This document discusses the use of social media in the retail industry. It begins by explaining how the retail industry was an early adopter of social media to better engage with customers. It then discusses how retailers have incorporated social media like Facebook and Twitter into their sales strategies. The document goes on to describe trends in social commerce, such as the proliferation of mobile apps, customer reviews, and location-based services. It concludes by discussing best practices for social commerce and the benefits it provides retailers.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
Building brands through social e commerce eTailing India
This document discusses social e-commerce and its benefits. There are two types of social e-commerce: on-site, which occurs on an e-commerce company's own platform, and off-site, which occurs on external social media sites. Social e-commerce allows companies to build community, demonstrate social proof of their products, and engage customers. The document outlines examples of companies using social commerce through platforms like Facebook Messenger and Instagram shopping features. Social e-commerce is growing in India as well through platforms like Wooplr and Roposo that are adding commerce capabilities.
Social Commerce: The Winning Combination of Social Media and eCommercedevin simon
Nowadays, social networks have become an integral part of everyday life. Facebook, TikTok, Instagram, Snapchat, Twitter, Pinterest among others continue to engage users with relatable content, making them spend hours scrolling through their feed.
With almost 90% of Asia Pacific’s population surfing through mobile commerce, brands and retailers put this media to greater use, thus, inventing a fairly new concept called Social Commerce.
This document discusses how social media can empower automotive dealers. It outlines that social media gives dealers the ability to connect with consumers in real time from anywhere. This allows dealers to build relationships and regain power from consumers who now have more information available online. The document then explains that social media is important for building brand awareness, maintaining customer loyalty, interacting with customers, and improving organic search engine rankings. Dealers who effectively use social media can see benefits in increased exposure and sales.
This document discusses social commerce and covers topics such as the fundamentals of social commerce, social shopping models, social advertising, using social networks for customer service and market research, enterprise social commerce applications, and the implementation and risks of social commerce. It provides 12 learning objectives on these topics and summaries for each section.
Social media provides opportunities for reputation management, community building, and driving loyalty and commerce. Whitefire Social offers a platform to create targeted social media campaigns, gain insights from engaged fans, and measure campaign results. The platform is agnostic, allowing clients to maximize reach across multiple social networks and identify top brand influencers. Whitefire partners with companies across Europe to provide full-service social media solutions for sports, entertainment and retail clients.
The 9 step Marketing Guide for restaurants- final editabhilash hande
This document provides a 9-step guide for online marketing for restaurants. It begins by explaining the importance of having an online presence and branding for restaurants. It then outlines the 9 steps: 1) having a website, 2) search engine optimization, 3) information publishing on sites like Zomato, 4) use of social media, 5) using social media to generate leads, 6) analytics to measure effectiveness, 7) reviews analysis, 8) outreach analysis, and 9) competitor analysis. It emphasizes the importance of organic, personalized content and positioning the restaurant as an authority to influence customers.
Social Commerce - new trends, integration and changing consumer behaviorViosk International
The document discusses how social commerce is shaping the social buying experience through technology and integration. It covers the current state and future of social commerce, who the leaders are, and how brands can integrate social tactics like ratings and reviews, microblogs, social recommendations, company blogs, and client-generated content to engage customers and drive sales. The key message is that social media is enabling new forms of social commerce by allowing people to share purchasing decisions and influence each other.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
Building brands through social e commerce eTailing India
This document discusses social e-commerce and its benefits. There are two types of social e-commerce: on-site, which occurs on an e-commerce company's own platform, and off-site, which occurs on external social media sites. Social e-commerce allows companies to build community, demonstrate social proof of their products, and engage customers. The document outlines examples of companies using social commerce through platforms like Facebook Messenger and Instagram shopping features. Social e-commerce is growing in India as well through platforms like Wooplr and Roposo that are adding commerce capabilities.
Social Commerce: The Winning Combination of Social Media and eCommercedevin simon
Nowadays, social networks have become an integral part of everyday life. Facebook, TikTok, Instagram, Snapchat, Twitter, Pinterest among others continue to engage users with relatable content, making them spend hours scrolling through their feed.
With almost 90% of Asia Pacific’s population surfing through mobile commerce, brands and retailers put this media to greater use, thus, inventing a fairly new concept called Social Commerce.
This document discusses how social media can empower automotive dealers. It outlines that social media gives dealers the ability to connect with consumers in real time from anywhere. This allows dealers to build relationships and regain power from consumers who now have more information available online. The document then explains that social media is important for building brand awareness, maintaining customer loyalty, interacting with customers, and improving organic search engine rankings. Dealers who effectively use social media can see benefits in increased exposure and sales.
This document discusses social commerce and covers topics such as the fundamentals of social commerce, social shopping models, social advertising, using social networks for customer service and market research, enterprise social commerce applications, and the implementation and risks of social commerce. It provides 12 learning objectives on these topics and summaries for each section.
Social media provides opportunities for reputation management, community building, and driving loyalty and commerce. Whitefire Social offers a platform to create targeted social media campaigns, gain insights from engaged fans, and measure campaign results. The platform is agnostic, allowing clients to maximize reach across multiple social networks and identify top brand influencers. Whitefire partners with companies across Europe to provide full-service social media solutions for sports, entertainment and retail clients.
The 9 step Marketing Guide for restaurants- final editabhilash hande
This document provides a 9-step guide for online marketing for restaurants. It begins by explaining the importance of having an online presence and branding for restaurants. It then outlines the 9 steps: 1) having a website, 2) search engine optimization, 3) information publishing on sites like Zomato, 4) use of social media, 5) using social media to generate leads, 6) analytics to measure effectiveness, 7) reviews analysis, 8) outreach analysis, and 9) competitor analysis. It emphasizes the importance of organic, personalized content and positioning the restaurant as an authority to influence customers.
Social Commerce - new trends, integration and changing consumer behaviorViosk International
The document discusses how social commerce is shaping the social buying experience through technology and integration. It covers the current state and future of social commerce, who the leaders are, and how brands can integrate social tactics like ratings and reviews, microblogs, social recommendations, company blogs, and client-generated content to engage customers and drive sales. The key message is that social media is enabling new forms of social commerce by allowing people to share purchasing decisions and influence each other.
Social commerce utilizes social media to facilitate online shopping and product sales. It allows companies to integrate e-commerce functions directly into social platforms like Facebook, and also integrate social features into online stores. This allows companies to interact directly with customers, and for customers to discuss products with friends who can influence purchasing decisions. While still developing, social commerce is expected to be a significant driver of online sales and brand loyalty going forward.
How social commerce is taking flight in beauty retailingBill Stephenson
This document discusses the rise of social commerce in the beauty retail industry. It defines social commerce as using social networks and media to support online buying and selling. Beauty is well-suited for social commerce because beauty brands have large social media followings and younger shoppers use social media for inspiration. The document outlines new "social trip types" like experiential impulse and custom curation trips that are enabled by social platforms. It recommends how beauty brands can better capitalize on social commerce opportunities.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Social media in advertising & marketinggfrancoleone_7
Social media provides opportunities for brands to connect with customers and influence purchasing decisions. Companies use social media to build brand awareness through sustained messaging that reaches customers both when they are actively shopping and at the time of purchase. Consumers research products online and through social media and are influenced by reviews and recommendations from friends and other consumers they view as trusted sources. Effective social media strategies create engaging content tailored to specific platforms and focus on starting conversations rather than just promoting products.
Social media in advertising & marketingbrandoj
This document discusses how social media is used in advertising and marketing. It begins by outlining theories of branding and awareness, including top of mind, frame of mind, and friend of mind awareness. It then discusses how consumers engage with brands on social media, and how companies can build their brand and strengthen public perceptions. The rest of the document details strategies for social media marketing, including promotions, market research, branding, integrated marketing communications, strategic planning, engagement, search engine optimization, and the mobile path to purchase.
This document discusses online marketing and how it compares to traditional marketing. Online marketing uses the internet and digital media to reach customers, reducing costs and allowing for more interactivity and targeted campaigns. It describes common online marketing strategies like affiliate marketing, email marketing, viral marketing, search engine marketing, and referral marketing. The document also notes benefits of online marketing like cost savings, global reach, and always being available, as well as potential limitations like requiring new technology and an inability to physically see products before buying.
This document provides guidance for luxury brands seeking to utilize social media effectively. It discusses how luxury brands must translate their unique brand elements to social media platforms while maintaining the qualities that define the brand. The challenges of relinquishing some control online are also addressed. Case studies demonstrate the importance of consistency between the online and offline brand experience. Success requires identifying key brand traits and ensuring they are represented across all digital properties and social interactions.
This document discusses social media marketing and its key elements. It begins by defining social media and marketing. Social media marketing refers to using social media sites to gain website traffic or attention. The document then explains the four P's of marketing - product, price, place, and promotion. It provides examples of different social media types (e.g. Facebook, LinkedIn), their target markets, and features used to attract each market. Ratings of target market size and followership are given for each type. The role of social media in marketing is described as providing target audience information and facilitating electronic word of mouth recommendations. Ways a company can leverage social media to increase sales through activities like communication, advertising, and promotion are outlined.
White Paper: Local Search Usage Study 2009Cory Grassell
This document summarizes the key findings of a study on local search marketing and consumer media usage trends. Some of the main findings include:
1) Print media usage is declining as consumers search for local business information increasingly online through alternative methods such as search engines, Internet Yellow Pages, and local search sites.
2) While Yellow Pages usage may be down slightly, Internet Yellow Pages are experiencing significant growth as print Yellow Pages users transition online.
3) Search engines like Google have developed local search applications that have overtaken online business directories in popularity for local and Yellow Pages searches.
4) Mobile search and social media are growing areas that marketers need to pay more attention to in developing effective cross-platform
Social commerce, which involves online buying and selling through social media, is growing rapidly. It allows consumers to research products and get recommendations from friends on social networks like Facebook. Companies are increasingly opening social media stores and integrating shopping directly into platforms like Facebook. Malaysia Airlines has had success allowing customers to choose seats, view profiles, and check in on Facebook. Dell also engages customers through its IdeaStorm forum, where people can suggest new product ideas and vote on submissions. As social media usage grows, social commerce is expected to have a major impact on marketing strategies and become more prevalent in the future.
Introducing Dr. Michael Wu’s The Science of Social 2 an in depth overview into how social media has revolutionized customer communication, the customer journey, and customer relationship management (CRM). As Lithium Technology’s Chief Scientist, Dr. Wu with his extensive knowledge has created a solution for our communication strategy by motivating customers and managing customer relationships for the long run. In this modern era where consumers demand convenience and quality, traditional business methods will no longer cut it. Dr. Wu along with Geoffrey Moore and his Four Gears, The Science of Social 2 presents a solution to help your business adapt and survive in this changing climate. To ensure a lasting competitive advantage, four gears are needed for success: acquisition, engagement, enlistment, and monetization.
Social media allows shopping centers to gain valuable insights from customers by listening to their comments and feedback on platforms like Facebook, Twitter, and forums. Centers can learn what customers like and dislike in order to improve. They can also engage customers by announcing new stores and promotions, encouraging sharing of experiences. Customers can help centers improve by providing feedback and participating in discussions on social media. While Indian shopping centers have many Facebook likes, actively engaging customers and building positive relationships is more important than numbers alone. Social media provides an important way for centers to continuously interact with customers.
The document discusses how social networking sites have changed the way brands interact with customers. It explores how brands use social media platforms like Facebook, Twitter, and LinkedIn for marketing, advertising, and customer service. The document examines both the opportunities and risks for brands on social media, how customer behavior and purchase decisions are influenced, and how brands must adapt their strategies to engage with customers online.
This document is a study on social media marketing and how it creates brand awareness. It discusses how social media can be used as an integrated marketing communications tool. Some key points:
- Social media allows for two-way communication between brands and customers and the sharing of user-generated content.
- Successful social media marketing relies on creating engaging content that encourages sharing and builds trust in the brand.
- Brands can use social media to increase awareness, provide customer support, gain insights, and manage their online reputation.
- The study examines consumers' usage of and attitudes toward social media platforms and marketing, finding that Facebook, Instagram, and YouTube are most popular and effective for brands.
Social media marketing involves using social media platforms like Facebook and Twitter to promote products and services. It allows companies to communicate with current and potential customers as well as other stakeholders. Effective social media marketing relies on user-generated content rather than prepared ads. While initially focused on search engine optimization, social media marketing has expanded to include content creation and engagement across many platforms. Both large companies and non-profits now use social media marketing to build their brands and share information about their programs and services.
How Customer Communities Power Word-of-Mouth MarketingLithium
Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it, and use it to empower your brand. And in today’s social environment, doing so strategically is more important than ever.
This document provides a critical evaluation of whether retailers can use social media and mobile technologies to alter customer behavior to their own benefit, using the ladies apparel retail sector as an example. It analyzes three retailers - Missguided, H&M, and Chanel - and compares their use of social media and mobile technologies. The document finds that Missguided effectively engages customers on social media, while H&M could improve its approach. Chanel does not need to actively engage customers due to its iconic brand status. Overall, the document suggests retailers can benefit from social media if they build personal relationships and provide a sense of community, as Missguided does successfully.
Social shopping is reshaping the retail industry by integrating social media and online shopping. It allows consumers to consult friends and share products online, influencing purchasing decisions. Many retailers are now incorporating social media features like user reviews and social sharing into their websites to benefit from this new trend. Social shopping services come in different forms, including group buying sites, review sites, geo-location apps, and real-time social browsing. As more sales occur through social networks like Facebook, the new era of social commerce, or "fcommerce," appears to be driving major changes in how businesses connect with customers online.
The definitive-guide-to-social-media-marketing-marketoTara Boras
A good guide for those of us that have been working in a more "traditional" communications Ad/Marketing role as to why social media is one of the most powerful ways to reach and engage with consumers today. And why it's one of the most effective (and perhaps cost-effective) channels to connect with your audience.
Social Commerce 2.0: Advanced Strategies for Selling on Social Media PlatformsHGS Infotech Pvt. Ltd
Social media plays a significant role, allowing us to connect with friends and people who share our interests while affecting our choices and actions. Social media is so ingrained in our lives that most individuals study businesses and products, find inspiration for purchases, and even make purchases. In the realm of digital marketing, social media marketing has emerged as a powerful tool for businesses. It’s time for brands who want to benefit from this to start with strategic social commerce. In this post, we give you some of the top social commerce tactics that can increase sales. Let’s get going.
IBM Social Analytics: The Science behind Social Media MarketingChristoph Goertz
This document discusses how IBM technology can help marketing professionals analyze social media to better understand customers. It explains that marketers are under pressure to address explosive social media growth and need tools to incorporate social data into strategies. The document outlines how IBM tools can provide insights into customer attitudes, preferences, and buying habits from social media interactions. It also describes how social data can enhance customer profiles to improve marketing personalization, campaigns, and relationships.
Social commerce utilizes social media to facilitate online shopping and product sales. It allows companies to integrate e-commerce functions directly into social platforms like Facebook, and also integrate social features into online stores. This allows companies to interact directly with customers, and for customers to discuss products with friends who can influence purchasing decisions. While still developing, social commerce is expected to be a significant driver of online sales and brand loyalty going forward.
How social commerce is taking flight in beauty retailingBill Stephenson
This document discusses the rise of social commerce in the beauty retail industry. It defines social commerce as using social networks and media to support online buying and selling. Beauty is well-suited for social commerce because beauty brands have large social media followings and younger shoppers use social media for inspiration. The document outlines new "social trip types" like experiential impulse and custom curation trips that are enabled by social platforms. It recommends how beauty brands can better capitalize on social commerce opportunities.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Social media in advertising & marketinggfrancoleone_7
Social media provides opportunities for brands to connect with customers and influence purchasing decisions. Companies use social media to build brand awareness through sustained messaging that reaches customers both when they are actively shopping and at the time of purchase. Consumers research products online and through social media and are influenced by reviews and recommendations from friends and other consumers they view as trusted sources. Effective social media strategies create engaging content tailored to specific platforms and focus on starting conversations rather than just promoting products.
Social media in advertising & marketingbrandoj
This document discusses how social media is used in advertising and marketing. It begins by outlining theories of branding and awareness, including top of mind, frame of mind, and friend of mind awareness. It then discusses how consumers engage with brands on social media, and how companies can build their brand and strengthen public perceptions. The rest of the document details strategies for social media marketing, including promotions, market research, branding, integrated marketing communications, strategic planning, engagement, search engine optimization, and the mobile path to purchase.
This document discusses online marketing and how it compares to traditional marketing. Online marketing uses the internet and digital media to reach customers, reducing costs and allowing for more interactivity and targeted campaigns. It describes common online marketing strategies like affiliate marketing, email marketing, viral marketing, search engine marketing, and referral marketing. The document also notes benefits of online marketing like cost savings, global reach, and always being available, as well as potential limitations like requiring new technology and an inability to physically see products before buying.
This document provides guidance for luxury brands seeking to utilize social media effectively. It discusses how luxury brands must translate their unique brand elements to social media platforms while maintaining the qualities that define the brand. The challenges of relinquishing some control online are also addressed. Case studies demonstrate the importance of consistency between the online and offline brand experience. Success requires identifying key brand traits and ensuring they are represented across all digital properties and social interactions.
This document discusses social media marketing and its key elements. It begins by defining social media and marketing. Social media marketing refers to using social media sites to gain website traffic or attention. The document then explains the four P's of marketing - product, price, place, and promotion. It provides examples of different social media types (e.g. Facebook, LinkedIn), their target markets, and features used to attract each market. Ratings of target market size and followership are given for each type. The role of social media in marketing is described as providing target audience information and facilitating electronic word of mouth recommendations. Ways a company can leverage social media to increase sales through activities like communication, advertising, and promotion are outlined.
White Paper: Local Search Usage Study 2009Cory Grassell
This document summarizes the key findings of a study on local search marketing and consumer media usage trends. Some of the main findings include:
1) Print media usage is declining as consumers search for local business information increasingly online through alternative methods such as search engines, Internet Yellow Pages, and local search sites.
2) While Yellow Pages usage may be down slightly, Internet Yellow Pages are experiencing significant growth as print Yellow Pages users transition online.
3) Search engines like Google have developed local search applications that have overtaken online business directories in popularity for local and Yellow Pages searches.
4) Mobile search and social media are growing areas that marketers need to pay more attention to in developing effective cross-platform
Social commerce, which involves online buying and selling through social media, is growing rapidly. It allows consumers to research products and get recommendations from friends on social networks like Facebook. Companies are increasingly opening social media stores and integrating shopping directly into platforms like Facebook. Malaysia Airlines has had success allowing customers to choose seats, view profiles, and check in on Facebook. Dell also engages customers through its IdeaStorm forum, where people can suggest new product ideas and vote on submissions. As social media usage grows, social commerce is expected to have a major impact on marketing strategies and become more prevalent in the future.
Introducing Dr. Michael Wu’s The Science of Social 2 an in depth overview into how social media has revolutionized customer communication, the customer journey, and customer relationship management (CRM). As Lithium Technology’s Chief Scientist, Dr. Wu with his extensive knowledge has created a solution for our communication strategy by motivating customers and managing customer relationships for the long run. In this modern era where consumers demand convenience and quality, traditional business methods will no longer cut it. Dr. Wu along with Geoffrey Moore and his Four Gears, The Science of Social 2 presents a solution to help your business adapt and survive in this changing climate. To ensure a lasting competitive advantage, four gears are needed for success: acquisition, engagement, enlistment, and monetization.
Social media allows shopping centers to gain valuable insights from customers by listening to their comments and feedback on platforms like Facebook, Twitter, and forums. Centers can learn what customers like and dislike in order to improve. They can also engage customers by announcing new stores and promotions, encouraging sharing of experiences. Customers can help centers improve by providing feedback and participating in discussions on social media. While Indian shopping centers have many Facebook likes, actively engaging customers and building positive relationships is more important than numbers alone. Social media provides an important way for centers to continuously interact with customers.
The document discusses how social networking sites have changed the way brands interact with customers. It explores how brands use social media platforms like Facebook, Twitter, and LinkedIn for marketing, advertising, and customer service. The document examines both the opportunities and risks for brands on social media, how customer behavior and purchase decisions are influenced, and how brands must adapt their strategies to engage with customers online.
This document is a study on social media marketing and how it creates brand awareness. It discusses how social media can be used as an integrated marketing communications tool. Some key points:
- Social media allows for two-way communication between brands and customers and the sharing of user-generated content.
- Successful social media marketing relies on creating engaging content that encourages sharing and builds trust in the brand.
- Brands can use social media to increase awareness, provide customer support, gain insights, and manage their online reputation.
- The study examines consumers' usage of and attitudes toward social media platforms and marketing, finding that Facebook, Instagram, and YouTube are most popular and effective for brands.
Social media marketing involves using social media platforms like Facebook and Twitter to promote products and services. It allows companies to communicate with current and potential customers as well as other stakeholders. Effective social media marketing relies on user-generated content rather than prepared ads. While initially focused on search engine optimization, social media marketing has expanded to include content creation and engagement across many platforms. Both large companies and non-profits now use social media marketing to build their brands and share information about their programs and services.
How Customer Communities Power Word-of-Mouth MarketingLithium
Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it, and use it to empower your brand. And in today’s social environment, doing so strategically is more important than ever.
This document provides a critical evaluation of whether retailers can use social media and mobile technologies to alter customer behavior to their own benefit, using the ladies apparel retail sector as an example. It analyzes three retailers - Missguided, H&M, and Chanel - and compares their use of social media and mobile technologies. The document finds that Missguided effectively engages customers on social media, while H&M could improve its approach. Chanel does not need to actively engage customers due to its iconic brand status. Overall, the document suggests retailers can benefit from social media if they build personal relationships and provide a sense of community, as Missguided does successfully.
Social shopping is reshaping the retail industry by integrating social media and online shopping. It allows consumers to consult friends and share products online, influencing purchasing decisions. Many retailers are now incorporating social media features like user reviews and social sharing into their websites to benefit from this new trend. Social shopping services come in different forms, including group buying sites, review sites, geo-location apps, and real-time social browsing. As more sales occur through social networks like Facebook, the new era of social commerce, or "fcommerce," appears to be driving major changes in how businesses connect with customers online.
The definitive-guide-to-social-media-marketing-marketoTara Boras
A good guide for those of us that have been working in a more "traditional" communications Ad/Marketing role as to why social media is one of the most powerful ways to reach and engage with consumers today. And why it's one of the most effective (and perhaps cost-effective) channels to connect with your audience.
Social Commerce 2.0: Advanced Strategies for Selling on Social Media PlatformsHGS Infotech Pvt. Ltd
Social media plays a significant role, allowing us to connect with friends and people who share our interests while affecting our choices and actions. Social media is so ingrained in our lives that most individuals study businesses and products, find inspiration for purchases, and even make purchases. In the realm of digital marketing, social media marketing has emerged as a powerful tool for businesses. It’s time for brands who want to benefit from this to start with strategic social commerce. In this post, we give you some of the top social commerce tactics that can increase sales. Let’s get going.
IBM Social Analytics: The Science behind Social Media MarketingChristoph Goertz
This document discusses how IBM technology can help marketing professionals analyze social media to better understand customers. It explains that marketers are under pressure to address explosive social media growth and need tools to incorporate social data into strategies. The document outlines how IBM tools can provide insights into customer attitudes, preferences, and buying habits from social media interactions. It also describes how social data can enhance customer profiles to improve marketing personalization, campaigns, and relationships.
Why you need social media for your businessMapplinks
Social media provides several benefits for businesses including brand building, marketing, sales, customer service, advertising and more. It allows businesses to engage with customers, build awareness of their brand, drive traffic to their website, generate leads and make sales. With tools that enable targeting specific audiences and measuring results, social media is a cost-effective channel for businesses of all sizes. It also provides a way for businesses to promptly respond to customer queries and issues, strengthening customer relationships and trust in the brand.
Upcoming Trends in Social Retail -Avigma Tech LLCMike Brown
Upcoming Trends in Social Retail - Avigma Tech LLC
In recent years, the retail landscape has undergone a significant transformation, driven largely by the integration of social media into the shopping experience-Top mobile app development company in New York. As consumers increasingly turn to social platforms for product discovery, inspiration, and recommendations, brands are adapting their strategies to meet the evolving needs and preferences of their audience. Here, we explore some of the upcoming trends in social retail that are poised to shape the future of shopping-mobile app development company in New York.
This document discusses social media marketing and different types of advertisements. It begins by defining social media marketing as using social media sites to create content to attract attention and encourage sharing. This can help earn media exposure rather than relying on paid media. Social networks allow companies to interact directly with consumers in a more personal way than traditional marketing. The document then discusses different types of advertisements including online, email, newspaper, radio, television, and public speaking. It provides details on how each type of advertising can be an effective way to reach target audiences.
Why Is Social Media Important For Small Businesses?MilesWeb
The pace of the world is quick. Traditional marketing is no longer effective, and social media marketing is the way of the future because it offers so many more advantages.
Social media marketing is all the rage these days, which represents how small businesses and consumers perceive, value, and use social media.
Social media influencers and content producers are finding new and consistent opportunities owing to the social media explosion. Social media influencer marketing has emerged as the ideal platform for companies looking to engage with customers and boost sales.
Even though B2B enterprises aim to sell their goods to other companies, B2B marketing is still based on interpersonal connections. Social media has always been used to foster the development of these connections, but last year, its significance increased.
B2B marketers wanted a way to communicate with prospects and partners without attending physical events. They discovered that social media channels were the best way to accomplish this.
Source:- https://www.milesweb.in/blog/social-media/why-is-social-media-important-for-small-businesses/
Experience growth and visibility for your business with our expert Social Media Marketing Services in Lahore. We know the power of social media to connect you with your target audience, expand brand recognition, and drive meaningful engagement.
An online business can use social networks to improve customer awareness and gather market intelligence about customer wants. Social media allows businesses to tell their story and demonstrate expertise globally at low cost. It helps connect with customers and influencers through useful and relevant content. Market intelligence focuses on specific customer classes, demographics, purchases and competition, which informs business intelligence. Businesses also use social media to instantly inform customers of sales and new products.
1. Social media marketing can help businesses strengthen their brand, get customers involved in conversations, and improve customer service by responding to feedback. It allows businesses to interact directly with customers.
2. When done right, social media marketing can boost sales and conversion rates by increasing a brand's exposure to a large audience that spends significant time on social media platforms each day. It also helps businesses position themselves as thought leaders in their industry.
3. By monitoring competitors' social media activities, businesses can learn what marketing strategies are or aren't working well for others in their industry and adapt effective techniques while avoiding ineffective ones. This competitive analysis is made easier by the analytics available on most social media posts.
SEOCZAR|SMO SERVICE IN INDIA,SMO SERVICESSunil Singh
A Social media Optimization Can Maximize The Company Potential
An effective social Media strategy helps grow your business, maintain social visibility and engage with target audience.We are one stop Seo Company. For more information please Visit:-http://www.seoczar.com/social-media-marketing/
Lucidity london how your business could use social media (2014)Guy Steele-Perkins
This document provides an overview of how businesses can leverage social media. It discusses 10 key areas where social media can impact a business: public relations, customer support, market research, brand marketing, promotions, consumer education, sales, product development, customer relationship management, and opportunities that have yet to be discovered. It then provides a 4-step process for developing an effective social media strategy: plan, build, promote, and measure. The planning process involves evaluating business objectives, assets, customers, and brand positioning. The building process involves creating custom social media pages, applications and promotions. The promotion process involves creating compelling content and campaigns. The measurement process involves real-time reporting and analysis to understand the impact on the brand.
Social commerce utilizes social media and user contributions to facilitate online buying and selling. It started with social networking sites and f-commerce on Facebook. Retailers recognize the large audiences on sites like Facebook and Twitter and are creating virtual marketplaces and social shopping websites. Benefits for shoppers include informed purchases from reviews and recommendations. Benefits for retailers include targeting large audiences, gaining consumer insights, and increasing sales and profits through word-of-mouth referrals. Some challenges include privacy issues, building customer relationships, and effectively analyzing social media data.
Building and Engaging a Loyal Customer Base - MinnixAndy Larsen
The document discusses loyalty programs and how they need to evolve to remain effective. It provides examples of how REI and Coca-Cola have successful loyalty programs that bridge the gap between physical and online shopping experiences. The document emphasizes that loyalty programs need to create a seamless customer experience across channels, provide value to customers through rewards and incentives, and leverage customer data to develop insights.
Social media marketing involves creating and maintaining social media profiles, posting engaging content, and interacting with followers to achieve marketing goals. It has several benefits including humanizing a business, driving traffic, generating leads and customers, increasing brand awareness, and building relationships. While requiring an investment of time and resources, social media marketing can help businesses connect with customers and promote their brand if done strategically and appropriately across major platforms like Facebook, Instagram, LinkedIn, and Twitter.
Accenture Social Media PoV - 55m conversations in 55 days Mac Karlekar
While it should come as no surprise that many major CPG brands and retailers are among the top 50 most active social media brands, this new point of view finds different brands are at varying levels of maturity in having a two-way dialogue with consumers. According to Accenture research, consumers want to engage more with CPG brands than with retailers. The success of consumer engagement is making sure fans feel part of the overall brand voice.
Social media platforms provide a vast audience base, allowing businesses to reach a wider range of potential customers. By creating engaging content and actively participating in social media conversations, companies can enhance their brand visibility and recognition.
Social media marketing offers numerous benefits for businesses of all sizes. Here are some key advantages:
Increased brand awareness: Social media platforms provide a vast audience base, allowing businesses to reach a wider range of potential customers. By creating engaging content and actively participating in social media conversations, companies can enhance their brand visibility and recognition.
Digital marketing involves all online marketing activities across digital channels like websites, social media, mobile apps, and more. It has three main types: online, social, and mobile. Online marketing uses platforms like websites, blogs, and social media to attract users through frameworks like the "7C" model focusing on communication, commerce, and connection. Social media allows business to customer interaction through sites like blogs, crowdsourcing communities, and the "wheel of social media engagement." Mobile marketing analyzes user behaviors and motivations for app usage through pricing models like free, paid, and ad-supported apps. Digital marketing requires listening to customers, analyzing data from social media, and implementing plans based on insights gained.
ENHANCE YOUR BRAND WITH UNIQUE DIGITAL BRAND IDENTITY.pdfasiyahanif9977
https://nexusbeez.com/
This article delves into the essential steps and strategies that businesses can employ to successfully transition their brand’s identity from offline to online, capturing new markets and increasing brand visibility.
Satya Nadella is the Chief Executive Officer of Microsoft. Deepak Kamboj has successfully completed the requirements to be recognized as a Microsoft Certified Technology Specialist in SharePoint 2010 Configuration as of December 14, 2011. His certification number is D581-2286.
Satya Nadella has been certified as a Microsoft Certified Professional with certification number F090-5652 achieved on April 16, 2012. The certification is for Part No. X18-83700 and recognizes that Satya Nadella has successfully completed the requirements.
Satya Nadella, Chief Executive Officer of Microsoft, has certified Deepak Kamboj as a Microsoft Certified Solutions Associate: SQL Server 2008. Kamboj successfully completed the requirements and achieved this certification on May 3, 2012, with a certification number of D767-8431.
Satya Nadella successfully completed the requirements to be recognized as a Microsoft Certified Technology Specialist in SQL Server 2008 Business Intelligence Development and Maintenance. The certification was achieved on May 3, 2012 and was assigned certification number D767-8430.
Satya Nadella has successfully completed the requirements to be recognized as a Microsoft Certified Technology Specialist in Microsoft Biztalk Server 2010. He achieved this certification on June 18, 2014 and was assigned certification number E854-1523.
Satya Nadella is the Chief Executive Officer of Microsoft. Deepak Kamboj has successfully completed the requirements to become a Microsoft Specialist in Microsoft Dynamics CRM 2013 Applications. He achieved this certification on January 21, 2015 with a certification number of F170-7645.
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VOL 12 NO 1
2014
Infosys Labs Briefings
Social Media in the
Retail Industry
By Suraj Nair and Deepak Kamboj
The business environment is volatile,
companies must capitalize on ubiquitous
technology for sustainable operations. Web 2.0
or the ‘social-read-write web’ enables users
to interact, collaborate and share content/
ideas, and companies to improve sales and
marketing [1].
The retail industry was an early adopter
of Web 2.0 business models to better serve and
engage with customers. Retail stores realized
that technology recreates the in-store experience
while saving money for customers. They
provided alternative shopping channels such as
e-Commerce stores, mobile applications, kiosks,
and call centers.
Retailers have also incorporated social
computing in their sales strategy. A majority
of retail brands have a social media presence
via Twitter, Facebook, ShareThis, or Pinterest.
Social networks help retail brands create a
close-knit relationship. By listening to the ‘voice
of customer’ and eliciting opinions, complaints,
reviews, and suggestions from customers, retail
businesses improve service, while increasing
selling opportunities due to repeat purchase
and enhanced customer loyalty.
Apart from social interaction forums
such as Facebook and Twitter, retail businesses
are stoking customer interest through expert
opinions via blogs and wikis.
Figure 1 demonstrates how technology
savvy customers have migrated from retail
stores to online channels. It provides an
opportunity to influence purchase decisions
through social media.
DRIVERS FOR SOCIAL COMMERCE
Evolution of Web 2.0
Web 2.0 has enabled businesses to build
an immersive and collaborative experience
for customers. Engaging customers online
is as important as designing a superior in-
store experience to ensure customers make
purchases. The ability to perform online
what they do offline drives people to shop
online.
Retailers can leverage social commerce to
build a successful brand
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The primary marketplace is online
Retail outlets were traditionally established in
areas that were densely populated. The online
equivalent of this strategy is to develop online
stores as the number of users on popular social
platforms grows exponentially. Facebook has
more than 1.15 billion monthly active users.
Retailers must capitalize on the business
opportunities presented by the social media.
Peer influence on purchase behavior
Advertising enhances brand equity but social
networking drives purchase. Customers are
more inclined to rely on their peers for knowing
what to buy than get swayed by advertisements
and promotions. Social networks enable
customers to evaluate what peers and experts
have to say about the products that they intend
to purchase.
Branding
Customers have more say than marketers in
the brand equity of a product. Today, they
define a brand by creating awareness about
their experiences. In fact, consumers trust
like-minded consumers more than marketers.
Recommendations from consumers (via ’likes‘
on Facebook) are more effective in building a
positive brand image.
Figure 1: Migration to online channels Source: Infosys research
Spreading the good word
People are more connected in the virtual world
than the real world. Retailers can create urgency
for discounted items with a limited period offer
and drive sales by sharing news across a bigger
network in near real time. Gap registered sales
of US$ 11 million in one day by partnering with
Groupon, a group-buying site [5].
TRENDS IN SOCIAL COMMERCE
Proliferation of mobile applications
Mobile applications with social networking
components are common place. Applications
such as Wikets enable customers to recommend
products (from partners or retailers), share
information with friends, and get rewarded
in the form of redeemable virtual points.
Best Decision from LEAP Commerce is an
application that allows shoppers to seek
opinions from friends in their contact list before
purchasing products through online merchants
and merchant databases [6].
Ratings and reviews
Customer rating and review platforms have
contributed to the success of e-Commerce
by providing retailers the ability to view
ratings, reviews, opinions, and feedback of
customers. Customer reviews of products
Multi-channel Customer
Touchpoints
Ways people shop...
SocialCommerce
Influencers
Shopping Baskets
Social Connect Social Analytics
Communities /
Blogs / Forums Social Rewards
% Social
Engagement
%
Review & Ratings
3. 76
per person [7]. Retailers use social network
platforms to target relevant ads based on a
customer’s demographics, age group and/
or interests. The use of celebrities to promote
products on social networking sites is driving
brand recognition and conversion.
Using social and interest graphs
Social graph is the network of relationships
and connections between people on a social
networking platform. An application with a
social graph enables shoppers to know what
friends recommend, facilitates communication
and delivers a personalized experience. At the
same time, marketers obtain meaningful
information from a social graph analysis.
From the perspective of a user’s interests, it is
imperative to use interest/ taste graphs. Interest
graphs are based on interests irrespective of
personal connections. They enable targeted
advertising and product development based
on the learnings of conversations among
strangers/ experts with mutual interests.
Interest graphs provide marketers with a
better opportunity to generate revenue than
social graphs [8]. Websites such as Pinterest
are of social significance to retailers due to their
ability to target an audience based on specific
interests. eBay’s acquisition of Hunch (a taste-
based recommendation engine) is a step in this
direction [13].
Location-based services
Retailers can avail of ‘check-in’ services using
the geo-location functionality of a mobile phone.
People ‘check-in’ for multiple reasons – to
earn points, to inform their friends about their
location, to maintain a timeline, etc. Retailers
can use the information to create special offers
and promotions for registered customers.
A well-executed campaign triggers impulse
and other aspects of the purchase process
help improve service and increase customer
engagement. Mature social rating and review
platforms are available on vendor websites.
Platforms such as Bazaarvoice, Viewpoints,
MouthShut, and Tripadvisor help retailers
integrate customer feedback, reviews, Q&A,
and community features into their websites.
Social connect
Online retailers enable customers to login
to their sites using social credentials such as
Facebook and Twitter. Besides reducing the
account registration process to a few clicks,
retailers collect rich demographic and social
data about customers and their friends using
social graphs.
Social sharing
Social sharing helps retailers leverage friends’
circles and networks to create a personalized
online shopping experience for customers.
It taps into peer recommendations and
suggestions to direct traffic to product pages.
It helps drive business through referrals,
recommendations from friends, friends’
purchase history, social product combination,
group-gifting, and co-shopping. Significantly,
it blends word-of-mouth marketing and brand
advocacy to drive new traffic to the website.
Social advertisement
A majority of retailers use social media
bookmarks in advertising campaigns to drive
traffic to their websites and product pages
on social networks. Social network platforms
such as Facebook are highly visible channels
for advertising. Nielsen’s Social Media Report
2012 indicates that in July 2012, people in the
United States spent 121 billion minutes on
social media sites – approximately 6.5 hours
4. 77
buying at brick-and-mortar retail stores in the
neighborhood. Retailers can prevent customer
churn by ensuring that products not available
in local stores are offered online. Location and
postal code are used for providing ‘click & collect’
service [16] and home delivery to customers [15].
Superior user experience
Facebook introduced the ‘want’ button to drive
commerce. It enables marketers to distinguish
between customers who want to purchase and
customers who ‘like’ the product. It has the
potential to develop more targeted promotions
for customers.
Crowdsourcing driving product innovation
Organizations are exploring social platforms
to create products. Crowdsourcing on social
media platforms enables enterprises to develop
a new product in line with the needs of its
community. Such products fulfill their potential
for community branding and promotion.
TESCO, a global retailer used crowdsourcing to
introduce a new flavor of ice cream by seeking
suggestions from customers on Facebook [9].
SOCIAL COMMERCE PLATFORM: AN
OVERVIEW
A social commerce platform is a layer that enables
social interactions across multiple online channels.
Figure 2 provides a high level architecture of a
proposed social commerce platform.
The platform has several components:
channel interface, channel interface services,
core commerce platform, social commerce
platform, integration layer, functional modules,
and master data management.
Channels
A social commerce platform has several
channels for order capturing such as websites,
mobile applications, catalogs, click & collect,
PoS, kiosks, interactive TV, in-store displays,
and call center.
Channel interface services
It provides the mechanism to use the core
commerce platform as a channel for shopping.
Core commerce platform
The platform offers functionalities that enable
shopping such as product catalog and listing,
basket, checkout, order processing, and
fulfillment, merchandising, fraud check,
payment, and promotions.
Social commerce platform
The platform supports social functions
such as reviews and ratings (integration
with Bazaarvoice and Viewpoints), social
connect (Facebook and Twitter), rewards
(Groupon and LivingSocial), social analytics
(Google Analytics), social sharing, and social
bookmarking (Facebook and Twitter). Interface
implementations are enabled using adapters for
service providers.
Integration layer
The layer provides services and adapters
that integrate with Line of Business (LOB)
applications (order management system and
warehouse management system) and enterprise
services built on diverse technology stacks
and platforms. It can be based on integration
infrastructure solutions such as Enterprise
Service Bus (ESB) or Enterprise Application
Integration (EAI) servers. It enables flexible and
loosely coupled integration.
Functional modules
The modules include LOB services and
components for order management, inventory
5. 78
management, warehouse, product pricing and
promotion, and shipping system.
Master Data Management (MDM)
MDM offers a consolidated view of data from
distributed databases (shopping lists, customers,
orders, inventory, suppliers, promotions, etc.)
across channels. It enables ease of management
and data storage, data processing, data
rendering, data retrieval, and analytics with
real-time dashboards and detailed reports.
BEST PRACTICES IN SOCIAL COMMERCE
Exclusivity
Customers must be offered exclusive content
that they cannot access elsewhere. A retailer
can provide a product, service, coupon, or
event invite solely for Facebook friends or
followers. Retailers can also sustain interest by
providing information about in-store events
and e-Commerce deals that are available only
through the social media website.
Content quality and updates
Retailers must offer an online experience that is
consistent, entertaining and up-to-date. Regular
updates with new material will encourage
customers to visit the blog or Facebook page in
anticipation of new information. Being discreet
about promotional pitches and providing
content that is informative will ensure repeat
visits by customers.
Offers and rewards
Retailers can attract new customers by
partnering with coupon and deal websites such
Channels Interface Layer
Channel Interface Services
Core Commerce Platform
Social Commerce Adapter
Social Commerce REST Services
Search, Ratings,
Reviews
Location
Payment
Fraud Check
Identify
Management
Customer Profile
Basket
Checkout
Personalization
Order Capture
Merchandising
Catalogue/Listing
Social Commerce Platform
Integration Layer (Enterprise Service Bus)
Functional Components
Voucher System
Customer ContentSalesLocationsSuppliersOrdersPromotionsProduct
Master Database Management
Fraud Check Partners
SMS Gateway
Email Gateway
Payment Gateway
External Systems
Decision Support
Management
Content Management
Retail Operations
Management
Promotion ManagementFinance ManagementOrder Management
Product Information
Management
Customer Relationship
Management
Warehouse Management
Social
Sharing
Adapter
Other
Adapters
...
Social
Analystics
Adapter
Social
Rewards
Adapter
Social
Connect
Adapter
R&R
Adapter
Website Mobile Tablet
Touch
Screen
Kiosks
In-store
Displays
Click ‘N’
Collect
Interactive
TV
Call Center
Figure 2: Functional architecture of social commerce platform Source: Infosys research
6. 79
as Groupon. Rewarding existing customers with
e-coupons and virtual currency for their loyalty,
recommendation and contribution to customer
service is a smart business practice.
Customer engagement
Retailers should use social media platforms
to interact with customers. Making customers
feel wanted will generate positive feedback,
resulting in increased purchase behavior. Online
shoppers trust feedback from a consumer base
more than marketers. Customers are 71% more
likely to purchase a product when referred by
a social media channel [12].
Customer service
A retailer’s social media website must be
an extension of its customer service. It must
use Facebook and Twitter to speak directly
with customers, answer complaints, thank
customers for purchases, and seek feedback
about their experience. Nurturing a vibrant
micro-community in the retailer’s social
media website will convert consumers
into the retailer’s customer service agents
by responding to requests based on their
experience.
User experience
Customers get discouraged by the number of
pages before ‘add to cart.’ Retailers must adopt
a mechanism to make the payment process easy
for customers. In addition to buzz generated
by the community on social commerce sites,
the ease of purchase aids conversions.
BENEFITS OF SOCIAL COMMERCE
Serves as an effective sales channel
Social commerce engages customers in
promoting products for the business. It is
impactful because consumers trust feedback
from co-consumers more than the retailer.
Social commerce enables electronic marketing
on social networks whose potential reach
is wider than word-of-mouth marketing. It
delivers cost savings since online marketing
via consumers is much less expensive than
television and newspapers.
Builds customer loyalty
An environment where customer interaction is
valued results in increased loyalty and frequent
conversions leading to increased sales.
Higher search engine ranking
Frequent references to a retailer’s website in
conversations on social networks can result in
a higher search engine ranking. It potentially
draws more customers to the website and
increases conversions.
Allows early course corrections
Retailers are informed of negative customer
feedback about their product or service based on
social network conversations. It allows course
correction by either addressing deficiencies or
using the social network to interact and clear
misunderstanding.
Business opportunity in data
A vast amount of data is available in the
form of search behavior, buying habits, likes,
and dislikes. Tracing consumer behavior by
analyzing data enables iterative changes in sales
pitches to maximize impact and conversions.
Increases average order value
Personalized offers, promotions and
merchandising realize an increase in the
average order value of products.
7. 80
Faster go-to-market
Social commerce accelerates go-to-market
of new products by analyzing and offering
consumption-based pricing.
Decreases product return rate
Real-time reviews, ratings and opinions about
the product contribute to a ‘satisfaction factor’
resulting in a decrease in product return rate.
Increases website traffic
S o c i a l i n t e r a c t i o n s , r e f e r r a l s a n d
recommendations, purchase history, co-
shopping, and group-gifting increase website
traffic.
CHALLENGES
Social networks are for socializing
People are more inclined to use social networks
for what they are meant for – socializing. Users
may be disturbed if marketing offers are sold
to them on a social platform.
Just another retailer
Users may not respond to a retailer’s social
networking page if it is not be very different
from the retailer’s website. Several online stores
on Facebook shut down since these stores did
not find favor with customers [10].
Requires continuous innovation
Smart phones with GPS and front-back cameras
and new mobile payment modes make it
imperative for enterprises to innovate in the
dynamic social environment.
Demographics and trust quotient
In most countries, senior citizens are not
comfortable paying someone they do not
know. Social commerce may be irrelevant for
a generation for whom mechanisms such as
e-mail, direct and traditional marketing have a
higher comfort factor.
Failure of automated monitoring systems
Monitoring systems adopted by enterprises
to analyze content on their social networking
sites may fail to detect negative comments
in blogs or tweets of consumers. Failure to
react quickly to assuage negative sentiments
may result in spiraling re-tweets resulting in
dilution of brand equity. Understanding the
context of subtle messages will continue to be
a challenge in spite of intelligent monitoring
systems [11].
CONCLUSION
Social commerce must define a strategy for
social interaction in the marketplace, and
nurture a community that serves as the
backbone of the business. The success of social
commerce lies in allowing customers to build
the brand through participation and promotion.
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