Indonesia Travelers & their Online Behaviors basically highlights about how internet changed the way people travel in Indonesia and how it helps travelers to budget their trip smartly. Budget travelers have big potential to be targeted market.
2. Spent most of my high
school study with gun
fire & bombs sounds
in Ambon. Colorful (&
unforgettable)
experience!
Image: npr.org
3. Graduated from Telkom University,
Business Management School when I
was 21 years old.
2010
4.
5. Since 23 years old, I started to be invited as speaker for several international travel conferences
Eye for Travel's Social Media and Mobile Asia in Hong Kong, September 2012
Extraordinary Tourism Exchange (ETE) by ATEC in Perth Australia, August 2013
Eye for Travel's Social Media and Mobile Asia in Hong Kong, November 2013
The first SES Conference in Jakarta, March 2014
Web in Travel Indonesia Conference in Jakarta, April 2014
Travel Distribution Summit Asia in Singapore, May 2014
7. Wanted to visit 34
provinces Indonesia
before 25 years old.
Completed: 26 April
2014.
Personal ambitious.
8. Indonesia Travelers & their
Online Behavior
Presented by Mad Alkatiri at Telkom Inditourism Seminar - Jakarta
9. “Travel is now
becoming a cool
lifestyle for people in
Indonesia. It’s like: if
you’re traveling, you’re
cool person already.”
@MADALKATIRI
10. Things you can see
everyday: Indonesia
brands are now pushing
travel theme brand
activity as respond to
“travel as new trending
lifestyle”
11. These days: everyone can travel. Even
with very small budget, thanks to many
cheap hotels and low cost carriers.
Travel these days
12. “Boeing has bagged its
biggest ever commercial
order after signing a deal
worth $21.7bn with
Indonesian airline Lion Air.”
- BBC.COM
13. “Airbus signed its biggest deal ever on Monday,
an order from Indonesian’s Lion Air worth $24bn.” – USA TODAY
14. “With this new hub,
international tourists from
North Asia and Australia will
even more easier and
cheaper to Indonesia via
Bali. Vice versa.”
- JAKARTA GLOBE
27. Google said there is now Zero Moment of
Truth (ZMOT) before most of the booking.
On Planning Trip Phase
28.
29. Search engines
Hotel comparison and booking website
Direct hotel websites
Airline websites
Twitter
Social networks
Video portals to watch relevant videos
Tourism destination web pages
Holiday review sites / applications
Group buying sites / applications
Personal blogs, online travel articles, etc.
Web portals
Talks with friends, family or colleagues
Stimulus First moment of truth
FRAMING THE ACCOMODATION PATH TO PURCHASE
30. Indonesian travellers are
using an average of 5
sources when researching
accommodation. More
than 8/10 turn to online
sources, and just over 3/4
rely on personal contact
especially friends and
family. With most using
online. – Google Indonesia
31. This is also because: the better we’re
preparing the trip, the cheaper it gets.
On Planning Trip Phase
32. Whilst a large proportion rely on online when
researching accommodation, almost 1/3 book their
accommodation online.
33. Why Online?
Being able to book anytime,
ability to compare and price
competitiveness are all key
advantages to booking online.
- Google Indonesia