Chuck Goldman, founder and chief strategy officer of Apperian, discusses ubiquitous enterprise mobility and the business opportunities it enables. He outlines the growth of the enterprise mobile market and need for mobile application management. Goldman then describes how enterprises are using internal mobile apps for sales, productivity, and service delivery purposes. He presents Apperian's Enterprise App Services Environment (EASE) platform for securely publishing and managing internal mobile apps across devices.

1. ubiquitous enterprise mobility
Chuck Goldman
Founder and Chief Strategy Officer
The information and images contained in this document are of a proprietary and confidential nature.
The disclosure, duplication, use in whole, or use in part, of the document for any purposes other than
client evaluation without the written permission of Apperian, Inc. is strictly prohibited.
© Apperian, Inc. 2010. All Rights Reserved.!

2. Agenda
 Enterprise Mobility Market
 Business to Employee Apps
 The Enterprise “App Store”
 Real World Examples
Apperian, Inc. - Proprietary and Confidential Page! 2!

3. Market Size & Growth
“iPad Le
ads Tabl
Into Bus et March
treet”
!
“iPad invades Wall S inesses”
138M Smart phones 10
Dec 1, 20 deployed in enterprises by 2015 Dec 16, 201
0
Size
Smart phone app management, “Mobile cloudiness
apps and Bus
Apps !
$3.3B
“Enterprise taservices in 2014
blet growth s Flo
et to urish at IBM, Go
ogle”
explode, says surv Nov 1, 2010
ey”
14% Growth
Dec 15 2010
CAGR in ,enterprise smart phone deployments
over next 4 years
tore!
“Altern atives to Apple App S
For Enterprises”
Nov19, 2010
Source:
Strategy Analytics, Enterprise Mobility Foundation
Assumes $25 per unit per year ASP model
iSuppli Estimate July 2010!
Apperian, Inc. - Proprietary and Confidential Page! 3!

4. Explosive Market Growth in Mobile Internet
Source: Morgan Stanley, “Ten Questions Internet Execs Should Ask and Answer”, Mary Meeker, Web 2.0 Conference, November 16, 2010!
Apperian, Inc. - Proprietary and Confidential Page! 4!

5. Business to Employee Opportunity
Apperian, Inc. - Proprietary and Confidential Page! 5!

6. Business to Employee Opportunity
Users
Why can’t you IT
make business
How do I
apps like this?
deploy and Dev
manage Where do
Apps? I start?
• Consumerization of IT
• Need a solution now!
• Single personal/work device
• Security is still #1
• Increased mobility • Need App “starter kit”
• Have to mobilize workforce
• Need consistent access,
• Minimal IT Apple or
Android experience
sharing and control of
information • Smartphone SDKs not
built for enterprise
Apperian, Inc. - Proprietary and Confidential Page! 6!

7. What Enterprise B2E Apps are being built Today?
GPS/Location meta data is making Enterprise Data Smarter!
Sales Growth Productivity Service Delivery
Page!

8. What Enterprise B2E Apps are being built Today?
Configurators
Sales Wizards
Product Demos
Pricing Tools
Order Placement
CRM
Sales Growth Sales Call Management
Page!

9. What Enterprise B2E Apps are being built Today?
Process Digitization
Measurement & Reporting
Engineering & Testing Tools
Training Delivery
Knowledge Management
Productivity
Page!

10. What Enterprise B2E Apps are being built Today?
Business to Business Apps
Service at the Point of Contact
API/SDKs/Web Services
Service Delivery
Page!

11. EASE - The Enterprise “App Store”
Apperian, Inc. - Proprietary and Confidential Page! 11!

12. iTunes vs. Enterprise
Consumer Enterprise
iTunes Private, branded
“App Store”
Store
 Finding within 350K Apps  Secure, private catalog
 Requires iTunes account  Enterprise licensed
Enterprise
 Device-by-device install  Multi-device, multi-app install
 Manual update process  Self-service or IT Push
 No App & data disablement  Identity-based provisioning
 Reporting/Analytics
Apperian, Inc. - Proprietary and Confidential Page! 12!

13. Enterprise Mobile App Publishing
App Management Platform
 Provision, deploy, and manage apps for mobile
devices
 Private/branded enterprise “App Store”
 Apps with API with integration to Cloud
services
Apps
 Company built, enterprise application templates
 Enterprise Mobile 3rd Party Apps
App Cloud Services
 Enterprise-class App services e.g. storage, sync,
backup, authentication
Apperian, Inc. - Proprietary and Confidential Page! 13!

14. App Management Platform
Enterprise App Services Environment (EASE)
Create Deploy Manage
Free Developer Services IT Services Management Services
 SDK enterprise extensions  Configuration  Management dashboard
 Enterprise App Kit  App provisioning &  Enterprise branded “App
decommissioning Store”
 Seeded Apps
 User management  Reporting & analytics
 Help desk integration  Application ratings
Apperian, Inc. - Proprietary and Confidential Page! 14!

15. EASE Architecture
Enterprise SDK
Enterprise
Private Database
LDAP or Active
Wireless Directory Server
Distribution
App
Notifications
Admin
Console Enterprise
Web CatalogPortal
App Server Connectivity
Admin
Framework / SDK
 Mllows Directory apps and
Aggregates, deploys, and User/
ctive users to easily locate,
anages in-house
Authorization and Authentication
review, & in-house
Group authorization apps
maintains downloadapps

 LDAP
 Version Checking (“Self-
 Syncs with enterprise icons,or
Displays end-user registration
Provides in-house app LDAP
 Database Connectivity
Updating” Apps)
descriptions, screen shots
Active Directory
App  Logging, Reporting & Tracking
 Maintains app-specific data
Easy access to in-house app
Catalog
training materials
 Push Notification, Encryption,
Web Services *
Page! 15

16. The EASE User Experience!
‣ Easily
locate and flag in-house
apps for installation via iTunes
or wireless (iOS 4.0)
‣ Read
detailed app information
and see screen shots
‣ Receive notification of app
updates
‣ Access
IT support and
helpdesk
‣ View
training videos and
documentation
Page! 16!

17. Real World Examples
Apperian, Inc. - Proprietary and Confidential Page! 17!

18. Apperian Customers
Our Customers
18
Page! 18

19. Rue La La
#1 App Store
mCommerce
JSON Middleware!
Oracle 11i!
Real Time Transaction!
Secure CC transaction!
Push Notifications!
Social Networking
Page!

20. Madison Square Garden
Mobilize Music TV!
Follow the “Pulse”!
Event Based!
Social Networking!
Favorites/Real Time Polling!
GeoFencing!
Page!

21. Estée Lauder Companies
Personal Interactive Product
Recommendation
17k iPads Kiosks on makeup
counters worldwide
Mobile training platform for 32k
associates off hours!
Lead Gen System!
Print, Email, Bluetooth!
Apperian, Inc. - Proprietary and Confidential Page! 21!

22. Estée Lauder Companies
Apperian, Inc. - Proprietary and Confidential Page! 22!

23. Contact Us
Visit our web site: www.apperian.com
Call us: 800 862 0511
Email us: sales@apperian.com
Page!