOTAL                        $52.0B


• Comparables

      eBay            Time-Warner             Yahoo
      $31B               $38B                 $23B
Japanese SNS

• Mixi       $1.1 billion

• DeNA       $2.0 billion

• GREE       $2.2 billion
EA acquires Playfish
($300 mln + $100 mln option)
Social Games Going West
• Facebook Developers: Low Entry Barrier!

  Rank     Company          Apps       Location

  #7       6 Waves          104 apps   Hong Kong
  #30      Rekoo            2 apps     Beijing
  #36      Elex             7 apps     Beijing
  #229     Tyler Projects   1 app      Singapore


• Strong in China & entering Russia, Japan, etc.
Social Games Going East Too?
Quotes from Elex

• High productivity
  – “Anyone is able to develop social games at
    Playfish level”


• 12 languages versions
  – “We can localize our game in different language
    versions in 1 day”
Evolutions?
Evolutions
3D Social Games? Cross-Platform Games?




                              Artist’s view of
                             3D Farming Game
Virtual Currencies in any
              Online Media
• HoopChina
                           PORTAL       ONLINE STORE

  – Basket-Ball vertical
  – 90% UGC
  – E-commerce
  – Virtual currency
    “CA” (for “calorie”)            WEB GAMES
    earned via activity
  – Web games
Panel Discussion
Panel Discussion
• Panelists

  –   Allen WANG     CEO         BabyTree
  –   Yu Wang        Founder     P1.CN
  –   Allen ZHU      Partner     GSR Ventures
  –   Qian LIU       VP of BD    KaiXin001
  –   Felix YANG     President   Beijing IWOM
                                 Marketing & Planning

• Moderator

  – Benjamin Joffe   CEO         Plus Eight Star
Thanks!
   More about “Innovation Arbitrage”

www.plus8star.com

benjamin@plus8star.com
                                       +81 | Japan

benjamin0123                           +82 | Korea

                                       +86 | China
http://twitter.com/plus8star
                                    Telecom & Internet

www.linkedin.com/in/benjaminjoffe     + Added Value

                                      * High quality
www.slideshare.net/plus8star

More Related Content

What's hot

Digital Consumer ESSEC 090707
Digital Consumer ESSEC 090707Digital Consumer ESSEC 090707
Digital Consumer ESSEC 090707Gregory Birgé
 
Mobile From East to West
Mobile From East to WestMobile From East to West
Mobile From East to West
Benjamin Joffe
 
Wimax Applications V0.2
Wimax Applications V0.2Wimax Applications V0.2
Wimax Applications V0.2Deepak Sharma
 
Beer's Social Gets Loco with Mobile
Beer's Social Gets Loco with MobileBeer's Social Gets Loco with Mobile
Beer's Social Gets Loco with Mobile
Mark Silva
 
MeasureWorks - 5 best practices for every Mobile Strategy
MeasureWorks -  5 best practices for every Mobile StrategyMeasureWorks -  5 best practices for every Mobile Strategy
MeasureWorks - 5 best practices for every Mobile Strategy
MeasureWorks
 
ROI From Social Media - Steve Latham, Spur Digital 2008
ROI From Social Media - Steve Latham, Spur Digital 2008ROI From Social Media - Steve Latham, Spur Digital 2008
ROI From Social Media - Steve Latham, Spur Digital 2008
guest2dfb5f
 
web2.0 Trends Updated - March 2008
web2.0 Trends Updated - March 2008web2.0 Trends Updated - March 2008
ChaCha ThinkLA Mobile Breakfast Keynote - Scott A. Jones
ChaCha ThinkLA Mobile Breakfast Keynote - Scott A. JonesChaCha ThinkLA Mobile Breakfast Keynote - Scott A. Jones
ChaCha ThinkLA Mobile Breakfast Keynote - Scott A. JonesChaCha
 
Mobile Social Media in Service Business
Mobile Social Media in Service BusinessMobile Social Media in Service Business
Mobile Social Media in Service Business
Teemu Arina
 
Indonesia, Internet Now! (Fact, Figure, Profile & Condition)
Indonesia, Internet Now! (Fact, Figure, Profile & Condition)Indonesia, Internet Now! (Fact, Figure, Profile & Condition)
Indonesia, Internet Now! (Fact, Figure, Profile & Condition)
ICT Watch - Indonesia
 
Interactive Marketing Innovators
Interactive Marketing InnovatorsInteractive Marketing Innovators
Interactive Marketing Innovators
Joel Book
 
Value And Pricing Strategies For Mobile Operators
Value And Pricing Strategies For Mobile OperatorsValue And Pricing Strategies For Mobile Operators
Value And Pricing Strategies For Mobile Operators
Loïc Le Corre
 
Mobile Marketer App Usage with Primary Impact and The Weather Channel
Mobile Marketer App Usage with Primary Impact and The Weather ChannelMobile Marketer App Usage with Primary Impact and The Weather Channel
Mobile Marketer App Usage with Primary Impact and The Weather Channel
Kathryn Koegel
 
The Importance of Integrating Mobile
The Importance of Integrating MobileThe Importance of Integrating Mobile
The Importance of Integrating Mobile
fivebyfive
 
Mobile Apps- Business Toolkit for the Manager
Mobile Apps- Business Toolkit for the ManagerMobile Apps- Business Toolkit for the Manager
Mobile Apps- Business Toolkit for the Manager
360|Conferences
 
Social marketing 29 4 2010 hr
Social marketing 29 4 2010 hrSocial marketing 29 4 2010 hr
Social marketing 29 4 2010 hr
Hugues Rey
 
Comparison of Mobile Social Networks
Comparison of Mobile Social NetworksComparison of Mobile Social Networks
Comparison of Mobile Social Networks
Benjamin Joffe
 
Klikanan with Vietnam Mobile Market Geo Research
Klikanan with Vietnam Mobile Market Geo ResearchKlikanan with Vietnam Mobile Market Geo Research
Klikanan with Vietnam Mobile Market Geo Research
J T
 

What's hot (18)

Digital Consumer ESSEC 090707
Digital Consumer ESSEC 090707Digital Consumer ESSEC 090707
Digital Consumer ESSEC 090707
 
Mobile From East to West
Mobile From East to WestMobile From East to West
Mobile From East to West
 
Wimax Applications V0.2
Wimax Applications V0.2Wimax Applications V0.2
Wimax Applications V0.2
 
Beer's Social Gets Loco with Mobile
Beer's Social Gets Loco with MobileBeer's Social Gets Loco with Mobile
Beer's Social Gets Loco with Mobile
 
MeasureWorks - 5 best practices for every Mobile Strategy
MeasureWorks -  5 best practices for every Mobile StrategyMeasureWorks -  5 best practices for every Mobile Strategy
MeasureWorks - 5 best practices for every Mobile Strategy
 
ROI From Social Media - Steve Latham, Spur Digital 2008
ROI From Social Media - Steve Latham, Spur Digital 2008ROI From Social Media - Steve Latham, Spur Digital 2008
ROI From Social Media - Steve Latham, Spur Digital 2008
 
web2.0 Trends Updated - March 2008
web2.0 Trends Updated - March 2008web2.0 Trends Updated - March 2008
web2.0 Trends Updated - March 2008
 
ChaCha ThinkLA Mobile Breakfast Keynote - Scott A. Jones
ChaCha ThinkLA Mobile Breakfast Keynote - Scott A. JonesChaCha ThinkLA Mobile Breakfast Keynote - Scott A. Jones
ChaCha ThinkLA Mobile Breakfast Keynote - Scott A. Jones
 
Mobile Social Media in Service Business
Mobile Social Media in Service BusinessMobile Social Media in Service Business
Mobile Social Media in Service Business
 
Indonesia, Internet Now! (Fact, Figure, Profile & Condition)
Indonesia, Internet Now! (Fact, Figure, Profile & Condition)Indonesia, Internet Now! (Fact, Figure, Profile & Condition)
Indonesia, Internet Now! (Fact, Figure, Profile & Condition)
 
Interactive Marketing Innovators
Interactive Marketing InnovatorsInteractive Marketing Innovators
Interactive Marketing Innovators
 
Value And Pricing Strategies For Mobile Operators
Value And Pricing Strategies For Mobile OperatorsValue And Pricing Strategies For Mobile Operators
Value And Pricing Strategies For Mobile Operators
 
Mobile Marketer App Usage with Primary Impact and The Weather Channel
Mobile Marketer App Usage with Primary Impact and The Weather ChannelMobile Marketer App Usage with Primary Impact and The Weather Channel
Mobile Marketer App Usage with Primary Impact and The Weather Channel
 
The Importance of Integrating Mobile
The Importance of Integrating MobileThe Importance of Integrating Mobile
The Importance of Integrating Mobile
 
Mobile Apps- Business Toolkit for the Manager
Mobile Apps- Business Toolkit for the ManagerMobile Apps- Business Toolkit for the Manager
Mobile Apps- Business Toolkit for the Manager
 
Social marketing 29 4 2010 hr
Social marketing 29 4 2010 hrSocial marketing 29 4 2010 hr
Social marketing 29 4 2010 hr
 
Comparison of Mobile Social Networks
Comparison of Mobile Social NetworksComparison of Mobile Social Networks
Comparison of Mobile Social Networks
 
Klikanan with Vietnam Mobile Market Geo Research
Klikanan with Vietnam Mobile Market Geo ResearchKlikanan with Vietnam Mobile Market Geo Research
Klikanan with Vietnam Mobile Market Geo Research
 

Similar to Social Networking(s)

Who wants to be a billionaire
Who wants to be a billionaireWho wants to be a billionaire
Who wants to be a billionaire
Benjamin Joffe
 
Asians are virtual, what about us
Asians are virtual, what about usAsians are virtual, what about us
Asians are virtual, what about us
Benjamin Joffe
 
Social Gaming in Asia
Social Gaming in AsiaSocial Gaming in Asia
Social Gaming in Asia
Benjamin Joffe
 
Digital Goods Real Billions
Digital Goods Real BillionsDigital Goods Real Billions
Digital Goods Real Billions
Benjamin Joffe
 
East to West: Global Online Gaming trends
East to West: Global Online Gaming trendsEast to West: Global Online Gaming trends
East to West: Global Online Gaming trendsPaha Schulz
 
Innovation of a different kind in the traditional toys market
Innovation of a different kind in the traditional toys marketInnovation of a different kind in the traditional toys market
Innovation of a different kind in the traditional toys market
Dudi Peles
 
Day1 0900 kai_bolik
Day1 0900 kai_bolikDay1 0900 kai_bolik
Day1 0900 kai_bolik
Mediabistro
 
Tenshi gamification for gamers march 2012
Tenshi gamification for gamers march 2012Tenshi gamification for gamers march 2012
Tenshi gamification for gamers march 2012jonathannewth
 
Introduction to Game Development
Introduction to Game DevelopmentIntroduction to Game Development
Introduction to Game Development
iTawy Community
 
Introduction to game development
Introduction to game developmentIntroduction to game development
Introduction to game development
Abdelrahman Ahmed
 
Moving form Physically Consumer Products to Digi-Physi Consumer Products
Moving form Physically Consumer Products to Digi-Physi Consumer ProductsMoving form Physically Consumer Products to Digi-Physi Consumer Products
Moving form Physically Consumer Products to Digi-Physi Consumer Products
Dudi Peles
 
The Eight Things I Learned in Asia
The Eight Things I Learned in AsiaThe Eight Things I Learned in Asia
The Eight Things I Learned in Asia
Benjamin Joffe
 
Think social to go global
Think social to go globalThink social to go global
Think social to go globalShaoning Pan
 
Global domination for your social and mobile games - Stephen Lee - 6waves
Global domination for your social and mobile games - Stephen Lee - 6waves Global domination for your social and mobile games - Stephen Lee - 6waves
Global domination for your social and mobile games - Stephen Lee - 6waves Sociality Rocks!
 
Digital Innovation in Asia
Digital Innovation in AsiaDigital Innovation in Asia
Digital Innovation in Asia
Benjamin Joffe
 
How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West
 How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West
How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West
Luke Stapley
 
Social media in china different than you think
Social media in china different than you thinkSocial media in china different than you think
Social media in china different than you thinkstrategythinker
 
Social Media in China
Social Media in ChinaSocial Media in China
Social Media in China
Benjamin Joffe
 
Login 2011 Emerging Trends in GaaS
Login 2011 Emerging Trends in GaaSLogin 2011 Emerging Trends in GaaS
Login 2011 Emerging Trends in GaaSAtul Bagga
 

Similar to Social Networking(s) (20)

Who wants to be a billionaire
Who wants to be a billionaireWho wants to be a billionaire
Who wants to be a billionaire
 
Asians are virtual, what about us
Asians are virtual, what about usAsians are virtual, what about us
Asians are virtual, what about us
 
Social Gaming in Asia
Social Gaming in AsiaSocial Gaming in Asia
Social Gaming in Asia
 
Digital Goods Real Billions
Digital Goods Real BillionsDigital Goods Real Billions
Digital Goods Real Billions
 
East to West: Global Online Gaming trends
East to West: Global Online Gaming trendsEast to West: Global Online Gaming trends
East to West: Global Online Gaming trends
 
Presentation games complete
Presentation games completePresentation games complete
Presentation games complete
 
Innovation of a different kind in the traditional toys market
Innovation of a different kind in the traditional toys marketInnovation of a different kind in the traditional toys market
Innovation of a different kind in the traditional toys market
 
Day1 0900 kai_bolik
Day1 0900 kai_bolikDay1 0900 kai_bolik
Day1 0900 kai_bolik
 
Tenshi gamification for gamers march 2012
Tenshi gamification for gamers march 2012Tenshi gamification for gamers march 2012
Tenshi gamification for gamers march 2012
 
Introduction to Game Development
Introduction to Game DevelopmentIntroduction to Game Development
Introduction to Game Development
 
Introduction to game development
Introduction to game developmentIntroduction to game development
Introduction to game development
 
Moving form Physically Consumer Products to Digi-Physi Consumer Products
Moving form Physically Consumer Products to Digi-Physi Consumer ProductsMoving form Physically Consumer Products to Digi-Physi Consumer Products
Moving form Physically Consumer Products to Digi-Physi Consumer Products
 
The Eight Things I Learned in Asia
The Eight Things I Learned in AsiaThe Eight Things I Learned in Asia
The Eight Things I Learned in Asia
 
Think social to go global
Think social to go globalThink social to go global
Think social to go global
 
Global domination for your social and mobile games - Stephen Lee - 6waves
Global domination for your social and mobile games - Stephen Lee - 6waves Global domination for your social and mobile games - Stephen Lee - 6waves
Global domination for your social and mobile games - Stephen Lee - 6waves
 
Digital Innovation in Asia
Digital Innovation in AsiaDigital Innovation in Asia
Digital Innovation in Asia
 
How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West
 How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West
How WeChat Mini Game Obsession Leads To New HTML5 Trends In The West
 
Social media in china different than you think
Social media in china different than you thinkSocial media in china different than you think
Social media in china different than you think
 
Social Media in China
Social Media in ChinaSocial Media in China
Social Media in China
 
Login 2011 Emerging Trends in GaaS
Login 2011 Emerging Trends in GaaSLogin 2011 Emerging Trends in GaaS
Login 2011 Emerging Trends in GaaS
 

More from Benjamin Joffe

Making Hardware Less Hard: Lessons from 200 Investments
Making Hardware Less Hard: Lessons from 200 InvestmentsMaking Hardware Less Hard: Lessons from 200 Investments
Making Hardware Less Hard: Lessons from 200 Investments
Benjamin Joffe
 
Scaling to success for robotics startups
Scaling to success for robotics startupsScaling to success for robotics startups
Scaling to success for robotics startups
Benjamin Joffe
 
Scaling to Success for Robotics Startups
Scaling to Success for Robotics StartupsScaling to Success for Robotics Startups
Scaling to Success for Robotics Startups
Benjamin Joffe
 
Life lessons from 18 years in asia
Life lessons from 18 years in asiaLife lessons from 18 years in asia
Life lessons from 18 years in asia
Benjamin Joffe
 
15 years in asia in 15 minutes
15 years in asia in 15 minutes15 years in asia in 15 minutes
15 years in asia in 15 minutes
Benjamin Joffe
 
Why most startup ecosystems suck
Why most startup ecosystems suckWhy most startup ecosystems suck
Why most startup ecosystems suck
Benjamin Joffe
 
The Hardware Code - Why Hardware Startups Fail or Succeed
The Hardware Code - Why Hardware Startups Fail or SucceedThe Hardware Code - Why Hardware Startups Fail or Succeed
The Hardware Code - Why Hardware Startups Fail or Succeed
Benjamin Joffe
 
Inside Tencent
Inside TencentInside Tencent
Inside Tencent
Benjamin Joffe
 
HAX for Japan
HAX for JapanHAX for Japan
HAX for Japan
Benjamin Joffe
 
HAX in Japan
HAX in JapanHAX in Japan
HAX in Japan
Benjamin Joffe
 
Guns Germs and Steel for Startups
Guns Germs and Steel for StartupsGuns Germs and Steel for Startups
Guns Germs and Steel for Startups
Benjamin Joffe
 
Fundraising: Dealing with No
Fundraising: Dealing with NoFundraising: Dealing with No
Fundraising: Dealing with No
Benjamin Joffe
 
Your Hat Looks Funny
Your Hat Looks FunnyYour Hat Looks Funny
Your Hat Looks Funny
Benjamin Joffe
 
Startup myths and realities
Startup myths and realitiesStartup myths and realities
Startup myths and realities
Benjamin Joffe
 
The Mobile Gaming Mess
The Mobile Gaming MessThe Mobile Gaming Mess
The Mobile Gaming Mess
Benjamin Joffe
 
Ecosystem 101
Ecosystem 101Ecosystem 101
Ecosystem 101
Benjamin Joffe
 
Can asia be the next silicon valley
Can asia be the next silicon valleyCan asia be the next silicon valley
Can asia be the next silicon valley
Benjamin Joffe
 
Building startups like a boss
Building startups like a bossBuilding startups like a boss
Building startups like a boss
Benjamin Joffe
 
Startup Pirouettes For Lean People
Startup Pirouettes For Lean PeopleStartup Pirouettes For Lean People
Startup Pirouettes For Lean People
Benjamin Joffe
 
Games as Civilizations
Games as CivilizationsGames as Civilizations
Games as Civilizations
Benjamin Joffe
 

More from Benjamin Joffe (20)

Making Hardware Less Hard: Lessons from 200 Investments
Making Hardware Less Hard: Lessons from 200 InvestmentsMaking Hardware Less Hard: Lessons from 200 Investments
Making Hardware Less Hard: Lessons from 200 Investments
 
Scaling to success for robotics startups
Scaling to success for robotics startupsScaling to success for robotics startups
Scaling to success for robotics startups
 
Scaling to Success for Robotics Startups
Scaling to Success for Robotics StartupsScaling to Success for Robotics Startups
Scaling to Success for Robotics Startups
 
Life lessons from 18 years in asia
Life lessons from 18 years in asiaLife lessons from 18 years in asia
Life lessons from 18 years in asia
 
15 years in asia in 15 minutes
15 years in asia in 15 minutes15 years in asia in 15 minutes
15 years in asia in 15 minutes
 
Why most startup ecosystems suck
Why most startup ecosystems suckWhy most startup ecosystems suck
Why most startup ecosystems suck
 
The Hardware Code - Why Hardware Startups Fail or Succeed
The Hardware Code - Why Hardware Startups Fail or SucceedThe Hardware Code - Why Hardware Startups Fail or Succeed
The Hardware Code - Why Hardware Startups Fail or Succeed
 
Inside Tencent
Inside TencentInside Tencent
Inside Tencent
 
HAX for Japan
HAX for JapanHAX for Japan
HAX for Japan
 
HAX in Japan
HAX in JapanHAX in Japan
HAX in Japan
 
Guns Germs and Steel for Startups
Guns Germs and Steel for StartupsGuns Germs and Steel for Startups
Guns Germs and Steel for Startups
 
Fundraising: Dealing with No
Fundraising: Dealing with NoFundraising: Dealing with No
Fundraising: Dealing with No
 
Your Hat Looks Funny
Your Hat Looks FunnyYour Hat Looks Funny
Your Hat Looks Funny
 
Startup myths and realities
Startup myths and realitiesStartup myths and realities
Startup myths and realities
 
The Mobile Gaming Mess
The Mobile Gaming MessThe Mobile Gaming Mess
The Mobile Gaming Mess
 
Ecosystem 101
Ecosystem 101Ecosystem 101
Ecosystem 101
 
Can asia be the next silicon valley
Can asia be the next silicon valleyCan asia be the next silicon valley
Can asia be the next silicon valley
 
Building startups like a boss
Building startups like a bossBuilding startups like a boss
Building startups like a boss
 
Startup Pirouettes For Lean People
Startup Pirouettes For Lean PeopleStartup Pirouettes For Lean People
Startup Pirouettes For Lean People
 
Games as Civilizations
Games as CivilizationsGames as Civilizations
Games as Civilizations
 

Recently uploaded

From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...
Rodney Thomas Jr
 
Meet Crazyjamjam - A TikTok Sensation | Blog Eternal
Meet Crazyjamjam - A TikTok Sensation | Blog EternalMeet Crazyjamjam - A TikTok Sensation | Blog Eternal
Meet Crazyjamjam - A TikTok Sensation | Blog Eternal
Blog Eternal
 
A TO Z INDIA Monthly Magazine - JUNE 2024
A TO Z INDIA Monthly Magazine - JUNE 2024A TO Z INDIA Monthly Magazine - JUNE 2024
A TO Z INDIA Monthly Magazine - JUNE 2024
Indira Srivatsa
 
Scandal! Teasers June 2024 on etv Forum.co.za
Scandal! Teasers June 2024 on etv Forum.co.zaScandal! Teasers June 2024 on etv Forum.co.za
Scandal! Teasers June 2024 on etv Forum.co.za
Isaac More
 
Christina's Baby Shower Game June 2024.pptx
Christina's Baby Shower Game June 2024.pptxChristina's Baby Shower Game June 2024.pptx
Christina's Baby Shower Game June 2024.pptx
madeline604788
 
Hollywood Actress - The 250 hottest gallery
Hollywood Actress - The 250 hottest galleryHollywood Actress - The 250 hottest gallery
Hollywood Actress - The 250 hottest gallery
Zsolt Nemeth
 
Panchayat Season 3 - Official Trailer.pdf
Panchayat Season 3 - Official Trailer.pdfPanchayat Season 3 - Official Trailer.pdf
Panchayat Season 3 - Official Trailer.pdf
Suleman Rana
 
Reimagining Classics - What Makes a Remake a Success
Reimagining Classics - What Makes a Remake a SuccessReimagining Classics - What Makes a Remake a Success
Reimagining Classics - What Makes a Remake a Success
Mark Murphy Director
 
The Evolution of Animation in Film - Mark Murphy Director
The Evolution of Animation in Film - Mark Murphy DirectorThe Evolution of Animation in Film - Mark Murphy Director
The Evolution of Animation in Film - Mark Murphy Director
Mark Murphy Director
 
Skeem Saam in June 2024 available on Forum
Skeem Saam in June 2024 available on ForumSkeem Saam in June 2024 available on Forum
Skeem Saam in June 2024 available on Forum
Isaac More
 
Tom Selleck Net Worth: A Comprehensive Analysis
Tom Selleck Net Worth: A Comprehensive AnalysisTom Selleck Net Worth: A Comprehensive Analysis
Tom Selleck Net Worth: A Comprehensive Analysis
greendigital
 
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdf
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfMaximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdf
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdf
Xtreame HDTV
 
This Is The First All Category Quiz That I Made
This Is The First All Category Quiz That I MadeThis Is The First All Category Quiz That I Made
This Is The First All Category Quiz That I Made
Aarush Ghate
 
Are the X-Men Marvel or DC An In-Depth Exploration.pdf
Are the X-Men Marvel or DC An In-Depth Exploration.pdfAre the X-Men Marvel or DC An In-Depth Exploration.pdf
Are the X-Men Marvel or DC An In-Depth Exploration.pdf
Xtreame HDTV
 

Recently uploaded (14)

From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...
 
Meet Crazyjamjam - A TikTok Sensation | Blog Eternal
Meet Crazyjamjam - A TikTok Sensation | Blog EternalMeet Crazyjamjam - A TikTok Sensation | Blog Eternal
Meet Crazyjamjam - A TikTok Sensation | Blog Eternal
 
A TO Z INDIA Monthly Magazine - JUNE 2024
A TO Z INDIA Monthly Magazine - JUNE 2024A TO Z INDIA Monthly Magazine - JUNE 2024
A TO Z INDIA Monthly Magazine - JUNE 2024
 
Scandal! Teasers June 2024 on etv Forum.co.za
Scandal! Teasers June 2024 on etv Forum.co.zaScandal! Teasers June 2024 on etv Forum.co.za
Scandal! Teasers June 2024 on etv Forum.co.za
 
Christina's Baby Shower Game June 2024.pptx
Christina's Baby Shower Game June 2024.pptxChristina's Baby Shower Game June 2024.pptx
Christina's Baby Shower Game June 2024.pptx
 
Hollywood Actress - The 250 hottest gallery
Hollywood Actress - The 250 hottest galleryHollywood Actress - The 250 hottest gallery
Hollywood Actress - The 250 hottest gallery
 
Panchayat Season 3 - Official Trailer.pdf
Panchayat Season 3 - Official Trailer.pdfPanchayat Season 3 - Official Trailer.pdf
Panchayat Season 3 - Official Trailer.pdf
 
Reimagining Classics - What Makes a Remake a Success
Reimagining Classics - What Makes a Remake a SuccessReimagining Classics - What Makes a Remake a Success
Reimagining Classics - What Makes a Remake a Success
 
The Evolution of Animation in Film - Mark Murphy Director
The Evolution of Animation in Film - Mark Murphy DirectorThe Evolution of Animation in Film - Mark Murphy Director
The Evolution of Animation in Film - Mark Murphy Director
 
Skeem Saam in June 2024 available on Forum
Skeem Saam in June 2024 available on ForumSkeem Saam in June 2024 available on Forum
Skeem Saam in June 2024 available on Forum
 
Tom Selleck Net Worth: A Comprehensive Analysis
Tom Selleck Net Worth: A Comprehensive AnalysisTom Selleck Net Worth: A Comprehensive Analysis
Tom Selleck Net Worth: A Comprehensive Analysis
 
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdf
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfMaximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdf
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdf
 
This Is The First All Category Quiz That I Made
This Is The First All Category Quiz That I MadeThis Is The First All Category Quiz That I Made
This Is The First All Category Quiz That I Made
 
Are the X-Men Marvel or DC An In-Depth Exploration.pdf
Are the X-Men Marvel or DC An In-Depth Exploration.pdfAre the X-Men Marvel or DC An In-Depth Exploration.pdf
Are the X-Men Marvel or DC An In-Depth Exploration.pdf
 

Social Networking(s)

  • 1. Social Networking(s) Benjamin Joffe | CEO, Plus Eight Star China Internet Forum, Beijing | 2009.11
  • 3. Benjamin Joffe 本杰明 ベンジャミン 벤자민
  • 4.
  • 5. 4 years 1 year 4 years
  • 6. Consulting | Startups | Community
  • 7. | Plus Eight Star • “Innovation Arbitrage” • Internet & Mobile Digital strategy • Best practices from China, Japan & Korea • Published reports • Inside Cyworld (2007) • Inside Tencent (2009) • Inside Alibaba (upcoming) • Contact • info@plus8star.com
  • 8. References EUROPE USA ASIA
  • 9. References EUROPE USA ASIA
  • 10. Work With Startups: Cmune • Making the 3D Web happen – fbFund winner – First 3D FPS game on Facebook – #1 Widget on Apple.com – Virtual Goods • Check it out! – www.cmune.com
  • 11. Most Advanced 3D Game on Facebook Paradise Paintball by Cmune http://apps.facebook.com/paradisepaintball/ Disclosure: I am an investor & partner of Cmune
  • 12. Mobile Monday Beijing 31 events 111 speakers 3,500 members 1,500 companies
  • 13. Mobile Monday Beijing 31 events 111 speakers 3,500 members 1,500 companies
  • 15. Quiz! Who is on… • Facebook • QQ / Q Zone • RenRen / Xiaonei • Kaixin001 • Twitter • A matchmaking site?
  • 16. What is a social network?
  • 17.
  • 18.
  • 19. Social Networking(s) • Users Demographics / Geography • Identity Real-name / Nickname • Openness Closed / Walled Garden / Open • Platform Web / Mobile / Cross-platform • Revenue mix Ads / Virtual Goods / Games • Results Profitability
  • 20. Confused? It’s ok! • Everything is converging! – Social Networks – Blogs – Online Media – Games – Virtual Worlds
  • 21. I don’t know what is a SNS but… • There are numerous best practices to leverage – From each service category – From each specific service • Who do you benchmark?
  • 23. Revenue vs. Profit (2008) 70% 60% 50% Profit Margin 40% 30% 20% 10% 0% 0 200 400 600 800 1,000 1,200 Million USD
  • 26. Gree
  • 27. Advertising Gree Home Advertising & Affiliates | 25% Avatars & items B2C virtual Games goods | 75% 60% avatars 40% games
  • 28.
  • 29.
  • 30.
  • 31. Mixi
  • 32. Mobile Open Platforms Mixi: Oct 27, 2009 – 39 mobile applications released – mostly games City Building Harvest Moon Shopkeeper Furauni By Liveware By Liveware By Geisha Tokyo By Konami
  • 34. Sharks with Laser Beams vs. Irritated Sea Bass Asia’s Virtual Goods Market Estimate for 2009 Asia: 7 Billion Dollars! USA: $1 bln (Source: Inside Virtual Goods, Oct 2009)
  • 35. Chinese Online Games Companies • Listed on NASDAQ • NETEASE NTES $4.82B • SHANDA SNDA $3.11B • SHANDA GAMES GAME $2.75B • PERFECT WORLD PWRD $2.25B • CHANGYOU CYOU $1.65B • GIANT INTERACTIVE GA $1.71B • Listed on HKSE • TENCENT 3888 $34.3B • NET DRAGON 0777 $0.34B • KINGSOFT 0700 $1.07B
  • 36. Chinese Online Games vs. ROW • And the total is… • 8 Gaming Companies $17.7 B • Tencent $34.3B • TOTAL $52.0B • Comparables • Activision Blizzard $14.1B • Electronic Arts $6.05B • Ubisoft $1.56B • Take Two $0.94B • TOTAL $22.6B
  • 37. Chinese Online Games vs. ROW • And the total is… • 8 Gaming Companies $17.7 B • Tencent $34.3B • TOTAL $52.0B • Comparables • Activision Blizzard $14.1B • Electronic Arts $6.05B • Ubisoft $1.56B • Take Two $0.94B • TOTAL $22.6B
  • 38. Chinese Online Games vs. ROW • And the total is… • 8 Gaming Companies $17.7 B • Tencent $34.3B • TOTAL $52.0B • Comparables eBay Time-Warner Yahoo $31B $38B $23B
  • 39. Japanese SNS • Mixi $1.1 billion • DeNA $2.0 billion • GREE $2.2 billion
  • 41. ($300 mln + $100 mln option)
  • 42. Social Games Going West • Facebook Developers: Low Entry Barrier! Rank Company Apps Location #7 6 Waves 104 apps Hong Kong #30 Rekoo 2 apps Beijing #36 Elex 7 apps Beijing #229 Tyler Projects 1 app Singapore • Strong in China & entering Russia, Japan, etc.
  • 43. Social Games Going East Too?
  • 44. Quotes from Elex • High productivity – “Anyone is able to develop social games at Playfish level” • 12 languages versions – “We can localize our game in different language versions in 1 day”
  • 46. Evolutions 3D Social Games? Cross-Platform Games? Artist’s view of 3D Farming Game
  • 47. Virtual Currencies in any Online Media • HoopChina PORTAL ONLINE STORE – Basket-Ball vertical – 90% UGC – E-commerce – Virtual currency “CA” (for “calorie”) WEB GAMES earned via activity – Web games
  • 49. Panel Discussion • Panelists – Allen WANG CEO BabyTree – Yu Wang Founder P1.CN – Allen ZHU Partner GSR Ventures – Qian LIU VP of BD KaiXin001 – Felix YANG President Beijing IWOM Marketing & Planning • Moderator – Benjamin Joffe CEO Plus Eight Star
  • 50. Thanks! More about “Innovation Arbitrage” www.plus8star.com benjamin@plus8star.com +81 | Japan benjamin0123 +82 | Korea +86 | China http://twitter.com/plus8star Telecom & Internet www.linkedin.com/in/benjaminjoffe + Added Value * High quality www.slideshare.net/plus8star