Viral marketing in social media can be an inexpensive method in reaching millions of people quickly and almost effortlessly. To capture and convert your target audience you’ll need a sustainable campaign built on layers of traditional and internet media components to make it work.

1. VIRAL MARKETING IN SOCIAL MEDIA By Thomas Denegre

2. Powerpoint Template 2 It took radio 38 years to reach 50 million listeners. Pre-Cable TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In less than nine months FaceBook added 100 million users.

3. 3 VIRAL MARKETING IN SOCIAL MEDIA For less than $1,000 a viral marketing campaign, can reach thousands of people, if not millions. That’s the easy part. Success is building momentumand conversion.

5. Blended golf balls, an iPhone, and marbles

11. Trust heightens relationships, loyalty, purchasing, and repeat customers.

13. 62% of users believe they can influence business decisions

14. 24% of users contributed their point-of-view on an issue2009 Cone Consumer New Media Study

15. 9 Web 2.0 Attributes It’s all about conversations, sharing ideas, and collaborations With ease of access, scalability, and control. Words, Blogs, Forums Audio Video Projects To Share To Create To Build To Collaborate

16. 10 Popular Online Activities

17. 11 Law of Web 2.0 Participation

18. 12 Five Stages in Viral Marketing

20. To Share Content

21. To Comment

22. To Recommend

23. To ControlYour website

24. 14 Enhancing User Participation Building a community of like minded people can empower greater influence in worldly events

26. Recommendations

29. Being inside or one of the “cool” people

30. Powerful drive to connect what is felt

31. The conscious emotion of being social

32. The unconscious emotion of survivalLast Vacation

35. Know purchasing patterns

36. Nurture qualified leads

38. 21 Attention Economy If you want their attention Make your information or service relevant to their needs. Channel your content through the appropriate gathering spots . Endorsements – make your customers trusted references.

39. 22 Building Your Viral Marketing Campaign Five Step Process Planning Story Distribution Momentum Measure

41. Build awareness

42. Capture attention

43. Engage in a conversation

44. Call to action

46. If purchasing, how do they research and consider?

47. What other websites do they visit?

48. Which social sites attract your best customers?

51. Story must be original and sticky

52. It’s relevant to your audience

53. Allow multiple entry points to see the story; website, blogs, TV, print, tie-ins,

55. Encourage comments

56. Engage conversations

58. Radio

60. Website, Microsites

61. Video, Audio

64. Multiple components

66. 32 Step 5 – Measure and Manage The Customer Conversation – Closed Loop

67. 33 Step 5 – Measure and Manage Inbound Marketing SEO / SEM Articles, Webinars, Blogs, White Papers, eBooks, Videos, PPC, Banner Ads, Email, Forums, Social Media Forms & Surveys Triggered Dialog Microsites Landing Pages Social Media Blogs Lead Management Web Alerts Web Analytics Call To Action Form Fill Purchase Forms & Surveys Triggered Dialog Microsites Social Media Commercial Email Blogs Merge with CRM Consolidate all data into one view to analyze Return On Investment

69. 44% of users are searching for, sharing or discussing information about corporate responsibility2009 Cone Consumer New Media Study

71. 23% have switched brands or boycotted a company based on NEGATIVE information learned about a product, company or brand2009 Cone Consumer New Media Study

73. Build Trust, Authenticity, and Transparency

74. Stories are original and emotional

75. Content is relevant, free, accessible, portable, and scalable

76. Momentum requires multiple touch points, channels, and platforms

77. Understand the attention economy

78. Convert

79. Measure

83. CBCInnovis, Cincom Systems, Quest Software, Vertafore, Wolters Kluwer, Greif Packaging, Emerson Network Power, Ohio Savings Bank, Haas Publishing Company, and Harmon Homes PublishingThomas Denegre Columbus, OH tom@tdenegre.com www.marketingscope.net