This document discusses the importance of social media marketing for businesses. It notes that communication has changed and moved online, with many people now finding information and interacting through platforms like Facebook, Craigslist, YouTube, and text messaging. It emphasizes that businesses need an online presence through social networks and participation in order to effectively reach customers and be responsive to their needs and questions. The document provides examples and tips for how businesses can create profiles, pages, blogs and engage with customers online through sharing content and being responsive to build relationships.

1. Amos White
Internet Marketing Training & Coaching
www.amoswhite3.com
Social Media
Marketing
For Business!
for Distributed Presence,
Extended Sphere of Influence,
and Enriched Relationships

2. Communication has Changed
Disruption = Opportunity!

3. Have you?

4. Communication is…
FaceBook 250,000 new registrations per day.
Craigslist has 12 Billion page views monthly.
Online! 78% find home or agent online.
Youtube: 2 Billion views a day
Online! Filipinos send 1 Billion text messages daily.

5. Who is your audience?

6. Where are your fans?
and Followers?
your Friends?

7. What is your Road Map?

8. So, how do I understand social networking?

9. The Social Web Principles
Participation
Web 2.0 Openness
Network Effects
Web 2.0
So what do I need to know?

10. Web 2.0 Marketing Requires
Your 3-Dimensional Presence
Be There Be present, current,
a responsive resource…
Share Info, links, media, opinions…
Show you care Be open, personal, honest,
fully disclosing…

11. It Requires Integration
Web Site
Client Manager
CRM Auto Responder
CRM / ERP
Blog
Mobile
Connectivity
Social Presence

12. Responsiveness
A Real Estate Case Study
97% People search internet first
5 Realtors will be contacted (avg.)
80% Become client of first responder
2 hrs. Avg. response time SF Bay Area
Sources: NAR Report Findings, March 2005. InManNews Reports, March 2007

13. And Participation!

14. So what are you
doing now?
How do you “feed”
your followers?

15. Fan Pages
Strong Branding
Interactive Blog
Keyword data
points
RSS feeds
Share enabled
“Fans”
Shared Photos &
Videos

16. Social Networking
Contacts info
Friends & Followers
Strong Visual Stats
Branding
# of Updates Posted
Updates Posted
RSS enabled
Posts Trail Below
Twitter Search
/ Trends

17. How are you adding Friends?

18. Where's your next deal?

19. How are You Measuring Performance?
• Friends on Facebook/LinkedIN
• Questions Asked & Answered
90% • Brand citation search (#hashmarks)
78%
80% • Website visitors 72%
70%
70% • Blog Subscribers 62%
60%
56%
45%
Visitors
50%
41%
40% 37%
30% 28%
20%
10%
0%
2000 2002 2004 2006 2008

20. So…What are you doing
now?
www.amoswhite3.com

21. Make Your Plan
What’s my next step?

22. Participate

23. Embrace Change

24. Want to Learn More?
Follow me ;-)
@Mos42
coaching @ amoswhite3.Com
http://amoswhite3.wordpress.com
www.amoswhite3.com