This document discusses different social styles - the driver, expressive, amiable, and analytical - and provides tips for selling to each style. The driver is task-oriented and likes challenges, so presentations should be short, clear, and to the point. The expressive is intuitive and likes to talk, so open-ended questions should be asked. The amiable values relationships, so a personal approach focusing on understanding feelings works best. The analytical prefers facts and logic, so detailed presentations with visual aids and summary closes are recommended when selling to this style.