RIM presented its vision and roadmap for BlackBerry 10 and enterprise mobility. BlackBerry 10 will provide an exciting user experience through its new Flow interface while balancing work and personal use through BlackBerry Balance. RIM aims to offer best-in-class mobile device management through BlackBerry Enterprise Service 10. RIM's goals are to have the best enterprise app ecosystem and deliver the leading computing platform and apps for businesses and users.

1. Verso BlackBerry 10
Antonio Donadoni
RIM Alliance Manager
adonadoni@rim.com
Digital Hour
Bologna, 6 Novembre 2012

2. Agenda
Evoluzione del mercato
Visione RIM
Enterprise Roadmap
Protezione dell’investimento

3. Il mondo è cambiato
3

4. RIM – La base di partenza
80+ milioni 60+ milioni
Clienti nel mondo Utenti BBM
3+ miliardi 90%
BlackBerry App Fortune 500 utilizzano
World downloads BlackBerry
650+ partners in 175+ paesi

5. RIM in marcia verso il futuro
BlackBerry 10 è una piattaforma
mobile computing che
entusiasmerà imprese e persone,
indispensabile per il loro successo

6. Flow user interface
An innovative UI replacing the user experience paradigm of
opening and closing apps with a continuos stream of content

7. 7
November 5, 2012 7
Because it’s always hard at work in
the background, you can peek into
other live applications to get a quick
glance of what’s going on around
you, without having to drop
everything. Saving you time. Easy.

9. Key Trends in Enterprise Mobility
Personally-owned devices being
used into the workplace (BYOD)
Device management, security
and cost challenges
Mobilization and management of
enterprise Applications
Cloud services and mobile app
use

10. Our Vision
Best in class MDM – Top in Enterprise mobility management
Have an unsurpassed user experience for balancing Work & Play
Have the best Enterprise App ecosystem available

11. BlackBerry Enterprise Service 10 – Best in Class MDM
BlackBerry Enterprise Service 10
Centralized and unified
management on premise
BlackBerry Network
iOS® & Android™ BlackBerry® 10 BlackBerry®
Devices Smartphones PlayBook™ tablet
Personal Owned/BYOD and Corporate Deployed
BlackBerry® Technical Support Services

12. BlackBerry Balance – Solving Work & Play
Enabling both Bring
Your Own Device
and Corporate-Owned,
Personal Enabled

13. BlackBerry Enterprise App World
Secures corporate data
without restricting a user’s
personal experience
Personal workspace
Corporate workspace

14. Application Partnerships and Tools
Delivering great business applications
RIM has partnered with key
Enterprise Application vendors
to provide a strong pipeline of
mobile applications for BlackBerry 10
Mobilize back-end systems and
create powerful B2B and B2C apps
using familiar tools – Native C/C++,
Android, Air or HTML 5 & WebWorks
C/C++ C++/Qt ActionScript Java HTML5
Native Cascades Adobe® Android™ BlackBerry®
SDK AIR® Runtime WebWorks™

15. Ecosystem and Developer Momentum
Apps for business, 70K+ Apps at launch and 100K apps six months after launch
Fast and Enterprise Developer
Low Cost Apps Engagement
Integrated Revenue
Top App Experience Generation
Coverage
BlackBerry App World - Over 3 Billion downloads to date!

16. The Upgrade Path
BlackBerry Enterprise Service 10
Supports Existing BlackBerry Deployments
BlackBerry BlackBerry
Enterprise Server Enterprise
& existing Service 10
BlackBerry Upgrade to
BlackBerry
smartphones
Enterprise
Service 10
Consolidated
Hardware
Advanced Device
Management
Capabilities

17. BlackBerry 10 – The Mobile Solution for Business
Leading Edge Mobile BlackBerry BlackBerry App World BlackBerry
Computing Platform Balance for Work Enterprise Service 10
Uncompromised Security & control Apps that matter to Best in class Mobile
and exciting user for work and play your business Device Management
experience (BYOD)

18. 18
BlackBerry 10 è
la soluzione mobile computing
GRAZIE !
Antonio Donadoni
RIM Alliance Manager
adonadoni@rim.com
Twitter: @adonadoni