CRH implemented Yammer to create a social intranet for their 76,000 employees across 3,500 locations. They took a slow, bottom-up approach over 3 months to pilot Yammer and encourage voluntary adoption. Their goals were to improve connectivity across the large, decentralized organization, break down silos, and shift to more two-way and real-time communication. They integrated Yammer and SharePoint to provide a central social and document collaboration platform. Training and identifying employee champions were key to driving adoption of the new social intranet platform.

1. Socialising the Intranet
When SharePoint met Yammer
Jemma McGee, Communications Manager

2. Agenda
•
Introduction
•
Ambition
•
Why Yammer?
•
Approach
•
When SharePoint met Yammer
•
The NewsRoom
•
Training

3. Introduction

4. Who we are
•
CRH, a FTSE 100 and Fortune 500 company.
•
Diversified international building materials group headquartered in Ireland. Manufactures and distributes a diverse range of products servicing the breadth of construction needs.
•A leading international player in its industry:
•largest building materials company in North America
•regional leader in Europe
•growing presence in the Asian economies of India and China
•Worldwide, CRH employs approximately 76,000 people at over 3,500 locations in 35 countries, and in 2012 generated Sales of c€18 billion.
•CRH Europe operates in more than 25 countries and employs approximately 36,500 people across 1,600 different locations - its turnover exceeds €8.5 billion.

5. of organisations are implementing employee social collaboration ~ Gartner
70%

6. 12% profitability increase
27% absenteeism decrease
18% productivity increase
There a lots of impressive facts & figures
51% less turnover

7. 55%
Users of Social Collaboration initiatives speak positively about it:
say it’s easier to collaborate
47%
say it’s easier to generate ideas
62%
say it’s easier to find information

8. But the reality is different, there is a failure rate of
90%

9. Why?
What’s wrong?
Wrong approach?
And.. in 75% of all organisations, the adoption rates don’t even make it past the 25% barrier!

10. Technology
20%
80%
Adoption
this needs to be the focus!
Enterprise Social is:

11. Ambition

12. • Create a CRH community
Improve connectivity
• Break down silos and barriers
Increase efficiency
•Shift from top down to crowd sourced
Two-way, real-time communications

13. Why Yammer?

14. Plug and play
•
No fuss
•
Market leader
•
Mature
•
Familiar interface
•
Support network

15. Approach

16. Slow and steady vs. big bang
•
3-month pilot
•
Bottom-up
•
Voluntary adoption
•
Enable vs. impose
•
Add value

17. Challenges
•
Change resistance
•
Culture
•
Decentralised structure
•
Management buy-in
•
Follow the leader

18. When SharePoint met Yammer The Social Intranet

19. What is the Social Intranet?
A virtual meeting place enabling us to connect and collaborate with our colleagues regardless of where they are located.
One centralised online platform with a workspace, a library and access to key business applications.
A community which thrives on transparent and engaging communication; stimulating knowledge sharing and innovation.

20. The Social Intranet concept:
a set of loosely coupled,
continuously updating
collaboration
services.
vs.
a monolithic,
one-solution-fits-all design.

21. Technology
•Central environment
•Document library
SharePoint Online 2013
•Social layer
•Communication & collaboration
Yammer - Enterprise Social Network

22. 22
DOC CENTRIC
[ STATIC ]
[ DYNAMIC ]

23. The major requirements
•
Personalised Intranet experience (user/employee centric)
•
Communicate and share
•
Documents, rich content and media
•
Easily extendable (and manageable)
•
Drive business value with analytics (measure & prove)

24. 24
Our approach
Define SharePoint and Yammer side-by-side, and align the visual identity.
Start with a loosely coupled architecture that becomes more
tightly integrated through
continuous
Microsoft upgrades.

25. 25

27. 27
Mobile

28. Social magazine: NewsRoom
28

29. Magazine format
•
Generated by tagged conversations in Yammer
•
Social algorithm to render the magazine:
•
Conversations with more "likes" take higher priority
•
Newest articles take higher priority
•
Management conversations take higher priority (optional)
Integrated into the Social Intranet, and available as stand-alone Mobile Apps on: Windows 8, Windows Phone, Android phones and iPhones
Available on the Yammer app store or www.graphne.ws

30. 30

31. Training

32. Value
Culture
User Adoption
ESN
Technology
Focus on the bigger picture

33. Phase 1: Rollout and adoption
•
Interactive on-site training sessions
•
Train the trainer
•
Online training centre: videos, documents, FAQS, help groups
•
Identify champions

34. 34

35. Phase 2: Engagement and maturity
•
Activate champions
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Analytics/metrics
•
Advanced training
•
Gamification

36. 36
Gamification module

37. Thank you
•
LinkedIn
•
Twitter
•
Email: jmcgee@crh-eur.nl
•
Phone: +31 (0)6 5122 9676

38. © 2014, CRH Europe