The document discusses solvation and association as factors that influence drug solubility. It defines solvation as the interaction of a solute with solvent molecules that leads to stabilization. Solvation is quantified by its dissolution rate. Solubility depends on an equilibrium between dissolution and precipitation rates. Solvent-solute interactions like hydrogen bonding, ion-dipole interactions, and van der Waals forces affect solvation. Solvation energy is determined by a balance of enthalpy, entropy, and temperature factors. Association occurs via chemical reactions where oppositely charged ions or molecules come together to form distinct chemical entities in solution. The extent of association depends on the dielectric constant of the solvent.