Socialnomics: It's a People Driven Economy Stupid! Produced by Erik Qualman for Webinar sponsored by Awareness Inc.

1. www.pope2you.com

2. 2007 Most Visited Websites 2009 Most Visited Websites
yahoo google
google yahoo
ebay facebook
msn youtube
myspace myspace
aol msn
wikipedia craigslist
mapquest wikipedia
microsoft ebay
youtube aol
amazon blogger
go amazon
about go
ask twitter
blogger cnn
craigslist flickr
flickr espn
information wordpress
cnn photobucket
adultfriendfinder comcast

5. social media behavior
preventative
braggadocian

6. COMPANY
SELL
REACT LISTEN
INTERACT INTERACT
LISTEN REACT
SELL CUSTOMER
Socialnomics: Social Media Escalator © Erik Qualman

7. PR
SERVICE
SALES
CRISIS
RECRUIT
PRODUCT

9. - Prinz Pinakatt, Interactive Manager of Europe

10. 6,023,147 views
“United Beaks Guitars”
By Dave Carroll

17. ESPN NFL Bloggers
 “Tom Sawyer Approach”
 Your customer today can
be your competition
tomorrow

18. NBC vs. ABC
 Olympics
 PGA

19. False
Evidence
Appearing
Real

20. “It’s all part of a master
plan…the spreadsheets
and financial models
dictate that suing
customers and partners
just makes too much
sense.” – Big Music
Executive
Source: Michael Arrington, TechCruch March 8, 2009

21. eReaders/Tablets
 35% sales are kindle
 New revenue streams
 Embrace new data
 Are libraries necessary?

22. INFO
RATINGS
LANGUAGE
OFFERS

23. Don’t force
people into
old
constructs
Beg, borrow,
make better
Speed wins
Multiple
success
paths
TripAdvisor Application

28. Successful Companies
 Act more like Dale
Carnegie
 Listen > Interact > React
> Sell
 Products that deliver the
best product/value win

29. search.twitter.com
google.com/insights
siteexplorer.search.yahoo.com
technorati.com
google.com/alerts
tweetdeck.com
blogsearch.google.com
looxii.com

30. "Social Media isn’t just for the Next
Generation – it’s for every generation.
Whether you’re an entrepreneur, a
media professional, a college student
or a mom, social media will shape
your future. Don’t be overwhelmed
by it; read Qualman’s book instead.”
- The Miami Herald
“In Socialnomics, Qualman brilliantly
prescribes that the key to social media
success is doing rather than deliberating.
This is a must read for anyone trying to
leverage the social graph rather than be
squashed by it.”
– Steve Kaufer, CEO, TripAdvisor