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Social style
Dr/Enas Mohsen
Social style matrix
social style
The drivers :control
specialist ,
they tell and control
and task oriented
,self motivated
and like challenges.
Social style
The experssive:
relation specialist ,
they tell ,
and emote ,
highly intuitive
Social style
The amiable : support
specialist ,they ask
and emote ,are good
listeners ,and build
long term
relationship
Social style
The analytical :
system specialist ,
they ask and control ,
ask questions and
make logic decision
Social style matrix
Social style matrix
*selling to the driver (red)
-show respect
-use unique product benefit
approach
-be clear ,specific and
to the point
Social style matrix
Selling to the driver
(red)
-short presentation ,short call
-ask question to allow them talk and
lead
-either or close :don't tell them what
is the best
Social style matrix
*Selling to the amiable
(green )
-try to develop personal
relationship
-introductory approach
-long call ,detailed
presentation
Social style matrix
*selling to the Amiable
(green)
-Be empathy and show
that you understand
their feeling
-use direct close
Social style matrix
*selling to the expressive
(yellow )
-use flattering approach
-ask open ended question to
allow them to talk about
their plans for growth
Social style matrix
*selling to the expressive
(yellow )
-short call,short PPT
-never argue or back
them into a corner
Social style matrix
*selling to the analytical
(blue )
-scentific or survey approach
-use visual aid
-long call , detailed
presentation
Social style matrix
*selling to the analytical
(blue )
-summery close
-avoid giving your opinion ,
They care about fact
-probe to determine true
feeling
Thanks
Dr/Enas Mohsen

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social style enas