WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
Social Media Policy for Student Uni
Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • MonitoringMic Adam#VLSMM • Market research
My background• 20: IT marketing (Wang & Unisys)• 10: Int’l Sales & Marketing (F,D, US, B)• 12: Networking for business• 4: Social Media (Policy)
My starting point• Blunders, mistakes, incorrect usage• Mixing personal & Business• Open market• Unique Selling Proposition
How I have evolved in Social Media• Social Media Policy Creation• Social Media Inventory Services• Social Media Monitoring• Social Media Presentations• Social Media Training• Social Media Consulting
Social Media Policy/Guidelines 35 areas of interest
Topics• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Perspectives of the policy?• How do you make a policy?• What needs to be in the policy?• How do you implement a policy?
Guidelines or Policy• Policy is official and enforceable • Control legal burden • Cover HR items • Identify risk• Guideline is a suggestion and not enforceable • Communication piece • Motivate and inspire users (ambassadors) • Create positive frame of mind
Why do you need a social media policy? • Brand damage • Productivity loss • Security issues • Identity issues • Conflict handling • And many more...
Who makes the policy? Marketing HR IT Legal Mngt Team Employees Unions
How to create a social media policy? • Social media policy creation software • http://socialmedia.policytool.net/ • http://socialpolicygenerator.com • Social media policy examples • http://socialmediagovernance.c om/policies.php • Write one your own
How do I market my services and find clients Social Networking online (limited) Face to Face networking Referrals (mainly) Training follow up (best) (guest) Blogging Making & publishing studies Written press articles Prospecting (limited)