The rise of the mobile web will dramatically affect the go-to-market strategies for organizations of every size across virtually every industry and market segment.

1. WE LIVE IN ACCELERATED TIMES

2. It is estimated that 4 Exabytes of unique information will be generated this year. That’s more than all of the information of the last 5,000 years.

3. The 10 fastest growing jobs in 2010 … did not exist in 2004. We are now preparing students for jobs that do not exist, using technologies yet to be invented.

4. For students that start studying for a Technical Degree this year … half of what they learn will be outdated by their third year of school.

5. It took radio30 years to reach an audience of 50 million ... It took television13 years … The Internet 4 years … the iPod 3 years … Facebook 2 years. The Mobile Web?

6. By 2013, the US mobile Internet audience is expected to reach 134.3 million users

7. The first commercial SMS text message was transmitted in 1992. Today, the number of text messages sent everyday exceeds the population of the planet.

8. AT&T has seen its mobile data traffic increase by 50X in just the last three years

9. Apple’s iPhone, has stimulated 3 billion mobile application downloads since opening of the Apple App Store

10. Analysts project a $1.56 billion mobile advertising market by 2013

11. Morgan Stanley predicts that smart phones will out-ship the global PC market by 2012

12. WiFi & 3G networks speeds can be as much as six times faster than 2G and 2.5G predecessors

13. Users expect Website speeds on their mobile devices to be comparable to, or better than, what they experience on their desktops.

14. Users expect a mobile experience that includes rich media, video and all the other high quality information they get on the Web

15. A mobile-to-web slowdown as small as 2 seconds leads to a 4.3% reduction in revenue per user.

16. Google has 68.2% of the U.S. mobile search market. Yahoo followed at 31.5% and Bing trailing at 0.2%.

17. “Mobile is very important to our strategy and will only become more critical as consumer and usage becomes more widespread”

18. ABI Research reports that mobile shopping increased more than 300% in one year, from $396 million in 2008 to $1.2 billion in 2009

19. 68% of smart phone users conduct many behaviors of mobile shopping such as looking for reviews, shipping information or store coupons.

20. THE TOP M-COMMERCE MERCHANTS eBay: 5.03 million visitors 2. Amazon.com: 3.51 million visitors 3. GameSpot: 2.58 million visitors 4. Netflix: 1.85 million visitors

21. Mobile Alerts Drive 30% of Recipients Into Stores: 27% Go To Make Purchases

22. More than 40 million U.S. consumers will be using mobile banking by 2012.

23. Airline tickets sold via the mobile channel are expected to reach $15 billion people by 2014.

24. 3G & 4G Networks Will Cause Mobile Video to Grow 60% by 2014

25. 63% of smartphone users frequently used apps that deliver specific content based on the user’s location.

26. 7.8 million Apple iPads and similar devices will be sold this year, and more than twice that number next year.

27. For further information on our mobile products and solutions, please contact: John Rovito 732-549-9770 johnrovito@zsl.com