Ethnomethodology is an approach to studying human interaction that focuses on how people make sense of their social world and communicate shared understandings. It assumes that members of society have shared methods to construct meaningful social situations. A key method is "breaching experiments" where sociologists violate social norms to study how people respond. The document discusses breaching experiments, key theorists like Garfinkel and Sacks, and areas of focus for ethnomethodology like institutional settings, challenges to record keeping, and conversational analysis. It raises questions about whether ethnomethodology is a valid form of sociology and how it addresses power.
this powerpoint presentation is for better understanding of Ethnomethodology. In this presentation ethnomethodology is compared with phenomenology and mainstream social science .the criticism of mainstream sociology by ethnomethodologist is also a part of the presentation. the last slide consist of criticism of enthomethodology
Ethnomethodology is an approach introduced by Harold Garfinkel that studies the everyday methods people use to produce social order. It examines how people make sense of their world through common practices and language. Ethnomethodology focuses on the practical activities and reasoning processes that people use in their everyday lives and views social reality as an ongoing accomplishment. Researchers use methods like interviews, observation, and experiments to understand these everyday methods of sense-making.
This passage discusses the nature of reality through an examination of how the Azande people of Africa understand their oracles. It makes three key points:
1. The Azande's belief in their oracles is an "incorrigible proposition" that is assumed to be true regardless of any contradictory experiences, similar to mathematical axioms.
2. Their reality is constructed through ritual practices that transform tree bark into a vessel for the oracle's messages. Contradictions only exist from an outside Western scientific perspective, not from within their own reality.
3. When contradictions occur, the Azande employ "secondary elaborations of belief" to explain them while still maintaining the absolute reality of their or
Ethnomethodology (EM) emerged from the work of Harold Garfinkel in the 1960s as an approach interested in how social order is actively constructed by members in everyday life using commonsense knowledge and methods. Unlike functionalists who see social order as imposed from above, EM views it as achieved from below as members produce meanings and order through language and descriptions that make situations seem clear and organized. EM uses experiments like breaching interactions to disrupt taken-for-granted assumptions and demonstrate that order is accomplished, not inevitable. However, EM has been criticized for potentially trivial findings and for ignoring wider social structures that influence meaning construction.
Phenomenology and ethnomethodology argue that social reality is constructed in individuals' minds rather than existing objectively. Phenomenology posits that people use "typifications" to categorize and understand the world, but these meanings vary by context. Ethnomethodology focuses on the taken-for-granted rules that individuals use to construct social reality. Both have been criticized for underestimating the role of social structure and inequality in shaping people's lives.
The critical tradition arose to question the outcomes of communication and analyze power structures in society. The Frankfurt School introduced this approach, analyzing how power imbalances are perpetuated through language, media, and science. Critical scholars aim to expose hidden oppression and stimulate social action. They challenge the control of language, the role of media, and uncritical acceptance of empirical findings. While diverse, critical scholars broadly aim to understand how arrangements enforce certain stakeholders' power in ways that can dominate and oppress others.
This document discusses the field of ethnomethodology. It argues that ethnomethodology studies the methods that people use in their everyday lives to make their actions and social situations observable and accountable. It focuses on how people produce and manage everyday social settings through practical procedures for describing and accounting for those same settings. A key idea is that accounting practices are "reflexive" in that they are part of the same ordinary activities they describe. The document also discusses how descriptions of social life can be "loose" and incomplete, as the full implications and conditions referenced may be vast and difficult to fully articulate.
Ethnomethodology is an approach to studying human interaction that focuses on how people make sense of their social world and communicate shared understandings. It assumes that members of society have shared methods to construct meaningful social situations. A key method is "breaching experiments" where sociologists violate social norms to study how people respond. The document discusses breaching experiments, key theorists like Garfinkel and Sacks, and areas of focus for ethnomethodology like institutional settings, challenges to record keeping, and conversational analysis. It raises questions about whether ethnomethodology is a valid form of sociology and how it addresses power.
this powerpoint presentation is for better understanding of Ethnomethodology. In this presentation ethnomethodology is compared with phenomenology and mainstream social science .the criticism of mainstream sociology by ethnomethodologist is also a part of the presentation. the last slide consist of criticism of enthomethodology
Ethnomethodology is an approach introduced by Harold Garfinkel that studies the everyday methods people use to produce social order. It examines how people make sense of their world through common practices and language. Ethnomethodology focuses on the practical activities and reasoning processes that people use in their everyday lives and views social reality as an ongoing accomplishment. Researchers use methods like interviews, observation, and experiments to understand these everyday methods of sense-making.
This passage discusses the nature of reality through an examination of how the Azande people of Africa understand their oracles. It makes three key points:
1. The Azande's belief in their oracles is an "incorrigible proposition" that is assumed to be true regardless of any contradictory experiences, similar to mathematical axioms.
2. Their reality is constructed through ritual practices that transform tree bark into a vessel for the oracle's messages. Contradictions only exist from an outside Western scientific perspective, not from within their own reality.
3. When contradictions occur, the Azande employ "secondary elaborations of belief" to explain them while still maintaining the absolute reality of their or
Ethnomethodology (EM) emerged from the work of Harold Garfinkel in the 1960s as an approach interested in how social order is actively constructed by members in everyday life using commonsense knowledge and methods. Unlike functionalists who see social order as imposed from above, EM views it as achieved from below as members produce meanings and order through language and descriptions that make situations seem clear and organized. EM uses experiments like breaching interactions to disrupt taken-for-granted assumptions and demonstrate that order is accomplished, not inevitable. However, EM has been criticized for potentially trivial findings and for ignoring wider social structures that influence meaning construction.
Phenomenology and ethnomethodology argue that social reality is constructed in individuals' minds rather than existing objectively. Phenomenology posits that people use "typifications" to categorize and understand the world, but these meanings vary by context. Ethnomethodology focuses on the taken-for-granted rules that individuals use to construct social reality. Both have been criticized for underestimating the role of social structure and inequality in shaping people's lives.
The critical tradition arose to question the outcomes of communication and analyze power structures in society. The Frankfurt School introduced this approach, analyzing how power imbalances are perpetuated through language, media, and science. Critical scholars aim to expose hidden oppression and stimulate social action. They challenge the control of language, the role of media, and uncritical acceptance of empirical findings. While diverse, critical scholars broadly aim to understand how arrangements enforce certain stakeholders' power in ways that can dominate and oppress others.
This document discusses the field of ethnomethodology. It argues that ethnomethodology studies the methods that people use in their everyday lives to make their actions and social situations observable and accountable. It focuses on how people produce and manage everyday social settings through practical procedures for describing and accounting for those same settings. A key idea is that accounting practices are "reflexive" in that they are part of the same ordinary activities they describe. The document also discusses how descriptions of social life can be "loose" and incomplete, as the full implications and conditions referenced may be vast and difficult to fully articulate.
This document outlines several contextual theories of communication, grouping them into categories. Theories are grouped according to whether they are relevant to interpersonal messages, message production, relationship development, influence/message reception, group/organizational contexts, rhetoric, cultural contexts, or critical approaches. Within each category, several representative theories are listed and briefly described. The document concludes by noting the next meeting will include a midterm examination.
The document summarizes the origins and key figures in the development of sociology and communications studies. It discusses how early sociologists like Auguste Comte, Emile Durkheim, Karl Marx, and Jürgen Habermas incorporated the study of social interactions and communications into sociology. It also provides definitions of sociology of communications and outlines its areas of focus, including media effects, technology, culture, and social processes.
The document discusses interpretive sociology and the study of culture. It outlines that interpretive sociology focuses on how meaning and interpretation shape social life, as opposed to external observable factors. Culture is a central factor for interpretations, as it involves shared meanings and values. While Weber advocated for value-neutral sociology, he recognized that meaning and cultural systems matter. The study of culture draws from fields like anthropology, literary studies, and history. It treats culture as a system of shared meanings that shape identity and social practices.
Symbolic interactionism is a micro-level social theory that focuses on how people learn culture and how culture structures everyday experiences through symbolic meanings. It originated in the 1920s at the University of Chicago. George H. Mead was influential in arguing that the human mind develops through social interaction and the use of symbols to create shared meanings. He believed that symbols, developed socially, act as filters that allow people to understand themselves, others, and society. Later theorists like Blumer built upon Mead's work to outline three core premises of symbolic interactionism: that people act based on the meanings of things in their environment, those meanings come from social interactions, and meanings are interpreted and modified during social encounters.
Symbolic interactionism views the self as socially constructed through ongoing social interactions and negotiations of meanings. It is a theory that human communication and interaction are facilitated by symbols and their conventionalized meanings. The school of thought originated in the early 20th century from the work of sociologists like George Herbert Mead, Charles Horton Cooley, and Herbert Blumer, who saw the capacity for thought as shaped by social interaction, where people learn symbols and their meanings to carry out human actions and modify meanings based on social contexts.
Symbolic interactionism is a major social theory perspective that focuses on the symbolic meanings that develop through social interaction. It views humans as understanding themselves and their environment through practical, interactive experiences. The term was coined by Herbert Blumer to describe the approach of understanding human conduct and life through the symbolic meanings created between individuals. Central to this perspective are the ideas that humans act based on the meanings and interpretations they assign people and things through social interaction, language originated as a system of symbols to facilitate this interaction and thinking, and thought is modified through the interpretation of symbols.
The document discusses the interpretivist paradigm, which focuses on understanding human behavior and meaning-making through subjective interpretations rather than objective facts or explanations. Key aspects of interpretivism include: seeing reality as socially constructed; understanding through dialogue and context rather than neutrality; and the researcher and participant influencing each other. Interpretive research uses methods like thick description and observation to develop contextualized understandings without making claims of absolute truth. The role of the researcher is especially important as the main research instrument.
Cultural anthropology is most relevant to organizational behavior as it deals with how people's learned behaviors relate to culture. It studies the origins, development, and structures of human cultures throughout history. When applied to organizations, culture refers to the attributes and specific characteristics of a particular group within the organization. Every organization has its own type of culture that helps explain employee behavior.
This document provides an introduction to sociology and the sociological perspective. It defines sociology as the scientific study of human society and social interactions. It discusses key aspects of the sociological perspective including the sociological imagination, how sociology differs from common sense, and how it uses the scientific method. The chapter also outlines the development of sociology as a discipline and introduces several foundational theorists. It concludes by describing three major theoretical perspectives in sociology: functionalism, conflict theory, and symbolic interactionism.
Chapter 10: Symbolic Interactionism and Social Constructionism-Handout-Toby ZhuToby Zhu
Symbol interactionism views people as giving meaning to symbols that then control their behavior. Behaviorism sees human actions as conditioned responses to external stimuli. Pragmatism emphasizes practical knowledge to adapt to and control reality. Typifications are mental images that allow people to classify objects and actions and structure their own responses. Social constructionism argues individuals have limited power to oppose important institutions. Social construction of reality assumes an ongoing shared sense of meaning and reality.
Indigenous research methodologies aim to conduct research in a way that aligns with Indigenous worldviews and experiences of colonization. Traditional Western research models are seen as incompatible as they were developed through a colonial lens. Indigenous methods value holism, relationships, storytelling, place-based knowledge and community oversight. Challenges include incorporating holistic knowledge and a lack of standardization, while merits include linking past and present through stories and emphasizing Indigenous values and philosophies. Storytelling is an important part of Indigenous epistemology and a way to engage others with research findings.
1. Paradigms are fundamental models or frames of reference that shape how we organize observations and reasoning. They lie behind theories and influence ways of looking at things. Examples include Marxism and structural functionalism.
2. Theories are systematic sets of statements that aim to explain aspects of social life through identifying relationships between facts, concepts, and variables, and developing testable explanations for patterns.
3. Methodologies establish whether theories accurately represent reality in a way respected by most, and vary from highly quantitative to highly qualitative approaches and often combine methods.
Hermeneutics is a method of textual analysis that focuses on interpreting qualitative data, especially texts, to aid human understanding. It involves understanding parts of a text in relation to the whole by iterating between interpretations. Key concepts in hermeneutics include historicity, the hermeneutic circle, prejudice, and the distanciation of texts from their authors over time. Hermeneutics is useful for ordering, explaining, and interpreting interviews, documents, and field notes in qualitative research to develop a deeper understanding.
Social science is a multidisciplinary approach to understanding human behavior and society through empirical research. It integrates fields like history, geography, political science, economics, and sociology to provide comprehensive explanations of social issues and phenomena. The goals of social science are to develop understanding of complex social problems, foster civic responsibility, and apply knowledge to improve life at individual, community, national and global levels. It aims to understand both how human societies develop over time and function in the present.
Social science is defined as the study of society and human social behavior using scientific methods of inquiry. It is distinct from natural science, which studies physical phenomena, and humanities, which seeks to understand human experience and culture. The document provides examples of how social science can be used to understand and address social issues like poverty, inequality, and events like the September 11 terrorist attacks.
This presentation discusses symbolic interactionism and its key concepts. Symbolic interactionism focuses on the symbolic meanings that people develop and rely on in social interaction. It analyzes society by addressing the subjective meanings people impose on objects, events, and behaviors. The main postulate is that human beings have the capacity for thought, which is shaped by social interaction and the learned meanings and symbols that allow people to act and interpret situations.
Symbolic Interactionism by George Herbert MeadAnne Cortez
Symbolic interactionism is a theory that views society as a complex system of symbolic communications between individuals. It proposes that 1) people act based on the meanings symbols have for them, 2) meanings arise through social interactions where people define and redefine symbols, and 3) people's thoughts and their views of themselves are modified through an internal interpretation of one's own and others' actions. According to this view, the self develops as people learn to see themselves through the eyes of others and their perceptions are internalized.
Hon did the Social Sciences emerge? Hon does it link to the Natural Sciences?Monte Christo
This document discusses the emergence and development of social science. It defines social science as the study of society using scientific methods and traditions. Several key concepts in social science are introduced such as ethnography, modernity, functionalism, positivism, and the scientific method. Important early Filipino thinkers who applied social science to understand Philippine society and advance independence are also mentioned, including Jose Rizal, Isabelo de los Reyes, Jose Burgos, Pedro Paterno, and Trinidad H. Pardo de Tavera.
Tradisi sosiopsikologis dan sosiokultural berfokus pada interaksi sosial dan individu sebagai makhluk sosial. Tradisi sosiopsikologis mempelajari prilaku sosial, variabel psikologis, dan efek komunikasi pada individu, sedangkan tradisi sosiokultural berfokus pada pembentukan makna melalui interaksi sosial dan pengaruh bahasa dan budaya dalam hubungan antar manusia. Tradisi kritik berupaya memaham
This document provides an overview of the key people, perspectives, and fields within psychology. It mentions influential figures like B.F. Skinner, William James, Wilhelm Wundt, Sigmund Freud, and Kenneth B. Clark. It also references major approaches such as behaviorism, cognitive psychology, psychoanalysis, humanism, and the sociocultural perspective. Finally, it briefly outlines the goals and methods used within subfields including biological, developmental, educational, industrial/organizational, and school psychology.
This document outlines several contextual theories of communication, grouping them into categories. Theories are grouped according to whether they are relevant to interpersonal messages, message production, relationship development, influence/message reception, group/organizational contexts, rhetoric, cultural contexts, or critical approaches. Within each category, several representative theories are listed and briefly described. The document concludes by noting the next meeting will include a midterm examination.
The document summarizes the origins and key figures in the development of sociology and communications studies. It discusses how early sociologists like Auguste Comte, Emile Durkheim, Karl Marx, and Jürgen Habermas incorporated the study of social interactions and communications into sociology. It also provides definitions of sociology of communications and outlines its areas of focus, including media effects, technology, culture, and social processes.
The document discusses interpretive sociology and the study of culture. It outlines that interpretive sociology focuses on how meaning and interpretation shape social life, as opposed to external observable factors. Culture is a central factor for interpretations, as it involves shared meanings and values. While Weber advocated for value-neutral sociology, he recognized that meaning and cultural systems matter. The study of culture draws from fields like anthropology, literary studies, and history. It treats culture as a system of shared meanings that shape identity and social practices.
Symbolic interactionism is a micro-level social theory that focuses on how people learn culture and how culture structures everyday experiences through symbolic meanings. It originated in the 1920s at the University of Chicago. George H. Mead was influential in arguing that the human mind develops through social interaction and the use of symbols to create shared meanings. He believed that symbols, developed socially, act as filters that allow people to understand themselves, others, and society. Later theorists like Blumer built upon Mead's work to outline three core premises of symbolic interactionism: that people act based on the meanings of things in their environment, those meanings come from social interactions, and meanings are interpreted and modified during social encounters.
Symbolic interactionism views the self as socially constructed through ongoing social interactions and negotiations of meanings. It is a theory that human communication and interaction are facilitated by symbols and their conventionalized meanings. The school of thought originated in the early 20th century from the work of sociologists like George Herbert Mead, Charles Horton Cooley, and Herbert Blumer, who saw the capacity for thought as shaped by social interaction, where people learn symbols and their meanings to carry out human actions and modify meanings based on social contexts.
Symbolic interactionism is a major social theory perspective that focuses on the symbolic meanings that develop through social interaction. It views humans as understanding themselves and their environment through practical, interactive experiences. The term was coined by Herbert Blumer to describe the approach of understanding human conduct and life through the symbolic meanings created between individuals. Central to this perspective are the ideas that humans act based on the meanings and interpretations they assign people and things through social interaction, language originated as a system of symbols to facilitate this interaction and thinking, and thought is modified through the interpretation of symbols.
The document discusses the interpretivist paradigm, which focuses on understanding human behavior and meaning-making through subjective interpretations rather than objective facts or explanations. Key aspects of interpretivism include: seeing reality as socially constructed; understanding through dialogue and context rather than neutrality; and the researcher and participant influencing each other. Interpretive research uses methods like thick description and observation to develop contextualized understandings without making claims of absolute truth. The role of the researcher is especially important as the main research instrument.
Cultural anthropology is most relevant to organizational behavior as it deals with how people's learned behaviors relate to culture. It studies the origins, development, and structures of human cultures throughout history. When applied to organizations, culture refers to the attributes and specific characteristics of a particular group within the organization. Every organization has its own type of culture that helps explain employee behavior.
This document provides an introduction to sociology and the sociological perspective. It defines sociology as the scientific study of human society and social interactions. It discusses key aspects of the sociological perspective including the sociological imagination, how sociology differs from common sense, and how it uses the scientific method. The chapter also outlines the development of sociology as a discipline and introduces several foundational theorists. It concludes by describing three major theoretical perspectives in sociology: functionalism, conflict theory, and symbolic interactionism.
Chapter 10: Symbolic Interactionism and Social Constructionism-Handout-Toby ZhuToby Zhu
Symbol interactionism views people as giving meaning to symbols that then control their behavior. Behaviorism sees human actions as conditioned responses to external stimuli. Pragmatism emphasizes practical knowledge to adapt to and control reality. Typifications are mental images that allow people to classify objects and actions and structure their own responses. Social constructionism argues individuals have limited power to oppose important institutions. Social construction of reality assumes an ongoing shared sense of meaning and reality.
Indigenous research methodologies aim to conduct research in a way that aligns with Indigenous worldviews and experiences of colonization. Traditional Western research models are seen as incompatible as they were developed through a colonial lens. Indigenous methods value holism, relationships, storytelling, place-based knowledge and community oversight. Challenges include incorporating holistic knowledge and a lack of standardization, while merits include linking past and present through stories and emphasizing Indigenous values and philosophies. Storytelling is an important part of Indigenous epistemology and a way to engage others with research findings.
1. Paradigms are fundamental models or frames of reference that shape how we organize observations and reasoning. They lie behind theories and influence ways of looking at things. Examples include Marxism and structural functionalism.
2. Theories are systematic sets of statements that aim to explain aspects of social life through identifying relationships between facts, concepts, and variables, and developing testable explanations for patterns.
3. Methodologies establish whether theories accurately represent reality in a way respected by most, and vary from highly quantitative to highly qualitative approaches and often combine methods.
Hermeneutics is a method of textual analysis that focuses on interpreting qualitative data, especially texts, to aid human understanding. It involves understanding parts of a text in relation to the whole by iterating between interpretations. Key concepts in hermeneutics include historicity, the hermeneutic circle, prejudice, and the distanciation of texts from their authors over time. Hermeneutics is useful for ordering, explaining, and interpreting interviews, documents, and field notes in qualitative research to develop a deeper understanding.
Social science is a multidisciplinary approach to understanding human behavior and society through empirical research. It integrates fields like history, geography, political science, economics, and sociology to provide comprehensive explanations of social issues and phenomena. The goals of social science are to develop understanding of complex social problems, foster civic responsibility, and apply knowledge to improve life at individual, community, national and global levels. It aims to understand both how human societies develop over time and function in the present.
Social science is defined as the study of society and human social behavior using scientific methods of inquiry. It is distinct from natural science, which studies physical phenomena, and humanities, which seeks to understand human experience and culture. The document provides examples of how social science can be used to understand and address social issues like poverty, inequality, and events like the September 11 terrorist attacks.
This presentation discusses symbolic interactionism and its key concepts. Symbolic interactionism focuses on the symbolic meanings that people develop and rely on in social interaction. It analyzes society by addressing the subjective meanings people impose on objects, events, and behaviors. The main postulate is that human beings have the capacity for thought, which is shaped by social interaction and the learned meanings and symbols that allow people to act and interpret situations.
Symbolic Interactionism by George Herbert MeadAnne Cortez
Symbolic interactionism is a theory that views society as a complex system of symbolic communications between individuals. It proposes that 1) people act based on the meanings symbols have for them, 2) meanings arise through social interactions where people define and redefine symbols, and 3) people's thoughts and their views of themselves are modified through an internal interpretation of one's own and others' actions. According to this view, the self develops as people learn to see themselves through the eyes of others and their perceptions are internalized.
Hon did the Social Sciences emerge? Hon does it link to the Natural Sciences?Monte Christo
This document discusses the emergence and development of social science. It defines social science as the study of society using scientific methods and traditions. Several key concepts in social science are introduced such as ethnography, modernity, functionalism, positivism, and the scientific method. Important early Filipino thinkers who applied social science to understand Philippine society and advance independence are also mentioned, including Jose Rizal, Isabelo de los Reyes, Jose Burgos, Pedro Paterno, and Trinidad H. Pardo de Tavera.
Tradisi sosiopsikologis dan sosiokultural berfokus pada interaksi sosial dan individu sebagai makhluk sosial. Tradisi sosiopsikologis mempelajari prilaku sosial, variabel psikologis, dan efek komunikasi pada individu, sedangkan tradisi sosiokultural berfokus pada pembentukan makna melalui interaksi sosial dan pengaruh bahasa dan budaya dalam hubungan antar manusia. Tradisi kritik berupaya memaham
This document provides an overview of the key people, perspectives, and fields within psychology. It mentions influential figures like B.F. Skinner, William James, Wilhelm Wundt, Sigmund Freud, and Kenneth B. Clark. It also references major approaches such as behaviorism, cognitive psychology, psychoanalysis, humanism, and the sociocultural perspective. Finally, it briefly outlines the goals and methods used within subfields including biological, developmental, educational, industrial/organizational, and school psychology.
Social psychologists like many other fields within psychology, often utilize different perspectives when looking at questions about social behavior.Different perspective has been briefly discussed.
Solomon Asch conducted a famous conformity experiment in the 1950s. In the experiment, participants were shown card pairs with line lengths and asked to indicate which line matched on each trial. Confederates in the experiment intentionally gave incorrect answers on some trials to see if the real participants would conform. Asch found that around 75% of real participants conformed to the incorrect group answer at least once, showing the powerful influence of social pressure on conformity. Factors like group size, task difficulty, and lack of group unanimity can impact the level of conformity observed. The experiment demonstrated that people often change their own beliefs or behaviors to fit in with the group.
Asch conducted a classic conformity study where participants made judgments about the length of lines in unambiguous situations. In a control study, less than 1% of people made errors alone, showing the task was unambiguous. In the main study, 32% of participants conformed to the unanimous wrong answers of confederates at least once, showing the strong tendency to conform even when wrong. Variations found conformity reduced with smaller majorities and dissenters. The results suggest people strongly conform to group pressures, even when wrong.
Introductory Psychology: Social PsychologyBrian Piper
Social psychology is the scientific study of how people's thoughts, feelings and behaviors are influenced by others. Two important figures in social psychology are Stanley Milgram, who studied obedience, and Phillip Zimbardo, who conducted the infamous Stanford Prison Experiment. Some key topics in social psychology include conformity, obedience, social thinking, social influence, social facilitation and cognitive dissonance. Social psychologists use rigorous scientific methods like experiments and studies to better understand human social behavior.
Social psychology is the scientific study of how people think about, influence, and relate to one another. Key concepts include attribution theory, which examines how we explain other people's behavior, and social thinking, which is affected by both internal attitudes and external social influences. Social influence can result in conformity, obedience, and norms. Prejudice involves unjustified negative attitudes toward social groups, while relationships are impacted by similarity, proximity, and social exchange. Conflict arises from perceived incompatibilities, but can be reduced through strategies like superordinate goals and graduated reciprocity in tension reduction.
Seven traditions in the field of communication socio-psychological traditionJimi Kayode
The socio-psychological tradition in communication epitomizes the scientific perspective, using systematic observation and experimental methods to study cause-and-effect relationships and behavioral change. Its founding father, Carl Hovland, conducted experimental research on the effects of communication at Yale University. The tradition brought empiricism to communication research by systematically studying relationships between communication stimuli, audience characteristics, and opinion change. It can be divided into behavioral, cognitive, and communi-biological branches.
Introduction to Social Psychology
I used local and foreign books. Some concepts are not mentioned here in my slides but will be discussed during our session.
If you want to know the resources feel free to comment below.
This document discusses 5 key concepts in social psychology: intrinsic motivation which involves engaging in behaviors driven from within, persuasion which is influencing attitudes or behaviors through communication, confirmation bias which is favoring information that confirms existing beliefs, stereotyping which are fixed overgeneralized beliefs about people, and counterfactual thinking which involves imagining alternatives to events that have occurred. Photos are provided as examples for each concept.
There are several key characteristics of group formation:
1. Groups involve people who perceive themselves as a coherent unit distinct from other groups.
2. Groups can be common-bond or common-identity, depending on how members are linked to each other.
3. Important group characteristics include status hierarchies, roles that members take on, norms that guide behavior, and cohesiveness or bonding between members.
4. Theories of group formation examine how and why individuals come together into coherent social units.
This document provides an overview of key concepts in social psychology. It defines social psychology as the scientific study of how individuals' thoughts, feelings, and behaviors are influenced by real, imagined, or implied social contexts. Some key topics covered include social influence, conformity, compliance, social norms, and research studies such as Asch's conformity experiments and Milgram's obedience studies. The document discusses how social factors like group pressure, authority, and reciprocity can influence individual attitudes and behaviors. In summary, it introduces social psychology concepts relating to how social environments and other people shape individual cognition, interaction, and performance.
Social psychology is the scientific study of how individuals behave and think in social situations and how they interact with and influence others. Some key topics in social psychology include conformity, obedience, attitudes, persuasion, group processes, prejudice, aggression, and interpersonal relationships. Social psychology was introduced in the late 19th century to understand human behavior and phenomena like extreme obedience. It uses scientific methods to study how people's thoughts, feelings, and behaviors are influenced by real or imagined presence of others.
1) The document discusses several classic social psychology experiments and concepts related to social influence, conformity, compliance and obedience. It summarizes Solomon Asch's conformity experiments, Milgram's obedience experiments, and techniques of persuasion and compliance.
2) Key factors that influence conformity include group cohesiveness, size, social and situational norms. Asch found that one-third of participants conformed to an incorrect group opinion.
3) Milgram showed that ordinary people may obey destructive commands, especially when authority figures assume responsibility and issues are gradual. The document outlines ways to resist destructive obedience.
4) Techniques to gain compliance include reciprocity, scarcity and others discussed in Cialdini's
This document summarizes key concepts from a chapter on social behavior and cultural contexts, including:
1) Studies on obedience and conformity found people often obeyed orders to administer electric shocks or conformed to group pressures even when they violated personal ethics.
2) Experiments also examined the psychological effects of assigning people to roles like "prisoner" or "guard", finding those in guard roles sometimes became tyrannical.
3) Social cognition looks at how social influences impact thoughts, memory, perceptions and other cognitive processes. Attribution theory examines how people explain their own and others' behaviors.
This document discusses key concepts in social psychology including attitudes, social perception, social influence, and group behavior. It defines social psychology and explores how attitudes are formed and changed. Factors that shape social perception like attribution theory and biases are addressed. Phenomena like conformity, obedience, deindividuation, and the bystander effect are examined in the context of social influence. Group processes such as social facilitation, decision making, and groupthink are also summarized.
Social psychology is the scientific study of how people's thoughts, feelings and behaviors are influenced by others. Attitudes are learned evaluations of people, objects or ideas that influence thoughts and actions. Attitudes have cognitive, affective and behavioral components and are formed through social learning, comparison, experiences and potentially genetics. Attitudes can change through persuasion using communicators, messages, audiences and channels of communication. Various scales have been developed to measure attitudes, including Likert scales, Thurstone scales and Bogardus social distance scales. Group dynamics, conformity, cohesiveness and leadership are also areas of study in social psychology.
Social psychology is the scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. It examines how we think about, influence, and relate to one another. The focus of social psychology is on understanding how individuals are shaped by their social environments and how individuals shape those environments in turn.
This document discusses the context, processes, and consequences of socialization. It defines socialization as the process by which new members of a society learn the norms, values, and behaviors expected of them. The context of socialization includes the biological, psychological, and social factors. The processes include explicit instruction, conditioning, modeling, and internalization. The consequences can include learning behaviors, attitudes, values, language, and cultural rules. Socialization occurs through various agents like family, schools, peers and media.
The document discusses several major theories of human development including psychoanalytic theory, behaviorism, cognitive theory, sociocultural theory, and epigenetic theory. It provides an overview of the key people and ideas associated with each theory. For example, it describes Freud's ideas about stages of psychosexual development in psychoanalytic theory and Watson's views on learned behavior in behaviorism. The document also notes how each theory has contributed to understanding development and advocates an eclectic approach using different aspects of the various theories.
Behaviorism and Social Cognitive Theory2Assessme.docxAASTHA76
Behaviorism and Social Cognitive Theory 2
Assessment 1: Behaviorism and Social Cognitive Theory- Gisela
PSY-FP7411
Capella University
Professor Tara James-Lamonica
Ashley Moore
6/5/18
Case Study
Gisela is a 6-year-old girl who has begged her family for a pet dog for years. Her parents claim that she has been drawn to them since she was a baby, but they just haven’t had the time for a puppy, yet everyone in their neighborhood seems to have one. A few months ago, while she was walking the two blocks to school all by herself, a beautiful looking dog was in a yard along her path. Delighted, she opened their gate and rushed to the dog while squealing with delight. Suddenly the dog jumped on her and knocked her down, giving her a growl and snapping his teeth at her. The dog continued to bark at her until the owner came out from the house and discovered a shaking, sobbing child who had wet herself in terror. She was unable to tell the man her name or where she lived, and it was an hour until police arrived to assist.
Gisela’s parents share that now, several months later, they have a big problem. At first, Gisela seemed to only be afraid of that one brown dog, but now she has become afraid of just about anything related to dogs. Gisela is too afraid to walk to school even with her parents, she is afraid there will be a dog around every corner, she notices dog barks “from really far away”, she is afraid of sirens, and won’t go to parades. She has wetting accidents almost every day when she did not before. Ironically, she is still begging for one of her own, and while they are now considering a family dog, they are hesitating given Gisela’s situation.
Behaviorism
The Behaviorist Theory was developed as an alternative orientation toward studying and explaining a person’s conscious experience and originally rejected both the tenets of mentalism. Mentalism was focused on the study of mind, applying the method of introspection. In Watson's classical approach on the Behaviorist Theory, it was conveyed as an objective experimental branch of natural science whose goal was the prediction and control of behavior, whose boundaries acknowledged no dividing line between humans and animals, and his approach rejected perceptions such as mind, consciousness, and introspection (Roeckelein, 2006).
The Formal Behaviorist Theory was influenced by logical positivism, where propositions in science need to be verified by empirical and observable evidence. This approach attempted to explain behavior in terms that consisted of operational definitions of concepts, processes, and events both directly observed and unobserved. The logical behaviorism of the American psychologist Clark Leonard Hull (1884-1952), was formulated in terms of a hypothetico-deductive learning theory and it was the most systematized theory of the formal behaviorists. Another variation of the formal behaviorist theories was the American psychologist Edward Chace Tolman's (1886-1959) purposi ...
The document discusses several theories of human development:
1) Psychoanalytic theory proposed by Freud focuses on unconscious drives and stages of psychosexual development. Erikson expanded on this with his eight stages of psychosocial development.
2) Behaviorism theory proposed by Watson emphasizes that all behavior is learned through conditioning principles like classical and operant conditioning. Bandura's social learning theory also notes the role of modeling and observing others.
3) Cognitive theory proposed by Piaget describes four stages of cognitive development and the processes of assimilation and accommodation to maintain cognitive equilibrium.
4) Sociocultural theory proposed by Vygotsky highlights the role of culture and social interaction in learning, including the zone of proximal development.
5
This document discusses cognitive film studies, which uses findings from cognitive sciences like psychology and anthropology to analyze and explain viewers' responses to films. It emphasizes explanations over interpretations and looks at both the mental processes of viewers and how human capacities have evolved. The research seeks naturalistic explanations for regularities in how different cultures understand films, based on innate predispositions that are refined through experience.
A Unified Theory of Development A Dialectic Integration of Na.docxdaniahendric
A Unified Theory of Development: A Dialectic Integration of Nature
and Nurture
Arnold Sameroff
University of Michigan
The understanding of nature and nurture within developmental science has evolved with alternating ascen-
dance of one or the other as primary explanations for individual differences in life course trajectories of suc-
cess or failure. A dialectical perspective emphasizing the interconnectedness of individual and context is
suggested to interpret the evolution of developmental science in similar terms to those necessary to explain
the development of individual children. A unified theory of development is proposed to integrate personal
change, context, regulation, and representational models of development.
The attention of philosophers and then scientists to
human development has always begun with a con-
cern that children should grow up to be good citi-
zens who would contribute to society through
diligent labor, moral family life, civil obedience,
and, more recently, to be happy while making these
contributions. The motivation for these concerns
was that there were many adults who were not.
Although attention was paid to the socialization
and education of children, it was ultimately in the
service of improving adult performance. The socie-
tal concern has always had a life-span perspective.
Without healthy, productive adults no culture
could continue to be successful. This concern
continues to be a major motivator for society to
support child development research. Although the
intellectual interests of contemporary develop-
mental researchers range widely in cognitive and
social–emotional domains, the political justification
for supporting such studies is that they will lead to
the understanding and ultimate prevention of
behavioral problems that are costly to society.
With these motivations and supports there have
been major advances in our understanding of the
intellectual, emotional, and social behavior of
children, adolescents, and adults. Moreover these
understandings have increasingly involved multi-
level processes cutting across disciplinary bound-
aries in the social and natural sciences. This
progress has forced conceptual reorientations as
earlier unidirectional views that biological or social
circumstance controlled individual behavior are
becoming multidirectional perspectives where indi-
vidual behavior reciprocally changes both biologi-
cal and social circumstance.
The models we use to understand how individ-
uals change over time have increased in complex-
ity from linear to interactive to transactive to
multilevel dynamic systems. Was this progression
in complexity an expression of empirical advances
in our developmental research or is it related to
more general progressions in the history of science
as a whole? Several years ago during a discussion
of a need for a critical social history of develop-
mental psychology by a number of distinguished
scientists (Bronfenbrenner, Kessel, Kessen, &
White, 198 ...
The document discusses major perspectives on child development and research methods used to study development. It covers five perspectives - psychodynamic, behavioral, cognitive, contextual, and evolutionary. For research methods, it describes the scientific method, various research strategies like experiments and correlation studies, challenges in measurement, and ethics.
Alternative Personality Psychology TheoriesLily Yuan
This document summarizes several alternative theories in personality psychology, including positive psychology, alternative five factor models, social-cognitive theories, humanism, self-theory, psychodynamic theory, behavioral theory, behavioral epigenetics, and evolutionary psychology. Positive psychology focuses on character strengths and flourishing. Social-cognitive theory examines how social learning and personal variables influence behavior. Humanism emphasizes self-actualization and esteem needs. Evolutionary psychology analyzes adaptive pressures and temperaments.
Archetypal Origins Biology Vs. Culture Is A False DichotomyAndrea Porter
This document discusses the debate around whether archetypes are transmitted biologically or culturally. The author argues this is a false dichotomy, as some psychological contents do not neatly fit into either category. Examples are given of contents that develop reliably without significant learning, suggesting an innate origin, and contents that require cultural learning. However, some contents like language and motor skills have both innate and learned aspects. The author concludes that considering alternative categories beyond just biological vs cultural transmission can provide a more nuanced understanding of archetype theory.
The document discusses several theories of human development:
- Grand theories like psychoanalytic theory, behaviorism, and cognitive theory that aim to describe universal processes of development across the lifespan.
- Emergent theories like sociocultural theory and epigenetic theory that consider cultural and environmental influences in addition to genetic factors.
- These theories contribute to understanding how nature and nurture interact in development and influence traits like hyperactivity and homosexuality. Debate continues around how much heredity versus environment shapes human characteristics.
Personality theories try to unravel the nature of human beings. .docxssuser562afc1
Personality theories try to unravel the nature of human beings. There is a myriad of theories that various scholars have formatted to understand human behavior and the motives behind the actions they display. This discussion focuses on the differences and similarities between psychoanalytic and behavioral theories of personality. It concludes by identifying the theory that most aligns with me.
Key Idea
The psychoanalytic theory states that human behavior results from experiences between three sections of the mind: the id, the ego, and the superego. Jessica (2018) posited that the fundamental idea of this theory is that human growth is controlled by inner drives, unmet needs, and unconscious motivations from childhood. On the contrary, the behavioral theory focuses on how students acquire knowledge or learn, and its key idea is that all habits or behaviors are learned through interaction with the environment. Those hereditary influences have little impact on these behaviors (Jessica, 2018).
Differences
According to the psychoanalytic theory, humans’ innate drives and impulses are majorly inborn, and that the unconscious mind comprises instinctual drives and impulses (Phelps, 2015). The theory states that survival is linked to drives and instinctual drives and impulses. On human behavioral control, the psychoanalytic theory maintains that the unconscious drive plays a critical role in controlling human behavior.
Zhang (2020) maintained that the psychoanalytic theory usually refutes the idea that human behavior is shaped by the environment or external factors. Regarding the concept of human nature, the psychoanalytic theory states that humans are born evil. On the other hand, the behavioral theory tends to hold that cultural and sub-cultural conditioning shape an individual’s behavior. Consequently, the personality of an individual is formed. It also holds that human lives are already pre-determined even before they are born.
The behavioral model adopts treatment centered on core learning concepts and different learning mechanisms and strategies, including reinforcing (Phelps, 2015). It is utterly concerned with the idea of free will. The behaviorists assume that acceptable conditioning, reinforcement, imitation, modeling result in normal behavior. Moreover, the behaviorists are conscious that other key processes within the brain, including perception, might be taking place. Still, such activity is not assessed simply because it cannot be evaluated. However, the psychoanalytic theory depends heavily on suppositions and speculation. Although psychoanalytic theory can explain behavior, it cannot relate observable behavior to the force that brings about that behavior. As such, it is more theoretical than scientific as compared to behavioral theory. Similarly, the behavioral theory holds that cultural conditioning influences behaviors and personality, while psychoanalytical theory argues the unconscious mind shapes the behavior or personality..
Universal vs conntext.specific develpmentEngr Hassan
The document discusses three key issues in developmental psychology: nature vs nurture, continuity vs discontinuity, and universal vs context-specific development. It then summarizes three major theories: Piaget's cognitive-developmental theory which emphasizes innate stages of cognitive development influenced little by environment; Erikson's psychosocial theory which views development as proceeding through innate psychosocial stages with strong environmental influences; and social cognitive learning theory which sees development as the gradual accumulation of learned behaviors through modeling and reinforcement from the environment.
This document provides an overview of social psychology. It defines social psychology as the scientific study of how individuals think about and influence one another in social situations. The document discusses the scientific nature of social psychology and its focus on understanding the causes of individual social behavior and thought. These causes include the actions of other people, cognitive processes, environmental and cultural contexts, biological factors like genetics and neuroscience, and evolutionary processes. The document also outlines current areas of study in social psychology like social cognition, social neuroscience, and social diversity.
This presentation explores neuroscience from critical perspectives. It expands brain-centred neuroscience by incorporating research findings from somatic psychology and contemporary genetics.
Sigmund Freud, Carl Jung, And Traditional Psychodynamic...Diana Turner
This document discusses psychodynamic theories of personality, including those proposed by Sigmund Freud, Carl Jung, and others. It explains that traditional psychodynamic theories focused on the unconscious mind and believed personality traits were innate, while contemporary theories emphasized how personality develops through interactions with the external world. The document also briefly describes some of the key ideas from Freudian psychoanalysis and Jungian analytical psychology.
Introduction to advanced social psychology & historical manifestationsRABIA SHABBIR
one of the most generalised field of psychology with its applications in relatively every domain of life is Social Psychology. The respective upload has shed light on the historical manifestations that modified social psychology to advanced modern social psychology.
Une 2 psy250 session 2 intro to lifespan fa 2013Susan Hansen
This document provides an introduction to lifespan development and key theories of human development. It discusses:
1. The lifespan perspective, which studies development across all phases of life.
2. Key influences on development like nature (genetics) and nurture (environment). The nature vs nurture debate is more about how much each factor influences development rather than which is more important.
3. Major theories of development including behavioral/learning theories, cognitive theories, psychoanalytic theories, and sociocultural theories which provide frameworks for understanding patterns of development.
This document discusses various methods of comparing approaches to human development and behavior. It outlines 5 key comparisons: 1) views on development, 2) nature vs nurture, 3) reductionism vs holism, 4) determinism vs free will, and 5) idiographic vs nomothetic. For each comparison, different psychological approaches are discussed in terms of where they fall on the spectrum being compared. The document also discusses eclectic approaches that combine elements from various perspectives, such as the diathesis stress model and biosocial approach.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
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Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
2. ALTERNATIVE PERSPECTIVES
MAJOR PERSPECTIVES
Sociocultural Perspective
Stresses the importance of social norms and culture.
Proposes that children learn behaviour through problemsolving interactions with other children and adults.
Evolutionary Perspective
Argues that social behaviours are developed through genetics
and inheritance.
Emphasises the role of biology and gene transmission across
generations to explain current behaviour.
3. CONTINUED……
Social Learning Perspective
Stresses the importance of unique experiences in family,
school, community, etc.
learn behaviours through observing and mimicking the
behaviour of others.
Social-Cognitive Perspective
We notice, interpret, and judge the behaviour of others
New experiences can either be assimilated (using
already held beliefs to interpret the event), or
accommodated (which involves changing existing beliefs
in response to the event.)
4. KEY FIGURES PERSPECTIVES
EARLY PHILOSOPHERS
Aristotle
Believed that humans were naturally sociable, a
necessity which allows us to live together (an
Individual Centred Approach)
Hegel (1770–1831)
Introduced the concept that society has inevitable
links with the development of the social mind.
Lazarus & Steinthal (1860)
They put forward the idea of “Volker psychology”
which focused on the idea of a Collective mind.
5. THEORISTS
Allport (1920) – Social Facilitation
Allport introduced the notion that the presence of
others (the social group) can facilitate certain
behaviour.
Bandura (1963) – Social Learning Theory
Bandura introduced the notion that behaviour in the
social world could be modelled.
Weiner (1986) – Attribution theory
Introduced the idea that we look for explanations of
behaviour in the social world, through our
experiences of success and failure.
6. EXAMPLE – SOCIAL CONFORMITY
Haney, Banks, Zimbardo (1973) – Prison Study
Volunteers took part in a simulation where they were
randomly assigned the role of a prisoner or guard.
There was some basic loss of rights for the prisoners.
The study showed that conformity to social roles occurred
as part of the social interaction.
Both groups displayed more negative emotions and
hostility.
Prisoners became passive, whilst the guards assumed an
active, brutal and dominant role.
Although normative and informational social influence had
a role to play here, DE individuation/the loss of a sense of
identity seemed most likely to lead to conformity.
7. RATIONALE
The socio psychological approach to understanding
communication is framed by both early scientific
thinking and the emerging “social sciences.
Arose out of modernism, and in many ways is a
continuation of the enlightenment project.
focuses on human traits, predispositions, cognitive
processes and reveals hidden internal factors
influencing communication.
„Excessive individualism, inattention to macro-social
forces‟‟
(Craig&Muller 2007, p84)
9.
Biological factors such as chromosomes, hormones and the
brain all have a significant influence on human behaviour, for
example gender.
The biological approach believes that most behaviour is
inherited and has an adaptive (or evolutionary) function.
EXAMPLE
Weeks after child birth the testosterone levels in the father
drops by more than 30% (evolutionary function)
Therefore men with lower levels of testosterone are less likely
to have a wondering eye.
They are also less aggressive
10. TRAIT THEORY
Suggests that we inherit certain „traits‟
i.e. Schizophrenia, shyness, extroversion,
introversion.
11. Raymond Cattell - defined 2 types of traits
- Surface Traits: Personality characteristics easily
seen by other people
- Source Traits: More basic traits that underlie the
surface traits
Example
Being shy, quiet and disliking crowds are surface
traits related to the more basic source trait of
introversion.
14. REFERENCES
Cherry K. 2013, About.com Psychology, 27 November 2013,
<http://psychology.about.com/od/socialpsychology/f/socpersp.htm>
CUCO PowerPoint 2013, „Psychological and Sociopsychological Approaches to
Communication‟, viewed 19 November 2013.
McGrath J. 2009, Yahoo! Voices – Raymond Cattell’s Trait Theory, 27 November
2013
<http://voices.yahoo.com/raymond-cattells-trait-theory-3215165.html>
McLeod S. 2007, Simply Psychology, 27 November 2013
<http://www.simplypsychology.org/perspective.html>