Some Reality into Apps Store Hysteria on the Markets and Opportunities in MobileIgor Buhovec
"This industry is so prone to hype and hysteria. Right now the hot buzz in mobile is "apps stores", and every handset maker, smartphone operating system provider and major mobile operator/carrier is eager to launch their own apps stores, while the tech-oriented press and bloggers all obsess about the traffic and downloads generated by Apple's iPhone Apps Store. I want to bring some voice of reason to this hysteria. And yes, this is one of my trademark long and detailed blog articles, so get your coffee before you start." ~Tomi T Ahonen
To find out more about how your business can benefit from a <a>Mobile Website</a> and for your FREE copy of the Special Report "The 7 Myths About Mobile and The Truth That Can Jet-Fuel Your Business", go to: <a>www.MobileWebsiteDesign.me</a>
Setting the landscape for social media. Have you considered the impact and the change in communication that social media presents? Have you seized the opportunity yet?
Some Reality into Apps Store Hysteria on the Markets and Opportunities in MobileIgor Buhovec
"This industry is so prone to hype and hysteria. Right now the hot buzz in mobile is "apps stores", and every handset maker, smartphone operating system provider and major mobile operator/carrier is eager to launch their own apps stores, while the tech-oriented press and bloggers all obsess about the traffic and downloads generated by Apple's iPhone Apps Store. I want to bring some voice of reason to this hysteria. And yes, this is one of my trademark long and detailed blog articles, so get your coffee before you start." ~Tomi T Ahonen
To find out more about how your business can benefit from a <a>Mobile Website</a> and for your FREE copy of the Special Report "The 7 Myths About Mobile and The Truth That Can Jet-Fuel Your Business", go to: <a>www.MobileWebsiteDesign.me</a>
Setting the landscape for social media. Have you considered the impact and the change in communication that social media presents? Have you seized the opportunity yet?
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
This presentation will build a bridge between the generations by positing the notion that ‘Online Culture is now The Culture’, (watch anyone in the modern workplace for more than 30 minutes in their daily routine and marvel at the plethora of network-enabled behaviours), and suggests a range of implications for the current level of attention or investment in local creative and ICT industries. Inspired by a throwaway line in an article by Kevin Kelly "We Are The Web" See http://www.wired.com/wired/archive/13.08/tech.html
Design by Karen Lee - http://karenlee.co | http://www.linkedin.com/in/karenleedesign
Although I don't speak Spanish, I have often contributed to multicultural marketing efforts by representing the acculturated, assimilated Hispanic POV. This deck was prepared for a strategic brainstorming session. It's purpose was to give the group a quick view of digital media behavior
South African & African Digital Stats PUB QUIZAndy Hadfield
People think they know what's going on in the digital industry in terms of numbers, figures, audience sizes and technology types. They don't. This is a pub quiz to help you get better at it.
Why the future of African journalism lies in mobile social networksJude Mathurine
Why the digital divide should not be an excuse for African media leaders to ignore the power of social media particular and the Internet in general.
Introduces SMS for Social Networking Systems in Africa.
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
This presentation will build a bridge between the generations by positing the notion that ‘Online Culture is now The Culture’, (watch anyone in the modern workplace for more than 30 minutes in their daily routine and marvel at the plethora of network-enabled behaviours), and suggests a range of implications for the current level of attention or investment in local creative and ICT industries. Inspired by a throwaway line in an article by Kevin Kelly "We Are The Web" See http://www.wired.com/wired/archive/13.08/tech.html
Design by Karen Lee - http://karenlee.co | http://www.linkedin.com/in/karenleedesign
Although I don't speak Spanish, I have often contributed to multicultural marketing efforts by representing the acculturated, assimilated Hispanic POV. This deck was prepared for a strategic brainstorming session. It's purpose was to give the group a quick view of digital media behavior
South African & African Digital Stats PUB QUIZAndy Hadfield
People think they know what's going on in the digital industry in terms of numbers, figures, audience sizes and technology types. They don't. This is a pub quiz to help you get better at it.
Why the future of African journalism lies in mobile social networksJude Mathurine
Why the digital divide should not be an excuse for African media leaders to ignore the power of social media particular and the Internet in general.
Introduces SMS for Social Networking Systems in Africa.
Tanzania digital - a buzzword of the past - Squad Digital 2014 EventThomas Schoemaecker
The State of Digital Advertising in Tanzania, East Africa. "Digital - a buzzword of the past”. How can it be the past? You’ll come to see how - that Digital is no longer a “Michepuko”. It is not the future, it is very much our present.
We have a growing population, coming online very quickly, on cheaper devices, constantly on Social Media, Using Search and consuming Digital Content. Through Mobile Money,this population has the means to Buy products and services online! This is why Digital is the Buzzword of the past. When we talk about Digital, this is now the mainstream! It is just smart advertising...
Don’t Make A Human Do A Robot’s Job! : 6 Reasons Why AI Will Save Us & Not De...Moses Kemibaro
This is a presentation made by Dotsavvy's Founder & CEO Moses Kemibaro at the 2023 edition of the Marketers Conference on Friday the 1st December 2023.
The presentation focussed on the following reasons why Artificial Intelligence or AI is essential in the future of work, as follows:
1/ Speed of Execution
Generative AI drastically reduces the time needed to complete tasks. It allows us to accomplish more in less time, redefining productivity and making time an even more valuable resource.
2/ Quality of Outputs
Generative AI has led to a noticeable improvement in the quality of work. Whether working individually or collaboratively, the output is often superior to traditional methods.
3/ Increased Productivity
The sheer volume of work achievable with generative AI is astonishing. It empowers individuals and businesses to achieve what was previously impossible, amplifying productivity.
4/ Reduced Costs
By incorporating generative AI, businesses and individuals can reduce operating costs. This cost-effectiveness leads to optimized profits and resource allocation.
5/ Improved Revenues
Generative AI can create new revenue streams and increased productivity. Understanding and leveraging AI tools like ChatGPT makes this possible scale.
6/ Easier Work
Generative AI has made complex and challenging tasks much easier. This opens up new possibilities, allowing people to engage in activities or produce outputs that were once out of reach.
Building Cybersecurity Ecosystems in Africa: A Prescription for ResilienceMoses Kemibaro
I am Moses Kemibaro, the Founder & CEO of Dotsavvy, Nairobi's leading digital business agency committed to driving digital transformation across East Africa and beyond.
Recently, I had the incredible opportunity to present at the inaugural Cyberweek Africa 2023 Cybersecurity Conference, an event that brought together a diverse group of experts and stakeholders in the field of cybersecurity.
In my presentation titled "Building Cybersecurity Ecosystems in Africa: Prescription for Resilience," I delved into the potential, risks, and realities of navigating the digital frontier in Africa.
The focus was on establishing a harmonious and resilient cybersecurity ecosystem that safeguards our digital assets while enabling growth.
Key Takeaways:
Africa's Cyber Landscape: I emphasized the urgent need to address the rising cyber threats in Africa, which, if unchecked, could hinder economic growth and digital progress.
Opportunities and Challenges: Africa's rapid digital transformation offers immense opportunities, but it is also accompanied by infrastructure and regulatory challenges that need immediate attention.
Building a Cybersecurity Ecosystem: The presentation underscored the necessity of a strong technological backbone, a robust regulatory framework, and a well-educated and empowered human element to combat cybersecurity challenges.
Collaborations and Success Stories: Highlighting successful initiatives and collaborations, I underscored the need for global partnerships and knowledge sharing.
Path Forward: The presentation concluded with short-term and long-term strategies that can help Africa secure its digital future.
Unpacking Web3: Going Beyond The Hype & What It Means For All Things Digital ...Moses Kemibaro
This is a presentation I made on the 8th of July 2022 at the first-ever eDigital Connect Summit. The topic was 'Unpacking Web3: Going Beyond The Hype & What It Means For All Things Digital In The Future In Kenya, East Africa & Beyond' and we basically broke down the same for the audience so that they can take practical next steps towards realizing the potential of Web3.
COVID Accelerated Digital Marketing (CADiM) - 11 Trends For The Future Of Mar...Moses Kemibaro
This is a presentation made by Moses Kemibaro from Dotsavvy at the Marketing Society of Kenya (MSK) Marketers Conference in Mombasa, Kenya, on the 28th October 2021 on 10 transformational digital trends that are changing the very nature of marketing in Kenya and the rest of Africa. The trends explore the following themes:
1. Websites became true extensions of how businesses market during the COVID-19 pandemic
2. Direct-To- Consumer (DTC) e-commerce took off in Kenya with digital marketing.
3. Social media has become even more central to all things marketing in Kenya & beyond!
4. The always online, always-connected digital-first Kenyan consumer is real!
5. Digital advertising has become essential for businesses of all sizes in Kenya
6. As social media exploded, so did digital influencer marketing in Kenya & globally.
7. Content marketing has become essential for digital marketing in Kenya during COVID-19
8. Social Audio exploded during the pandemic and is redefining social media itself!
9. The importance of first-party data in a privacy-compliant digital marketing context is key!
10. Digital communities are being nurtured on social media, virtual meetings & webinars.
11. Video content hit 82% of all consumer Internet traffic in 2020. Short-form video exploded!
Choosing A .KE Domain Name & Online Branding Moses Kemibaro
This a presentation on choosing a domain name and online branding that was made by panelist Moses Kemibaro from Dotsavvy as part of an inaugural webinar hosted by the Kenya Network Information Centre (KENIC)
This is a presentation that I created that encapsulates a concise list of 60 important things I have learned about creating, running and managing technology startups in Kenya and beyond over the past 15 years or so
Effective Digital Marketing In The Context of AfricaMoses Kemibaro
This presentation by Dotsavvy's Moses Kemibaro explores the fine detail of how businesses can fully leverage digital marketing in Africa to achieve exceptional results with a bias to cost-effective methods, mobile channels and social media on a continent with over 1 Billion connected Africans
Online Shopping In Kenya - Debugging The Myths, Knowing What WorksMoses Kemibaro
This presentation the past and current status of e-commerce and online shopping in Kenya and offers insights on how organisations can take full advantage of the vast opportunities available going forward into 2015
Mobile Apps Marketing & Discovery For Mobile Startups In KenyaMoses Kemibaro
Mobile Apps Marketing & Apps Discovery For Mobile Startups In Kenya Is A Presentation I Made For mLab East Africa's Students In Nairobi, Kenya. It Offers Insights, Strategies & Tactics On Leveraging Mobile Internet Advertising As A Means Of Increasing Awareness, Downloads , Engagement & Performance Measurement For Mobile Apps
Mobile Marketing to the masses in Africa is a presentation by Moses Kemibaro that he delivered at the 2014 edition of East Africa Com Conference in Nairobi, Kenya on the 10th September 2014
Before You Start Your Startup in Kenya - Moses KemibaroMoses Kemibaro
This is a presentation I made to budding entrepreneurs at the Growth Hub In Nairobi, Kenya, on the evening of the 26th September 2013. Its basically a startup primer with pointers on what to expect and other ideas from my own experiences.
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMoses Kemibaro
Getting the building blocks right - concept and construction. Is it all about the execution? How do you know if you've had success? What are the key factors in relation to monitoring and measurement. This presentation was given by Moses Kemibaro from Dotsavvy at the Mobile Web East Africa 2013 Conference in Nairobi, Kenya.
Responsive Web Design, Native Mobile Websites and Mobile Apps using WordPressMoses Kemibaro
Increasingly, Internet users globally are using mobile devices as the default mode of going online. In this respect, web sites and blogs need to take into consideration that the web is more often than not mobile and there is a raging debate on how to best tackle this approach using responsive web design, native mobile web sites and mobile apps. This presentation looks at how users of WordPress can take advantage of all of these approaches to reach mobile users effectively and efficiently on a global basis.
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011Moses Kemibaro
The African Blogging Journey is a presentation I gave at the inaugural WordCamp Kenya 2011 where I spoke about my experiences in blogging over 4 years and gave tips on what works and does not work.
Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...Moses Kemibaro
This is a presentation by Moses Kemibaro who is the Regional Manager for Dealfish East Africa that was made at the MobileMonday meeting on the 21st March 2011 at Nairobi's iHub.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
3. Once upon a time....
Music was analogue and record
companies made massive profits.
Music piracy was limited and
everyone bought music.
Musicians had no power and we're at
the bottom of the pyramid.
And then....the Internet happened
And the mobile phone came...
And everything changed.....
4.
5. And the digital music age began...
Napster started it all...but got shut
down.
Apple launched the iPod and took the
music world by storm, legally and
digitally.
Growing Internet and mobile usage
unleashed digital music to the world.
Its never stopped...mp3, ringtones,
ringbacks, lost.fm, itunes, rhapsody,
safaricom? its getting bigger!
6.
7. Analogue Marketing.
Print, TV, Radio and Direct Marketing.
Monologue by design (one way).
Expensive to develop and execute.
Specialized skills and training.
Long bureaucratic processes.
Hard to quantify results.
Is losing momentum Globally in
the face of Digital Marketing.
8. Digital Marketing.
The Internet, Mobile
Networks/Phones, Digital TV and
Multimedia Devices.
Transforms marketing monologues
(one to many) into marketing
dialogues (many to many).
Is cost-effective, ubiquitous, highly
tracable and global.
Is growing much faster than
analogue marketing.
9. Drivers of the Digital Marketing Revolution.
Reach: scalable and global.
Accessibility: highly available and
low cost.
Usability: easy to use.
Interactivity: is a two way
conversation.
Recency: instantaneous responses.
Permanence: can be altered almost
instantaneously.
10. Just how large is the African market?
415 million mobile users in Africa.
115 million internet users in Africa
The next 3 billion mobile users will
come from Africa.
4 million internet users in Kenya.
18 million mobile users in Kenya.
Broadband is finally here!
Mobile and Internet are getting
cheaper to use everyday.
11. And how large is the global market?
Digital music now accounts for 98%
of top 40 singles sales.
Over 11 million digital albums we're
sold in the first 9 months of 2009.
1.4 million albums sold in September
2009 compared to 8 million CDs.
Its time to get your piece of the pie...
But to do so...you need to market
digital music...digitally...
12. Types of Digital Marketing.
Web Site Marketing.
Social Media Marketing.
Mobile Marketing.
Search Engine Marketing.
Email Marketing.
Rich Media Marketing.
13. Web Site Marketing.
Register your domain name - now!
Build a creative, content-rich and
user-friendly web site.
PC and Mobile Web compatible.
Direct sales via mobile web payments
(e.g. PesaPal) and (e.g. 2Checkout).
Indirect sales via Amazon and
iTunes).
Ensure S.E.O and update regularly.
14.
15.
16.
17.
18.
19. Social Media (Networks)
Digg – News Sharing.
Facebook – Social Utility
YouTube – Video Sharing
MySpace – Social Utility
Twitter - MicroBlogging
Flickr – Photo Sharing
Blogger – Blogging
Wikipedia - Crowdsourcing
20. Social Media Trends (Universal McCann 08)
83% watch video clips, up from 62%
78% read blogs, up from 66%
57% of internet users are now
members of a social network
RSS consumption is growing rapidly
up from 15% to 39%
Podcasts are now mainstream digital
content, listened to by 48%
21. Social Media is Global! (U/M 08)
22% of social network users have
installed a widget or applications
55% have shared photos, 22% have
shared their videos, 31% have
started a blog
In China 70% of internet users write a
blog (42 million), USA (26 million),
Philippines 66% and Mexico 60%
Social networking – Philippines 83%,
Hungary 76% and Poland 76%
23. Kenya is not that different... (alexa.com)
Facebook – No. 3
YouTube – No. 5
Blogger – No. 6
Wikipedia – No. 8
Twitter – No. 13
Tagged – No. 14
Wordpress – No. 18
Nation is No. 11 & Standard No. 17
24.
25.
26.
27.
28.
29.
30. Kenya's mobile web? (opera.com/smw)
Facebook.com is No.1 and Wikipedia
is No. 4.
Page-view growth since April 2008:
572.6%
Unique-user growth since April 2008:
146.4%
Page-views per user: 37
Kenya leads Africa in page views
at 372 pages on average each
month.