Verso BlackBerry 10
Antonio Donadoni
RIM Alliance Manager
adonadoni@rim.com




                            Digital Hour
                       Bologna, 6 Novembre 2012
Agenda

 Evoluzione del mercato
 Visione RIM
 Enterprise Roadmap
 Protezione dell’investimento
Il mondo è cambiato




                      3
RIM – La base di partenza

80+ milioni             60+ milioni
Clienti nel mondo       Utenti BBM

3+ miliardi             90%
BlackBerry App          Fortune 500 utilizzano
World downloads         BlackBerry

650+ partners in 175+ paesi
RIM in marcia verso il futuro


 BlackBerry 10 è una piattaforma
       mobile computing che
entusiasmerà imprese e persone,
indispensabile per il loro successo
Flow user interface




An innovative UI replacing the user experience paradigm of
opening and closing apps with a continuos stream of content
7
                                         November 5, 2012   7




Because it’s always hard at work in
the background, you can peek into
other live applications to get a quick
glance of what’s going on around
you, without having to drop
everything. Saving you time. Easy.
Key Trends in Enterprise Mobility
 Personally-owned devices being
 used into the workplace (BYOD)
 Device management, security
 and cost challenges
 Mobilization and management of
 enterprise Applications
 Cloud services and mobile app
 use
Our Vision


 Best in class   MDM – Top in Enterprise mobility management
 Have an unsurpassed user experience for balancing   Work & Play
 Have the best    Enterprise App ecosystem available
BlackBerry Enterprise Service 10 – Best in Class MDM
                       BlackBerry Enterprise Service 10
                                          Centralized and unified
                                          management on premise




                                                                        BlackBerry Network
              iOS® & Android™      BlackBerry® 10      BlackBerry®
                  Devices           Smartphones      PlayBook™ tablet



                 Personal Owned/BYOD and Corporate Deployed

                      BlackBerry® Technical Support Services
BlackBerry Balance – Solving Work & Play

Enabling both Bring
Your Own Device
and Corporate-Owned,
Personal Enabled
BlackBerry Enterprise App World

 Secures corporate data
 without restricting a user’s
 personal experience
 Personal workspace
 Corporate workspace
Application Partnerships and Tools
Delivering great business applications
  RIM has partnered with key
  Enterprise Application vendors
  to provide a strong pipeline of
  mobile applications for BlackBerry 10
  Mobilize back-end systems and
  create powerful B2B and B2C apps
  using familiar tools – Native C/C++,
  Android, Air or HTML 5 & WebWorks
                                          C/C++     C++/Qt    ActionScript     Java       HTML5
                                          Native   Cascades    Adobe®        Android™   BlackBerry®
                                           SDK                    AIR®       Runtime    WebWorks™
Ecosystem and Developer Momentum
Apps for business, 70K+ Apps at launch and 100K apps six months after launch


            Fast and                   Enterprise                Developer
            Low Cost                   Apps                      Engagement




                                         Integrated               Revenue
             Top App                     Experience               Generation
             Coverage

BlackBerry App World - Over 3 Billion downloads to date!
The Upgrade Path
BlackBerry Enterprise Service 10
Supports Existing BlackBerry Deployments

            BlackBerry                        BlackBerry
            Enterprise Server                 Enterprise
            & existing                        Service 10
            BlackBerry          Upgrade to
                                BlackBerry
            smartphones
                                Enterprise
                                Service 10

                                             Consolidated
                                             Hardware
                                             Advanced Device
                                             Management
                                             Capabilities
BlackBerry 10 – The Mobile Solution for Business

Leading Edge Mobile     BlackBerry         BlackBerry App World        BlackBerry
Computing Platform       Balance                 for Work         Enterprise Service 10




 Uncompromised        Security & control    Apps that matter to   Best in class Mobile
 and exciting user    for work and play       your business       Device Management
   experience              (BYOD)
18




BlackBerry 10 è
la soluzione mobile computing

GRAZIE !
Antonio Donadoni
RIM Alliance Manager
adonadoni@rim.com
Twitter: @adonadoni

Digital hour presentation BB10

  • 1.
    Verso BlackBerry 10 AntonioDonadoni RIM Alliance Manager adonadoni@rim.com Digital Hour Bologna, 6 Novembre 2012
  • 2.
    Agenda Evoluzione delmercato Visione RIM Enterprise Roadmap Protezione dell’investimento
  • 3.
    Il mondo ècambiato 3
  • 4.
    RIM – Labase di partenza 80+ milioni 60+ milioni Clienti nel mondo Utenti BBM 3+ miliardi 90% BlackBerry App Fortune 500 utilizzano World downloads BlackBerry 650+ partners in 175+ paesi
  • 5.
    RIM in marciaverso il futuro BlackBerry 10 è una piattaforma mobile computing che entusiasmerà imprese e persone, indispensabile per il loro successo
  • 6.
    Flow user interface Aninnovative UI replacing the user experience paradigm of opening and closing apps with a continuos stream of content
  • 7.
    7 November 5, 2012 7 Because it’s always hard at work in the background, you can peek into other live applications to get a quick glance of what’s going on around you, without having to drop everything. Saving you time. Easy.
  • 9.
    Key Trends inEnterprise Mobility Personally-owned devices being used into the workplace (BYOD) Device management, security and cost challenges Mobilization and management of enterprise Applications Cloud services and mobile app use
  • 10.
    Our Vision Bestin class MDM – Top in Enterprise mobility management Have an unsurpassed user experience for balancing Work & Play Have the best Enterprise App ecosystem available
  • 11.
    BlackBerry Enterprise Service10 – Best in Class MDM BlackBerry Enterprise Service 10 Centralized and unified management on premise BlackBerry Network iOS® & Android™ BlackBerry® 10 BlackBerry® Devices Smartphones PlayBook™ tablet Personal Owned/BYOD and Corporate Deployed BlackBerry® Technical Support Services
  • 12.
    BlackBerry Balance –Solving Work & Play Enabling both Bring Your Own Device and Corporate-Owned, Personal Enabled
  • 13.
    BlackBerry Enterprise AppWorld Secures corporate data without restricting a user’s personal experience Personal workspace Corporate workspace
  • 14.
    Application Partnerships andTools Delivering great business applications RIM has partnered with key Enterprise Application vendors to provide a strong pipeline of mobile applications for BlackBerry 10 Mobilize back-end systems and create powerful B2B and B2C apps using familiar tools – Native C/C++, Android, Air or HTML 5 & WebWorks C/C++ C++/Qt ActionScript Java HTML5 Native Cascades Adobe® Android™ BlackBerry® SDK AIR® Runtime WebWorks™
  • 15.
    Ecosystem and DeveloperMomentum Apps for business, 70K+ Apps at launch and 100K apps six months after launch Fast and Enterprise Developer Low Cost Apps Engagement Integrated Revenue Top App Experience Generation Coverage BlackBerry App World - Over 3 Billion downloads to date!
  • 16.
    The Upgrade Path BlackBerryEnterprise Service 10 Supports Existing BlackBerry Deployments BlackBerry BlackBerry Enterprise Server Enterprise & existing Service 10 BlackBerry Upgrade to BlackBerry smartphones Enterprise Service 10 Consolidated Hardware Advanced Device Management Capabilities
  • 17.
    BlackBerry 10 –The Mobile Solution for Business Leading Edge Mobile BlackBerry BlackBerry App World BlackBerry Computing Platform Balance for Work Enterprise Service 10 Uncompromised Security & control Apps that matter to Best in class Mobile and exciting user for work and play your business Device Management experience (BYOD)
  • 18.
    18 BlackBerry 10 è lasoluzione mobile computing GRAZIE ! Antonio Donadoni RIM Alliance Manager adonadoni@rim.com Twitter: @adonadoni