People are more likely to do business with those they know, like, and trust. In the past, companies focused on gaining attention through branding to be liked, but in today's world with Internet access, customers have more information and choice. Companies now need to build genuine relationships with customers, provide meaningful services, and adapt to changes in order to survive. Authenticity and prioritizing customers are key to success in the new business environment.

2. People do business
• with people they know...
• with people they like...
• with people they trust...

3. In the old economy
• pay for attention > they’ll know you
• create a brand > they’ll like you
• sell a promise > they’ll trust you

4. YOU are the old economy

5. In the new economy
• want attention? > earn it!
• want to be liked? > be authentic!!
• selling a promise > keep it!!!

6. The people have The Internet

7. The power is shifting
• we have information > are you real?
• we have a choice > are you special?
• we have a voice > are you engaging?

8. YOU need a (r)evolution

9. Image and identity must be
one
• build relationships > the customer first
• create meaning > a service that matters
• be authentic > some real personality

10. It is not the strongest of the species that survives,
nor the most intelligent. It is the one that is the
most adaptable to change. - Charles Darwin

11. Can YOU handle the change?

12. TheNewBizCompany
Business Development - Marketing Strategy - Media Production
Ingrid Tappin
socializing business, marketing & media
u: www.thenewbizcompany.com
m: info@thenewbizcompany.com
t: 0031 (0) 6 28 41 45 16
twitter: www.twitter.com/ingridtappin
linkedin: www.linkedin.com/in/ingridtappin
blog: www.ingridtappin.com