2. AGENDA
• Community Building in 5+1 steps
• Introduction to Viral Loops
• Community Building Myths & Tips
• Don‘t be afraid of the community manager
• Community management basics: Dos And Don’ts
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4. DEFINITION
“Community building is a field of practices
directed toward the creation or enhancement of
community among individuals within a regional
area or with a common interest.”
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5. COMMUNITY BUILDING PROCESS
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Before even starting. Make sure that
you can track everything, focusing
on:
• Users growth
• Community Demographics
• Engagement
• Retention percentage
• Churn rate
7. COMMUNITY BUILDING PROCESS
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Create a seed community of
users, who are part of primary
target group
• Personally select & invite the first
dozens, if not hundreds of users
• Monitor their behavior on other
online communities
• Evaluate the content they create,
as well as their participation rate
8. COMMUNITY BUILDING PROCESS
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Engage with the seed community
• Seed your community with the type
of content you’d like to see
• Use A/B testing to experiment with
different types of content
• Learn their interests and behaviors
• Pick the most engaged users of your
seed community and convert them to
ambassadors, in order to enable
them to promote your work
9. COMMUNITY BUILDING PROCESS
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Monitor the retention/churn rate on
your seed community
• If the retention is high and churn low,
then you should expand the
community
• If the retention is low and/or the
churn rate high, then you need to
either optimize the seed community,
or change your content strategy
10. COMMUNITY BUILDING PROCESS
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Create a viral loop* process in
order to organically acquire new
users
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11. COMMUNITY BUILDING MYTHS
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Myths about community building
#1: Your primary growth metric is the size of
your community
#2: Communities on the web always arise
organically
#3: You must impose strict guidelines for
interaction
#4: If the community you want to create
already exists, you missed the boat
#5: You know what’s best for your
community
12. COMMUNITY BUILDING TIPS
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Please, have in mind
#1: Don't rush in, have a plan, even it’ll take
more time
#2: Leverage any and all available
connections you have
#3: Think in terms of advocates, not just
numbers
#4: Dedication's what you need
#5: Don't let the haters get you down
#6: Have a personality
15. WHO ARE THEY?
“Community Managers are the main voice to the
user community. They are responsible for getting
users to understand how to use the product or
service and get excited about new features and
developments.”
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16. SO WHAT DO THEY DO?
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Strategy Alignment of social media strategies
Results Assessing the effectiveness of social media
activities
Data Taking Social Data and turning it into actionable
data
Content Curating and creating content for social
platforms
Security Maintaining the security of social media
accounts
Moderatio
n
Enforcing guidelines, policies & managing
public platforms
Insights Delivering insights about your community
22. DOs
Be
Responsiv
e
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Respond to users
quickly, and even if you
don’t have an answer
ready (from the list of pre-
defined answers), respond
that you will get back to
them as soon as possible.