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Social Media activities             • Awareness Building             • Inventory Services             • Policy Creation   ...
My background•   20: IT marketing (Wang & Unisys)•   10: Int’l Sales & Marketing (F,D, US, B)•   12: Networking for busine...
My starting point• Blunders, mistakes, incorrect usage• Mixing personal & Business• Open market• Unique Selling Proposition
How I have evolved in Social Media• Social Media Policy Creation• Social Media Inventory Services• Social Media Monitoring...
Become an expert in 5 min! (?)
My approach to Social Media Policy Awareness  Building/                   Social Media                  Inventory         ...
Vanguard Leadership Approach1. Audit and inventory2. Awareness presentation  •   Overview of Social Media  •   Understandi...
Vanguard Leadership Approach3. Create draft policy  •   Based on other policies  •   Based on Awarness presentation4. Fine...
Roll-out Process5. Presentation to the project team6. Presentation and/Roll out to the employees
Roll-out options
Social Media Policy/Guidelines     35 areas of interest
Topics• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Perspectives of the policy?• How do you m...
Guidelines or Policy• Policy is official and enforceable  •   Control legal burden  •   Cover HR items  •   Identify risk•...
Why do you need a social media           policy?               • Brand damage               • Productivity loss           ...
Who makes the policy?                     Marketing                     HR                     IT                     ...
How to create a social media policy?             • Social media policy creation               software               •   h...
How do I market my services         and find clients Social Networking online (limited) Face to Face networking Referra...
What have I achieved?
Customers
Publications & Blogs
Social Media Policy for Student Uni
Social Media Policy for Student Uni
Social Media Policy for Student Uni
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Social Media Policy for Student Uni

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Presentation on how to make a social media policy

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Social Media Policy for Student Uni

  1. 1. Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • MonitoringMic Adam#VLSMM • Market research
  2. 2. My background• 20: IT marketing (Wang & Unisys)• 10: Int’l Sales & Marketing (F,D, US, B)• 12: Networking for business• 4: Social Media (Policy)
  3. 3. My starting point• Blunders, mistakes, incorrect usage• Mixing personal & Business• Open market• Unique Selling Proposition
  4. 4. How I have evolved in Social Media• Social Media Policy Creation• Social Media Inventory Services• Social Media Monitoring• Social Media Presentations• Social Media Training• Social Media Consulting
  5. 5. Become an expert in 5 min! (?)
  6. 6. My approach to Social Media Policy Awareness Building/ Social Media Inventory Training Monitoring Challenger Policy Goals, Teams Project: Objectives, Ambassadors define – strategy roll-out
  7. 7. Vanguard Leadership Approach1. Audit and inventory2. Awareness presentation • Overview of Social Media • Understanding where SoMe fits in • Identificate critical factors in the SoMe Policy
  8. 8. Vanguard Leadership Approach3. Create draft policy • Based on other policies • Based on Awarness presentation4. Finetuning of the SMP
  9. 9. Roll-out Process5. Presentation to the project team6. Presentation and/Roll out to the employees
  10. 10. Roll-out options
  11. 11. Social Media Policy/Guidelines 35 areas of interest
  12. 12. Topics• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Perspectives of the policy?• How do you make a policy?• What needs to be in the policy?• How do you implement a policy?
  13. 13. Guidelines or Policy• Policy is official and enforceable • Control legal burden • Cover HR items • Identify risk• Guideline is a suggestion and not enforceable • Communication piece • Motivate and inspire users (ambassadors) • Create positive frame of mind
  14. 14. Why do you need a social media policy? • Brand damage • Productivity loss • Security issues • Identity issues • Conflict handling • And many more...
  15. 15. Who makes the policy?  Marketing  HR  IT  Legal  Mngt Team  Employees  Unions
  16. 16. How to create a social media policy? • Social media policy creation software • http://socialmedia.policytool.net/ • http://socialpolicygenerator.com • Social media policy examples • http://socialmediagovernance.c om/policies.php • Write one your own
  17. 17. How do I market my services and find clients Social Networking online (limited) Face to Face networking Referrals (mainly) Training follow up (best) (guest) Blogging Making & publishing studies Written press articles Prospecting (limited)
  18. 18. What have I achieved?
  19. 19. Customers
  20. 20. Publications & Blogs

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