This document discusses optimizing websites for users rather than clicks. It emphasizes understanding users as people through techniques like feedback surveys, usability testing, and session recording. Google Analytics can provide some user insights but has limitations without custom data. The document recommends starting with a feedback survey to directly ask users about their experiences and goals.
A User Experience Approach to CRO - Managing Director at Amber Light,
Jeremy Swinfen Green approaches the topic from a slightly different angle, taking us through the user experience covering; aligning conversion with UX, business goals, the three legs of the UX stool and how the cookie law affects CRO.
Understand who your visitors are, what happens after they convert, what they do in the future, and how much money they make you - and use this to influence your keyword research, strategies and tactics.
SearchLove London 2016 | Lea Pica | How to Present to Get ResultsDistilled
Wil's talk will look at the role that words play, and we'll look at amazing, compelling copy that showcases the power of words. His talk will also go over ways to improve your empathy for customers and what it's like to be in their shoes. There'll also be an interesting look at how we can incorporate interviewing into the keyword research process. However, all these big ideas, mean nothing if we don't show you how to make the pitch to a reluctant boss, or client, so we'll end on how to pitch the value to get the buy in.
I gave this presentation about the Lean Analytics book at the Lean Startup Meetup in Karlsruhe.
Follow my blog for updates: http://jan-koenig.com/blog/
Or Twitter: https://twitter.com/einkoenig
20 Conversion Rate Optimization Experts Share Their Top Tip for eCommerce Rejoiner
The team at Rejoiner.com asked 20 of the world's top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them in this SlideShare. Advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.
How much time and money do we collectively burn by fixing the same kinds of basic, "binary," well-defined things over and over again (e.g., meta tags, 404s, URLs, etc), when we could be teaching others throughout our organizations not to break them in the first place?
As long as we "own" technical SEO, there's no reason (for example) for the average developer to learn it or care — so they keep making the same mistakes. We proclaim that others are doing things wrong, but by doing so we only reinforce the line between our skills and theirs. We need to start giving away bits of the SEO discipline, and technical SEO is the easiest piece for us to stop owning.
It's time for more democratization, education, collaboration, and investment in open-source projects so we can fix things once, rather than a million times.
A User Experience Approach to CRO - Managing Director at Amber Light,
Jeremy Swinfen Green approaches the topic from a slightly different angle, taking us through the user experience covering; aligning conversion with UX, business goals, the three legs of the UX stool and how the cookie law affects CRO.
Understand who your visitors are, what happens after they convert, what they do in the future, and how much money they make you - and use this to influence your keyword research, strategies and tactics.
SearchLove London 2016 | Lea Pica | How to Present to Get ResultsDistilled
Wil's talk will look at the role that words play, and we'll look at amazing, compelling copy that showcases the power of words. His talk will also go over ways to improve your empathy for customers and what it's like to be in their shoes. There'll also be an interesting look at how we can incorporate interviewing into the keyword research process. However, all these big ideas, mean nothing if we don't show you how to make the pitch to a reluctant boss, or client, so we'll end on how to pitch the value to get the buy in.
I gave this presentation about the Lean Analytics book at the Lean Startup Meetup in Karlsruhe.
Follow my blog for updates: http://jan-koenig.com/blog/
Or Twitter: https://twitter.com/einkoenig
20 Conversion Rate Optimization Experts Share Their Top Tip for eCommerce Rejoiner
The team at Rejoiner.com asked 20 of the world's top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them in this SlideShare. Advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.
How much time and money do we collectively burn by fixing the same kinds of basic, "binary," well-defined things over and over again (e.g., meta tags, 404s, URLs, etc), when we could be teaching others throughout our organizations not to break them in the first place?
As long as we "own" technical SEO, there's no reason (for example) for the average developer to learn it or care — so they keep making the same mistakes. We proclaim that others are doing things wrong, but by doing so we only reinforce the line between our skills and theirs. We need to start giving away bits of the SEO discipline, and technical SEO is the easiest piece for us to stop owning.
It's time for more democratization, education, collaboration, and investment in open-source projects so we can fix things once, rather than a million times.
What do you want to learn?
Lean Analytics Cycle AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Lean is all about identifying and quantifying risk.
Don’t just ask questions.
Know what decisions you can make from these surveys.
Lean Analytics Cycle AVINASH KAUSHIK HTTP://KISS.LY/LEANAC This is where we survey
1. Keep surveys short ! Under 5 minutes is ideal
Completion Rates
Survey Monkey: Does Adding One More Question Impact Survey Completion Rate?
Industry Benchmarks
40% is awesome ! 30% is great ! 20% is good ! ~15% is expected !
What We See In Practice
Longer Surveys Decrease Completion Rates
A 5 Question Screener That I Did Recently
14% CTR from Nudge to Screener ! 202 Responses in 7 days ! 202 Opt-Ins for further studies !
By the way… ! Satisfaction surveys see 10% or lower response rates
2. Start broad then get detailed ! Satisfaction -> specifics
Broad questions
How satisfied are you?
What is your primary motivation?
What best describes why you came here today?
Specific questions
What is your experience with using X?
How satisfied are you with X/Y/Z?
3. Ask what you need to know ! Avoid what’s nice to know
What do you want to learn?
What are you going to DO with this survey data?
It’s easy to let additional questions creep up. Resist the urge!
4. Avoid hypothetical questions
Would you buy X if we offered it?
Instead, ask people about their CURRENT experience, frustrations, or workarounds to their problem.
5. Test survey internally
Startups have smaller customer counts. Surveying multiple times gets interpreted as spam.
Dry runs with your team are a great way to check if anything is confusing.
3 Ways to Get Surveys In Front of People 2
1. Email !
Apple ’s satisfaction survey uses plain text for simplicity
General Assembly’s HTML emails look too automated
Plain text works best. ! Looks like a real person wrote it.
2. In-App Opt-In !
Google Has Dedicated Usability Opt Ins
Twitter Integrates In-App Opt-In Into Their Apps
Target Opt-Ins Based On People’s Behavior To Increase Chances of Response
2. In-App Pop-up !
GQ Asks about Subscription Friction
Logitech Asks for Use Cases
3 Strategies for Segmenting Survey Results 3
Demographic segmentation is the norm, but only if it actually helps.
1. Platform !
Segmenting by Device Type
Another Example of Segmenting by Device Type
2. Time of Survey Response !
Segmenting by Time Survey Was Completed
Zendesk Uses Time of Survey To Send Surveys At Times That Have Higher Response Rates
Zendesk Figured Out “Not Work Hours” Worked Best
3. Cross-Reference with Analytics !
Cross Reference Analytics Data with Survey Data to Get the Whole Picture
Features used / products bought ! Frequency of visits !
Our Favorite Tools and Workflows 4
Research Tools of the Trade Our toolkit for getting survey’s done.
Book Resource: Improving Survey Questions: Design and Evaluation
SearchLove London 2016 | Marcus Tober | Why User-Focused Content is the Death...Distilled
With the evolution of machine-learning approaches, like RankBrain, coupled with the importance of content relevance, old-fashioned SEO tactics have died a sudden death – and traditional ranking factors are following suit. Today’s challenge for every digital marketer is to uncover specific user intent. In this session, you will learn how to meet the needs of your online audience by using data-driven technologies, and create the perfect content for every stage of the customer funnel.
The survey for 2014 is online. Join now: www.bit.ly/Poland21014
Web Analytics Study for Polish Market - 2013 overview plus comparison between 2012 and 2013. Interesting insights about Web Analytics Market in Poland.
Survey by Ralf Haberich (Analytics-Blogger, Speaker & Author) and Bluerank.
Oli Gardner - Frankenpage: Using A Million Little Pieces of Data to Reverse ...Marketing Festival
Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. After mining through a million data points to uncover and dissect how conversion actually works, Oli will channel lightning bolts and body parts as he sews together the ultimate landing page.
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
Keynote: Rand Fishkin, Moz
How Can a Marketer Keep Up with Google's Insane Pace of Change?
Google claims to make hundreds of algorithmic changes every year. New results types are overwhelming many search terms. Keyword referral data might be completely gone soon. Dozens of unique software vendors offer tools in the SEO field. What’s a time-challenged, email-overloaded, trying to work-life balance marketer to do?
There may not be a one-size-fits-all-solution, but, in this presentation, Rand will present processes we can all follow to differentiate the unimportant from what really matters, and focus on building valuable, long-term traffic for our companies and/or clients.
A comprehensive (but not complete!) review of the Lean Analytics book (http://leananalyticsbook.com), which was presented at the Lean Startup Conference in 2012. Focuses on the
SearchLove San Diego 2017 | Tom Critchlow | The State of ContentDistilled
It’s time for a look at the landscape of content in 2017. Tom has worked with content businesses large and small, and will walk through the trends and technologies that shape content distribution today. Looking at different platforms, business models and influencers, there will be insights for anyone who publishes content to the web.
Rebooting the whole idea of content marketing as a different kind of business activity, rather than as an alternative form of advertising and marketing. This was my keynote at #ContentJam16
SearchLove San Diego 2017 | Wil Reynolds | Intonation Matters: A New Approach...Distilled
Most of us search to solve a problem as quickly, easily, or thoroughly as possible. Once you decide your job is to help people find solutions to problems, you have to hear from them, not least because keyword research is lacking understanding of a searcher’s emotions. How many people searching for Rolex's today are dreamers vs. actual buyers, and how would you market to each group separately? You have to talk with them. Don't have time to talk to users? Google is a great proxy for what people want, and Wil will show you how to start turning keyword research into an empathetic exercise.
SearchLove Boston 2015 | Rand Fishkin, 'Ranking Signals of the Future'Distilled
Every year in the web world, we experience dramatic changes and upheaval that impacts how web marketers need to do their job. 2015 is no different, and in this presentation, Rand will show off the major trends and shifts from search engines, social platforms, and consumer behavior alongside the strategies and tactics to stay ahead of the curve and earn valuable traffic.
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
What do you want to learn?
Lean Analytics Cycle AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Lean is all about identifying and quantifying risk.
Don’t just ask questions.
Know what decisions you can make from these surveys.
Lean Analytics Cycle AVINASH KAUSHIK HTTP://KISS.LY/LEANAC This is where we survey
1. Keep surveys short ! Under 5 minutes is ideal
Completion Rates
Survey Monkey: Does Adding One More Question Impact Survey Completion Rate?
Industry Benchmarks
40% is awesome ! 30% is great ! 20% is good ! ~15% is expected !
What We See In Practice
Longer Surveys Decrease Completion Rates
A 5 Question Screener That I Did Recently
14% CTR from Nudge to Screener ! 202 Responses in 7 days ! 202 Opt-Ins for further studies !
By the way… ! Satisfaction surveys see 10% or lower response rates
2. Start broad then get detailed ! Satisfaction -> specifics
Broad questions
How satisfied are you?
What is your primary motivation?
What best describes why you came here today?
Specific questions
What is your experience with using X?
How satisfied are you with X/Y/Z?
3. Ask what you need to know ! Avoid what’s nice to know
What do you want to learn?
What are you going to DO with this survey data?
It’s easy to let additional questions creep up. Resist the urge!
4. Avoid hypothetical questions
Would you buy X if we offered it?
Instead, ask people about their CURRENT experience, frustrations, or workarounds to their problem.
5. Test survey internally
Startups have smaller customer counts. Surveying multiple times gets interpreted as spam.
Dry runs with your team are a great way to check if anything is confusing.
3 Ways to Get Surveys In Front of People 2
1. Email !
Apple ’s satisfaction survey uses plain text for simplicity
General Assembly’s HTML emails look too automated
Plain text works best. ! Looks like a real person wrote it.
2. In-App Opt-In !
Google Has Dedicated Usability Opt Ins
Twitter Integrates In-App Opt-In Into Their Apps
Target Opt-Ins Based On People’s Behavior To Increase Chances of Response
2. In-App Pop-up !
GQ Asks about Subscription Friction
Logitech Asks for Use Cases
3 Strategies for Segmenting Survey Results 3
Demographic segmentation is the norm, but only if it actually helps.
1. Platform !
Segmenting by Device Type
Another Example of Segmenting by Device Type
2. Time of Survey Response !
Segmenting by Time Survey Was Completed
Zendesk Uses Time of Survey To Send Surveys At Times That Have Higher Response Rates
Zendesk Figured Out “Not Work Hours” Worked Best
3. Cross-Reference with Analytics !
Cross Reference Analytics Data with Survey Data to Get the Whole Picture
Features used / products bought ! Frequency of visits !
Our Favorite Tools and Workflows 4
Research Tools of the Trade Our toolkit for getting survey’s done.
Book Resource: Improving Survey Questions: Design and Evaluation
SearchLove London 2016 | Marcus Tober | Why User-Focused Content is the Death...Distilled
With the evolution of machine-learning approaches, like RankBrain, coupled with the importance of content relevance, old-fashioned SEO tactics have died a sudden death – and traditional ranking factors are following suit. Today’s challenge for every digital marketer is to uncover specific user intent. In this session, you will learn how to meet the needs of your online audience by using data-driven technologies, and create the perfect content for every stage of the customer funnel.
The survey for 2014 is online. Join now: www.bit.ly/Poland21014
Web Analytics Study for Polish Market - 2013 overview plus comparison between 2012 and 2013. Interesting insights about Web Analytics Market in Poland.
Survey by Ralf Haberich (Analytics-Blogger, Speaker & Author) and Bluerank.
Oli Gardner - Frankenpage: Using A Million Little Pieces of Data to Reverse ...Marketing Festival
Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. After mining through a million data points to uncover and dissect how conversion actually works, Oli will channel lightning bolts and body parts as he sews together the ultimate landing page.
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
Keynote: Rand Fishkin, Moz
How Can a Marketer Keep Up with Google's Insane Pace of Change?
Google claims to make hundreds of algorithmic changes every year. New results types are overwhelming many search terms. Keyword referral data might be completely gone soon. Dozens of unique software vendors offer tools in the SEO field. What’s a time-challenged, email-overloaded, trying to work-life balance marketer to do?
There may not be a one-size-fits-all-solution, but, in this presentation, Rand will present processes we can all follow to differentiate the unimportant from what really matters, and focus on building valuable, long-term traffic for our companies and/or clients.
A comprehensive (but not complete!) review of the Lean Analytics book (http://leananalyticsbook.com), which was presented at the Lean Startup Conference in 2012. Focuses on the
SearchLove San Diego 2017 | Tom Critchlow | The State of ContentDistilled
It’s time for a look at the landscape of content in 2017. Tom has worked with content businesses large and small, and will walk through the trends and technologies that shape content distribution today. Looking at different platforms, business models and influencers, there will be insights for anyone who publishes content to the web.
Rebooting the whole idea of content marketing as a different kind of business activity, rather than as an alternative form of advertising and marketing. This was my keynote at #ContentJam16
SearchLove San Diego 2017 | Wil Reynolds | Intonation Matters: A New Approach...Distilled
Most of us search to solve a problem as quickly, easily, or thoroughly as possible. Once you decide your job is to help people find solutions to problems, you have to hear from them, not least because keyword research is lacking understanding of a searcher’s emotions. How many people searching for Rolex's today are dreamers vs. actual buyers, and how would you market to each group separately? You have to talk with them. Don't have time to talk to users? Google is a great proxy for what people want, and Wil will show you how to start turning keyword research into an empathetic exercise.
SearchLove Boston 2015 | Rand Fishkin, 'Ranking Signals of the Future'Distilled
Every year in the web world, we experience dramatic changes and upheaval that impacts how web marketers need to do their job. 2015 is no different, and in this presentation, Rand will show off the major trends and shifts from search engines, social platforms, and consumer behavior alongside the strategies and tactics to stay ahead of the curve and earn valuable traffic.
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
Cats And Dogs Living Together: Langsec Is Also About UsabilityMeredith Patterson
One premise underlies every argument about usability and security that has ever raged: "Secure software is doomed to be unusable, and usable software is doomed to be insecure." This talk will examine the faulty assumptions behind that belief, using the dual lenses of linguistics and formal language theory. We'll explore what makes software -- particularly software that developers use, e.g., APIs -- easy or difficult to use, how mismatches between what developers expect and what users expect lead to vulnerabilities, and how architects and developers can design and code for improved security and improved usability at the same time.
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
Monitoring the Coastal Processes in the Vicinity of Little Lagoon Passbwebb_usouthal
This presentation was given to the ALDOT Research Advisory Committee on July 2, 2012 in consideration for funding a two-year monitoring project at Little Lagoon Pass, Alabama.
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
David Cancel's presentation slides from the 2017 Revenue Summit conference. Look back 5-10 years ago, and sales and marketing teams were all focused on this same thing: Attracting website visitors. Back then, everyone was asking questions like…How do I rank higher in search? How frequently should I be posting on social media sites? How long should my emails subject line be?
Some people are still asking these questions today, but for the most part these are questions that we’ve already found the answers to.People have figured out how to attract attention and get awareness and get people to their websites, thanks in part to all of the technology that’s been developed: marketing automation software, social media management software, blogging software with built-in SEO tools, and the list goes on.
That was the first wave in sales and marketing.
Now it’s time to move on to the next wave.
3 Tips to Going Global with SEM & SEO (and Avoiding Mistakes!) Brittany Bingham
It's hard to balance scaling global SEO and SEM without making critical mistakes. Here are 3 tips to scaling your search marketing strategies and campaigns across multiple languages and markets without sacrificing quality.
Bob London, CEO and Founder of Chief Listening Officers, gave this presentation that includes a framework and approach for getting unfiltered insights on what customers and prospects really need.
Search Engine Results: The Best Measure? Fan Foundry
Learn the basic evergreen SEO tactics that defy algorithm changes. Experiment with creating Lead Magnet emails that outperform. Look into future trends that could affect your business fortunes. It's all in here. Enjoy!
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...Kate O'Neill
From search and social media to analytics and optimization, marketing has really gotten geeky. It's nearly impossible to keep up, so what should business owners know about online marketing in order to make good decisions about their web presence? This presentation is both a broad overview of key web marketing disciplines as well as a quick dive into some of the concepts and vocabulary behind them.
Presented on Wednesday, August 18th to the Women Business Owners Special Interest Group of the Nashville Area Chamber of Commerce.
Lay of the Landing Page: Building Great Marketing Campaigns on WordPressThird Wunder
Are you trying to get users to DO something on your site? Whether it’s sign-up, buy, download, donate: if you have a goal you NEED landing pages!
This talk covers important basics like what landing pages are and why/when to use them, attention ratio, message match and key persuasive elements. Includes a walk-through of examples of our premium interactive landing page templates and case studies to see what converts best and why. Run better, more efficient, and just plain cooler campaigns, plus get the most out of your marketing time and dollars!
PRESENTED AT WORDCAMP MONTREAL, JULY 24, 2016
By: Liesl Barrell & Mohamed Hamad
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
How to design with science and not destroy the magicJoe Leech
By @mrjoe http://mrjoe.uk
The poet John Keats famously blamed scientists experimenting with light for 'unweaving the magic of the rainbow'.
Joe will look at applying science to design to make our apps and websites better.
We'll look at different types of data, from user research and analytics, to psychology. How to research, collect, source, asses and most importantly design using data without losing the magic.
How to design with science: and not destroy the magic (Joe Leech)Future Insights
Session slides from Future Insights Live, Vegas 2015:
https://futureinsightslive.com/las-vegas-2015/
The poet John Keats famously blamed scientists experimenting with light for 'unweaving the magic of the rainbow'. Joe will look at applying science to design to make our apps and websites better. We'll look at different types of data, from user research and analytics, to psychology and multi-variant testing. How to research, collect, source, asses and most importantly design using data without losing the magic.
Learn from top Marketing Operation pros Sean Zinsmeister of Infer and Ray Miller of Social Tables as they demonstrate how to use artificial intelligence (AI) and predictive analytics to build highly effective, pipeline-building nurture campaigns. Anyone can do it.
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...Distilled
We’ve all been in the room when someone asks the golden question: How do we get more traffic to our content? Here’s a better question: How do we hit our goals with the least amount of traffic possible? Changing the question can lead to a totally different approach to content marketing. One that prioritizes quality, conversion and impact. In this session, Hana will cover the core drivers of high-impact content including establishing content/market fit, advanced persona driven strategies and optimization.
#1NWebinar: Forget the Funnel. Enter the Loop.One North
Learn how the world of marketing is evolving for B2B organizations in our #1NWebinar featuring CEO and One North founder, John Simpson, and Managing Director of Strategy, Kalev Peekna.
To listen to the presentation, visit http://bit.ly/1zB22eD.
Make Your Website Sell! Chamber Of Commerce PresentationMorgan Wylie
How thinking differently will substantially impact on your online success. Included are some atypical (and rarely discussed) approaches, strategies and tips which will give your online business the competitive edge.
Make Them All Click! Fail-Safe Ways To Convert Your LeadsHanapin Marketing
In PPC, your job doesn't stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you've wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing page, but maybe you're dealing with a less-than-great website (and there's no option to change it at the moment) or you're running into some road blocks with landing pages. Either way, its not always easy to make sure you have all best details in place or if you do, making sure you are optimizing to the best potential possible.
So what are some non-landing and landing page tricks for improving conversion rate?
In the recording, Unbounce and Hanapin Marketing experts, Oli Gardner and Sam Owen, discuss conversion rate optimization (CRO) and take you through optimizing your PPC before and after your users touch a landing page.
You'll get expert-level PPC tips like:
*Non-landing and landing page tricks for improving conversion rate
*How to optimize for your customers' awareness levels
*Learning to define the customer pain and pain relief
Start improving your conversion rates today and learn some great tips from some of the industry's best CRO experts!
Lay of the Landing Page: A 101 Intro to LPO, CRO & A/B TestingLiesl Barrell
This deck covers important landing page basics like attention ratio, message match and key elements. Including a walk-through of some examples of landing pages to see which ones converted best and why so that you can run better, more efficient campaigns and get the most out of your marketing spend.
Presented by Liesl Barrell at MTL+ECOMMERCE
May 14, 2014
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
2. @timlb
Started working on web in 1993
!
Primary interest:
!
What people do on line
!
What people want to do
What companies would like them to do
http://www.bryaneisenberg.com/hidden-secrets-of-amazon/
10. @timlb
The hope
“Half the money I spent on advertising is wasted…”
!
The web held out such promise
Built by people who were used to data
And we could track ‘everything’
So much better than off-line
We seized on this valuable idea
and used it to build an industry...
11. @timlb
The Analytics Arms Race…
“If we just had more data”
!
Huge efforts on multiple session attribution
Huge efforts on cross-device tracking
Huge efforts on visualisation
!
GA joins the arms race and offers
Multi-session reporting
‘User’ segments
Sequence segments
(User id tracking)
12. @timlb
The Analytics Arms Race…
“If we just had more data”
!
Huge efforts on multiple session attribution
Huge efforts on cross-device tracking
Huge efforts on visualisation
!
GA joins the arms race and offers
Multi-session reporting
‘User’ segments
Sequence segments
(User id tracking) …chasing rainbows?
13. @timlb
But…
The tools forget about the people
Classic example:
!
Tools optimise emails for what tools measure:
‘Opens’ and ‘clicks’
We CAN optimise for people/value with hold-out tests
!
(But the easy metrics are in the reports and testing is
extra work. So…)
14. @timlb
Conversion rate also flawed…
Not: conversions / real person
Not even: conversions / unique visitors
GA Conversion rate = conversions /
“sessions”
!
http://www.kaushik.net/avinash/universal-analytics-implementation-tips-
strategy-tactics/
15. @timlb
And so are sessions or visits!
30 minute time out: arbitrary convention
http://www.simoahava.com/analytics/the-
schema-conspiracy/
!
Look at your own data:
Funnel entrances on impossible pages
“Returning” visits on the same day
!
http://bit.ly/timlbGaSegmentSameDayTransaction
16. @timlb
Meanwhile...
“$40 billion is spent on digital advertising in the US on an annual
basis, while between $2 and 5 billion is spent on designing services.
So, we set a big expectation and then don’t deliver.”
- Chris Risdon of Adaptive Path
cited by Gerry McGovern January 2015
http://www.gerrymcgovern.com/new-thinking/advertising-and-marketing-are-broken-how-do-we-fix-them
17. @timlb
Suggestion: re-balance effort
Spend more time trying to understand our users as people
Look for the “why” as well as the “what”
Find out what people are trying to do
Learn what’s stopping them doing it
!
Re-balance some of the $40 billion from advertising to the $5
billion for ‘service design’
18. @timlb
#cboostdk
Key Point: The Strategy
!
Think about people:
Think about what people want to do on sites
not just how to can get them there
!
19. @timlb
#cboostdk
Key Point: The Strategy
!
Think about people:
Think about what people want to do on sites
not just how to can get them there
!
Recruit analysts for empathy as well as
curiosity
20. @timlb
The tactics
Use quick techniques to seek out clues, not definitive data
+
Use cheap and quick tools
+
Cross-reference or triangulate clues and data
=
Start optimising for people, not cookies
21. @timlb
Don’t just go fishing
Photo: Karwik https://
www.flickr.com/photos/karwik/
23. @timlb
Who are the people on our sites?
Personas...
!
If you don’t use personas, time to start
!
If you do use personas, do you find them in GA?
!
!
!
https://www.interaction-design.org/encyclopedia/
personas.html
!
http://www.bryaneisenberg.com/personas-magic-behind-
mirror/
24. @timlb
What sources of clues have we got?
GA
Where people came from:
Campaigns
Non-campaign channels
What they did:
Path (pv, landing, funnels, flows)
Goals
Content Grouping
Errors!
Custom data
Maybe clues about who
Demographics
Non-GA
Feedback surveys
Usability tests
Scroll & Click maps
Session recordings
Customer file demographics
26. @timlb
#cboostdk
Why feedback surveys are so good
Very fast
No need to wait for data to reach scale
!
Very direct insights
People tell you their intention and expectations
People tell you exactly what caused their problem (or what specifically what they
liked)
!
Words are from real visitors
Valuable understanding of visitor language and terminology
27. @timlb
Everywhere (before conversion)
!
For
● Widest range of insight
● Open to non-converters
!
Against
• Low response
• Active invitation 2% - 5%
• Visitor-initiated 0.1%
[source iPerceptions]
• Pop-up invitations can harm conversion
• Visitor-initiated systems have lower response
rate
• Probably skew towards complaints
How to work with feedback surveys
Where and how to ask
Horror show invitation HT
@JamesGurd
28. @timlb
Everywhere (before conversion)
!
For
● Widest range of insight
● Open to non-converters
!
Against
• Low response
• Active invitation 2% - 5%
• Visitor-initiated 0.1%
[source iPerceptions]
• Pop-up invitations can harm conversion
• Visitor-initiated systems have lower response
rate
• Probably skew towards complaints
How to work with feedback surveys
Where and how to ask
Horror show invitation HT
@JamesGurd
29. @timlb
Everywhere (before conversion)
!
For
● Widest range of insight
● Open to non-converters
!
Against
• Low response
• Active invitation 2% - 5%
• Visitor-initiated 0.1%
[source iPerceptions]
• Pop-up invitations can harm conversion
• Visitor-initiated systems have lower response
rate
• Probably skew towards complaints
How to work with feedback surveys
Where and how to ask
30. @timlb
What is the purpose of your visit today?
(Choices + “other” box)
!
Were you able to complete your task?
!
!
Any other comments?
How to work with feedback surveys
What to ask - mobile style
31. @timlb
How to work with feedback surveys
Where and how to ask
After conversion
For
● No risk to conversion
● Simple embedded form
● Can ask more questions
● Less skewed to complaints:
learn what people like
● Surprise: will include comments about previous
non-conversion visits
● High response
• 15% - 35% start survey
• 5% - 10% include text comment
Against
● Only converters
32. @timlb
How to work with feedback surveys
What to ask - post conversion
1 . Net Promoter Question
or
Customer Effort Score
!
2. Were you able to do everything
you wanted to do today?
!
3. Any other comments?
!
(If you’re not storing email address
with survey also ask for email
address if a reply is needed)
Net Promoter or NPS®
Net Promoter, Net Promoter Score, and NPS are trademarks of
Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld
!
“How likely is it that you would
recommend this site to a friend or
colleague?”
Scale 0-10 where 0 is “very unlikely” and 10 is
“very likely”
!
0-6 are ‘detractors’
7-8 are ‘passives’
9-10 are ‘promoters’
Score = % of ‘promoters’ - % of detractors
!
Customer Effort Score
“How much effort did you personally
have to put forth to handle your
request?”
!
Scale 1-5 where 1 is “very low effort” and 5 is
“very high effort”
33. @timlb
How to work with feedback surveys
The Key Process: free text comments
No good just browsing comments!
!
MUST be systematic
!
● ‘Tag’ according to theme
● Ideally tagging done by same person
● ‘Tagger’ writes a regular report
● Report on trends
● Include ‘verbatim’ sample comments for each
point in report
!
Get comments from the contact centre too!
34. @timlb
Report in a consistent way
Show trends
Include relevant verbatim samples
How to work with feedback surveys
Beware confirmation bias
No process = opinion, not data = no insights
35. @timlb
Voice of Customer:
Not just about fixing bugs
Deeper Understanding people’s language & expectations
Matt Lacey from PRWD in an Econsultancy blog on a/b testing:
“In one example we saw a lift of 4% in sales across the site for a large European retailer,
simply by changing the messages in the USP bar. The key to this test was that the
messages that won had come directly from the mouths of customers, from user research
prior to developing the hypotheses for the test.” http://bit.ly/Superweek2014USB
!
Product Suggestions
People will ask for new products they expected you to stock
Competitor Intelligence
People will compare you to your rivals
36. @timlb
How to work with feedback surveys
Integrate with GA
• Many systems have features for sending data
to GA
• Custom dimensions/metrics
• Events (Values in standard reports)
• Warning: never send Personally Identifiable
Information to GA
Store anonymous survey-id for session-
level analysis…
!
Bonus: integrate with session recording
Suddenly...
...data about people in GA
!
(purpose of visit!)
37. @timlb
Session Recording
Real users!
Lots of them!
!
Vital tip: must be able to search for
recordings containing URL
!
Tip: SessionCam integrates with GA so you can
view sessions from within GA custom report
www.sessioncam.com
38. @timlb
Session Recording
Real users!
Lots of them!
!
Vital tip: must be able to search for
recordings containing URL
!
Tip: SessionCam integrates with GA so you can
view sessions from within GA custom report
www.sessioncam.com
39. @timlb
Scroll maps, mouse and click maps
Aggregate data
Quicker top-level view
‘People’ lost in crowd
!
!
Top: www.clicktale.com
Bottom: www.sessioncam.com
43. @timlb
What else: Usability Tests
Moderated
Recruit real users
Watch them yourself
Ask questions
Un-moderated
Panels
usertesting.com
whatusersdo.com
System only
www.openhallway.com
Photo: webusability.co.uk
Photo: tobii.com
userresearch.blog.gov.uk
www.gov.uk/service-manual/user-researchers
44. @timlb
#cboostdk
If you have addresses for registered users
(Definitely NOT in GA!)
!
Use agency to profile against standard data
!
Often a big surprise:
Large groups of people you would not expect
!
Assumptions about users change
Content of site needs to change
What else: Customer Demographics
45. @timlb
GA: what do we know?
Where people came from
!
Disappearing data:
Not provided
Dark social (Direct)
!
What’s left:
Campaigns
Sample referrers
What they did
!
More and more data:
Events
Enhanced Ecommerce
Custom data
Data widening
!
Who they are?
Demographic clues
!
46. @timlb
GA: Make Campaigns Work Harder
Campaigns are aimed at people
!
Make sure GA has data on ‘who’
Tagging Usually structured to suit channel management
Try to include data to segment visitors by intent
Stage in conversion journey
Kind of interest
Don’t forget promo/transactional email + paid/unpaid social
!
Paid Search
Good: Matched Search Query can be goldmine for intent
Not so good:
Although technically easier to structure around visitors
In reality has to be structured around ROI
47. @timlb
GA: Intent - Carmen’s Great Guide
Carmen Mardiros
Superweek 2014:
!
Visitor Intent: Smart clues for
understanding customer journeys
http://bit.ly/
SuperweekCarmenMardiros
48. @timlb
GA: Behaviour - what people did
(Flow reports)
(Navigation summary)
Content Grouping
Site search
Landing pages
Second page viewed
49. @timlb
GA: Segments and Micro-conversion
User segments?
Sequence segments
!
Micro-conversion
goals
!
Learn about ‘upper funnel’ research visits
!
Use with reverse goal report
!
Goals for content areas
http://bit.ly/SuperweekCarmenMardiros
51. @timlb
View of the Internet from my site
Rest of the Internet
Facebook
Google
!
Products
Checkout
Home Page
http://en.wikipedia.org/wiki/View_of_the_World_from_9th_Avenue
52. @timlb
View of the Internet from my site
Rest of the Internet
Facebook
Google
!
Products
Checkout
Home Page
http://en.wikipedia.org/wiki/View_of_the_World_from_9th_Avenue
Mobile??
53. @timlb
If you can do only one thing…
!
Adopt the strategy: think about people
!
Then start with one tactic: Ask people -
Put a feedback survey on your site
Final Key Point: Just one thing
Your
Agenda
Visitor Agenda
54. @timlb
If you can do only one thing…
!
Adopt the strategy: think about people
!
Then start with one tactic: Ask people -
Put a feedback survey on your site
Final Key Point: Just one thing
Your
Agenda
Visitor Agenda
55. @timlb
Thank you!
Pre-conversion
Usual suspects:
4Q - www.iperceptions.com/en/plans-and-
pricing/free
qualaroo.com
www.kampyle.com
!
Some others:
fluidsurveys.com
webengage.com
!
Beta/new:
www.hotjar.com (session recording too)
survicate.com
http://www.mayankho.com/
@martijnvv prototype at
Measurecamp London
!
Enterprise level
www.iperceptions.com
www.servicetick.com
Post-conversion
Usual suspects:
www.surveygizmo.com
www.surveymonkey.com
!
Some others:
fluidsurveys.com
webengage.com
!
Beta/new:
http://getsatalytics.com/
@DanBarker prototype at
Measurecamp London
!
General form builders:
http://www.wufoo.com
http://www.formstack.com
!
Enterprise level
www.iperceptions.com
www.servicetick.com
!
!
!
Feedback Systems (just some of them)