#admbeThe Hitchhiker’s guideto the social media galaxyMic Adam, Vanguard LeadershipFrank De Graeve, Quadrant Communications
Setting the scene                                      #admbehttp://www.youtube.com/watch?v=x0EnhXn5boM&feature=youtu.be
#admbe1.   Why use social media?2.   Strategy & organization3.   Social Media Policies4.   How does it work?5.   Monitorin...
Why use Social Media?   #admbe    Social media add a whole new way of    communicating with your…                  … custo...
#admbe                           ?1. Why use social media?
#admbe1. Why use social media?
Why use Social Media?   #admbe    Social media add a human touch        simple, direct tone in blogs        real life ex...
1. Why use social media?
Why use Social Media?       #admbe    Social media create conversations        Comments on blogs        Discussions on F...
Why use Social Media?    #admbe    Social media add authenticity        Not just the corporate messaging        Input fr...
#admbe1. Why use social media?
Why use Social Media?   #admbe    Social media create ambassadors        The search for good content        Increase you...
Why use Social Media?          #admbe    Social media enhance your visibility        A blog does wonders for your SEO    ...
Summary:                            #admbe Social   media add a human touch Social   media create conversations Social ...
#admbe1.   Why use social media?2.   Strategy & organization3.   Social Media Policies4.   How does it work?5.   Monitorin...
How Social Media is thought                    to plug into a business              #admbe                                ...
How Social Media actually                    plugs into a business                                   #admbe               ...
Social Media Strategy Blocks #admbe                                                Beth Kanter -20102. Strategy and organi...
Social Media Tactics &Tools             #admbe                                             Beth Kanter -20102. Strategy an...
Social Media implementation process                                                                        #admbe     Awar...
#admbe1.   Why use social media?2.   Strategy & organization3.   Social Media Policies4.   How does it work?5.   Monitorin...
Critical questions to answer   #admbe      Policy         or Guidelines?      Why         do you need a policy?      Wh...
Great examples & distribution                #admbe                  means  http://youtu.be/Ws3Bd3QINsk    http://youtu.be...
#admbe1.   Why use social media?2.   Strategy & organization3.   Social Media Policies4.   How does it work?5.   Monitorin...
How does it work?         #admbe    1.    Blogs    2.    Photo & video (Flickr, Youtube)    3.    Slideshare    4.    Wiki...
#admbe    Social Media Platform #1    Blogs4. How does it work?
Why use it for your business? #admbe       Spread information regularly, as detailed as        you like, linking to other...
How to get started?     #admbe       Start a blog on        Wordpress.com, Blogger.com, etc.4. How does it work?
How to get started?   #admbe    • XXX4. How does it work?
How to get started?               #admbe    1.    Create list of topics    2.    Write 2- 3 articles before publishing #1 ...
Example   #admbe     Vision4. How does it work?
Example                 #admbe                             Human touch4. How does it work?
Example   #admbe    Expertise4. How does it work?
#admbe    Social Media Platform #2    Photo & Video4. How does it work?
Why use it for your business? #admbe       “Rich” communication, appealing to all senses       Incite emotion       Inc...
#admbe     Testimonial      video (eventueel flv)     Will      it Blend video (iPad?)4. How does it work?       http://...
#admbe     Testimonial      video (eventueel flv)     Will      it Blend video (iPad?)4. How does it work?          http...
How to get started?                    #admbe    Flickr                      Youtube    1.   Search                 1.   E...
Example   #admbe4. How does it work?
Example   #admbe4. How does it work?
Example   #admbe4. How does it work?
Example   #admbe4. How does it work?
Example   #admbe4. How does it work?
Example   #admbe4. How does it work?
Example   #admbe4. How does it work?
#admbe    Social Media Platform #3    Slideshare4. How does it work?
Why use it for your business? #admbe       Explain complicated matters, step by step       Build a statement, argument b...
How to get started?                 #admbe    1.    Create an account    2.    Upload your material    3.    Fill in the t...
Example   #admbe4. How does it work?
#admbe    Social Media Platform #4    Wikipedia, Scribd, Storify4. How does it work?
Why use it for your business? #admbe       Document your vision       Protect your intellectual property       Easy to ...
Why use it for your business? #admbe       Research tool #14. How does it work?
#admbe4. How does it work?
Why use it for your business? #admbe       Research tool #1       Popular among students a journalists       “Official”...
Why use it for your business? #admbe       Time for some curation…       Collect info on your organisation or activities...
How to get started?                 #admbe    1.    Create an account    2.    Upload your material    3.    Fill in the t...
How to get started?               #admbe    1.    Create an account    2.    Search for entries on your          company, ...
How to get started?               #admbe    1.    Go to Storify.com and click on “Create story”    2.    Fill in the title...
Example   #admbe4. How does it work?
Examples           #admbe    • XXX4. How does it work?
Examples           #admbe    • XXX4. How does it work?
#admbe    Social Media Platform #5    Business Networking4. How does it work?
Why use it for your business? #admbe     Personal                 Groups              Companies    Networking           ...
How to get started?                              #admbe    Groups                           Company    1.   Create a Group...
Example: ADM group   #admbe4. How does it work?
Example   #admbe4. How does it work?
Example   #admbe4. How does it work?
Other business Uses   #admbe4. How does it work?
Answers   #admbe4. How does it work?
Events   #admbe4. How does it work?
#admbe    Social Media Platform #6    Personal/Business Networking4. How does it work?
Why use for your business?             #admbe     870        million users (4.5M in Belgium)     B2B,         B2C and B2...
How to use it for your business?#admbe    1.    Create a personal account    2.    Create a page (3 steps)    3.    Create...
Example: Sales and Service   #admbe4. How does it work?
Example: Educational   #admbe4. How does it work?
Example   #admbe4. How does it work?
#admbe    Social Media Platform #7    Microblogging4. How does it work?
#admbe4. How does it work?
Twitter Speak                    #admbe       Tweet (Read: email to the whole world)       Direct Message(Read: email to...
Why use for your business?         #admbe       Connect with clients      Give-       Branding                   aways,...
How to get started?                 #admbe    1.    Create an account (Personal or professionally)    2.    Complete profi...
Example   #admbe4. How does it work?
Example - #durftevragen   #admbe4. How does it work?
#admbe    Social Media Platform #8    Location based Software4. How does it work?
Why use for your business?      #admbe     Put       your business on the map     Drive        traffic to your location ...
How to get started?   #admbe    1.    Create an account    2.    Claim your location    3.    Create a special    4.    Pr...
Example   #admbe4. How does it work?
#admbe1.   Why use social media?2.   Strategy & organization3.   Social Media Policies4.   How does it work?5.   Monitorin...
In the real world...   #admbe5. Monitoring
What should you be listening for?                                                    #admbe       Complaints       Compl...
Types of social media monitoring                                               #admbe      Own accounts      Business an...
Social Media Monitoring Tools#admbe5. Monitoring
Social media tools to use   #admbe5. Monitoring
#admbe1.   Why use social media?2.   Strategy & organization3.   Social Media Policies4.   How does it work?5.   Monitorin...
A final word of warning!       Watch your behaviour....                               #admbehttp://www.youtube.com/watch?v...
+32 3 543 73 23info@adm.be@admteam (#admbe)ADM: Where business and ICT meetwww.youtube.com/user/ADMVideoChannelwww.slidesh...
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The Hitchhikers guide to the social media galaxy

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Presentation by Mic Adam (Vanguard Leadership) and Frank De Graeve (Quadrant Communications) on the social media landscape for business use.

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  • Challenge • Create an active online community for IT professionals in the SMB space • Engage target audience in select geographies • Quickly build a critical mass of members Solution• Establish LinkedIn Group, ‘SMB IT Connection‘ • Drive membership through targeted display advertising and LinkedIn Partner Messages• Engage members with thought-leadership discussions and surround the group with educational, interactive content Why LinkedIn? • Large, active IT and SMB audiences • Targeted reach, both in geography and company size • Ability to create a tailored campaign combining online community, display advertising, targeted content, email, and pollingResults • Achieved 18% open rate on membership invitations• Built 1,400-member community from the ground up • Gained audience insights from discussions and polls • Won IAB MIXX award honoring best B2B campaign
  • Challenge • Create an active online community for IT professionals in the SMB space • Engage target audience in select geographies • Quickly build a critical mass of members Solution• Establish LinkedIn Group, ‘SMB IT Connection‘ • Drive membership through targeted display advertising and LinkedIn Partner Messages• Engage members with thought-leadership discussions and surround the group with educational, interactive content Why LinkedIn? • Large, active IT and SMB audiences • Targeted reach, both in geography and company size • Ability to create a tailored campaign combining online community, display advertising, targeted content, email, and pollingResults • Achieved 18% open rate on membership invitations• Built 1,400-member community from the ground up • Gained audience insights from discussions and polls • Won IAB MIXX award honoring best B2B campaign
  • Challenge • Create an active online community for IT professionals in the SMB space • Engage target audience in select geographies • Quickly build a critical mass of members Solution• Establish LinkedIn Group, ‘SMB IT Connection‘ • Drive membership through targeted display advertising and LinkedIn Partner Messages• Engage members with thought-leadership discussions and surround the group with educational, interactive content Why LinkedIn? • Large, active IT and SMB audiences • Targeted reach, both in geography and company size • Ability to create a tailored campaign combining online community, display advertising, targeted content, email, and pollingResults • Achieved 18% open rate on membership invitations• Built 1,400-member community from the ground up • Gained audience insights from discussions and polls • Won IAB MIXX award honoring best B2B campaign
  • Challenge • Create an active online community for IT professionals in the SMB space • Engage target audience in select geographies • Quickly build a critical mass of members Solution• Establish LinkedIn Group, ‘SMB IT Connection‘ • Drive membership through targeted display advertising and LinkedIn Partner Messages• Engage members with thought-leadership discussions and surround the group with educational, interactive content Why LinkedIn? • Large, active IT and SMB audiences • Targeted reach, both in geography and company size • Ability to create a tailored campaign combining online community, display advertising, targeted content, email, and pollingResults • Achieved 18% open rate on membership invitations• Built 1,400-member community from the ground up • Gained audience insights from discussions and polls • Won IAB MIXX award honoring best B2B campaign
  • Challenge • Create an active online community for IT professionals in the SMB space • Engage target audience in select geographies • Quickly build a critical mass of members Solution• Establish LinkedIn Group, ‘SMB IT Connection‘ • Drive membership through targeted display advertising and LinkedIn Partner Messages• Engage members with thought-leadership discussions and surround the group with educational, interactive content Why LinkedIn? • Large, active IT and SMB audiences • Targeted reach, both in geography and company size • Ability to create a tailored campaign combining online community, display advertising, targeted content, email, and pollingResults • Achieved 18% open rate on membership invitations• Built 1,400-member community from the ground up • Gained audience insights from discussions and polls • Won IAB MIXX award honoring best B2B campaign
  • Challenge • Create an active online community for IT professionals in the SMB space • Engage target audience in select geographies • Quickly build a critical mass of members Solution• Establish LinkedIn Group, ‘SMB IT Connection‘ • Drive membership through targeted display advertising and LinkedIn Partner Messages• Engage members with thought-leadership discussions and surround the group with educational, interactive content Why LinkedIn? • Large, active IT and SMB audiences • Targeted reach, both in geography and company size • Ability to create a tailored campaign combining online community, display advertising, targeted content, email, and pollingResults • Achieved 18% open rate on membership invitations• Built 1,400-member community from the ground up • Gained audience insights from discussions and polls • Won IAB MIXX award honoring best B2B campaign
  • Challenge • Create an active online community for IT professionals in the SMB space • Engage target audience in select geographies • Quickly build a critical mass of members Solution• Establish LinkedIn Group, ‘SMB IT Connection‘ • Drive membership through targeted display advertising and LinkedIn Partner Messages• Engage members with thought-leadership discussions and surround the group with educational, interactive content Why LinkedIn? • Large, active IT and SMB audiences • Targeted reach, both in geography and company size • Ability to create a tailored campaign combining online community, display advertising, targeted content, email, and pollingResults • Achieved 18% open rate on membership invitations• Built 1,400-member community from the ground up • Gained audience insights from discussions and polls • Won IAB MIXX award honoring best B2B campaign
  • Challenge • Create an active online community for IT professionals in the SMB space • Engage target audience in select geographies • Quickly build a critical mass of members Solution• Establish LinkedIn Group, ‘SMB IT Connection‘ • Drive membership through targeted display advertising and LinkedIn Partner Messages• Engage members with thought-leadership discussions and surround the group with educational, interactive content Why LinkedIn? • Large, active IT and SMB audiences • Targeted reach, both in geography and company size • Ability to create a tailored campaign combining online community, display advertising, targeted content, email, and pollingResults • Achieved 18% open rate on membership invitations• Built 1,400-member community from the ground up • Gained audience insights from discussions and polls • Won IAB MIXX award honoring best B2B campaign
  • Challenge • Create an active online community for IT professionals in the SMB space • Engage target audience in select geographies • Quickly build a critical mass of members Solution• Establish LinkedIn Group, ‘SMB IT Connection‘ • Drive membership through targeted display advertising and LinkedIn Partner Messages• Engage members with thought-leadership discussions and surround the group with educational, interactive content Why LinkedIn? • Large, active IT and SMB audiences • Targeted reach, both in geography and company size • Ability to create a tailored campaign combining online community, display advertising, targeted content, email, and pollingResults • Achieved 18% open rate on membership invitations• Built 1,400-member community from the ground up • Gained audience insights from discussions and polls • Won IAB MIXX award honoring best B2B campaign
  • Challenge • Create an active online community for IT professionals in the SMB space • Engage target audience in select geographies • Quickly build a critical mass of members Solution• Establish LinkedIn Group, ‘SMB IT Connection‘ • Drive membership through targeted display advertising and LinkedIn Partner Messages• Engage members with thought-leadership discussions and surround the group with educational, interactive content Why LinkedIn? • Large, active IT and SMB audiences • Targeted reach, both in geography and company size • Ability to create a tailored campaign combining online community, display advertising, targeted content, email, and pollingResults • Achieved 18% open rate on membership invitations• Built 1,400-member community from the ground up • Gained audience insights from discussions and polls • Won IAB MIXX award honoring best B2B campaign
  • Challenge • Create an active online community for IT professionals in the SMB space • Engage target audience in select geographies • Quickly build a critical mass of members Solution• Establish LinkedIn Group, ‘SMB IT Connection‘ • Drive membership through targeted display advertising and LinkedIn Partner Messages• Engage members with thought-leadership discussions and surround the group with educational, interactive content Why LinkedIn? • Large, active IT and SMB audiences • Targeted reach, both in geography and company size • Ability to create a tailored campaign combining online community, display advertising, targeted content, email, and pollingResults • Achieved 18% open rate on membership invitations• Built 1,400-member community from the ground up • Gained audience insights from discussions and polls • Won IAB MIXX award honoring best B2B campaign
  • Challenge • Create an active online community for IT professionals in the SMB space • Engage target audience in select geographies • Quickly build a critical mass of members Solution• Establish LinkedIn Group, ‘SMB IT Connection‘ • Drive membership through targeted display advertising and LinkedIn Partner Messages• Engage members with thought-leadership discussions and surround the group with educational, interactive content Why LinkedIn? • Large, active IT and SMB audiences • Targeted reach, both in geography and company size • Ability to create a tailored campaign combining online community, display advertising, targeted content, email, and pollingResults • Achieved 18% open rate on membership invitations• Built 1,400-member community from the ground up • Gained audience insights from discussions and polls • Won IAB MIXX award honoring best B2B campaign
  • Challenge • Create an active online community for IT professionals in the SMB space • Engage target audience in select geographies • Quickly build a critical mass of members Solution• Establish LinkedIn Group, ‘SMB IT Connection‘ • Drive membership through targeted display advertising and LinkedIn Partner Messages• Engage members with thought-leadership discussions and surround the group with educational, interactive content Why LinkedIn? • Large, active IT and SMB audiences • Targeted reach, both in geography and company size • Ability to create a tailored campaign combining online community, display advertising, targeted content, email, and pollingResults • Achieved 18% open rate on membership invitations• Built 1,400-member community from the ground up • Gained audience insights from discussions and polls • Won IAB MIXX award honoring best B2B campaign
  • Challenge • Create an active online community for IT professionals in the SMB space • Engage target audience in select geographies • Quickly build a critical mass of members Solution• Establish LinkedIn Group, ‘SMB IT Connection‘ • Drive membership through targeted display advertising and LinkedIn Partner Messages• Engage members with thought-leadership discussions and surround the group with educational, interactive content Why LinkedIn? • Large, active IT and SMB audiences • Targeted reach, both in geography and company size • Ability to create a tailored campaign combining online community, display advertising, targeted content, email, and pollingResults • Achieved 18% open rate on membership invitations• Built 1,400-member community from the ground up • Gained audience insights from discussions and polls • Won IAB MIXX award honoring best B2B campaign
  • Here are reasons that I’ve came up.1. Connecting with customersThis is the  main reason why you should use twitter for your business. You will be able to connect with your customers because they themselves are using twitter. Twitter has become a daily routine where people log onto it every single day, some log onto twitter the first thing they wake up even before brushing their teeth. If you have an unsatisfied customer you will hear them on twitter. This will help your company to help them. On the coming days I’ll be going deeper about how you can “spy” on tweets using free tools like twitter search.2. BrandingYou don’t have to be a big brand like Dell, Nike, Starbucks to brand yourself on twitter. You can be an average joe and brand yourself on twitter. For me if your company is not recognize then you need to get a PERSONAL account. Why? Firstly nobody want to talk to a LOGO unless its a famous brand. Everyone wants to connect with a person and not a bot.3. Customers feedbackOnce you have connected with your customers you will for sure be getting feedback on how you can improve your product, your services and maybe even improve your customers service. Listening to them will help you in the future.4. MarketingOne of the reasons to use twitter is you get to market your product or services to more people and the best part about that is its FREE. You don’t have to pay (Unless if you plan to hire someone to run your twitter account).5. NewsYou can also give latest updates on twitter about your company by tweeting. Here is one done by JetBlue Airways on their twitter account @jetblue6. Give away coupon codes and promotionsYou can also tweet about new deals and coupons codes to help give your company the extra boost. What everyone love include me is getting a good deal. Weather its a promotional lunch set, if its cheap. I want it. Here is  a tweet on Dell is doing it.For me you don’t have to be like dell in order to do this. You can have a normal business as well. If you have a restaurant and you have build loyal or new followers in your place you can send out tweet like “Having a special set lunch this weekend.” or something like that. They can tweet you for more information regarding that. I am going to teach you how you can get local twitterers.7. Twitter is ViralIf you’ve have succeeded gaining some popularity with your twitter account you will know how viral twitter can be. This will be part of your marketing strategies that you can use in the future. Dell have succeeded in making their tweets viral with their promotion tweets.8. Spying on competitionDid you know you can spy on competition too? Best part about this and spying on customers is that its FREE using twitter search. You can not only read what customers are talking about you but you can also read what customers are talking about your competition. If your competition is not doing anything with their customers complaints. Then what happens if you (the savior) suddenly tweet them “hey I heard you have a problem with…..” Just an example.9. Increase SalesTwitter can help you increase sales and make PROFIT. Dell is one of the company that have increase their sales on twitter. How much sales? Imagine $6.5 million in sales as reported at mashable10. Brand loyaltyAt the end of the day, once you have engaged, helped your customers (your followers) on twitter. They will be loyal to your brand for a long time. This will be talked more in the future post.
  • The Hitchhikers guide to the social media galaxy

    1. 1. #admbeThe Hitchhiker’s guideto the social media galaxyMic Adam, Vanguard LeadershipFrank De Graeve, Quadrant Communications
    2. 2. Setting the scene #admbehttp://www.youtube.com/watch?v=x0EnhXn5boM&feature=youtu.be
    3. 3. #admbe1. Why use social media?2. Strategy & organization3. Social Media Policies4. How does it work?5. Monitoring6. Q&A
    4. 4. Why use Social Media? #admbe Social media add a whole new way of communicating with your… … customers … prospects … partners … government … community1. Why use social media?
    5. 5. #admbe ?1. Why use social media?
    6. 6. #admbe1. Why use social media?
    7. 7. Why use Social Media? #admbe Social media add a human touch  simple, direct tone in blogs  real life experiences  photos & videos  …1. Why use social media?
    8. 8. 1. Why use social media?
    9. 9. Why use Social Media? #admbe Social media create conversations  Comments on blogs  Discussions on Facebook, LinkedIn & Twitter  valuable feedback  start of relations1. Why use social media?
    10. 10. Why use Social Media? #admbe Social media add authenticity  Not just the corporate messaging  Input from experts in the field  People notice1. Why use social media?
    11. 11. #admbe1. Why use social media?
    12. 12. Why use Social Media? #admbe Social media create ambassadors  The search for good content  Increase your reach  Increase your impact1. Why use social media?
    13. 13. Why use Social Media? #admbe Social media enhance your visibility  A blog does wonders for your SEO  LinkedIn lets you show (off) your expertise  Don’t forget YouTube (search engine #2)1. Why use social media?
    14. 14. Summary: #admbe Social media add a human touch Social media create conversations Social media add authenticity Social media create ambassadors Social media enhance your visibility
    15. 15. #admbe1. Why use social media?2. Strategy & organization3. Social Media Policies4. How does it work?5. Monitoring6. Q&A
    16. 16. How Social Media is thought to plug into a business #admbe My Marketing could use some of that social media!2. Strategy and organization
    17. 17. How Social Media actually plugs into a business #admbe Customer Acquisition Online Reputation Management Community Management Advertising Crisis Management P.R. Lead Generation Business Development Recruiting Market Research Education Internal collaboration Advocacy Marketing Corporate Communications Sales Customer Support Consumer Insights Thought Leadership Business Measurement Event Management Search/SEO Customer Retention Mobility2. Strategy and organization Fund-Raising
    18. 18. Social Media Strategy Blocks #admbe Beth Kanter -20102. Strategy and organization
    19. 19. Social Media Tactics &Tools #admbe Beth Kanter -20102. Strategy and organization
    20. 20. Social Media implementation process #admbe Awareness Social Media Inventory Training Monitoring Building Policy Goals, Object Teams Project: Ambassadors ives, strategy define – roll-out2. Strategy and organization
    21. 21. #admbe1. Why use social media?2. Strategy & organization3. Social Media Policies4. How does it work?5. Monitoring6. Q&A
    22. 22. Critical questions to answer #admbe  Policy or Guidelines?  Why do you need a policy?  Who makes the policy?  Perspectives of the policy?  How do you make a policy?  What needs to be in the policy?  How do you implement a policy?3. Social Media Policies
    23. 23. Great examples & distribution #admbe means http://youtu.be/Ws3Bd3QINsk http://youtu.be/_xm06FB0Rao3. Social Media Policies
    24. 24. #admbe1. Why use social media?2. Strategy & organization3. Social Media Policies4. How does it work?5. Monitoring6. Q&A
    25. 25. How does it work? #admbe 1. Blogs 2. Photo & video (Flickr, Youtube) 3. Slideshare 4. Wikipedia, Scribd, Storify 5. LinkedIn 6. Facebook 7. Twitter 8. Foursquare4. How does it work?
    26. 26. #admbe Social Media Platform #1 Blogs4. How does it work?
    27. 27. Why use it for your business? #admbe  Spread information regularly, as detailed as you like, linking to other sources  Claim a topic  Low threshold, human tone  Reveal unknown aspects of your organisation  Get feedback  Build relationships with other bloggers4. How does it work?
    28. 28. How to get started? #admbe  Start a blog on Wordpress.com, Blogger.com, etc.4. How does it work?
    29. 29. How to get started? #admbe • XXX4. How does it work?
    30. 30. How to get started? #admbe 1. Create list of topics 2. Write 2- 3 articles before publishing #1 3. Create a blog on Wordpress.com, Blogger.com, etc. 4. Put it on & in the agenda – define a frequency 5. Assemble a blog team 6. Join the blogger community 7. Promote your blog4. How does it work?
    31. 31. Example #admbe Vision4. How does it work?
    32. 32. Example #admbe Human touch4. How does it work?
    33. 33. Example #admbe Expertise4. How does it work?
    34. 34. #admbe Social Media Platform #2 Photo & Video4. How does it work?
    35. 35. Why use it for your business? #admbe  “Rich” communication, appealing to all senses  Incite emotion  Incite curiosity  Excitement  Proof (“showing” is better than “telling”)4. How does it work?
    36. 36. #admbe  Testimonial video (eventueel flv)  Will it Blend video (iPad?)4. How does it work? http://www.youtube.com/user/QuadrantCommTV#p/u/34/k2Je9h__7B0
    37. 37. #admbe  Testimonial video (eventueel flv)  Will it Blend video (iPad?)4. How does it work? http://www.youtube.com/user/Blendtec#p/u/10/USiaeXzYkOE
    38. 38. How to get started? #admbe Flickr Youtube 1. Search 1. Embed your (or other)  Advanced Search videos  Creative Commons 1. Create a channel 2. Create and account & (and customize it) share images (visual communications)4. How does it work?
    39. 39. Example #admbe4. How does it work?
    40. 40. Example #admbe4. How does it work?
    41. 41. Example #admbe4. How does it work?
    42. 42. Example #admbe4. How does it work?
    43. 43. Example #admbe4. How does it work?
    44. 44. Example #admbe4. How does it work?
    45. 45. Example #admbe4. How does it work?
    46. 46. #admbe Social Media Platform #3 Slideshare4. How does it work?
    47. 47. Why use it for your business? #admbe  Explain complicated matters, step by step  Build a statement, argument by argument  Multiply the audience of your presentation  Increasingly popular among researchers, students, journalists, …4. How does it work?
    48. 48. How to get started? #admbe 1. Create an account 2. Upload your material 3. Fill in the tags & keywords carefully 4. Make it available for downloading (in pdf) 5. Embed on your blog 6. Promote via Twitter, Facebook, LinkedIn, etc.4. How does it work?
    49. 49. Example #admbe4. How does it work?
    50. 50. #admbe Social Media Platform #4 Wikipedia, Scribd, Storify4. How does it work?
    51. 51. Why use it for your business? #admbe  Document your vision  Protect your intellectual property  Easy to refer to via Twitter, Facebook, etc.4. How does it work?
    52. 52. Why use it for your business? #admbe  Research tool #14. How does it work?
    53. 53. #admbe4. How does it work?
    54. 54. Why use it for your business? #admbe  Research tool #1  Popular among students a journalists  “Official” truth about you / your organisation4. How does it work?
    55. 55. Why use it for your business? #admbe  Time for some curation…  Collect info on your organisation or activities from different social media sources (Twitter, Flickr, Youtube, blogs, …)  One compelling multimedia story on your events, projects, trips, etc.4. How does it work?
    56. 56. How to get started? #admbe 1. Create an account 2. Upload your material 3. Fill in the tags & keywords carefully 4. Make it available for downloading (in pdf) 5. Embed on your blog 6. Promote via Twitter, Facebook, LinkedIn, etc.4. How does it work?
    57. 57. How to get started? #admbe 1. Create an account 2. Search for entries on your company, products, CEO, projects, etc. & edit them if necessary 3. If you find nothing, write them 4. Provide (objective!) sources 5. Support Wikipedia4. How does it work?
    58. 58. How to get started? #admbe 1. Go to Storify.com and click on “Create story” 2. Fill in the title 3. Find sources 4. Publish 5. Embed 6. Promote4. How does it work?
    59. 59. Example #admbe4. How does it work?
    60. 60. Examples #admbe • XXX4. How does it work?
    61. 61. Examples #admbe • XXX4. How does it work?
    62. 62. #admbe Social Media Platform #5 Business Networking4. How does it work?
    63. 63. Why use it for your business? #admbe Personal Groups Companies  Networking  Community building  Present company  Profiling  Conversations  Present products  Lead Generation  Sharing content  Status update for  Becoming an  Branding followers Expert  Building  See staff changes  Job search relationships  Employer  Create influence branding4. How does it work?
    64. 64. How to get started? #admbe Groups Company 1. Create a Group 1. Create company profile 2. Setting up group 2. Enter company details 3. Inviting people 3. Add products & Services 4. Regular postings 4. Create landing page for products & services 5. Promoting group and posts 5. Inform employees to follow 6. Moderate and Manage profile Note: follow your clients - peers4. How does it work?
    65. 65. Example: ADM group #admbe4. How does it work?
    66. 66. Example #admbe4. How does it work?
    67. 67. Example #admbe4. How does it work?
    68. 68. Other business Uses #admbe4. How does it work?
    69. 69. Answers #admbe4. How does it work?
    70. 70. Events #admbe4. How does it work?
    71. 71. #admbe Social Media Platform #6 Personal/Business Networking4. How does it work?
    72. 72. Why use for your business? #admbe  870 million users (4.5M in Belgium)  B2B, B2C and B2B2C  Reach out and interact with fans, clients, employees, etc. to create communities  Promote company, products, events, etc.  Employer branding and recruitment  Search engines4. How does it work?
    73. 73. How to use it for your business?#admbe 1. Create a personal account 2. Create a page (3 steps) 3. Create a group (1 step) 4. Regular posts 1. Status updates 2. Video/Photo 5. Add events 6. Monitor and moderate4. How does it work?
    74. 74. Example: Sales and Service #admbe4. How does it work?
    75. 75. Example: Educational #admbe4. How does it work?
    76. 76. Example #admbe4. How does it work?
    77. 77. #admbe Social Media Platform #7 Microblogging4. How does it work?
    78. 78. #admbe4. How does it work?
    79. 79. Twitter Speak #admbe  Tweet (Read: email to the whole world)  Direct Message(Read: email to one person)  Retweet (Read: Forward)  Mention (@twittername – Read: CC)  Hashtag (#tag – Read: Search & sort)  Special hashtags:  #FF (Read: Recommendation)  #durftevragen & #daretoask  ...  Lists4. How does it work?
    80. 80. Why use for your business? #admbe  Connect with clients  Give-  Branding aways, coupons, etc.  Customer feedback  Viral  Marketing  Following the competition  News  Increase sales  Influence people  Brand loyalty  Drive traffic to website  Get ideas  Customer support4. How does it work?
    81. 81. How to get started? #admbe 1. Create an account (Personal or professionally) 2. Complete profile and layout 3. Send out your first tweet 4. Follow people (influencers, lists, clients) 5. Create your perfect tweet 6. Promote your Twitter handle 7. Offer content through tweets and retweets4. How does it work?
    82. 82. Example #admbe4. How does it work?
    83. 83. Example - #durftevragen #admbe4. How does it work?
    84. 84. #admbe Social Media Platform #8 Location based Software4. How does it work?
    85. 85. Why use for your business? #admbe  Put your business on the map  Drive traffic to your location  “Checkin” offers indirect promotion  Get recommendations  Offer promotions  Find other people in the area4. How does it work?
    86. 86. How to get started? #admbe 1. Create an account 2. Claim your location 3. Create a special 4. Promote your specials4. How does it work?
    87. 87. Example #admbe4. How does it work?
    88. 88. #admbe1. Why use social media?2. Strategy & organization3. Social Media Policies4. How does it work?5. Monitoring6. Q&A
    89. 89. In the real world... #admbe5. Monitoring
    90. 90. What should you be listening for? #admbe  Complaints  Compliments  Questions  Leads and Inquiries  Opportunity Conversation5. Monitoring
    91. 91. Types of social media monitoring #admbe  Own accounts  Business and brand monitoring  Market monitoring  Personal monitoring  Type of services  Free  Freemium  Payable5. Monitoring
    92. 92. Social Media Monitoring Tools#admbe5. Monitoring
    93. 93. Social media tools to use #admbe5. Monitoring
    94. 94. #admbe1. Why use social media?2. Strategy & organization3. Social Media Policies4. How does it work?5. Monitoring6. Q&A
    95. 95. A final word of warning! Watch your behaviour.... #admbehttp://www.youtube.com/watch?v=aDycZH0CA4I&feature=youtu.be
    96. 96. +32 3 543 73 23info@adm.be@admteam (#admbe)ADM: Where business and ICT meetwww.youtube.com/user/ADMVideoChannelwww.slideshare.net/ADM-Slidesharewww.adm.be

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