This document summarizes a presentation from The Social Conference 2015 that discussed how brand stories drive social media and vice versa. It included presentations from representatives of Vodafone, Spinnin' Records, Nuon, and CitizenM on how their organizations approach the relationship between their brand story, culture, values, and social media presence both internally and externally. The document outlined the various touchpoints where the brand and social media intersect, including advertising, content marketing, employee advocacy, and customer experiences. It emphasized that social media has become the total online brand experience and is the "brand heartbeat".
Creating a fundraising strategy to help you make Do More 24 your most successful fundraising event of the year. This is the presentation that was given at Nonprofit Training on March 15, 2018 at Catholic University.
Dan Harper presents on how to influence and negotiate as an awesome leader. In this talk, he covers:
* how make a huge impact within our organisations
* how to influence our direct reports, peers and managers and how they're different
* how to negotiate the best outcome for everyone involved
* what we can borrow from to improve our skills
* a breakdown of influencing styles and people dynamics to understand ourselves and others better
Social fundraising. Empowering Supporters to Become Heroes. - SM4NP VancouverBrady Josephson
What is social fundraising? How can it benefit causes big and small? All organizations can focus on making their supporters the heroes of the story to inspire and empower them to be fundraisers.
Your supporters are the hero of the story. Your job is to call them to adventure and help them on their quest by providing the structure and support they need. Looking at examples and a real world case study, you’ll learn how you can start with story, define success, provide structure and give support to reach more people and raise more money through social fundraising.
Slides from Social Media for Nonprofits- Vancouver | June 25, 2013
Who are you? Why are you in business? What value does your company really provide? We explore this and more this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
Creating a fundraising strategy to help you make Do More 24 your most successful fundraising event of the year. This is the presentation that was given at Nonprofit Training on March 15, 2018 at Catholic University.
Dan Harper presents on how to influence and negotiate as an awesome leader. In this talk, he covers:
* how make a huge impact within our organisations
* how to influence our direct reports, peers and managers and how they're different
* how to negotiate the best outcome for everyone involved
* what we can borrow from to improve our skills
* a breakdown of influencing styles and people dynamics to understand ourselves and others better
Social fundraising. Empowering Supporters to Become Heroes. - SM4NP VancouverBrady Josephson
What is social fundraising? How can it benefit causes big and small? All organizations can focus on making their supporters the heroes of the story to inspire and empower them to be fundraisers.
Your supporters are the hero of the story. Your job is to call them to adventure and help them on their quest by providing the structure and support they need. Looking at examples and a real world case study, you’ll learn how you can start with story, define success, provide structure and give support to reach more people and raise more money through social fundraising.
Slides from Social Media for Nonprofits- Vancouver | June 25, 2013
Who are you? Why are you in business? What value does your company really provide? We explore this and more this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
The Lesser Known World of International Social MediaGemma Houghton
Take a trip around the world, looking at some social networks which might not be global players but still have an important role to play in their local markets
Organic Growth Strategy: How to Leverage Market Collateral Around Social MediaAggregage
For B2Bers, social media matters more than ever, as today's increasingly digitally-savvy customers are going to your social media page before they go to your website. Therefore, it is crucial to evaluate the type and cadence of the social platform your customers are interacting with.
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to on engaging your buyer base through social media. Topics covered include:
• How to think critically about your audience's interaction with your content
• Why a flywheel approach to B2B rather than a funnel approach would better serve your organization
• How to optimize your social media channels in relation to your buyer personas
• In reconsidering the buyer's journey, how you can delight your customers in a way that keeps them engaged
The five-part Value Talk series explores Rotary’s
core values of fellowship, integrity, diversity, service,
and leadership. RI Director-elect Jennifer Jones, a
communications expert with more than 20 years of
experience in broadcast production and public relations,
will examine the many definitions of leadership and help
you discover new ways to lead your club and community.
Featured Speaker: Jennifer E. Jones, RI Director-elect,
Rotary Club of Windsor-Roseland, Ontario, Canada
Giving Days & the Great Canadian Fundraising Landscape hjc
This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn:
- What is a Giving Day, and why your nonprofit should start now
- The state of the Canadian Fundraising landscape
- Real life case studies and how to benchmark yourselves
This presentation was given at the Engage Conference in Portland, OR on March 9, 2017.
Want to inspire your community? Make it about them and not you. The content, experience, should be about what is important to them. Your community has tons of ideas, needs, wants, etc. Put yourself in their shoes, and your content becomes easier to create.
Pursuant Webinar: Creating a Culture of PhilanthropyPursuant
It’s time to break down the walls of dysfunction and transform your program and development departments into a healthy, thriving, unified force that creates a true culture of philanthropy within your organization.
In this presentation, Pursuant Vice President of Training, Rachel Muir, explains how your organization can break down the walls between programs and development to create a culture of philanthropy throughout your entire organization.
In this presentation, you'll learn:
- Front-line stories about how one nonprofit conquered the organizational challenges that were hindering a true culture of philanthropy
- A new perspective on what the program and development departments really want
- 10 ways to create a culture of philanthropy and help make feuding teams more harmonious
- Tips to empower your organization’s decision making
To watch a replay of the webinar with audio, visit: http://www.pursuant.com/fundraising-resources/creating-culture-philanthropy-breaking-walls/
Have you been struggling with ambitious crowd-funding, mobilizing your community, or how to sustain your venture in the long-term? The LearnServe Social Action Summit presented topics about how to integrate social media into venture plans.
The Lesser Known World of International Social MediaGemma Houghton
Take a trip around the world, looking at some social networks which might not be global players but still have an important role to play in their local markets
Organic Growth Strategy: How to Leverage Market Collateral Around Social MediaAggregage
For B2Bers, social media matters more than ever, as today's increasingly digitally-savvy customers are going to your social media page before they go to your website. Therefore, it is crucial to evaluate the type and cadence of the social platform your customers are interacting with.
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to on engaging your buyer base through social media. Topics covered include:
• How to think critically about your audience's interaction with your content
• Why a flywheel approach to B2B rather than a funnel approach would better serve your organization
• How to optimize your social media channels in relation to your buyer personas
• In reconsidering the buyer's journey, how you can delight your customers in a way that keeps them engaged
The five-part Value Talk series explores Rotary’s
core values of fellowship, integrity, diversity, service,
and leadership. RI Director-elect Jennifer Jones, a
communications expert with more than 20 years of
experience in broadcast production and public relations,
will examine the many definitions of leadership and help
you discover new ways to lead your club and community.
Featured Speaker: Jennifer E. Jones, RI Director-elect,
Rotary Club of Windsor-Roseland, Ontario, Canada
Giving Days & the Great Canadian Fundraising Landscape hjc
This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn:
- What is a Giving Day, and why your nonprofit should start now
- The state of the Canadian Fundraising landscape
- Real life case studies and how to benchmark yourselves
This presentation was given at the Engage Conference in Portland, OR on March 9, 2017.
Want to inspire your community? Make it about them and not you. The content, experience, should be about what is important to them. Your community has tons of ideas, needs, wants, etc. Put yourself in their shoes, and your content becomes easier to create.
Pursuant Webinar: Creating a Culture of PhilanthropyPursuant
It’s time to break down the walls of dysfunction and transform your program and development departments into a healthy, thriving, unified force that creates a true culture of philanthropy within your organization.
In this presentation, Pursuant Vice President of Training, Rachel Muir, explains how your organization can break down the walls between programs and development to create a culture of philanthropy throughout your entire organization.
In this presentation, you'll learn:
- Front-line stories about how one nonprofit conquered the organizational challenges that were hindering a true culture of philanthropy
- A new perspective on what the program and development departments really want
- 10 ways to create a culture of philanthropy and help make feuding teams more harmonious
- Tips to empower your organization’s decision making
To watch a replay of the webinar with audio, visit: http://www.pursuant.com/fundraising-resources/creating-culture-philanthropy-breaking-walls/
Have you been struggling with ambitious crowd-funding, mobilizing your community, or how to sustain your venture in the long-term? The LearnServe Social Action Summit presented topics about how to integrate social media into venture plans.
Acta de la reunión de Huertos Escolares, realizada en el CEIP Marie Curie de Zaragoza.
Programa de Educación Ambiental.
Sección de Educación Ambiental, de la Agencia de Medio Ambiente y Sostenibilidad. Ayuntamiento de Zaragoza.
A talk on why social media is important to your business and why it matter to you.
This talk includes:
The state of the social media landscape
Why customer complaints on social media aren't bad
Hints and tips
What tools you can use to effectively run your social media marketing
Beyond Social Listening: Insights that Power Decision-Makingtracx
Our presentation about how deep social listening can impact a brand's decision on products, services, audience segmentation, and creative marketing approaches.
Jennifer Mooney, Executive Communications Director at Northlich, presented at Boot Camp Digital's Nonprofit Symposium on May 17th. Here is her presentation.
Mastering your brand story in the digital age with content marketing - prepared for the Digimind Webinar, 16th November, 2016. Taking a step back and understanding why we have content marketing in the first place. It must become the beating heart of business today. It's not a tactic, it's a philosophy.
LinkedIn and Social Media for IFAs and Financial PlannersPhilip Calvert
The IFA and Financial Planner’s Guide to Social Media and LinkedIn.
For details of our next LinkedIn training for IFAs, Financial Planners, Wealth Managers and Financial Advisers, contact: events@ifalife.com
#culturecode
Good Work People explores brilliant brand culture, what it's all about and why it's so important to today's business model. Taking examples from the brand culture giants such as Method, Zappos, Eventbrite, Airbnb and Pixar.
The key take out - don't f*ck it up
Insights that power decision making.
Our presentation from our Lunch and Learn on 12/15 in San Francisco about how deep social listening can impact a brand's decision on products, services, audience segmentation, and creative marketing approaches.
Summary presentation to the Kingston Real Estate Investors (KREI.ca) group outlining how Branding, Marketing and Sales work together for real estate investors.
Last Tuesday, the third and final session of the Storytelling Expedition took place. It was an interesting session with a lot of new insights about storytelling, especially about Story Doing. During a nice boat trip across the canals of Amsterdam a group of top marketers discussed multiple statements.
Together with Adfo Groep, Lemon Scented Tea is organising Storytelling Expeditions: three boat trips on the Amsterdam canals, where marketers and storytelling specialists will discuss the do’s and don’t’s of storytelling.
The theme of the second edition was Story Creating: creating new stories and share them with the world.
During the session the following claim was discussed: ‘Ideas without storytelling are mayflies’.
How top marketers think about storytelling: 10 TakeoutsLemon Scented Tea
Together with Adfo Groep Lemon Scented Tea is organising Storytelling Expeditions: three boat trips on the Amsterdam canals, where marketers and storytelling specialists will discuss the do’s and don’t’s of storytelling.
The theme of the first edition was Story Mining; finding the unique story of a brand or company.
The session started off with a quote from John Weich, author of the book 'Storytelling on Steroids‘:
‘Storytelling is a company strategy, not a communication tool’.
Incompany and how Nuon achieved first place in the energy brancheLemon Scented Tea
Our Managing Director, Gijsbregt Vijn, tells how we used storytelling for Nuon. He explains how storytelling agency Lemon Scented Tea achieved the biggest reputation increase for Nuon in eleven years.
Our Managing Director, Gijsbregt Vijn, explains how you can use storytelling to build your brand or business. He explains the three ways of storytelling we use. He also shows some example on how Storytelling Agency Lemon Scented Tea used these techniques to build brands.
During ‘The birth of a storytelling agency’ at the 17th of February, Lemon Scented Tea presented its new storytelling framework. Theme of the event: How brands and businesses are build with stories.
This presentation shows 5 examples of storytelling. Lemon Scented Tea has compiled a top 5 story mining campaigns. We use story mining to find the fantastic stories within your organisation that define the brand and create a campaign to tell them.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
3. Managing Director
Founder of LST
My ambition
Lemon Scented Tea: The storytelling agency
We build brands and businesses with stories;
From a brand campaign to a social post and
everything in between.
@gijsbregtvijn
4. How the stories of the brand
influence social and vice
versa?
5. • Desired Culture
• Culture
• Values
• Perks & Privileges
• Office & Atmosphere
• HR
• Advertising
• Brand
• Propositions
• Content Marketing
• Media etc.
• Task forces
• Employee initiatives
• Employee advocacy
• Data
• Social content
• Social feedback
• Web-care
• Customer care
• Co Creation
• Data
Internal External
Bottom Up
Top Down
‘Social’ is the
total ‘online’
brand
experience@gijsbregtvijn
The brand
heart beat
6. • Desired Culture
• Values
• Perks & Privileges
• Office & Atmosphere
• HR
• Advertising
• Brand
• Propositions
• Content Marketing
• Media & PR
• Task forces
• Employee initiatives
• Employee advocacy
• Data
• Social content
• Social feedback
• Web-care
• Customer care
• Co Creation
• Data
Internal External
Bottom Up
Top Down
‘Social’ is the
total ‘online’
brand
experience@gijsbregtvijn
The brand
heart beat Customer
journeys
15. Spinnin’ Records
‘It All Starts With Good Music’
• MusicAllstars Management
• MusicAllstars Publishing
• Spinnin' Sessions
• Talent Pool
Mission: Become the ultimate (brand)
authority within our genre.
Key Value: A proven track record of
discovering, nurturing & developing musical
talent and their music and deliver them in
the worldwide DJ Top-20. Within that value
everything is geared around music.
By implementing our key value we’ve
been able to become a trendsetting &
genre-defining brand.
16. We are music
Music is the strongest, most engaging
kind of content out there.
Everything we do online is about
creating and feeding engagement
around (upcoming) music, the
artists and the story it tells
Our online currency
and main focus is hype.
Likes, views, subscribers, follows
and other social currencies are
mere KPI’s which result from that.
17. Organisation
Approx 15/20 people on Social,
Promotion, PR and software
development
Challenges:
• CRM
• Continuous creative story telling