This document discusses Web 2.0 business models and how to position a business in the new Web 2.0 era. It describes typical Web 2.0 business models like creating a large user community and selling API access or services. It also discusses how to drive users through social objects that connect people and following the power law of participation. The document concludes by discussing how money can be found in the new paradigm of Enterprise 2.0 using ideas like crowdsourcing.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Clearvale è un'innovativa piattaforma web 2.0 per la collaborazione e la comunicazione online. Questa soluzione di Enterprise Social Network consente la creazione di network per le organizzazioni, con estrema semplicità senza richiedere l'installazione di nessun software, in modalità SaaS.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Clearvale è un'innovativa piattaforma web 2.0 per la collaborazione e la comunicazione online. Questa soluzione di Enterprise Social Network consente la creazione di network per le organizzazioni, con estrema semplicità senza richiedere l'installazione di nessun software, in modalità SaaS.
Is your organization ready for seismic change accelerated by the expanding online ecosystem? Are you evolving the kinds of nimble governance, management, and operations that can survive -- and thrive -- through the next upheaval in your industry? By definition, disruption is unexpected, but you can prepare your programs and people to anticipate transformative change.
References:
http://en.wikipedia.org/wiki/Clayton_M._Christensen
http://en.wikipedia.org/wiki/Communities_of_practice
http://en.wikipedia.org/wiki/Agile_Manifesto
Credits:
http://www.flickr.com/photos/tedkerwin/4829580594/
http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg
http://www.flickr.com/photos/pargon/2444943158/
http://www.flickr.com/photos/ollesvensson/3681650830/
http://www.flickr.com/photos/viewfrom52/2263683446/
http://en.wikipedia.org/wiki/File:Chalkandboard.jpg
http://www.flickr.com/photos/gehealthcare/4253575689/
http://www.youtube.com/watch?v=40L3SGmcPDQ
http://en.wikipedia.org/wiki/Skunkworks_project
http://people.ischool.berkeley.edu/~duguid/SLOFI/Organizational_Learning.htm
http://www.ibm.com/developerworks/webservices/library/ws-SOAGovernancepart1/index.html
http://www.projectperfect.com.au/info_governance.php
http://www.ibm.com/developerworks/webservices/library/ws-SOAGovernancepart1/index.html
http://www.bothsidesofthetable.com/2010/08/23/the-power-of-quora-why-benchmark-was-right-to-pay-up/#comment-70781966
http://www.flickr.com/photos/30lines/5097782690/
http://www.flickr.com/photos/thox/4176956206
http://www.flickr.com/photos/wfryer/570930287/
http://www.flickr.chttp://www.flickr.com/photos/qwrrty/3673547033
om/photos/pellesten/4897890835/
http://www.flickr.com/photos/newzgirl/4995838099/
http://en.wikipedia.org/wiki/Nominal_group_technique
http://www.flickr.com/photos/elitatt/4959348629
http://jxpaton.wordpress.com/2010/12/02/presentation-by-john-paton-at-inma-transformation-of-news-summit-in-cambridge-mass/
http://www.flickr.com/photos/doos/3944219183/
http://developer.yahoo.com/ypatterns/layout/pagegrids.html
http://www.flickr.com/photos/mastababa/3176774028/
http://www.flickr.com/photos/danielpanev/3327096051/
http://www.flickr.com/photos/37893534@N07/3914521226/
http://www.flickr.com/photos/perhapstoopink/467087455/
http://www.flickr.com/photos/toprankblog/4619284166
https://confluence.umassonline.net/display/LPR/Welcome+-+glad+you+joined+us!
http://www.flickr.com/photos/toprankblog/4619284166/
http://www.flickr.com/photos/bsabarnowl/4935866373/
http://en.wikipedia.org/wiki/Iterative_and_incremental_development
http://en.wikipedia.org/wiki/Agile_software_development
http://www.edtechmag.com/higher/updates/building-the-agile-university.html
How Businesses Use Web 2.0 and Social Media. Presentation by Charlie Kreitzberg and Anne Pauker Kreitzberg, Cognetics at CIO Summit, April 2009, Valley Forge, PA. www.cognetics.com
Using Social Software to Market yourself - inside and outside the firewallIan McNairn
Presented by Ian McNairn at UNICOM conference Social Software: Engaging the customer JHune 3, 2009 http://www.unicom.co.uk/product_detail.asp?prdid=1593#
Emakina Academy 4 - AJAX, Flash & Rich Internet Applications: harnessing the ...Emakina
Tired of static and slow-loading websites ? With the new AJAX framework, you can build more flexible, dynamic interfaces that boldly go where no web-based application has gone before. In this Academy, our strategic cell will show how AJAX can improve the user's experience and, ultimately, the ROI of your Internet business.
Decentralized Social Networks - WebVisions 2009David Recordon
One theme of 2008 that has led into 2009 is the idea of social networks transforming from monolithic individual sites to peer sites that share people, content, information.
Technologies such as OpenID, OAuth, OpenSocial and Portable Contacts can be combined to help create this vision, though what will it actually look like when it works?
This talk will look at the philosophical changes being led by companies like MySpace, Google, Plaxo and Six Apart, their impact on social networks like Facebook which traditionally haven't embraced this vision, and how these technologies are being used to make this vision reality.
Cloudforce Sydney 2012 - Social Enterprise for Financial Services Scott Gunther
Gavin Jones and Lee Marshall of Salesforce's Financial Services Team present on how FinServ businesses need to transform into Social Enterprises. This deck also has some excellent case studies by Andrew Murrell of Commonwealth Bank of Australia (CBA) who is the General Manager Digital and Social Marketing, Scott Gunther, the Senior Manager, Proposition
Presentatie tijdens het IBM event Slimmer werken met Lotus Connections. Het betreft een case study van de Minor Werken 2.0 aan de Haagse Hogeschool. Studenten spelen een management game op basis van Lotus Connections. Wat zijn de ervaringen en de geleerde lessen.
Is your organization ready for seismic change accelerated by the expanding online ecosystem? Are you evolving the kinds of nimble governance, management, and operations that can survive -- and thrive -- through the next upheaval in your industry? By definition, disruption is unexpected, but you can prepare your programs and people to anticipate transformative change.
References:
http://en.wikipedia.org/wiki/Clayton_M._Christensen
http://en.wikipedia.org/wiki/Communities_of_practice
http://en.wikipedia.org/wiki/Agile_Manifesto
Credits:
http://www.flickr.com/photos/tedkerwin/4829580594/
http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg
http://www.flickr.com/photos/pargon/2444943158/
http://www.flickr.com/photos/ollesvensson/3681650830/
http://www.flickr.com/photos/viewfrom52/2263683446/
http://en.wikipedia.org/wiki/File:Chalkandboard.jpg
http://www.flickr.com/photos/gehealthcare/4253575689/
http://www.youtube.com/watch?v=40L3SGmcPDQ
http://en.wikipedia.org/wiki/Skunkworks_project
http://people.ischool.berkeley.edu/~duguid/SLOFI/Organizational_Learning.htm
http://www.ibm.com/developerworks/webservices/library/ws-SOAGovernancepart1/index.html
http://www.projectperfect.com.au/info_governance.php
http://www.ibm.com/developerworks/webservices/library/ws-SOAGovernancepart1/index.html
http://www.bothsidesofthetable.com/2010/08/23/the-power-of-quora-why-benchmark-was-right-to-pay-up/#comment-70781966
http://www.flickr.com/photos/30lines/5097782690/
http://www.flickr.com/photos/thox/4176956206
http://www.flickr.com/photos/wfryer/570930287/
http://www.flickr.chttp://www.flickr.com/photos/qwrrty/3673547033
om/photos/pellesten/4897890835/
http://www.flickr.com/photos/newzgirl/4995838099/
http://en.wikipedia.org/wiki/Nominal_group_technique
http://www.flickr.com/photos/elitatt/4959348629
http://jxpaton.wordpress.com/2010/12/02/presentation-by-john-paton-at-inma-transformation-of-news-summit-in-cambridge-mass/
http://www.flickr.com/photos/doos/3944219183/
http://developer.yahoo.com/ypatterns/layout/pagegrids.html
http://www.flickr.com/photos/mastababa/3176774028/
http://www.flickr.com/photos/danielpanev/3327096051/
http://www.flickr.com/photos/37893534@N07/3914521226/
http://www.flickr.com/photos/perhapstoopink/467087455/
http://www.flickr.com/photos/toprankblog/4619284166
https://confluence.umassonline.net/display/LPR/Welcome+-+glad+you+joined+us!
http://www.flickr.com/photos/toprankblog/4619284166/
http://www.flickr.com/photos/bsabarnowl/4935866373/
http://en.wikipedia.org/wiki/Iterative_and_incremental_development
http://en.wikipedia.org/wiki/Agile_software_development
http://www.edtechmag.com/higher/updates/building-the-agile-university.html
How Businesses Use Web 2.0 and Social Media. Presentation by Charlie Kreitzberg and Anne Pauker Kreitzberg, Cognetics at CIO Summit, April 2009, Valley Forge, PA. www.cognetics.com
Using Social Software to Market yourself - inside and outside the firewallIan McNairn
Presented by Ian McNairn at UNICOM conference Social Software: Engaging the customer JHune 3, 2009 http://www.unicom.co.uk/product_detail.asp?prdid=1593#
Emakina Academy 4 - AJAX, Flash & Rich Internet Applications: harnessing the ...Emakina
Tired of static and slow-loading websites ? With the new AJAX framework, you can build more flexible, dynamic interfaces that boldly go where no web-based application has gone before. In this Academy, our strategic cell will show how AJAX can improve the user's experience and, ultimately, the ROI of your Internet business.
Decentralized Social Networks - WebVisions 2009David Recordon
One theme of 2008 that has led into 2009 is the idea of social networks transforming from monolithic individual sites to peer sites that share people, content, information.
Technologies such as OpenID, OAuth, OpenSocial and Portable Contacts can be combined to help create this vision, though what will it actually look like when it works?
This talk will look at the philosophical changes being led by companies like MySpace, Google, Plaxo and Six Apart, their impact on social networks like Facebook which traditionally haven't embraced this vision, and how these technologies are being used to make this vision reality.
Cloudforce Sydney 2012 - Social Enterprise for Financial Services Scott Gunther
Gavin Jones and Lee Marshall of Salesforce's Financial Services Team present on how FinServ businesses need to transform into Social Enterprises. This deck also has some excellent case studies by Andrew Murrell of Commonwealth Bank of Australia (CBA) who is the General Manager Digital and Social Marketing, Scott Gunther, the Senior Manager, Proposition
Presentatie tijdens het IBM event Slimmer werken met Lotus Connections. Het betreft een case study van de Minor Werken 2.0 aan de Haagse Hogeschool. Studenten spelen een management game op basis van Lotus Connections. Wat zijn de ervaringen en de geleerde lessen.
Objetivo da Palestra :
Apresentar as novas tendências do varejo relacionadas aos Cenários Mercadológicos, demonstrando sua aplicabilidade nas empresas, visando crescimento financeiro, fortalecimento da marca e melhoria do relacionamento com os clientes.
Empregabilidade e Empreendedorismos nas Redes SociaisLuciana Telles
As Redes sociais são ferramentas importantíssimas tanto para quem quer empreender, como para quem quer alavancar sua carreira, ou buscar emprego. Mas, essa ferramenta também tem muitas armadilhas que precisamos estar preparados para não pormos toda a nossa reputação a perder.
Nesta palestra procuro mostrar alguns detalhes que podem fazer toda a diferença.
Conversamos sobre como fazer buscas, como anunciar e como alavancar as vendas ou a reputação do seu perfil através de ações muitas vezes gratuitas nos perfis das redes sociais.
Conversamos também sobre erros recorrentes nas redes, perigos e situações de risco para empreendedores e empregados.
Mobile banking e o novo cliente digital (CIAB 2014)CI&T
Marcio Kikuti, estrategista digital da CI&T, discute o papel do cliente digital usuário de tecnologia bancária. Esse perfil de usuário, bombardeado com inovações diariamente, tem alta expectativa de interação com as empresas e é exigente quanto ao nível do serviço. Como lidar com este novo cenário?
Muito se fala em Inovação Tecnológica, mas afinal, o que precisamos para aplicá-la em nossos negócios?
Palestrante: Luiz H Coelho
Semana da Inovação - Junho de 2010
Como a tecnologia vem ajundando no desenvolvimento do mercado fitness. Luciana Telles
Palestra RIOINFO 2016.
A tecnologia ajuda a desenvolver capilaridades para o mercado fitness. Desde métodos de mentoring, até formas de engajar públicos distintos para a prática de atividades físicas.
Abordagens indisciplinares de comunicação e redes sociais (Aula 4)Andre de Abreu
Conteúdo da disciplina "Ambientes interativos e os impactos nos usuários", ministrada na pós-graduação em comunicação digital da USP (www.digicorpecausp.net). Na quarta aula, uma apresentação das teorias e das abordagens indisciplinares da comunicação digital e das redes sociais.
Soluções de Marketing Digital Para Pequenas e Médias EmpresasMarcelo Sales
Existem diversos caminhos e estratégias para garantir a presença das marcas nos meios digitais.
Nós conhecemos todos os canais disponíveis e sabemos como utilizá-los da melhor forma para atingir e envolver os seus clientes, através do relacionamento e da geração de conteúdo agregando mais valor ao seu produto ou serviço.
Intranet 2.0 - Integrating Enterprise 2.0 into your corporate intranetJames Dellow
Enterprise 2.0 opportunities and challenges; The technology building blocks: Blogs, RSS,
tags, search and wikis; Implementation approaches: Nature or nurture? Pulling it all together and getting started.
This presentation was made as a workshop at Intranet '07 on 20th September, 2007 in Sydney, Australia. Note: This version of the presentation pack contains only key slides and omits additional reading materials provided.
Case: Symphonical - Measured and Mangaged Innovation Nordic Innovation
Presentation by Bjørn Haugland, CEO at Symphonical, at the final conference for the Measured and Mangaged Innovation Programme.
Venue: Moderna Museet, Stockholm, Sweden
Sempre maggiore l'esigenza di cercare metodi per ottimizzare i propri processi di marketing e ottenere introspezioni più profonde nelle richieste dei clienti al fine di orientare la fedeltà alla marca con interazioni più personalizzate. Le aziende si trovano di fronte a un insieme sempre più complesso di outlet digitali per interagire con i clienti comprendente i siti web, le applicazioni mobili, le e-mail e i siti social media; le organizzazioni continuano a concentrarsi sulla valorizzazione dell’esperienza del cliente sulla marca e rispondono rapidamente ai cambiamenti del mercato per differenziarsi
Scopri la soluzione IBM Coremetrics per le Social Media Analytics in grado di fornire alle organizzazioni un’introspezione in tempo reale nelle interazioni con i consumatori, internamente e attraverso reti di social media. Questo consente alle aziende di sviluppare campagne di marketing più mirate e in modo più rapido.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
3. quot;The central principle behind
the success of the giants born
in the Web 1.0 era who have
survived to lead the Web 2.0
era appears to be this, that
they have embraced the
power of the web to harness
collective intelligencequot;
- Tim O’Reilly, 2006
4. “The Semantic Web is not a separate
Web but an extension of the current
one, in which information is given
well-defined meaning, better enabling
computers and people to work in
cooperation”
- Tim Berners-Lee, 2001
21. Typical business models
■ Create a large/focused niche user community
■ Sell API access (Google)
■ Sell services to a large group of SMEs (Salesforce.com)
■ Sell data to partners (Facebook? :))
■ Get a revenue share from transactions (eBay)
■ Sell advertisements (MySpace)
■ Sell value-added platform (Amazon Web Services)
■ Freemium - Sell premium memberships (Livejournal)
■ Sell your company (Youtube)
29. Example revenue of X
■ 40% premium memberships
■ 42% Google Adsense
■ 10% selling one ad directly to advertiser
■ 5% text link ads
■ 3% referall money from amazon.com and linkshare
Minimal self funded startup costs, focus on a specific
community, value created to the user base through a clever
combination of services driving repeat visits and premium
subscription, viral growth, advertising revenues and eventually
(hopefully juicy) sponsorships.
31. Concept analysis
Development Attention
Simplicity Content
Features People
Iterative Interaction
Extendability Automation
Personal Immediate
Social Long term
Emotional Regular
Practical Occasional
Value Time
Improved on A. Bäck, S. Vainikainen
32. Usage analysis
Visibility Participation
Identity building Creation
Social networking Contribution
Publicity Aggregation / acquisition
Privacy Play
Alone User-generated
Team Commercial / professional
Community Hierarchical
Loose network Associative
Activity Content
Improved on A. Bäck, S. Vainikainen
33. Business analysis
Market Revenue
SMEs Advertising
Large companies Value-added services
Public sector Subscription / SAS
Consumers Loss-leader
Local installation Web services (APIs)
Online service Plugins
Freemium Source code
Offline version Deep linking
Availability Expansion
34. Typical Web 2.0 problems
1. Spam and scammers
2. Inability to scale business after reaching
a certain number of users
3. Crowds flee to the next cool service
4. Many sites competing on user attention
5. House-of-cards business platform
Photo: Mike9Alive
36. Top-down innovations Bottom-up innovations
Source of Management and your own
Customers and users
ideas organization
Internal resources, products, Deep understanding of
Drivers
positioning customer needs
Interaction Structured and managed Spontaneus and non-linear
Strategy Go to the customer Invite customer to participate
Processes Linear and strictly defined Emergent and serendipic
Communities, crowdsourcing,
Market research, surveys,
Methods peer-production and social
focus groups
media
Photo: JJay
37. Social objects connect people
Beat Hum
Occasional Videos Blog posts Photos Microblogging Presence Continuous
Particle Wave
1. Define your object
2. Define key verb
3. Make your objects discoverable
4. Turn invitations into gifts
5. Charge publishers, not spectators
Ref: Jyri Engeström
38. Power Law of Participation
Ownership
High
Moderating
Engagement
Collaborating
Reflecting
Recommending
Linking
Commenting
Tagging
Rating
Subscribing Low
Reading
Threshold
Collective Collaborative
Intelligence Intelligence
(implicit creation) (explicit creation)
Ref: Teemu Arina, based
on Ross Mayfield
49. Virtually everything new seems to come
from the 20 percent of their time
engineers here are expected to spend on
side projects. They certainly don't come
out of the management team.
Eric Schmidt
Google CEO
Kuva: GustavoG
50. Challenge
■ Globalization forces organizations to get into innovation-
based competition and networking:
■ Get products faster to market
■ Increase ROI of R&D investments
■ Increase transparency of product development
■ Involve customers through open innovation
■ Support continuous learning and knowledge sharing
■ Get into networked collaboration (outsourcing etc.)
Source: Manuel Castells
51. Ways to innovate
Culture
Organization
Design Product Business
Experience Service Models
Technology
Platforms
Source: Pekka Himanen
52. Types of innovation
■ Technological innovation
Remixing old in new ways (mountain bikes) or inventing new technologies
■ Business innovation
Supply chains (Walmart), processes (Toyota), business models (Dell), brands
(Nike)
■ Product/service innovation
Products (Skype), marketing (Apple), services (Salesforce.com)
■ Design innovation
Look & feel (Apple), emotion & experience design (Idean)
■ Cultural innovation
Leadership (Linux), organization (Google), transparency (Seismic)
Source: Pekka Himanen
53. Innovation through experience design
Context
Experience
Stimulus Aha!
Data Infor- Know-
Wisdom
(products) mation ledge
• Presentation • Testing • Research
• Information • Conversation • Retrospect
• Parameters • Narratives • Interpretation
• Comparison • Combination • Remixing
55. New paradigm: Enterprise 2.0
“Enterprise 2.0 is the use of emergent
social software platforms within
companies, or between companies
and their partners or customers.quot;
Andrew McAfee
Kuva: GustavoG
56. Enterprise 1.0 Enterprise 2.0
Hierarchical organization Flat organization
Automation in the core Interaction in the core
Tree representation Associative representation
Bureaucracy Agility
Static and rigid Dynamic and adaptive
IT driven technology User driven technology
Feature-driven value User-driven value
Top-down Bottom-up
Centralized Distributed
Hand-picked teams Self-organizing teams
Silos Open borders
Controlled communication Transparency
Taxonomies Folksonomies
Complexity Simplicity
Closed standards Open standards
Photo: JJay
57. Ultimate challenge
In the future,
organizations will
compete on:
Who can create a rich user
community where users
interact with each other to
improve products
Image: Felippe Torres
58. Crowdsourcing
Taking a job traditionally performed by an employee
or contractor, and outsourcing it to an undefined,
generally large group of people
Photo: Hugo*
62. Anatomy of an Enterprise 2.0
Nervous system Brain
Feeds, Search, APIs - Wikis, tagging -
Sharing, discovering and Connecting and remixing
tapping into reflections reflectons
Senses Blood system
Blogs, Microblogs, Social networking,
Social bookmarking - Real-time
Reflection in and on action communications,
Network analysis -
Optimizing interaction flow
Skeleton
Automation, Real-
time processes,
Operative
technologies - Back-
bone for business processes
Ref: Teemu Arina, Illustration: Lotta Viitaniemi
63. Command & Control
becomes
Collaboration and Communication
Photo: tashland
64. Contact info
CEO Teemu Arina
Dicole Oy
050 – 555 7636
teemu@dicole.com
Blogi: tarina.blogging.fi
www.dicole.com
Yritys 2.0 -kirja tulossa!
http://www.yritys20.com
Photo: Tanakawho
65. Reading
• Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Robert
Scoble)
• The Medium is the Message (Marshall McLuhan)
• Complex Responsive Processes in Organizations: Learning and Knowledge Creation (Ralph
Stacey)
• The World Is Flat: A Brief History of the Twenty-first Century (Thomas Friedman)
• Informal Learning: Rediscovering the Natural Pathways That Inspire Innovation and Performance
(Jay Cross)
• Deschooling Society (Ivan Illich)
• The Innovator's Solution: Creating and Sustaining Successful Growth (Clayton Christensen)
• The Cluetrain Manifesto: The End of Business as Usual (Christopher Locke)
• Convergence Culture: Where Old and New Media Collide (Henry Jenkins)
• The Wealth of Networks: How Social Production Transforms Markets and Freedom (Yochai
Benkler)
• Open Business Models: How to Thrive in the New Innovation Landscape (Henry Chesbrough)
• The Long Tail: Why the Future of Business is Selling Less of More (Chris Anderson)
• Wikinomics: How Mass Collaboration Changes Everything (Don Tapscott)
• Seeing What's Next: Using Theories of Innovation to Predict Industry Change (Clayton
Christensen)
• Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages
(Carlota Perez)
• The Social Life of Information (John Seely Brown)
• The Wisdom of Crowds (James Surowiecki)
• Complexity and Innovation in Organizations (Jose Fonseca)
Photo: Tanakawho