The document emphasizes the significance of brand culture, stating that it serves as a competitive advantage and a means of creating meaningful connections with customers. It outlines key principles for fostering brilliant brand culture, including authenticity, shared vision, and employee happiness. The author advocates for aligning organizational purpose with operational practices to enhance productivity and ensure customer satisfaction.

1. Creating brilliant
brand culture…

2. This is not just another brand theory
lecture

3. “Don't fuck up
the culture”
Peter Thiel's advice to Airbnb after investing £200m

4. It’s not a question of what’s
more important, Brand strategy
or brand culture

5. “Your brand is
your culture”
Tony Hsieh, CEO Zappos

6. What is brand
culture anyway?

7. “Culture is simply
a shared way of
doing something
with passion”
Brian Chesky, Airbnb

8. Brand Culture creates meaning
Meaning may be the most important
product a brand creates today

9. Why is brand culture more
important than ever?

10. Looking good
is no longer
good enough

11. Culture is a
competitive
advantage

12. People want real

13. How to ‘do’ brilliant
brand culture

15. Via Happy Start Up School
Passion and purpose turns to profits
through culture and people

16. Brilliant brand culture
Values
Vision
People
Authenticity

17. Brilliant brand culture
Values
Vision
People
Authenticity

18. Live your values
• What is your why?
• Stand for something
• Reflect inside and out
• Process
• Integrate
• Have guardians on the inside and outside

19. ‘Create Fun and a Little Weirdness’
No. 3 of Zappos 10 core values

20. ‘What would MacGyver do?’

21. ‘What would MacGyver do?’
“Our values help channel
the frenetic atmosphere
of innovation and quixotic
spontaneity so vital to our
success, into a mutual sense
of purpose.”
Eric Ryan and Adam Lowry, Method

22. Brilliant brand culture
Values
Vision
People
Authenticity

23. • Your vision is your north star
• Maintain entrepreneurial spirit
• Create
• Play
Be true to your vision

24. “Have fun, do good
and the money
will come”
Richard Branson

25. Brilliant brand culture
Values
Vision
People
Authenticity

26. “When you give
everyone a voice and
give people power, the
system usually ends up
in a really good place”
Mark Zuckerberg

27. !
• Shared sense of purpose
• Happiness
People are your everything

28. Happy people = happy customers

29. “People think of
performance as
driving counter to
culture, but they’re
intrinsically linked”
Julia Hartz, Eventbrite

30. Brilliant brand culture
Values
Vision
People
Authenticity

31. Authenticity
• Mean it
• Live it
• Tell stories

33. Brilliant brand
culture means…

34. Brilliant brand culture means…
• Values = purpose and meaning
• Meaning = your customers and teams identity
• Live your vision = keep it as your north star
• People are your everything
• Keep it real

36. Why we do what we do
• Happy people equals productivity, creativity
and profits :-)
!
• Happy people means better communications,
better relationships, increased flexibility and resilience
!
• Happy workplaces mean happier customers
!
• We understand the importance of aligning a reason
for being with a way to operate

37. What we do…
Employee happiness and wellbeing is the
new green and is becoming a fundamental
part of organisation’s culture

38. How we do that
Happiness and culture audit
People and culture development
Behavioural change programme
Bespoke coaching programmes
Team and one–to–one programmes
Have fun along the way

39. Thank you
kate@goodworkpeople.com
lucy@goodworkpeople.com
@goodworkpeople