The document provides tips for non-profits to increase online fundraising. It recommends (1) improving the online infrastructure to make donations easy across devices and shareable on social media, (2) developing an online ambassador program to identify influential supporters and target content and asks through them, and (3) investing in conversation managers to develop relationships with supporters through social media engagement. The tips are based on examples from political campaigns that showed targeting voters through social networks of identified influencers can increase registration and turnout.
Social Media Strategies and Tactics for Fundraisingfrank barry
Learn the key to raising money online using social media, the tools and techniques you need to successfully execute social fundraising campaigns, and how to focus on long term donor cultivation - Social CRM.
Effective advocacy not only includes working with elected officials, but also involves strategic interaction with the media and the public. This session is broken down into two sections. The first half of the training will focus on the tricks of the trade for effective media relations, including understanding the different types of media outlets, developing effective letters to the editor campaigns, and techniques for pitching local and statewide media to help gain increased coverage for your organization and its advocacy priorities. During the second half, the session presenters will talk about the use of social media and how to effectively use such mediums for advocacy with legislators, the media, and the general public.
Social Media Strategies and Tactics for Fundraisingfrank barry
Learn the key to raising money online using social media, the tools and techniques you need to successfully execute social fundraising campaigns, and how to focus on long term donor cultivation - Social CRM.
Effective advocacy not only includes working with elected officials, but also involves strategic interaction with the media and the public. This session is broken down into two sections. The first half of the training will focus on the tricks of the trade for effective media relations, including understanding the different types of media outlets, developing effective letters to the editor campaigns, and techniques for pitching local and statewide media to help gain increased coverage for your organization and its advocacy priorities. During the second half, the session presenters will talk about the use of social media and how to effectively use such mediums for advocacy with legislators, the media, and the general public.
Hot or Not: Which Fundraising Channels Are a Forecast for Success?Steve MacLaughlin
Hot or Not: Which Fundraising Channels Are a Forecast for Success? Presented by Steve MacLaughlin and Frank Barry. More information at: http://www.blackbaud.com/bb/Internet/communication.aspx
Five Social Media Trends We Spotted in the MidtermsCision
The 2010 midterm elections weren’t just fought across TV and radio – they were fought across social media networks too. For three weeks, Vocus monitored key races in Massachusetts, Kentucky
and Nevada to spot emerging trends – here’s what we found…
Developing a KO Response to Post-Truth and Fake NewsDavid Clarke
Analysis of post-truth and fake news issues and discussion of causes, effects and solutions. These issues have both societal and technological causes – they are some of the unintended consequences of the information age. I hope you will join me in a discussion about these issues. How can we build a society that is open-minded, fact-loving and search savvy? How can we encourage our leaders, businesses and institutions to protect and promote truthfulness as a core value?
Using Social Media to Launch Your Campaign or OrganizationWomen Online
A presentation I give every semester at Harvard Kennedy School to help students seeking to start social enterprises, political campaigns or non profit organizations use cost effective digital marketing and social media techniques.
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...Julia Campbell
What we cover in this workshop:
The key changes in the current social media landscape that affect nonprofits.
The three seismic shifts affecting donor behavior and preferences in the social media age.
How to get started creating a social media strategy for your nonprofit.
Tools and apps for social media management and content creation.
How to Set Up The Donate Button and Start Collecting Donations On Your WebsiteJulia Campbell
Are you able to collect donations directly from your website? With the new GoFundMe Charity Donate Button, it's super simple to collect donations for your nonprofit through your own website with only a couple of clicks.
In this webinar, you will learn:
How to set up the Donate Button on your website
How to customize your online donation page to drive more donations
Ways to grow your supporter base
How to follow-up with new donors after they make their first gift
Sexual misconduct, embezzlements, sudden changes in leadership, defunding programs, loss of accreditation, compensation issues, misuse of philanthropic funds, labor disputes...
Members of the media have spent their entire careers getting ready to interview you.
Doesn't it make sense to spend just a few minutes learning why the media doesn't cover your story or issue the way you want? And when they do, why the story doesn't look or read the way you think it should?
Especially in today's world of "gotcha" journalism, with tiny, digital cameras capable of sending hi-definition pictures to YouTube and CNN within minutes and reputational challenges amplified exponentially by Facebook and Twitter, "managing the media" is a necessary skill set for educational leaders.
This fast-paced talk by veteran crisis communications and media specialist Bruce Hennes, from Hennes Paynter Communications in Cleveland, Ohio (www.crisiscommunications.com), will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining "control of the message," enabling you to move your message forward or mount a defense against a sudden press onslaught.
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...Julia Campbell
Did you ever wonder why some online fundraising campaigns raise a ton of money, and others fall flat? In this live training, I’ll give you the A-Z blueprint for a successful online fundraising campaign. We will walk through the four phases of online fundraising campaigns that slay - planning and preparation, launching with a bang, keeping momentum with a Campaign Calendar, and strategic follow-up after the campaign ends.
Hot or Not: Which Fundraising Channels Are a Forecast for Success?Steve MacLaughlin
Hot or Not: Which Fundraising Channels Are a Forecast for Success? Presented by Steve MacLaughlin and Frank Barry. More information at: http://www.blackbaud.com/bb/Internet/communication.aspx
Five Social Media Trends We Spotted in the MidtermsCision
The 2010 midterm elections weren’t just fought across TV and radio – they were fought across social media networks too. For three weeks, Vocus monitored key races in Massachusetts, Kentucky
and Nevada to spot emerging trends – here’s what we found…
Developing a KO Response to Post-Truth and Fake NewsDavid Clarke
Analysis of post-truth and fake news issues and discussion of causes, effects and solutions. These issues have both societal and technological causes – they are some of the unintended consequences of the information age. I hope you will join me in a discussion about these issues. How can we build a society that is open-minded, fact-loving and search savvy? How can we encourage our leaders, businesses and institutions to protect and promote truthfulness as a core value?
Using Social Media to Launch Your Campaign or OrganizationWomen Online
A presentation I give every semester at Harvard Kennedy School to help students seeking to start social enterprises, political campaigns or non profit organizations use cost effective digital marketing and social media techniques.
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...Julia Campbell
What we cover in this workshop:
The key changes in the current social media landscape that affect nonprofits.
The three seismic shifts affecting donor behavior and preferences in the social media age.
How to get started creating a social media strategy for your nonprofit.
Tools and apps for social media management and content creation.
How to Set Up The Donate Button and Start Collecting Donations On Your WebsiteJulia Campbell
Are you able to collect donations directly from your website? With the new GoFundMe Charity Donate Button, it's super simple to collect donations for your nonprofit through your own website with only a couple of clicks.
In this webinar, you will learn:
How to set up the Donate Button on your website
How to customize your online donation page to drive more donations
Ways to grow your supporter base
How to follow-up with new donors after they make their first gift
Sexual misconduct, embezzlements, sudden changes in leadership, defunding programs, loss of accreditation, compensation issues, misuse of philanthropic funds, labor disputes...
Members of the media have spent their entire careers getting ready to interview you.
Doesn't it make sense to spend just a few minutes learning why the media doesn't cover your story or issue the way you want? And when they do, why the story doesn't look or read the way you think it should?
Especially in today's world of "gotcha" journalism, with tiny, digital cameras capable of sending hi-definition pictures to YouTube and CNN within minutes and reputational challenges amplified exponentially by Facebook and Twitter, "managing the media" is a necessary skill set for educational leaders.
This fast-paced talk by veteran crisis communications and media specialist Bruce Hennes, from Hennes Paynter Communications in Cleveland, Ohio (www.crisiscommunications.com), will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining "control of the message," enabling you to move your message forward or mount a defense against a sudden press onslaught.
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...Julia Campbell
Did you ever wonder why some online fundraising campaigns raise a ton of money, and others fall flat? In this live training, I’ll give you the A-Z blueprint for a successful online fundraising campaign. We will walk through the four phases of online fundraising campaigns that slay - planning and preparation, launching with a bang, keeping momentum with a Campaign Calendar, and strategic follow-up after the campaign ends.
Online Ambassador Programs for FundraisingJustin Ware
Few things help expand the reach of your organization's message better than a strong, peer-to-peer program. This presentation details the steps BWF_social takes with our clients to produce impactful peer-to-peer or online ambassador programs.
This presentation is designed to share tips and techniques on online engagement. Specifically it shares tips on video, websites, social platforms, and direct marketing. Enjoy!!!
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
Tools to Grow, Measure and Optimize Social Traffic ShareThis
Explaining the importance of understanding your social traffic by putting in place the proper measurement tools, such as ShareThis or other analytics tools.
A publisher's social traffic makes up a significant amount of their traffic (usually about 30%), but more importantly this traffic is very valuable because it's prequalified users that are coming to their site through friend's and family's recommendation, making them highly likely to convert into customers for publishers.
Just as publishers track, measure and optimize their search traffic, they should be doing the same for their social traffic.
2010 Deutscher Fundraising Kongress Online Community Fundraising SessionBryan Miller
Session on online community fundraising I gave at the 2010 Deutscher Fundraising Kongress in Fulda. Includes some research on German social media use as basis for considering how quickly Germany might adopt online community fundraising approaches becoming increasingly common in US, UK, and Netherlands
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
4. Bentz Whaley Flessner 3
Online ambassadors and conversation
management…
Volunteers were
asked to share
updates about
the campaign.
Brief online
trainings held.
40% of donors
were new.
More than half came
through social media
channels.
5. Bentz Whaley Flessner 4
The long tail of big gifts…
Several million dollars were
given in the days immediately
following the event by major
donors who referenced the
Giving Day campaign and the
excitement it created.
6. Bentz Whaley Flessner 5
Why do we care about engaging
donors online?
Source: Blackbaud.
Distribution of New Donors by Age
within Origin Channel
2010 Medians
1%
12%
22%
24%
25%
11%
4%
0%
3%
9%
14%
23% 22%
27%
0%
5%
10%
15%
20%
25%
30%
18–24 25–34 35–44 45–54 55–64 65–74 75+
Joined Online Joined by Mail
7. Bentz Whaley Flessner 6
Why do we care about
engaging donors online?
Source: 2012 Convio Study.
43%
57%
Dual Channel Donors
Average income
>$100,000
Average income
<$100,000
38%
62%
Online-Only Donors
Average income
>$100,000
Average income
<$100,000
25%
75%
Offline-Only Donors
Average income
>$100,000
Average income
<$100,000
8. Bentz Whaley Flessner 7
Why do we care about engaging
donors online?
$79
$93
$111
$128
$84
$124
$169
$197
2007 2008 2009 2010
Donors Acquired
Online in 2007
Including All Giving
Including Online Gifts Only
Lifetime Revenue per Original Donor
for Donors Acquired in 2007
2007–2010 Medians
Source: Blackbaud.
9. Bentz Whaley Flessner 8
Why do we care about engaging
donors online?
Lifetime Revenue per Original Donor
for Donors Acquired in 2007
2007–2010 Medians
$30
$44 $55
$63
$32
$48
$62
$72
2007 2008 2009 2010
Donors Acquired
by Mail in 2007
Including All Giving
Including Mail Gifts Only
10. Bentz Whaley Flessner 9
1. Improve online giving infrastructure
Must be user-friendly (Ask
my colleague Heather Greig
about GCR).
Must be mobile optimized.
Must be easy to share.
Must connect to social
networks.
11. Bentz Whaley Flessner 10
1. Improve online giving infrastructure
Make it easy to give!
12. Bentz Whaley Flessner 11
1. Improve online giving infrastructure
Make it easy to give by…
Least number of clicks to reach the giving form.
Your giving form should be well-branded with your
org’s info (not a third-party vendor’s) to avoid
confusing donors.
Providing e-receipts to donors
(if the gift amount allows).
13. Bentz Whaley Flessner 12
Go Mobile!
RWD (Responsive
Web Design).
Use text to drive
donors to mobile giving
sites (as opposed to
text to give).
Integrate location-
based technology
(FourSquare).
15. Bentz Whaley Flessner 14
1. Improve online giving infrastructure
Enable login via social networks
Easy for donors
(to connect and
share).
No need to create
a new account,
password, etc.
Gives your org
valuable information.
16. Bentz Whaley Flessner 15
Social log in—a GREAT icebreaker.
Social network login gives you access to otherwise
restricted social networks and all the info hidden in
them, such as…
What types of content resonate with the donor.
Who their friends are.
What their friends are interested in. (New donors?)
Contact info for the user and all their Facebook
friends.
17. Bentz Whaley Flessner 16
Data allows for the creation of
―Content Profiles.‖
Content profile for
Jonathan Foley
Key words include
―Climate,‖ ―IonE,‖
―Environment.‖
Interests include
―Environmental,‖
―Sustainability,‖
―Climate,‖ ―Research.‖
Ambassador score of 68.
84 in ―Climate‖
91 in ―Environment‖
18. Bentz Whaley Flessner 17
Content profiles take you from knowing the
demographics of your supporters…
…to knowing their psychographics.
19. Bentz Whaley Flessner 18
Obama’s ambassadors
Just a few weeks before the 2012 election, the
Obama campaign realized they had a problem…
…half the campaign’s targeted swing-state
voters had no listed phone numbers.
Source: Michael Scherer, Time Swampland Blog.
20. Bentz Whaley Flessner 19
Obama’s ambassadors
So they built a custom Facebook app that…
…gave the campaign access to the entire list
of friends for everyone who authorized the app.
Source: Scherer, Time.
21. Bentz Whaley Flessner 20
Obama’s ambassadors
Next, they built content profiles from the data
about the app subscribers’ friends to help the
app subscribers send their friends content and
info they would like…
…this led to more voters registered and
dollars raised.
22. Bentz Whaley Flessner 21
Obama’s ambassadors
The ultimate in targeted messaging…
…videos, photo galleries, updates, asks for
support—all custom-built to match the personality
of a supporter’s Facebook friends.
23. Bentz Whaley Flessner 22
Obama’s ambassadors
…research immediately following the election
found statistically significant changes in voter
behavior. People whose friends sent them requests
to register to vote and to vote early were more
likely to do so than similar potential voters who
were not contacted.
Source: Scherer, Time.
The app changed
voter behavior…
24. Bentz Whaley Flessner 23
How it will work to boost your online giving…
Use Facebook applications to learn about
your followers AND their networks.
Create content based on what your followers
and their networks like sharing.
Incorporate smart social sharing in broader
campaign communication plans.
25. Bentz Whaley Flessner 24
Before the Obama approach…
You need to identify your core group of
online ambassadors.
Which users have influence and are most likely
to increase support for your institution?
Learn about their behavior and what they want
out of an online experience.
Capture and organize the above for quick,
easy access.
26. Bentz Whaley Flessner 25
What is an ―Online Ambassador?‖
Definition: Influential Internet users—specifically
social media users—with an affinity for your
organization’s mission who have a high
likelihood of enlisting the support of others
through their online activity.
27. Bentz Whaley Flessner 26
Online recommendation from a friend =
most influential form of advertising
Source: Nielsen, April 2012
28. Bentz Whaley Flessner 27
Data: what do we need to know?
Number and name of social networks a constituent
is active on.
Klout or Kred scores.
Their affinity or connection to your institution or
organization.
Content they interact with—their content profiles.
Combine the above with donor data already stored
in CRM systems.
30. Bentz Whaley Flessner 29
How it works—the Klout score
1–100 possible score or ranking
Influence your score by…
How many people you influence.
How much you influence those people.
How influential those people are.
31. Bentz Whaley Flessner 30
Influencing Your Klout Score
Your Twitter strategy influences Klout by…
Users mentioning, retweeting, and adding your
account to their lists.
Influential users retweeting, mentioning, and listing
your account.
Users who seldom retweet, RTing your tweets.
32. Bentz Whaley Flessner 31
Influencing Your Klout Score
Your Facebook strategy influences Klout by…
Having a large number of comments and ―likes‖
on your posts.
Having your posts shared by friends.
Having influential friends share, comment on,
and ―like‖ your posts.
33. Bentz Whaley Flessner 32
A piece of the influence story…
…but by no means the whole story.
A low Klout score does NOT mean a person
is not influential.
However, a high Klout score is a good sign
they are influential.
36. Bentz Whaley Flessner 35
Data allows for the creation of
―Content Profiles.‖
Content profile for
Jonathan Foley
Key words include
―Climate,‖ ―IonE,‖
―Environment.‖
Interests include
―Environmental,‖
―Sustainability,‖
―Climate,‖ ―Research.‖
Ambassador score of 68.
84 in ―Climate‖
91 in ―Environment‖
37. Bentz Whaley Flessner 36
Top Influencers for ―Environment‖
1. Jonathon Foley—91
2. Amber Carlson—90
3. Jennifer Woodley—90
4. Mark Simpson—89
5. Ellen Brown—86
38. Bentz Whaley Flessner 37
Speak through your online ambassadors.
Use your ambassadors to amplify your organization’s
message to groups of people you’d never reach via
your own, traditional methods—it’s about the viral
spread of information.
39. Bentz Whaley Flessner 38
3. Invest in conversation managers
Conversation managers lead the ambassador
program:
Constantly identifying new ambassadors.
Strengthen relationships with current and potential
ambassadors.
Steward online donors on a consistent, routine
basis—it’s about providing customer service for your
supporters.
Capture data that can be added to content profiles –
conversation mining.
41. Bentz Whaley Flessner 40
Goin’ to the chapel…
User logs this comment on Facebook underneath
a picture of the chapel.
―I love the Hendricks Chapel! It’s where my
husband proposed to me!‖
43. Bentz Whaley Flessner 42
Syracuse chapel example for major donors
Personalized email and mail contact
and solicitations…
Annual reports and
campaign updates.
News and event
information.
Thank-yous.
Whatever you use
email and mail to do!
44. Bentz Whaley Flessner 43
Syracuse chapel example for major donors
Talking points for gift officer calls and visits…
45. Bentz Whaley Flessner 44
Syracuse chapel example for major donors
Create custom content for your biggest donors…
…include them in the content, when possible.
46. Bentz Whaley Flessner 45
The Online Affluent
According to a
recent Fidelity
Investment survey…
85 percent of all
millionaires use some
form of social media.
Nearly three-quarters
of that 85 percent are
on Facebook.
Median age of those
surveyed—56.
47. Bentz Whaley Flessner 46
All ages online…
According to a Dunham
+ Company survey…
51 percent of those
60 and older have
given online.
60+ age group gives
more online gifts than
under 40s.
48. Bentz Whaley Flessner 47
Syracuse chapel example for annual giving
Create mail, email, newsletters, and more
for groups based on keywords in a donor’s
content profile…
49. Bentz Whaley Flessner 48
Syracuse chapel example for annual giving
Produce online campaigns around popular
online topics…
50. Bentz Whaley Flessner 49
3. Invest in conversation managers
It’s about stewardship!
Social media allows your
organization to provide
consistent, responsive, c
ustomer-service like
feedback to and
engagement with your
supporters.
51. Bentz Whaley Flessner 50
3. Invest in conversation managers
Social media = more relationships with
supporters…
…only real, experienced people can develop those
relationships!
52. Bentz Whaley Flessner 51
3 Tips to Increase Online Giving
1. Build better online infrastructure.
2. Develop an online ambassador program.
3. Invest in personnel.
Three main efforts – if you do these three things, you will increase your online giving beyond the national average of roughly 11 percent and you’ll see it have a positive impact on fundraising overall.“If you have outdated online giving forms, if you don’t have an ambassador program, not any FT social media positions…”
Here’s what happens when you do all three of those things…It happened because they did all of those three things – infrastructure, ambassadors, and they dedicated smart personnel toward the planning and implementation of this campaign.
They did everything the right way…In part thanks to their ambassadors, they were able to pull in a lot of new donors…Thanks to a smart strategy that had a lot of people dedicated to managing that strategy, a large number of gifts were originated in social media.
A very important point worth noting… online campaigns get donors of all levels excited!
It’s no surprise Columbia saw so many first-time donors make a gift……and the more we see good online campaigns, the less surprised I am at how effective they are at getting new donors through door and reactivating lapsed donors.
It’s also no surprise Columbia raised so much money online…
This is for donors who are acquired online… numbers from the late 2000s
So let’s talk about what you can do now to start acquiring those high-value donors online…
There’s certain information we all need …but it’s important to make this as pain free as possible for the donor… The gift + good, basic contact info is all we need to bring them to the next steps.
There’s certain information we all need …but it’s important to make this as pain free as possible for the donor…Ask “if anyone has any other ideas for making the giving process easier, send them in via the Q and A section or via Twitter using the “BWFwebinar” hashtag”
Use Obama grabs here
Roughly a 1/3 of us do our primary Internet viewing on a mobile device … by this time next year, MOST people will check the majority of their email from a mobile device … you need to be ready!
Also crucially important…Make it easy to log in for first time and returning users …give them the option of logging in.
Social login is a great get-to-know-you tool …with one click it gives your org an enormous amount of data about your donor AND their network of social media friends.This is where you get MUCH more info than you’d every be able to get from a traditional giving form.
Knowing and organizing this info for quick access gives you a lot of flexibility…Right now, it’s a manual search …we’re working on a software product or products to help with all of this.Again …if you can add all of this up, you can select a handful of ambassadors that, let’s say, rank high for climate research. A message sent through 25 of those ambassadors can be more effective and far more affordable than a Facebook post or a more traditional mail piece.
I used Norman Bates to warn you …some people find this a bit creepy, but remember …the info is what people share on Facebook. They’re putting it out in the public.
I want to talk about how Obama took this psychographic information and applied it to a Facebook application that helped him win re-election.
Roughly 85 percent of all those younger donors without a listed number could be found via this app. (read the Time story again to refresh before the workshop)
600,000 users of the app shared more than 5 million…Content profiles built around an app users’ friends’ interests and behavior online. This is the ultimate in content profiles, because you’re giving users content that was produced to be liked and shared by their friends…
600,000 users of the app shared more than 5 million…Some have just a few dozen friends, other have thousands. And those friends are getting content that is custom-built just for them.
Early tests of the system found statistically significant changes in voter behavior. People whose friends sent them requests to register to vote and to vote early, for example, were more likely to do so than similar potential voters who were not contacted. That confirmed a trend already noted in political-science literature: online social networks have the power to change voting behavior. A study of 61 million people on Facebook during the 2010 midterms found that people who saw photos of their friends voting on Election Day were more likely to cast a ballot themselves.Read more: http://swampland.time.com/2012/11/20/friended-how-the-obama-campaign-connected-with-young-voters/#ixzz2Kv2VRCE3
BE CAREFUL …you don’t want to do something that will offend your constituents by being too invasive or creepy. Stay above board, but be clever.
To get that supporter ID program going, Obama already had a group of online ambassadors…It’s important to have this organized – without a system that’s easy to sort and search, you could spend all your time just accessing this info…
Sure, they can be celebrities but they definitely don’t have to be…
Here’s why ambassadors are so important…
The end goal is an ambassador program with multiple lists for multiple initiatives…
The most important criteria for ranking an ambassador – their influence…There are some tools that make it easy to get a broad idea of influence…
Everybody with an unlocked Twitter account, has a Klout score…
If you create a Klout account, Klout will take more into consideration to build your score…
Whether it’s a Klout score or something you build on your own, ranking your ambassadors is important. Ideally, you’d be able to export lists from your CRM of your most influential ambassadors when you need to push an idea online…
“But let’s say the user has a low Klout score… Users might have low Klout scores and not a lot of followers, but they could be closely involved with a group of alumni and have significant influence over them…Again – organize this info so you can access it quickly for multiple purposes.
Frequency and decency of conversation… How often does a user post? Are they saying good things about your school? …how about in general? Right now, this requires manual conversation management…These are the items you need to start capturing and storing to build content profiles around your constituents and ambassadors…
Remember …it’s about building these…Merges psychographic with demographic and contact info. What does the donor like? What do they talk about? What matters to them? What do their followers like, comment on, and share?
…so you can create these! Quickly find ambassadors to get specific messages out to communities based on the behavior of the ambassadors and their communities.CS NOTE; Can you fit the image snugly in the corner so no white is visible around the bottom and right edges?
You need conversation managers to do the conversation mining (among other things)
Conversation managers, social media specialists, online managers … whatever you call them, this is just one of the ways in which they will be invaluable to your org.Software will do some of this, but we’re a long way from being able to replace a person interacting with supporters as a real human.
Info gets added as a contact report (for now, because there really isn’t a good options for capturing social media information in a CRM)…As more options become available for organizing and leveraging this info, conversation managers will become more important.
How do you use this information gathered by conversation managers?
Let’s start with the obvious…Could be a first-time visit or new information about a donor who’s been with you for decades. Either way, conversation mining help you to know your donors better.
You know what they like and what matters to them, because you know their psychographic profile – use this info to create and share content that matters to them!
More evidence to suggest you’re not wasting your time applying online conversation mining and ambassadors to the major gift process…The affluent are online in a big way. Connect with them and steward them in this space!
Older, more affluent do give online – sometimes it’s how they make their first gifts before graduating to making bigger gifts off line. A small number even prefer to give big gifts online.
Pull the words from online conversations, use them to target for electronic and traditional communications…What other pages do they like? …what part of campus do they talk about the most? – use this to build more customized approaches both online and off
If there are common themes online, leverage them to raise big amounts of money in short amounts of time…
It’s about more than just pulling numbers …good conversation managers are relationship builders between your org and new AND current donors.
More relationships …and it allows you to leverage those relationships.
Three main efforts – if you do these three things, you will increase your online giving beyond the national average of roughly 11 percent and you’ll see it have a positive impact on fundraising overall.“If you have outdated online giving forms, if you don’t have an ambassador program, not any FT social media positions…”
For anyone who’s not able to be here this afternoon…