Social Sign In Janrain Silverpop
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This document discusses how social sign-in and social data can benefit marketers. It explains that social sign-in increases conversion rates compared to traditional registration by 10-50% because people dislike filling out forms and are often dishonest. Social sign-in provides marketers with a wealth of profile data on users that helps target marketing more effectively. The document then outlines how social data is captured and made actionable, how social opt-ins with Facebook work, how to share content to social media, manage multiple accounts and feeds, report on social activity and revenue, and learn more.
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Social Sign In Janrain Silverpop
- 1. Getting More From Social
- 2. (Plus More)
- 3. Are You as Social as Your Prospects? Social Connect be where your target market is…
- 4. Agenda Social Sign-In Facebook Q&A Opt-in Social Publish to Reporting Social Share to Social 4
- 6. Meet Ann Smith. She’s a 30 year old outdoor junkie and mother of two. She’s an avid reader, running enthusiast and likes to cook and entertain. She does yoga to relax.
- 7. But what do you know about her? Her IP address? Her location (via DNS lookup)? How many times she’s been to your site? Her favorite pages? How long she visits? …
- 9. 38% of Americans would rather clean their toilet than create another Username/password combination! 9
- 10. We don’t like to fill out forms Registration
- 11. And we’re often dishonest Registration
- 12. There’s a better way 10%-50% Increase in conversion rates for marketers offering social sign in. Your Site
- 13. Social profile data Get to know Ann. • Name • Birthday • Gender • Time Zone • Age • Address • Status • Photo • About Me • Location Meet Ann’s friends Find out what and gather the Ann likes. same profile data on • Music • Sports each of them. • Books • Interests • TV • Movies
- 14. Capture all online persona’s
- 15. What types of data are available?
- 16. Giving you a 360 degree view of your user Basic Identity Ann’s Ann’s Interests Friends
- 17. Ann’s data is made actionable Social login users open 50% Email more marketing emails vs Targeting eCommerce traditional registrants. Personalization Community Reviews CRM Subscription CMS Data Append Other
- 18. Social Sign-in At Work 18
- 21. Facebook Timeline Email Sign Up
- 22. Share To Social
- 24. Plugging It In
- 26. Push Newsletter Content to Twitter
- 27. Manage Multiple Accounts and Feeds
- 29. Social Reporting
- 30. Identify Your Top Social Influencers
- 33. Social Activity in SFDC Contact Insight
- 34. Revenue Reporting – Does Social Actually Deliver? 34
- 35. Interested In Learning More? 2012 Email Marketing Benchmark Report silverpop.com/marketing-resources www.slideshare.net/silverpop Twitter.com/silverpop Facebook.com/silverpop
Editor's Notes
- Silverpop is leading the way in helping marketers realize the full potential of social media with our Social Connect portfolio. Social Connect is a collection of products and features available through Silverpop Engage designed to help you maximize your social buzz.Silverpop’s Social Sign In offers a simple alternative to web form completion. By allowing site visitors to register for online offers by signing in with their existing social network accounts, the process is simplified and conversions increase. Share-to-Social, another Silverpop innovation, incorporates the ability to easily share email marketing messages on social networking sites. Silverpop has found that sharing email content via social networks can increase reach by over 20 percent.Engage Web Forms can easily be incorporated into social media and blog sites to collect opt-ins. Adding social buttons and badges to your communications increases your reach by giving your recipients an easy way to promote your messages to the contacts in their social networks. Silverpop’s Pop-In application supports remote data collection via an iPad, allowing marketers to grow their contact databases while in the field. The enhanced reporting capabilities of Silverpop Engage enable you to identify which of your messages have gone viral and how your social campaigns are contributing to ROI.
- Let’s take a look at a potential person on your site.Meet Ann Smith.
- Let’s take a look at a potential person on your site.Meet Ann Smith.
- But, Ann has a problem and so do you.Every engagement point is triggering a registration prompt. If Ann is like 86% of the population, she will very likely leave the website when asked to fill out a registration form. Or she may provide false data.[Sidenote: this data is from annual consumer research conducted by a 3rd party firm – I’m happy to share the full report with you.]
- But, Ann has a problem and so do you.Every engagement point is triggering a registration prompt. If Ann is like 86% of the population, she will very likely leave the website when asked to fill out a registration form. Or she may provide false data.[Sidenote: this data is from annual consumer research conducted by a 3rd party firm – I’m happy to share the full report with you.]
- So Ann tries again, using Janrain social login. It turns out that 77% of consumers prefer this over traditional registration.
- As you know, people maintain a wealth of information about themselves on their social networks, from demographics to their interests and hobbies as well as lists of their friends.Because a person’s social network profile is visible and transparent to her friends, she is more likely to keep the information about herself accurate and up-to-date.This social profile data, when accessed with a user’s permission via social login, can provide you with deep insights about your customers or audience.
- So, what types of data are available? It differs by social network or email provider.Most identity providers pass core demographic information such as email address, name, location, birthdate, gender and a profile photo.Google, Yahoo, Facebook and Windows Live all provide a pre-verified email address for users during the social login process, which eliminates the need to send new users through a complicated email confirmation process and ultimately improves your conversion rates.Facebook supplies rich data on a user’s interests and hobbies to help you improve personalization and targeting, and most of the social networks and email providers pass a user’s social graph or list of friends to help you build community and refer-a-friend programs.
- Bynow, you’ve learned quite a bit about Ann. Her registration with a social identity and all of this activity on your site leads to a 360 degree view of Ann. Suddenly, you have a window into things like her demographics, her interests and her friends.
- The question then becomes how do you capture all of this data, store it, and leverage it within your other online marketing programs? You need to be able to store the data you know about Ann and feed it into component technologies you are already using, such as your email marketing tool, eCommerce platform or personalizationengines.
- Adding Social Sign In to your landing page is as easy as clicking a hyperlink
- Share-to-Social events now appear in the “Actions” view and “View All Actions” panel Includes Share-to-Social event behavior from landing page visitors and mail recipients
- Also available at silverpop.com/marketing-resources is more information about future webinars, recordings from previous webinars, You can also access slides from Silverpop presentations on social media and countless other topics at slideshare.net/silverpop. You can also find us on Twitter and Facebook.