Fundraising and social networks
Some concepts …. Micro-Philanthropy Personal fundraising Extra-Organizational Activists Wired Fundraisers
A lot of small gifts that add up
Personal Fundraising
 
It’s about you and why you  care!
 
 
 
Extra Organizational Activists
 
 
Wired  Fundraisers
 
Some goals … Share stories about the children (and new donors) Share what I’ve learned on the blog Incorporate previous learnings and refines Organizational goal:  Win the $50,000
 
Some learnings from my campaigns It’s about you and why you care!  Urgency, humor, matching incentives work Leverage your social network on and offline for the networked effect Say thank you in visible and creative ways
How can leverage my network around my blog for this cause? Can I use a social network to connect with people I don’t know “wired fundraisers” who will fundraise for us? Are there ways to leverage FB beyond Causes? Since contest is using FB causes, how to leverage it to win $50,000?  What are some best practices using it? Lots of Questions ..
 
After a week of experimenting, decided to focus driving all donations to Global Giving,  Bloggers Campaign , and use FB (and Causes) as a prospect tool.
Wired Fundraisers
Some  Learnings
 
 
Last two days ….
 
 
 
 
 
Let’s  look  at the responses from Twitter and the Networked Effect
 

Socially Networked Fundraising

  • 1.
  • 2.
    Some concepts ….Micro-Philanthropy Personal fundraising Extra-Organizational Activists Wired Fundraisers
  • 3.
    A lot ofsmall gifts that add up
  • 4.
  • 5.
  • 6.
    It’s about youand why you care!
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
    Some goals …Share stories about the children (and new donors) Share what I’ve learned on the blog Incorporate previous learnings and refines Organizational goal: Win the $50,000
  • 16.
  • 17.
    Some learnings frommy campaigns It’s about you and why you care! Urgency, humor, matching incentives work Leverage your social network on and offline for the networked effect Say thank you in visible and creative ways
  • 18.
    How can leveragemy network around my blog for this cause? Can I use a social network to connect with people I don’t know “wired fundraisers” who will fundraise for us? Are there ways to leverage FB beyond Causes? Since contest is using FB causes, how to leverage it to win $50,000? What are some best practices using it? Lots of Questions ..
  • 19.
  • 20.
    After a weekof experimenting, decided to focus driving all donations to Global Giving, Bloggers Campaign , and use FB (and Causes) as a prospect tool.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
    Let’s look at the responses from Twitter and the Networked Effect
  • 32.