Together with Adfo Groep Lemon Scented Tea is organising Storytelling Expeditions: three boat trips on the Amsterdam canals, where marketers and storytelling specialists will discuss the do’s and don’t’s of storytelling.
The theme of the first edition was Story Mining; finding the unique story of a brand or company.
The session started off with a quote from John Weich, author of the book 'Storytelling on Steroids‘:
‘Storytelling is a company strategy, not a communication tool’.
Last Tuesday, the third and final session of the Storytelling Expedition took place. It was an interesting session with a lot of new insights about storytelling, especially about Story Doing. During a nice boat trip across the canals of Amsterdam a group of top marketers discussed multiple statements.
Together with Adfo Groep, Lemon Scented Tea is organising Storytelling Expeditions: three boat trips on the Amsterdam canals, where marketers and storytelling specialists will discuss the do’s and don’t’s of storytelling.
The theme of the second edition was Story Creating: creating new stories and share them with the world.
During the session the following claim was discussed: ‘Ideas without storytelling are mayflies’.
Enhance the impact of your marketing spend by developing an inspirational selling point and integrate PR, advertising & digital and focus on the influencers and first followers.
Presentation: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest
Presented by: Amanda Pehrson, Social Media Manager, Crocs, Inc.
The rapid growth of social marketing has allowed brands to act as publishers, creating supporting content that supports the mindset and daily interests of their consumers. Pinterest in particular creates fun opportunities for brands to create collectable, visually compelling content that resonates with consumers throughout their busy days. Brands of all sizes will learn how to find, engage, and inspire audiences through compelling Pinterest campaigns and content.
www.bdionline.com
Last Tuesday, the third and final session of the Storytelling Expedition took place. It was an interesting session with a lot of new insights about storytelling, especially about Story Doing. During a nice boat trip across the canals of Amsterdam a group of top marketers discussed multiple statements.
Together with Adfo Groep, Lemon Scented Tea is organising Storytelling Expeditions: three boat trips on the Amsterdam canals, where marketers and storytelling specialists will discuss the do’s and don’t’s of storytelling.
The theme of the second edition was Story Creating: creating new stories and share them with the world.
During the session the following claim was discussed: ‘Ideas without storytelling are mayflies’.
Enhance the impact of your marketing spend by developing an inspirational selling point and integrate PR, advertising & digital and focus on the influencers and first followers.
Presentation: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest
Presented by: Amanda Pehrson, Social Media Manager, Crocs, Inc.
The rapid growth of social marketing has allowed brands to act as publishers, creating supporting content that supports the mindset and daily interests of their consumers. Pinterest in particular creates fun opportunities for brands to create collectable, visually compelling content that resonates with consumers throughout their busy days. Brands of all sizes will learn how to find, engage, and inspire audiences through compelling Pinterest campaigns and content.
www.bdionline.com
International Journal of Engineering Research and Development (IJERD)IJERD Editor
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International Journal of Engineering Research and Development (IJERD)IJERD Editor
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International Journal of Engineering Research and Development (IJERD)IJERD Editor
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yahoo journals, bing journals, International Journal of Engineering Research and Development, google journals, hard copy of journal
International Journal of Engineering Research and Development (IJERD)IJERD Editor
journal publishing, how to publish research paper, Call For research paper, international journal, publishing a paper, IJERD, journal of science and technology, how to get a research paper published, publishing a paper, publishing of journal, publishing of research paper, reserach and review articles, IJERD Journal, How to publish your research paper, publish research paper, open access engineering journal, Engineering journal, Mathemetics journal, Physics journal, Chemistry journal, Computer Engineering, Computer Science journal, how to submit your paper, peer reviw journal, indexed journal, reserach and review articles, engineering journal, www.ijerd.com, research journals,
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Filmes para quem despreza o cinema nacional (Parte 3 - Década de 90)VittorioTedeschi
Para historiadores da sétima arte e admiradores das produções brasileiras, a década de 90 pode ser descrita como os anos dourados do cinema no país. Três grandes roteiros chegaram ao tapete vermelho da maior premiação da Academia de Artes e Ciências Cinematográficas de Hollwyood, o Oscar, e, embora nenhuma tenha conquistado a desejada estatueta, não há quem possa menosprezar a qualidade dos filmes “O Quatrilho”, “Central do Brasil” e “O que é isso, companheiro?”, que entraram para o hall da fama do cinema brasileiro.
A começar pelo filme Quatrilho, indicado a melhor filme estrangeiro, em 1996. Dirigido por Fábio Barreto, o drama se passa em uma comunidade rural do Rio Grande do Sul, no início do século XX. Na trama, dois casais dividem a mesma casa em harmonia, até o dia em que Teresa (Patrícia Pillar), esposa de Angelo (Alexandre Paternost), se apaixona por Massimo (Bruno Campos), casado com Pierina (Glória Pires). Embora o enredo ter sido preterido pelo filme holandês "A excêntrica família de Antonia”, vale a pena assistir a comovente história.
Um ano depois, em 1997, "O que é isso, companheiro", dirigido por Bruno Barreto, foi baseado no best-seller de Fernando Gabeira, homônimo. Embora também tenha perdido para um filme holandês, “Caráter”, quem quer saber um pouco mais da história brasileira não pode deixar de assistir a produção que conta a ativa participação de Gabeira na luta armada dos anos 1960, incluindo o sequestro de Charles Elbrick, então embaixador americano.
Fechando a lista, a não premiação de Central do Brasil, de 1998, talvez seja a maior injustiça para o cinema brasileiro à época. Além de concorrer a Melhor Filme Estangeiro, a produção esteve perto de coroar Fernanda Montenegro internacionalmente, indicada à estatueta de Melhor Atriz.
O longa de Walter Salles perdeu de “A vida é bela", enquanto a dama do teatro brasileiro viu a estatueta ser entregue a Gwyneth Paltrow. A trama, inspirada em Alice nas Cidades, de Wim Wenders, traz a amizade entre um menino à procura de suas raízes e de uma mulher em busca de uma segunda chance na vida.
Last Tuesday, the third and final session of the Storytelling Expedition took place. It was an interesting session with a lot of new insights about storytelling, especially about Story Doing. During a nice boat trip across the canals of Amsterdam a group of top marketers discussed multiple statements.
The second storytelling expedition: ten TakeoutsGijsbregt Vijn
Together with Adfo Groep, Lemon Scented Tea is organising Storytelling Expeditions: three boat trips on the Amsterdam canals, where marketers and storytelling specialists will discuss the do’s and don’t’s of storytelling.
The theme of the second edition was Story Creating: creating new stories and share them with the world.
During the session the following claim was discussed: ‘Ideas without storytelling are mayflies’.
Debunking Myths On Storytelling For Startups - LoudStory Startup League #2LoudStory
Unlocking the core concepts of storytelling can help entrepreneurs win the heart of their audience and stick there for a long time. This presentation was made at the LoudStory Startup League meetup in Paris.
Watch the video on Youtube.com/loudstory and join the movement on meetup.com
Connect to www.loudstory.com for more content on storytelling for startups
Jonathan Marks is a “near futurist” examining emerging technology to see how it affects storytelling in the next 3-5 years.
Sharing these ideas with others passionate about building conversations - for good and for business.
Help companies look sideways. Breaking through preconceptions we have of Europe.
This is Jonathan's presentation during the Open Lecture session of AgroDesign's Brand it! event in Detrop & Oenos 2015 expo, Thessaloniki, Greece
Find out more about AgroDesign here: http://www.agro-design.net/
Find out more about Jonathan Marks here: http://www.jonathanmarks.com/
International Journal of Engineering Research and Development (IJERD)IJERD Editor
journal publishing, how to publish research paper, Call For research paper, international journal, publishing a paper, IJERD, journal of science and technology, how to get a research paper published, publishing a paper, publishing of journal, publishing of research paper, reserach and review articles, IJERD Journal, How to publish your research paper, publish research paper, open access engineering journal, Engineering journal, Mathemetics journal, Physics journal, Chemistry journal, Computer Engineering, Computer Science journal, how to submit your paper, peer reviw journal, indexed journal, reserach and review articles, engineering journal, www.ijerd.com, research journals,
yahoo journals, bing journals, International Journal of Engineering Research and Development, google journals, hard copy of journal
International Journal of Engineering Research and Development (IJERD)IJERD Editor
journal publishing, how to publish research paper, Call For research paper, international journal, publishing a paper, IJERD, journal of science and technology, how to get a research paper published, publishing a paper, publishing of journal, publishing of research paper, reserach and review articles, IJERD Journal, How to publish your research paper, publish research paper, open access engineering journal, Engineering journal, Mathemetics journal, Physics journal, Chemistry journal, Computer Engineering, Computer Science journal, how to submit your paper, peer reviw journal, indexed journal, reserach and review articles, engineering journal, www.ijerd.com, research journals,
yahoo journals, bing journals, International Journal of Engineering Research and Development, google journals, hard copy of journal
International Journal of Engineering Research and Development (IJERD)IJERD Editor
journal publishing, how to publish research paper, Call For research paper, international journal, publishing a paper, IJERD, journal of science and technology, how to get a research paper published, publishing a paper, publishing of journal, publishing of research paper, reserach and review articles, IJERD Journal, How to publish your research paper, publish research paper, open access engineering journal, Engineering journal, Mathemetics journal, Physics journal, Chemistry journal, Computer Engineering, Computer Science journal, how to submit your paper, peer reviw journal, indexed journal, reserach and review articles, engineering journal, www.ijerd.com, research journals,
yahoo journals, bing journals, International Journal of Engineering Research and Development, google journals, hard copy of journal
International Journal of Engineering Research and Development (IJERD)IJERD Editor
journal publishing, how to publish research paper, Call For research paper, international journal, publishing a paper, IJERD, journal of science and technology, how to get a research paper published, publishing a paper, publishing of journal, publishing of research paper, reserach and review articles, IJERD Journal, How to publish your research paper, publish research paper, open access engineering journal, Engineering journal, Mathemetics journal, Physics journal, Chemistry journal, Computer Engineering, Computer Science journal, how to submit your paper, peer reviw journal, indexed journal, reserach and review articles, engineering journal, www.ijerd.com, research journals,
yahoo journals, bing journals, International Journal of Engineering Research and Development, google journals, hard copy of journal
Filmes para quem despreza o cinema nacional (Parte 3 - Década de 90)VittorioTedeschi
Para historiadores da sétima arte e admiradores das produções brasileiras, a década de 90 pode ser descrita como os anos dourados do cinema no país. Três grandes roteiros chegaram ao tapete vermelho da maior premiação da Academia de Artes e Ciências Cinematográficas de Hollwyood, o Oscar, e, embora nenhuma tenha conquistado a desejada estatueta, não há quem possa menosprezar a qualidade dos filmes “O Quatrilho”, “Central do Brasil” e “O que é isso, companheiro?”, que entraram para o hall da fama do cinema brasileiro.
A começar pelo filme Quatrilho, indicado a melhor filme estrangeiro, em 1996. Dirigido por Fábio Barreto, o drama se passa em uma comunidade rural do Rio Grande do Sul, no início do século XX. Na trama, dois casais dividem a mesma casa em harmonia, até o dia em que Teresa (Patrícia Pillar), esposa de Angelo (Alexandre Paternost), se apaixona por Massimo (Bruno Campos), casado com Pierina (Glória Pires). Embora o enredo ter sido preterido pelo filme holandês "A excêntrica família de Antonia”, vale a pena assistir a comovente história.
Um ano depois, em 1997, "O que é isso, companheiro", dirigido por Bruno Barreto, foi baseado no best-seller de Fernando Gabeira, homônimo. Embora também tenha perdido para um filme holandês, “Caráter”, quem quer saber um pouco mais da história brasileira não pode deixar de assistir a produção que conta a ativa participação de Gabeira na luta armada dos anos 1960, incluindo o sequestro de Charles Elbrick, então embaixador americano.
Fechando a lista, a não premiação de Central do Brasil, de 1998, talvez seja a maior injustiça para o cinema brasileiro à época. Além de concorrer a Melhor Filme Estangeiro, a produção esteve perto de coroar Fernanda Montenegro internacionalmente, indicada à estatueta de Melhor Atriz.
O longa de Walter Salles perdeu de “A vida é bela", enquanto a dama do teatro brasileiro viu a estatueta ser entregue a Gwyneth Paltrow. A trama, inspirada em Alice nas Cidades, de Wim Wenders, traz a amizade entre um menino à procura de suas raízes e de uma mulher em busca de uma segunda chance na vida.
Last Tuesday, the third and final session of the Storytelling Expedition took place. It was an interesting session with a lot of new insights about storytelling, especially about Story Doing. During a nice boat trip across the canals of Amsterdam a group of top marketers discussed multiple statements.
The second storytelling expedition: ten TakeoutsGijsbregt Vijn
Together with Adfo Groep, Lemon Scented Tea is organising Storytelling Expeditions: three boat trips on the Amsterdam canals, where marketers and storytelling specialists will discuss the do’s and don’t’s of storytelling.
The theme of the second edition was Story Creating: creating new stories and share them with the world.
During the session the following claim was discussed: ‘Ideas without storytelling are mayflies’.
Debunking Myths On Storytelling For Startups - LoudStory Startup League #2LoudStory
Unlocking the core concepts of storytelling can help entrepreneurs win the heart of their audience and stick there for a long time. This presentation was made at the LoudStory Startup League meetup in Paris.
Watch the video on Youtube.com/loudstory and join the movement on meetup.com
Connect to www.loudstory.com for more content on storytelling for startups
Jonathan Marks is a “near futurist” examining emerging technology to see how it affects storytelling in the next 3-5 years.
Sharing these ideas with others passionate about building conversations - for good and for business.
Help companies look sideways. Breaking through preconceptions we have of Europe.
This is Jonathan's presentation during the Open Lecture session of AgroDesign's Brand it! event in Detrop & Oenos 2015 expo, Thessaloniki, Greece
Find out more about AgroDesign here: http://www.agro-design.net/
Find out more about Jonathan Marks here: http://www.jonathanmarks.com/
This presentation explores how brands can “co-create” meaningful experiences with people...By imbibing values of real people.
Let me know what you think in the comment section below
A presentation that explains the what, why and how of storytelling in business. It's an expanded version of the presentation that I gave at the Digital Marketing for Business Conference in Raleigh, NC in 2013.
Our products will help "any" Business Professional: Physician, Dentist, Insurance Agent, Accountant, Restaurateur, etc., Market themselves and their business, Online or Offline
Content Marketing Strategies Conference: Simon Kelly_keynotedlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Businesses that can successfully tell a compelling story attract more customers who are passionate and likely to be lifelong customers. Learn to find your story in this presentation.
Whether you are a brand or a retailer, emotion is the new currency to get consumers to consume, and shoppers to buy. Today, marketers use actual currency in the form of price promotion, but this is costing too much and is no longer sustainable. If emotion is indeed the new currency, then stories are the critical new delivery system. If you want your brand to be a contending force in 10 years, you must write your brand story today, or you will be writing its obituary later. The million dollar question is — how do you
create your brand story?
How do you build brands with stories. Simple!
Start with an organizing principle
Start looking at your brand like a mag
Use the story mining, story creation or story doing to make it super engaging, relevant and inspiring.
Similar to How top marketers think about storytelling: 10 Takeouts (20)
Incompany and how Nuon achieved first place in the energy brancheLemon Scented Tea
Our Managing Director, Gijsbregt Vijn, tells how we used storytelling for Nuon. He explains how storytelling agency Lemon Scented Tea achieved the biggest reputation increase for Nuon in eleven years.
Our Managing Director, Gijsbregt Vijn, explains how you can use storytelling to build your brand or business. He explains the three ways of storytelling we use. He also shows some example on how Storytelling Agency Lemon Scented Tea used these techniques to build brands.
During ‘The birth of a storytelling agency’ at the 17th of February, Lemon Scented Tea presented its new storytelling framework. Theme of the event: How brands and businesses are build with stories.
This presentation shows 5 examples of storytelling. Lemon Scented Tea has compiled a top 5 story mining campaigns. We use story mining to find the fantastic stories within your organisation that define the brand and create a campaign to tell them.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
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How to use the Video Matrix
How to use additional "Lenses"
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
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Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
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Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
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Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
How top marketers think about storytelling: 10 Takeouts
1. Story Mining: finding the unique
story of a brand or company
How top marketers think about storytelling
By Lemon Scented Tea
2. The Storytelling Expeditions
Together with Adfo Groep Lemon Scented Tea is
organising Storytelling Expeditions: three boat trips on
the Amsterdam canals, where marketers and storytelling
specialists will discuss the do’s and don’t’s of storytelling.
The theme of the first edition was Story Mining; finding
the unique story of a brand or company.
The session started off with a quote from John Weich,
author of the book 'Storytelling on Steroids‘:
‘Storytelling is a company strategy, not a communication
tool’.
4. “When you see the stories of a company solely as
content, you wont do that company justice. The story
should be leading, and be deeply embedded in the
boardroom.” – Gijsbregt Vijn, Lemon Scented Tea
5. “All organisations have stories that can be gathered from
employees in every layer of the company. After finding
those stories, companies should spread them in the rest
of the company. Every employee should be able to get
inspiration from the stories of other employees.” – All
participants
6. “A company can have multiple important stories, that
can be used for different occasions.” – Coen Olde Olthof,
KPN
7. “Isn’t storytelling just a different name for advertising?”
– Karin De Loos, independent marketing consultant
8. “Storytelling is different from advertising: it is the glue
that keeps a company together and connects different
parts of the organisation.” – Friso Westerberg, Nuon
9. “The feeling behind a brand is becoming more and more
important. The story is the connection between internal
and external parts of the company: if they differ to much
it is hard to bring the story out to the public.” – Mayke
van Keep, Issuemakers
10. “Story Mining, doing internal interviews, is the
foundation of the brand and it’s marketing
communication.” - Gijsbregt Vijn, Lemon Scented Tea
11. “Storytelling is about what your company really does.
Everyone outside of the company tells stories about your
company, so you have to talk along with them.” – Coen
Olde Olthof, KPN
12. “The time that a brand could sell stories based on
bullshit is over. Nowadays you make your brand with
your customers and their stories; it’s a process of co-
creation.” – Coen Olde Olthof, KPN
13. “International storytelling is harder than it looks:
different countries with different cultures and, on the
more practical side, different budgets, still need to sell
one story. The best way to do this? A story with
minimalized noise, as close as possible to the soul of the
company.” – Sabine van de Velde, Diageo