Who we are A full‐service social media agency 25% Strategy – 25% Technology – 25% Creative – 25% Human What we do Organize – Manage – Engage ‐ Measure We work with strategic counseling, development and implementa<on of social media solu<ons, ini<ated to create value for companies and organiza<ons related to internal and external communica<on, public rela<ons, product development, branding and marke<ng. We help companies and brands organize, manage and engage in social media to leverage and measure the opportunity of crea<ng value through the online social sphere.
We ﬁnd it essen<al that we hold knowledge and best prac<ce on how the various social media plaHorms are to be used in a business perspec<ve and that we through our community connects with thought leaders within social media around the world. We welcome you to become part of our community.
Time spend on Facebook Users are 40‐150 <mes more likely to consume branded content in the Newsfeed than to visit the Fan page itself Source: ComScore Mediabuilder
The average Facebook user Spends 15 hours and 33 minutes on Visits the site 40 <mes per month Facebook per month (23 minutes on each visit) Has more than 900 million objects to Has 130 friends and sends 8 friend interact with (community pages, groups requests per month and events) Creates 90 pieces of On an average day content each month, • 15% update their own status which brings a total of 30 • 22% comment on another’s post or status billion pieces of shared • 26% like another user’s content content Source: facebook.com, PEW Reseach Center, InSites Consul<ng
Fans liking brands 78% of people who “like” brands 76% of people have never on Facebook like fewer than 10 “unliked” a brand brands 56% of fans say they are more likely 51% of fans say they are more likely to recommend a brand to a friend to buy a product since becoming a aeer becoming a fan fan Source: Syncapse.com, InSites Consul<ng
Building a community Goals Targets Strategy Tac<cs
Role of the brand “Social media should not be about promo4ng brands and products, but about facilita4ng conversa4ons and experience around consumer passion points” ”Brand role is to provide useful, relevant or entertaining content to facilitate the conversa4on and create brand endorsement” “Social media is not about building awareness and considera4on, but about building brand engagement and driving advocacy” “Social media is not about campaigning, but about con4nuously managing a community, engaging with and responding to consumers” Jakob Holm Kalkar, Media & Digital Communica<ons Director Group Sales, Marke<ng & Innova<on (GSMI) Carlsberg Breweries A/S
Social Designer @Mindjumpers A Social Designer assures that the outcome involves user mo<va<on and is socially sharable to ﬁt the digital plaHorm and it’s users needs and behaviour, both strategically when developing concepts as well as graphical when ensuring usability within the design and layout.
If you wanna be my brand! Keep on making me Never let smile me down Always surprise me Stay honestand tell the truth - cause I will forgive you My brand Change when you need to, but stay true to your heritage Dress nicely Never ever take me for granted“If you’ll stick to these simple guidelines – I’m prepared to spend the restof my life with you and give you my all my love.”Johan Ronnestam rs 15 Designe Social
Crea<ng conversa<on Target group / Tribe Tone of Voice Conversa<onal touch points Engagement Key words Approval ﬂow
Edgerank ‐ dominate the newsfeed Aﬃnity Interac<ons a user has with a page (one‐sided) Weight Diﬀerent weight scores of diﬀerent content Time The more recent the more likely to appear Source: Facebook
How to produce engaging updates How to create engaging updates and rank higher in people’s news feed?Post only 5-10 % Ask questionssales-oriented and provideupdates easy call-to-action Keep timing in Keep updates mind and post short and only once or focused twice a dayCommunicatein the brand’s Remember Includetone of voice people see photos and updates in videos as their news often as feed possible Make conversational topics and plan updates accordingly Never miss proof reading Designe rs 18 Social
Content Manager for Coca‐Cola Ski Hotel 2011/2012 1 month of training + 4 ½ months in Val Thorens If you love to create content, social media, skiing and of course Coca‐Cola