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Leveraging Social Media
- 1. Leveraging Social Media Stanislav Usoltsev stanislav.usoltsev
- 2. Plan • Intro • Networking • Recruitment • Marketing
- 3. 23 Aug 1999
- 4. 23 Aug 1999
- 5. Examples?
- 6. social networks, blogs, microblogs, message boards, podcasts, social bookmarks, communities, wikis, vlog
- 9. What is Social Media?
- 10. SOCIAL MEDIA WIKIPEDIA Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."
- 11. SOCIAL MEDIA WIKIPEDIA Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."
- 12. SOCIAL MEDIA WIKIPEDIA Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."
- 13. SOCIAL MEDIA WIKIPEDIA Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." The 3rd Generation of Information Systems
- 14. SOCIAL MEDIA WIKIPEDIA Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."
- 15. Networking
- 16. NETWORKING WIKIPEDIA A socioeconomic business activity by which groups of like-minded businesspeople recognize, create, or act upon business opportunities. INVESTOPEDIA A process that fosters the exchange of information and ideas among individuals or groups that share a common interest. Networking may fall into one of two categories - social or business.
- 17. NETWORKING WIKIPEDIA A socioeconomic business activity by which groups of like-minded businesspeople recognize, create, or act upon business opportunities. INVESTOPEDIA A process that fosters the exchange of information and ideas among individuals or groups that share a common interest. Networking may fall into one of two categories - social or business.
- 18. NETWORKING WIKIPEDIA A socioeconomic business activity by which groups of like-minded businesspeople recognize, create, or act upon business opportunities. INVESTOPEDIA A process that fosters the exchange of information and ideas among individuals or groups that share a common interest. Networking may fall into one of two categories - social or business.
- 19. NETWORKING WIKIPEDIA A socioeconomic business activity by which groups of like-minded businesspeople recognize, create, or act upon business opportunities. INVESTOPEDIA A process that fosters the exchange of information and ideas among individuals or groups that share a common interest. Networking may fall into one of two categories - social or business.
- 20. SOCIAL NETWORKING URBAN DICTIONARY Generally a website where people can add "friends", (generally people they may see once a day and never communicate with in person, or close friends they actually do associate with) and communicate with them through multiple ways such as leaving comments on posted pictures or blogs, or perhaps sending them a message they can read when they sign into the site at a later time.
- 21. SOCIAL NETWORKING URBAN DICTIONARY Generally a website where people can add "friends", (generally people they may see once a day and never communicate with in person, or close friends they actually do associate with) and communicate with them through multiple ways such as leaving comments on posted pictures or blogs, or perhaps sending them a message they can read when they sign into the site at a later time.
- 22. BUSINESS NETWORKING WIKIPEDIA A socioeconomic business activity by which groups of like-minded businesspeople recognize, create, or act upon business opportunities.
- 24. KEEP CALM AND CONNECT WITH PEOPLE AND SHARE YOUR IDEAS AND …
- 25. KEEP CALM AND CONNECT WITH PEOPLE AND SHARE YOUR IDEAS AND PROVE 6 HANDSHAKES THEORY
- 26. Recruitment
- 30. VERY BIG PICTURE Marketers Influencers Audience
- 31. A BIT OF SMM Learn and Improve Explore and discover Question and answer
- 32. IDENTIFYING TRENDS topsy.com books.google.com/ngrams boardreader.com Habrahabr, Hacker News google.com/alerts twilert.com
- 33. TOPSY.COM
- 34. RESEARCHING CONSUMER ONLINE ACTIVITY wordstat.yandex.ru adwords.google.com/ko/KeywordPlanner google.com/trends alexa.com
- 35. Google: квартиры +аренда +Татарстан
- 36. Google: квартиры +аренда +Татарстан site:facebook.com
- 37. Google: квартиры +аренда +Татарстан site:airbnb.com
- 39. KNOWEM.COM
- 40. KNOWEM.COM
- 41. KNOWEM.COM
- 42. Support Service is EVIL
- 43. People Mining
- 45. ALEX FITNESS
- 46. Market and Social Media
- 47. Like Love Defend
- 48. Like Love Defend
- 49. Like Love Defend Bad Customer Experience
- 50. Like Love Defend Bad Customer Experience Trolling
- 53. #1 CREATE VALUE
- 54. CHOOSE RIGHT MEDIA B2C B2B Facebook Google+ Twitter VK YouTube Instagram Pinterest Flickr Viber Whatsapp WeChat LinkedIn Wiki
- 55. USE TOOLS • # • @ • + • bufferapp.com • ifttt.com • tweetdeck.twitter.com • app.buzzsumo.com/top-content
- 56. BUFFERAPP.COM
- 57. IFTTT.COM
- 58. Use Social Media Carefully
- 59. Use LEAN
- 60. ROI • Quantitative • Followers/fans • Engagement • Shares • Comments • Retweets • Mentions • Timing (2 hr, 6 applications) • CTR • Qualitative
- 61. HOME CHALLENGE • Set up a Facebook/VK fan page • Set up a Twitter account • Set up a LinkedIn profile • Connect with people • Share your ideas • Create your social media strategy (Set up KPIs) • Try Social Media Marketing • Use IFTTT