SlideShare a Scribd company logo
case study//
credentials
ITN Productions
website
In the lightning fast creative and
commercial media creation industry 

the best thrive and the rest fade away.
ITN Productions is the bespoke
production hub for ITN creating content
for the corporate, commercial, broadcast
and digital sectors for clients like 

Virgin, L'Oreal, Unilever, Morrisons 

and The Guardian.
ITN Productions needed a digital
platform that would bring them
beyond their competitors while
solving a number of problems, 

such as:
• Develop and foster lead
generation for new business.
• Showcase their work for 

pitching directly to brands.
• Promote their content 

and services.
• Enable publishing clients to
purchase video clips or log in 

to ITN Productions’ syndication
network.
• Serve as a platform for a regularly
updated portfolio of industry news
content.

Skylab delivered a solution that 

not only met all of ITN Productions’
needs but went above and beyond
using the latest web technologies

and design practices.




Those technologies provided 

a platform that:

• Isresponsiveindesign,makingit
workacrossallplatformsincluding
butnotlimitedtomobile,tablet
anddesktop.

• Organisesthewiderangeof
contentmakingiteasilynavigable.
• Makesiteasytofilterordrilldown
torelevantcontentareas.
• IntegrateswithITNProductions’
customin-housevideohosting
platform.
• Integratessocialmediasharing.
• Providesaplatformforhosting
insightdocumentsandfreewhite
papersfordistribution.
• Actsasaresourcefortheirclients
withinformationonrecentindustry
trendsandresearch.











• Allowsforcustomlandingpage
generation.

• Showcasesstaff,featurednews,
work,clients,resourcesandtweets.

• Actsasapitchingtoolallowing
teamstobuildtheirpitchesusing
thewebsite,andthenpresent
thesepitches.
• Replaces the need and reliance 

on PowerPoint proposals.
• Allows for site customisation
delivering a unique experience 

for each client.
The final solution is a fully responsive
site and a great experience. 



Visit www.itnproductions.co.uk 

and try dragging the corner of your
browser around the screen to see 

the site dynamically change based 

on the browser size.
case study//
Simon Baker

Business Development 

Director
ITN Productions
"ThenewITNProductionswebsitewasareally
bigopportunityforus,itwasthefirsttimewe

hadinvestedinbuildingouronlinepresence

forB2Bmarketing.
Thismeantweneededateamthatwouldnot

onlydeliveranindustryleadingsolution,but

ateamthathadathoroughunderstanding

ofourbusinessandindustry.
Skylabdelivered,theyhavematchedgreatdesign
withcuttingedgetechnicalknow-howandmade
anonlineexperiencethatmatchesourbrandand
thatwilldrivegrowthinourbusiness".
testimonial//
credentials

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ITN

  • 2. In the lightning fast creative and commercial media creation industry 
 the best thrive and the rest fade away. ITN Productions is the bespoke production hub for ITN creating content for the corporate, commercial, broadcast and digital sectors for clients like 
 Virgin, L'Oreal, Unilever, Morrisons 
 and The Guardian. ITN Productions needed a digital platform that would bring them beyond their competitors while solving a number of problems, 
 such as: • Develop and foster lead generation for new business. • Showcase their work for 
 pitching directly to brands. • Promote their content 
 and services. • Enable publishing clients to purchase video clips or log in 
 to ITN Productions’ syndication network. • Serve as a platform for a regularly updated portfolio of industry news content.
 Skylab delivered a solution that 
 not only met all of ITN Productions’ needs but went above and beyond using the latest web technologies
 and design practices. 
 
 Those technologies provided 
 a platform that:
 • Isresponsiveindesign,makingit workacrossallplatformsincluding butnotlimitedtomobile,tablet anddesktop.
 • Organisesthewiderangeof contentmakingiteasilynavigable. • Makesiteasytofilterordrilldown torelevantcontentareas. • IntegrateswithITNProductions’ customin-housevideohosting platform. • Integratessocialmediasharing. • Providesaplatformforhosting insightdocumentsandfreewhite papersfordistribution. • Actsasaresourcefortheirclients withinformationonrecentindustry trendsandresearch.
 
 
 
 
 
 • Allowsforcustomlandingpage generation.
 • Showcasesstaff,featurednews, work,clients,resourcesandtweets.
 • Actsasapitchingtoolallowing teamstobuildtheirpitchesusing thewebsite,andthenpresent thesepitches. • Replaces the need and reliance 
 on PowerPoint proposals. • Allows for site customisation delivering a unique experience 
 for each client. The final solution is a fully responsive site and a great experience. 
 
 Visit www.itnproductions.co.uk 
 and try dragging the corner of your browser around the screen to see 
 the site dynamically change based 
 on the browser size. case study//
  • 3.
  • 4.
  • 5.
  • 6. Simon Baker
 Business Development 
 Director ITN Productions "ThenewITNProductionswebsitewasareally bigopportunityforus,itwasthefirsttimewe
 hadinvestedinbuildingouronlinepresence
 forB2Bmarketing. Thismeantweneededateamthatwouldnot
 onlydeliveranindustryleadingsolution,but
 ateamthathadathoroughunderstanding
 ofourbusinessandindustry. Skylabdelivered,theyhavematchedgreatdesign withcuttingedgetechnicalknow-howandmade anonlineexperiencethatmatchesourbrandand thatwilldrivegrowthinourbusiness". testimonial// credentials