Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Beyond Email: How Loyalty Programs and SMS Can Help You Win the Hearts and M...Tinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Sleigh Your Affiliate Strategy: How to Strategize for Q4Tinuiti
As marketers head into the third straight anomalous Q4 holiday season, you can no longer call it “unprecedented.” With anxiety about the economy, inflation, and supply chain challenges, this Q4 promises to be yet another period that will bring unique challenges and be hard to plan for.
Our experts have been collecting data-driven insights on how to navigate these challenges in order to see a successful Q4. In our Q4 Playbook, we'll cover everything you need to know, from Retail Media planning and holistic Marketplace operations to using Influencer, Affiliate and Lifecycle Marketing to reach and activate your ideal customers.
Client Case Study: Using First-Party Data for Paid Media CampaignsTinuiti
To succeed in today’s privacy-first environment, you need a sophisticated email marketing strategy that’s supported with the right martech stack. In this summit, you’ll hear from CRM, email, and technology experts to help you build a winning email marketing strategy that’s created around your first-party data.
*** Leveraging Data to Build Brand Affinity, Increase Loyalty and Drive Revenue ***
* Get Secrets to Top Performers’ Success in Customer-centric Marketing Strategies *
In this SlideShare presentation, you’ll learn how business leaders in a variety of different industries are leveraging their own data to become a more customer-driven organization.
Learn how they are:
- Using customer analytics to drive marketing strategies
- Improving transactional and emotional loyalty with customized offers
- Increasing revenue via a more targeted marketing approach
- Staying top of mind with customers and prospects alike
Is your company ready to take full advantage of customer data to attract and engage loyal buyers across marketing, sales and service? Take some tips from top performers and model your own data driven marketing efforts to theirs for your own success.
ICEW 2013 Amanda Cromhout - Big Data: the key to making customer-centric cha...TheFocusGroup
Regardless of the type of organisation, you need to mine your data to provide a truly customer-centric offering. Your data should be at the heart of your product strategy. Amanda encourages organisations to explore under the tip of the iceberg, diving deep into the data you hold on them to maximise your sales and profits.
Win Customers’ Hearts & Minds with a Personalized Email StrategyTinuiti
Hear our experts talk about how your zero- and first-party data are key to an enhanced customer experience. Join us to learn how to use AI and predictive analytics. Plus, we’ll reveal how our experts use this data to take email strategy to the next level.
Harvest Season: Building & Utilizing 1P Data to Boost Retention & LoyaltyTinuiti
The most effective Lifecycle Marketing strategies continuously gather first-party data, test new strategies, and constantly employ the data and learnings to further refine your customer’s lifecycle journey.
In this webinar, our team partners up with personalized text messaging solution, Attentive, and Tinuiti client, beach towel company, Sand Cloud, to discuss how we worked together to boost the brand’s performance.
We’ll dive into how to refine workflows, improve onsite overlays and welcome series, and continually test to build a highly refined Lifecycle Marketing plan that delivers results.
Are you flying blind when it comes to growing your eCommerce business? Despite the fact that online shopping is infinitely more trackable than brick-and-mortar, we find that most executives and business owners still don't focus on proven metrics to grow their online revenue and valuation. As a result, their business doesn't grow as fast as it should.
In this webinar with AddShoppers and RJMetrics, you'll learn:
•Why emphasizing analytics is crucial for increasing online revenue
•The 6 top metrics growth focused eCommerce marketers should be tracking and improving
•How to integrate data analysis into your workflow
Beyond Email: How Loyalty Programs and SMS Can Help You Win the Hearts and M...Tinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Sleigh Your Affiliate Strategy: How to Strategize for Q4Tinuiti
As marketers head into the third straight anomalous Q4 holiday season, you can no longer call it “unprecedented.” With anxiety about the economy, inflation, and supply chain challenges, this Q4 promises to be yet another period that will bring unique challenges and be hard to plan for.
Our experts have been collecting data-driven insights on how to navigate these challenges in order to see a successful Q4. In our Q4 Playbook, we'll cover everything you need to know, from Retail Media planning and holistic Marketplace operations to using Influencer, Affiliate and Lifecycle Marketing to reach and activate your ideal customers.
Client Case Study: Using First-Party Data for Paid Media CampaignsTinuiti
To succeed in today’s privacy-first environment, you need a sophisticated email marketing strategy that’s supported with the right martech stack. In this summit, you’ll hear from CRM, email, and technology experts to help you build a winning email marketing strategy that’s created around your first-party data.
*** Leveraging Data to Build Brand Affinity, Increase Loyalty and Drive Revenue ***
* Get Secrets to Top Performers’ Success in Customer-centric Marketing Strategies *
In this SlideShare presentation, you’ll learn how business leaders in a variety of different industries are leveraging their own data to become a more customer-driven organization.
Learn how they are:
- Using customer analytics to drive marketing strategies
- Improving transactional and emotional loyalty with customized offers
- Increasing revenue via a more targeted marketing approach
- Staying top of mind with customers and prospects alike
Is your company ready to take full advantage of customer data to attract and engage loyal buyers across marketing, sales and service? Take some tips from top performers and model your own data driven marketing efforts to theirs for your own success.
ICEW 2013 Amanda Cromhout - Big Data: the key to making customer-centric cha...TheFocusGroup
Regardless of the type of organisation, you need to mine your data to provide a truly customer-centric offering. Your data should be at the heart of your product strategy. Amanda encourages organisations to explore under the tip of the iceberg, diving deep into the data you hold on them to maximise your sales and profits.
Win Customers’ Hearts & Minds with a Personalized Email StrategyTinuiti
Hear our experts talk about how your zero- and first-party data are key to an enhanced customer experience. Join us to learn how to use AI and predictive analytics. Plus, we’ll reveal how our experts use this data to take email strategy to the next level.
Harvest Season: Building & Utilizing 1P Data to Boost Retention & LoyaltyTinuiti
The most effective Lifecycle Marketing strategies continuously gather first-party data, test new strategies, and constantly employ the data and learnings to further refine your customer’s lifecycle journey.
In this webinar, our team partners up with personalized text messaging solution, Attentive, and Tinuiti client, beach towel company, Sand Cloud, to discuss how we worked together to boost the brand’s performance.
We’ll dive into how to refine workflows, improve onsite overlays and welcome series, and continually test to build a highly refined Lifecycle Marketing plan that delivers results.
Are you flying blind when it comes to growing your eCommerce business? Despite the fact that online shopping is infinitely more trackable than brick-and-mortar, we find that most executives and business owners still don't focus on proven metrics to grow their online revenue and valuation. As a result, their business doesn't grow as fast as it should.
In this webinar with AddShoppers and RJMetrics, you'll learn:
•Why emphasizing analytics is crucial for increasing online revenue
•The 6 top metrics growth focused eCommerce marketers should be tracking and improving
•How to integrate data analysis into your workflow
ReSci webinar - Become data driven - activate your marketing dataMichael Cheng
What do healthcare, banking, and sports all have in common? These industries are taking data-driven approaches to make better decisions. It’s clear that data will play a huge role in our futures, and commerce brands know that they’re one of the industries that can benefit the most from it.
Although most brands have adapted data-driven methodology into their marketing, they’re likely struggling to achieve worthwhile results and tap into its vast potential.
Become truly data-driven by not just looking at basic metrics like open and click rates, but diving deeper into data so you can make better, more informed decisions. Going beyond basic marketing data will help you uncover ways to help your eCommerce program grow significantly. We’ll share some simple strategies and playbooks designed to drive increased revenue, customer lifetime value, and repeat purchasers by examining:
-What key data to pay attention to so you can reach your goals, and current industry trends
-Why and what data is your winning formula for revenue growth, using the SMART goal method
-How to properly interpret and take action with the data available to you
-Leveraging your ESP for real-time optimization
Looking to Evolve your Business Beyond D2C? Here’s the Playbook.Tinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Joel Book and I explain email’s role in every stage of the customer lifecycle--from Awareness and Evaluation all the way through to Retention and Advocacy. Hear customer success stories, get real-world marketing insights, and discover cross-channel strategies.
How Savvy Brands Use Email Marketing: Joel Book and Chad White at CNX16Litmus
Today’s consumers are better informed, more empowered, and expect a personalized experience at every stage of the customer lifecycle. Sharing case studies from innovative brands, working through data and analytics, and offering creative tips to optimize click through and conversion, this session will inspire you to build better email.
How Brands Use Email to Engage Customers at Every Stage of the Life CycleChad S. White
In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today's consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information and customer service communications tailored to the needs, interests and behaviors of the consumer.
In this presentation, Joel Book of Salesforce and Chad White of Litmus will share:
• Case studies from innovative brands that use email to engage consumers and deliver personalized content at each stage of the customer life cycle
• How to use customer data and predictive analytics to trigger email execution and personalize email content based on the customer's needs and intent
• Creative tips and techniques to optimize email click-through and conversion
• How to use email in combination with other channels to engage consumers
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
This presentation explains how the enhanced D&B360 cloud connector for Oracle Eloqua improves sales and marketing effectiveness, as well as how to get started using it for your small business.
Consumer's buying behaviors have changed — the majority of the buyer cycle is now done online. Get in front of the consumer throughout the full cycle and take the initiative to capture your market by providing what they want and are actively searching for. There are many variations of display advertising and it's important to understand the difference between static ads — static display ads delivered dynamically — and truly dynamic ads. Technology is evolving everyday and so is display advertising. There are now so many opportunities available with in-image ads or "native advertising" and the capability to pull live dealership inventory directly into display advertising. In this session you will also learn how display advertising works with SEO and SEM activity and what key metrics to focus on when calculating ROI - like the direct VDP Click.
With successful referral marketing programs for
over 500 brands, we have put together this Referral Marketing Best Practices for 2014 guide. The guide provides smart marketers with the framework to launch successful referral marketing programs.
The future of digital advertising: How News Corp is using intelligent audienc...Luke O'Brien
Synopsis: With the digital media landscape becoming increasingly competitive, digital publishers face ever increasing challenges. The winning players will provide media buyers easy access to valuable and scaleable audiences with proven effectiveness against campaign goals.
This session uncovers technology that helps publishers compete using intelligent audience profiling and rich campaign insights. We will present a detailed case study showing how News Corp applied this technology for Toyota to dramatically improve targeting and shift measurement from CTR based metrics to impact on brand awareness, consideration, and purchase intent.
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
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ReSci webinar - Become data driven - activate your marketing dataMichael Cheng
What do healthcare, banking, and sports all have in common? These industries are taking data-driven approaches to make better decisions. It’s clear that data will play a huge role in our futures, and commerce brands know that they’re one of the industries that can benefit the most from it.
Although most brands have adapted data-driven methodology into their marketing, they’re likely struggling to achieve worthwhile results and tap into its vast potential.
Become truly data-driven by not just looking at basic metrics like open and click rates, but diving deeper into data so you can make better, more informed decisions. Going beyond basic marketing data will help you uncover ways to help your eCommerce program grow significantly. We’ll share some simple strategies and playbooks designed to drive increased revenue, customer lifetime value, and repeat purchasers by examining:
-What key data to pay attention to so you can reach your goals, and current industry trends
-Why and what data is your winning formula for revenue growth, using the SMART goal method
-How to properly interpret and take action with the data available to you
-Leveraging your ESP for real-time optimization
Looking to Evolve your Business Beyond D2C? Here’s the Playbook.Tinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Joel Book and I explain email’s role in every stage of the customer lifecycle--from Awareness and Evaluation all the way through to Retention and Advocacy. Hear customer success stories, get real-world marketing insights, and discover cross-channel strategies.
How Savvy Brands Use Email Marketing: Joel Book and Chad White at CNX16Litmus
Today’s consumers are better informed, more empowered, and expect a personalized experience at every stage of the customer lifecycle. Sharing case studies from innovative brands, working through data and analytics, and offering creative tips to optimize click through and conversion, this session will inspire you to build better email.
How Brands Use Email to Engage Customers at Every Stage of the Life CycleChad S. White
In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today's consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information and customer service communications tailored to the needs, interests and behaviors of the consumer.
In this presentation, Joel Book of Salesforce and Chad White of Litmus will share:
• Case studies from innovative brands that use email to engage consumers and deliver personalized content at each stage of the customer life cycle
• How to use customer data and predictive analytics to trigger email execution and personalize email content based on the customer's needs and intent
• Creative tips and techniques to optimize email click-through and conversion
• How to use email in combination with other channels to engage consumers
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
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Subscribe Now: How Subscriptions Can Drive Recurring Revenue & Customer Loyalty
1. The 2022 D2C
Summit
DAY 1 - WEDNESDAY, APRIL 27TH
How to Succeed Across Channels with
Omnichannel Marketing
10am PT | 1pm ET
Consumer Data is a Treasure Trove
Put it to Use in Your Lifecycle Marketing
10:35am PT | 1:35pm ET
The Ecommerce Trends Every D2C Brand Needs to
Know
11:10am PT | 2:10pm ET
DAY 2 - THURSDAY, APRIL 28TH
Subscribe Now: How Subscriptions Can Drive
Recurring Revenue & Customer Loyalty
10am PT | 1pm ET
Beyond Email: How Loyalty Programs and SMS Can
Help You Win the Hearts and Minds of Consumers
10:35am PT | 1:35pm ET
Looking to Evolve your Business Beyond D2C? Here’s
the Playbook.
11:10am PT | 2:10pm ET
3. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides will be in your inbox
by Friday morning
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+
7. Agenda
● The Subscription Economy
● What is Affiliate Marketing?
● How Can Affiliate Marketing Support
a Subscription Model
● Affiliate Strategy
● Key Takeaways and Getting Started
7
8. Are you currently using a
subscription program?
● Yes I am!
● I am working on implementing one
● I am not!
POLL
9. Do you utilize an affiliate program?
● Yes I am!
● I am working on implementing one
● I am not!
POLL
11. “The UBS financial services firm predicts
that this ‘subscription economy’ will
grow to $1.5 trillion by 2025, more than
double the $650 billion it’s estimated to
be worth now (2021).”
The Washington Post
11
SUBSCRIPTIONS AND D2C
12. Why is a Subscription Model
Beneficial to DTC Brands?
DTC Benefits:
● Recurring and consistent revenue.
● Relationship driven partnership with customers
vs transactional relationships.
● Larger access to data on customer preferences
and ability to cater to them.
● Fosters customer loyalty.
● Easier to forecast and predict sales and revenue.
● The typical US consumers has 2-3 subscriptions,
according to The Washington Post.
12
12
13. Hypothetical Beauty and Food & Beverage
Subscription Models
Food and Beverage Brand
● Recurring Auto-Delivery of food & beverage
items of customers’ choice.
● Provides subscribers a discount on their
preferred products.
● Subscribers can get perks such as Birthday
gifts, free samples, exclusive access to new
product launches.
● Sells products with Auto-Delivery or
subscription model already included.
Makeup & Beauty Brand
● Recurring Auto-Delivery of shoppers’ favorite
beauty products at a discounted price.
● Allows shoppers to customize their
subscription baskets on a regular basis and
provide recommendations.
● Provides subscribers with recurring perks.
● Introduces new product launches as freebies
to increase product demand.
● Brands are able to customize their subscription
offering to match their value proposition.
13
BRAND
X
BRAND
Y
15. Affiliate Marketing Definition
“A framework that rewards
partners - affiliates - who drive
quality leads and sales to the
brand they work with. Essentially,
a way to pay partners”
15
16. Affiliate Lifecycle Process
Affiliates publish the
promotion/link to brand in
their respective formats
Second
Sale is recorded in the
affiliate network and affiliate
is credited a % of the sale as
commission
Fourth
Brand/promotion is
supported by a text link
within the affiliate network
First
Customers click on the affiliate link, an
affiliate tracking experience starts and
customer makes a purchase
Third
16
17. Benefits of Affiliate Marketing
DEMAND
Between, 2015-2020 the
search for “affiliate
marketing” has rose 200%
with peak hitting Dec 2020
INVESTMENT
More than 80% of brands
have active programs and
use them to engage new &
existing customers
GROWTH
With an annual 10%
increase, the industry is
expected to scale to be a
$8 billion market
RETURN
Brands typically see a
larger return, 12:1 ROAS,
due to its outcome based
model
+200% 80% $8B 12:1
Sources: Affiliate Marketing Statistics 2022 - 99firms | https://truelist.co/blog/affiliate-marketing-statistics/ 17
18. How can
affiliate help
brands drive
subscriptions?
Questions and Potential Challenges
● Does the brand have an affiliate program set up?
● What are the brand’s main KPIs?
● What are the key actions to focus on?
● What are the different the tracking capabilities
of each network?
● What is the brands’ technical bandwidth?
18
19. Affiliate Marketing & the Subscription Model
● Track subscription through
affiliate networks (i.e Rakuten,
CJ, Impact, Pepperjam).
● Automatically pass back
subscription data to the network
or manual batch in of
transactions.
● Substantial tracking and
analytics highly recommended
for successful subscription
program.
● Set a baseline rate for
subscriptions.
● Subscriptions can be paid at
regular affiliate baseline or at a
higher CPA rate.
● Subscription payments follow
the regular affiliate life cycle
payment
● Increase commission rates for
subscription transactions.
● Bonus partners a flat fee amount
per subscription.
● Secure paid and unpaid
placements for additional
visibility
● Create exclusives for first time
sign-ups
Track Performance Pay Publishers Incentivize Subscriptions
19
20. Analytics Tracking
KPIs to Include in Analytics Tracking
● Number of total Subscriptions driven by channel
● Number of subscriptions driven by publisher.
● Net new subscribers vs reactivated subscribers.
● Subscription revenue.
● Set up comprehensive analytics dashboard.
20
Why is Analytics Important for Subscription?
● Provides visibility
● Ability to build a strategy based on real and accurate data.
● Ability to track results from strategic partnerships
and exposure
● Ability to test and track results in real time.
“Customized reporting allows us to hone
in and identify trends within your data to
optimize our media efforts as effectively
and efficiently as possible. The data is
always available, right at your fingertips,
refreshes daily, and enables our team to
find those data driven insights to continue
to reach your business goals.”
- Katelynn Inman
Director of Business Development, Analytics
21. Implement
subscription tracking
in affiliate network
Affiliate Subscription Strategy
Subscription
Tracking
Set up a substantial analytics
system to track meaningful
subscription KPIs
Set up Analytics
Set up a CPA rate for
subscription transactions and
add incentives if needed.
Set up Payment
Structure
Foster strong relationships
with content partners for
subscription support
Content
Relationships
Repeat successful
exposure.
Re-Invest
in Winners
Actively and consistently
communicate the subscription
model to publishers
Publisher
Communication
Secure paid and unpaid exposure
with key publishers. Promote
sitewide messaging and
subscription specific messaging.
Secure
Exposure
21
22. Placement and Results
22
Affiliate Paid Placements - Impact on Subscriptions
Partner
Paypal Deals
Solo NL Placement
Secured a solo email placement
Solo deployed to a 4M audience
and promoted sitewide sale
Top Subscription driver of the
day - with 100% incremental
subscriptions.
Capital One & Rakuten
Rewards
Price Drop email with Capital One
and HP exposure on Rakuten
Rewards
Supported sitewide sale.
op performing day of the year in
revenue and # of subscriptions.
Capital One Solo NL and HP exposure. No sitewide sale was pushed.
Top AD driver on that day with
51 ADs driven and a 50% lift DoD
Rakuten Rewards
Flash Cashback Events
Participated on multiple flash
cashback events throughout the
year
Main driver is the increased CB.
Top performing event was on
1/10
1/10 was the top revenue day in
Jan with a 72% lift DoD and top
6th AD driving day of the year
Content Partners
Dedicated and round up inclusions
Communicated AD messaging year
round to top funnel partners
Received organic content
dedicated articles on National
Post and USA Today
These dedicated articles
continue to drive awareness and
ADs for Keurig
Placement Results
Details
23. Placement and Results
23
Affiliate Paid Placements - Impact on Subscriptions
Partner
Paypal Deals
Solo NL Placement
Secured a solo email placement
Solo deployed to a 4M audience
and promoted sitewide sale
Top Subscription driver of the
day - with 100% incremental
subscriptions.
Capital One & Rakuten
Rewards
Price Drop email with Capital One
and HP exposure on Rakuten
Rewards
Supported sitewide sale.
Top performing day of the year
in revenue and # of
subscriptions.
Capital One Solo NL and HP exposure. No sitewide sale was pushed.
Top AD driver on that day with
51 ADs driven and a 50% lift DoD
Rakuten Rewards
Flash Cashback Events
Participated on multiple flash
cashback events throughout the
year
Main driver is the increased CB.
Top performing event was on
1/10
1/10 was the top revenue day in
Jan with a 72% lift DoD and top
6th AD driving day of the year
Content Partners
Dedicated and round up inclusions
Communicated AD messaging year
round to top funnel partners
Received organic content
dedicated articles on National
Post and USA Today
These dedicated articles
continue to drive awareness and
ADs for Keurig
Placement Results
Details
24. Placement and Results
24
Affiliate Paid Placements - Impact on Subscriptions
Partner
Paypal Deals
Solo NL Placement
Secured a solo email placement
Solo deployed to a 4M audience
and promoted sitewide sale
Top Subscription driver of the
day - with 100% incremental
subscriptions.
Capital One & Rakuten
Rewards
Price Drop email with Capital One
and HP exposure on Rakuten
Rewards
Supported sitewide sale.
Top performing day of the year
in revenue and # of
subscriptions.
Capital One Solo NL and HP exposure. No sitewide sale was pushed.
Top subscription driver on that
day with a 50% lift DoD
Rakuten Rewards
Flash Cashback Events
Participated on multiple flash
cashback events throughout the
year
Main driver is the increased CB.
Top performing event was on
1/10
1/10 was the top revenue day in
Jan with a 72% lift DoD in
subscriptions
Content Partners
Dedicated and round up inclusions
Communicated subscription
messaging year round to top funnel
partners
Received organic content
dedicated articles on different top
media outlets.
These dedicated articles
continue to drive awareness and
subscriptions for the brand.
Placement Results
Details
25. Key Takeaways &
How to Get
Started The affiliate channel can successfully support a
subscription business model.
● Implementation of subscription tracking
in the affiliate network.
● Set up a payment strategy for subscription
transactions.
● Communicate the subscription program
to your publisher partners.
● Secure placements for subscription visibility.
25
30. The 2022 D2C
Summit
DAY 1 - WEDNESDAY, APRIL 27TH
How to Succeed Across Channels with
Omnichannel Marketing
10am PT | 1pm ET
Consumer Data is a Treasure Trove
Put it to Use in Your Lifecycle Marketing
10:35am PT | 1:35pm ET
The Ecommerce Trends Every D2C Brand Needs to
Know
11:10am PT | 2:10pm ET
DAY 2 - THURSDAY, APRIL 28TH
Subscribe Now: How Subscriptions Can Drive
Recurring Revenue & Customer Loyalty
10am PT | 1pm ET
Beyond Email: How Loyalty Programs and SMS Can
Help You Win the Hearts and Minds of Consumers
10:35am PT | 1:35pm ET
Looking to Evolve your Business Beyond D2C? Here’s
the Playbook.
11:10am PT | 2:10pm ET