The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Clearvale è un'innovativa piattaforma web 2.0 per la collaborazione e la comunicazione online. Questa soluzione di Enterprise Social Network consente la creazione di network per le organizzazioni, con estrema semplicità senza richiedere l'installazione di nessun software, in modalità SaaS.
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Clearvale è un'innovativa piattaforma web 2.0 per la collaborazione e la comunicazione online. Questa soluzione di Enterprise Social Network consente la creazione di network per le organizzazioni, con estrema semplicità senza richiedere l'installazione di nessun software, in modalità SaaS.
Emakina Academy 4 - AJAX, Flash & Rich Internet Applications: harnessing the ...Emakina
Tired of static and slow-loading websites ? With the new AJAX framework, you can build more flexible, dynamic interfaces that boldly go where no web-based application has gone before. In this Academy, our strategic cell will show how AJAX can improve the user's experience and, ultimately, the ROI of your Internet business.
How Businesses Use Web 2.0 and Social Media. Presentation by Charlie Kreitzberg and Anne Pauker Kreitzberg, Cognetics at CIO Summit, April 2009, Valley Forge, PA. www.cognetics.com
Decentralized Social Networks - WebVisions 2009David Recordon
One theme of 2008 that has led into 2009 is the idea of social networks transforming from monolithic individual sites to peer sites that share people, content, information.
Technologies such as OpenID, OAuth, OpenSocial and Portable Contacts can be combined to help create this vision, though what will it actually look like when it works?
This talk will look at the philosophical changes being led by companies like MySpace, Google, Plaxo and Six Apart, their impact on social networks like Facebook which traditionally haven't embraced this vision, and how these technologies are being used to make this vision reality.
Intro to Convofy for Consultancies and Agencieststaley
Convofy is a private social network app that goes farther that the rest, adding true on-the-page collaboration, even markup of web pages, as well as instant messaging.
Sempre maggiore l'esigenza di cercare metodi per ottimizzare i propri processi di marketing e ottenere introspezioni più profonde nelle richieste dei clienti al fine di orientare la fedeltà alla marca con interazioni più personalizzate. Le aziende si trovano di fronte a un insieme sempre più complesso di outlet digitali per interagire con i clienti comprendente i siti web, le applicazioni mobili, le e-mail e i siti social media; le organizzazioni continuano a concentrarsi sulla valorizzazione dell’esperienza del cliente sulla marca e rispondono rapidamente ai cambiamenti del mercato per differenziarsi
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The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
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The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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3. "The central principle behind
the success of the giants born
in the Web 1.0 era who have
survived to lead the Web 2.0
era appears to be this, that
they have embraced the
power of the web to harness
collective intelligence"
- Tim O’Reilly, 2006
4. “The Semantic Web is not a separate
Web but an extension of the current
one, in which information is given
well-defined meaning, better enabling
computers and people to work in
cooperation”
- Tim Berners-Lee, 2001
21. Typical business models
■ Create a large/focused niche user community
■ Sell API access (Google)
■ Sell services to a large group of SMEs (Salesforce.com)
■ Sell data to partners (Facebook? :))
■ Get a revenue share from transactions (eBay)
■ Sell advertisements (MySpace)
■ Sell value-added platform (Amazon Web Services)
■ Freemium - Sell premium memberships (Livejournal)
■ Sell your company (Youtube)
29. Example revenue of X
■ 40% premium memberships
■ 42% Google Adsense
■ 10% selling one ad directly to advertiser
■ 5% text link ads
■ 3% referall money from amazon.com and linkshare
Minimal self funded startup costs, focus on a specific
community, value created to the user base through a clever
combination of services driving repeat visits and premium
subscription, viral growth, advertising revenues and eventually
(hopefully juicy) sponsorships.
31. Concept analysis
Development Attention
Simplicity Content
Features People
Iterative Interaction
Extendability Automation
Personal Immediate
Social Long term
Emotional Regular
Practical Occasional
Value Time
Improved on A. Bäck, S. Vainikainen
32. Usage analysis
Visibility Participation
Identity building Creation
Social networking Contribution
Publicity Aggregation / acquisition
Privacy Play
Alone User-generated
Team Commercial / professional
Community Hierarchical
Loose network Associative
Activity Content
Improved on A. Bäck, S. Vainikainen
33. Business analysis
Market Revenue
SMEs Advertising
Large companies Value-added services
Public sector Subscription / SAS
Consumers Loss-leader
Local installation Web services (APIs)
Online service Plugins
Freemium Source code
Offline version Deep linking
Availability Expansion
34. Typical Web 2.0 problems
1. Spam and scammers
2. Inability to scale business after reaching
a certain number of users
3. Crowds flee to the next cool service
4. Many sites competing on user attention
5. House-of-cards business platform
Photo: Mike9Alive
36. Top-down innovations Bottom-up innovations
Source of Management and your own
Customers and users
ideas organization
Internal resources, products, Deep understanding of
Drivers
positioning customer needs
Interaction Structured and managed Spontaneus and non-linear
Strategy Go to the customer Invite customer to participate
Processes Linear and strictly defined Emergent and serendipic
Communities, crowdsourcing,
Market research, surveys,
Methods peer-production and social
focus groups
media
Photo: JJay
37. Social objects connect people
Beat Hum
Occasional Videos Blog posts Photos Microblogging Presence Continuous
Particle Wave
1. Define your object
2. Define key verb
3. Make your objects discoverable
4. Turn invitations into gifts
5. Charge publishers, not spectators
Ref: Jyri Engeström
38. Power Law of Participation
Ownership
High
Moderating
Engagement
Collaborating
Reflecting
Recommending
Linking
Commenting
Tagging
Rating
Subscribing Low
Reading
Threshold
Collective Collaborative
Intelligence Intelligence
(implicit creation) (explicit creation)
Ref: Teemu Arina, based
on Ross Mayfield
49. Virtually everything new seems to come
from the 20 percent of their time
engineers here are expected to spend on
side projects. They certainly don't come
out of the management team.
Eric Schmidt
Google CEO
Kuva: GustavoG
50. Challenge
■ Globalization forces organizations to get into innovation-
based competition and networking:
■ Get products faster to market
■ Increase ROI of R&D investments
■ Increase transparency of product development
■ Involve customers through open innovation
■ Support continuous learning and knowledge sharing
■ Get into networked collaboration (outsourcing etc.)
Source: Manuel Castells
51. Ways to innovate
Culture
Organization
Design Product Business
Experience Service Models
Technology
Platforms
Source: Pekka Himanen
52. Types of innovation
■ Technological innovation
Remixing old in new ways (mountain bikes) or inventing new technologies
■ Business innovation
Supply chains (Walmart), processes (Toyota), business models (Dell), brands
(Nike)
■ Product/service innovation
Products (Skype), marketing (Apple), services (Salesforce.com)
■ Design innovation
Look & feel (Apple), emotion & experience design (Idean)
■ Cultural innovation
Leadership (Linux), organization (Google), transparency (Seismic)
Source: Pekka Himanen
53. Innovation through experience design
Context
Experience
Stimulus Aha!
Data Infor- Know-
Wisdom
(products) mation ledge
• Presentation • Testing • Research
• Information • Conversation • Retrospect
• Parameters • Narratives • Interpretation
• Comparison • Combination • Remixing
55. New paradigm: Enterprise 2.0
“Enterprise 2.0 is the use of emergent
social software platforms within
companies, or between companies
and their partners or customers."
Andrew McAfee
Kuva: GustavoG
56. Enterprise 1.0 Enterprise 2.0
Hierarchical organization Flat organization
Automation in the core Interaction in the core
Tree representation Associative representation
Bureaucracy Agility
Static and rigid Dynamic and adaptive
IT driven technology User driven technology
Feature-driven value User-driven value
Top-down Bottom-up
Centralized Distributed
Hand-picked teams Self-organizing teams
Silos Open borders
Controlled communication Transparency
Taxonomies Folksonomies
Complexity Simplicity
Closed standards Open standards
Photo: JJay
57. Ultimate challenge
In the future,
organizations will
compete on:
Who can create a rich user
community where users
interact with each other to
improve products
Image: Felippe Torres
58. Crowdsourcing
Taking a job traditionally performed by an employee
or contractor, and outsourcing it to an undefined,
generally large group of people
Photo: Hugo*
62. Anatomy of an Enterprise 2.0
Nervous system Brain
Feeds, Search, APIs - Wikis, tagging -
Sharing, discovering and Connecting and remixing
tapping into reflections reflectons
Senses Blood system
Blogs, Microblogs, Social networking,
Social bookmarking - Real-time
Reflection in and on action communications,
Network analysis -
Optimizing interaction flow
Skeleton
Automation, Real-
time processes,
Operative
technologies - Back-
bone for business processes
Ref: Teemu Arina, Illustration: Lotta Viitaniemi
63. Command & Control
becomes
Collaboration and Communication
Photo: tashland
64. Contact info
CEO Teemu Arina
Dicole Oy
050 – 555 7636
teemu@dicole.com
Blogi: tarina.blogging.fi
www.dicole.com
Yritys 2.0 -kirja tulossa!
http://www.yritys20.com
Photo: Tanakawho
65. Reading
• Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Robert
Scoble)
• The Medium is the Message (Marshall McLuhan)
• Complex Responsive Processes in Organizations: Learning and Knowledge Creation (Ralph
Stacey)
• The World Is Flat: A Brief History of the Twenty-first Century (Thomas Friedman)
• Informal Learning: Rediscovering the Natural Pathways That Inspire Innovation and Performance
(Jay Cross)
• Deschooling Society (Ivan Illich)
• The Innovator's Solution: Creating and Sustaining Successful Growth (Clayton Christensen)
• The Cluetrain Manifesto: The End of Business as Usual (Christopher Locke)
• Convergence Culture: Where Old and New Media Collide (Henry Jenkins)
• The Wealth of Networks: How Social Production Transforms Markets and Freedom (Yochai
Benkler)
• Open Business Models: How to Thrive in the New Innovation Landscape (Henry Chesbrough)
• The Long Tail: Why the Future of Business is Selling Less of More (Chris Anderson)
• Wikinomics: How Mass Collaboration Changes Everything (Don Tapscott)
• Seeing What's Next: Using Theories of Innovation to Predict Industry Change (Clayton
Christensen)
• Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages
(Carlota Perez)
• The Social Life of Information (John Seely Brown)
• The Wisdom of Crowds (James Surowiecki)
• Complexity and Innovation in Organizations (Jose Fonseca)
Photo: Tanakawho