Social Media Twitter Training Workshop from The Social Sasquatch #SSQLIVE
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Presentation from a 4 hour interactive workshop (Sep 2015) covering the basics of using Twitter to market your business, and how to effectively generate leads engage with your audience more effectively. Contact us on Twitter - @HairyHandshake - for more info or to book some training credits!
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Social Media Twitter Training Workshop from The Social Sasquatch #SSQLIVE
- 1. Twitter Training Seminar Old Salts Rugby Club – September 2015
- 2. Introduc)on • Flip Chart 1 - Next Session Ideas • Flip Chart 2 - GLOSSARY! Shout out if you need something explaining • Health & Safety / Toilets • BASICS – Wi-Fi, and have you all got a Twitter account to use today? • Schedule for the day – timings and format* *First time we’ve run this course so might be a bit ambitious!
- 3. Todays #Tag
- 6. Introduc)on • Introductions from Social Sasquatch & the Group • Who am I / Who are you? • What I do / What you do? • Introduce the person opposite • Name/company/what they’d like to get from today/ interesting fact! • Your Twitter Names – on the board! • ME: @HairyHandshake
- 7. Links & Examples • TransferWise • asbestosis.org.uk • Sutton Coldfield Tennis Club • WERSM (We Are Social Media) • Event Magazine • LEGO UK (In the pipe-line!)
- 8. Video Promo)on Campaign • TransferWise
- 10. #AceFace Compe))on • Sutton Coldfield Tennis Club
- 11. Introduc)on • What are your thoughts on Twitter to date? • Interface • Do you use the mobile app? • How useful is it • How do you use it – Business / pleasure / both / separate accounts? • Generating leads – starting conversations – had any successes? • Networking – what hashtags do you use (if any!)
- 12. EXPERIENCES • Who has done what • Who has any questions so far? • The Twitter App – who uses it? Very intuitive to use! • Most importantly… • ‘What are you hoping to take away from todays session?’
- 13. You’ll get out what you put in! • Seminar: ‘A conference or other meeting for discussion or training’ ‘A session in which a topic is discussed by a facilitator and a small group of participants’ • You need to DISCUSS & PARTICIPATE!
- 14. What we’re going to cover 1. What is Twitter 2. Searching for things 3. Optimising your Profile 4. Hashtags 5. Retweeting/Replying 6. Direct messages 7. Lists 8. When things get a bit TOO much…! 9. How the pros do it 10. Using/creating images 11. Repurposing Content 12. Multiple Accounts 13. Influencer Marketing 14. Offline Reach 15. WebsiteTraffic 16. TOOLS FOR THE JOB! *please note, this is a very ambi3ous schedule given we only have 3hr!
- 15. 1) What is TwiNer? ACTIVITY Pick a partner, take a couple of minutes to discuss what Twitter is to you, make a note of a few words/phrases to discuss
- 16. 1) What is TwiNer? • 140 characters • Micro blogging? • Networking opportunity • Don’t think of Twitter as a megaphone. Think of Twitter as a phone call! • It’s Ok to have an opinion – it’s all about conversation • Customer service platform • Lead generation • Advertising opportunities • News Service
- 17. 2) Searching for Things on TwiNer • How basic search works • What you can look for • Accounts • Live • News • Near you • Photos • How can you use that information (pto!)
- 18. 2) Searching for Things on TwiNer • ACTIVITY • search for some influential people in your industry and follow them (10 – 20) – make a note of these • Look for recommended people to follow – recommendations will become more targeted as you begin to follow more accounts • Limits on number of people you follow – what are they? • Send a couple of them a Tweet, start a conversation, ask them a question!
- 19. 3) Op)mising Your Profile ACTIVITY – grab a name out of the hat! Find someone else’s account in the room – discuss how it could be improved/optimised – Feedback to the group!
- 20. 3) Op)mising Your Profile • Name – Does it represent you/them? • @tag (nickname – easy to remember/type?) • Profile picture – simple/easily recognizable (logo for business, not too detailed) • Banner image (we can create these in a bit) • You can add your contact details to the image, or other information! • Website address (landing page – about us?) • Twitter Bio – make it more searchable - #tags and keywords • ‘electric cars Birmingham’ – search profiles • Demo… how to change anything
- 21. 4) #Hashtags ACTIVITY • What do hashtags mean to you? • What are they, and how do we use them?
- 22. 4) #Hashtags • Sharing ideas/concepts/info • Event based content • Promo opportunities • Networking opportunities Don’t run out of space • Replace words with #words to make most of 140
- 23. 4) #Hashtags – How not to do it!
- 24. 4) #Hashtags • Search for some like-minded accounts, look at the types of #tags they use and create some Tweets using the #tags you find • Jump on a ‘trending tag’ to extend your reach! (News- Jacking) • Activity – log into the NETWORKING #tag website and pick some active ones for the day to add into your tweets • OJ to Tweet - http://goo.gl/uyjcsl • TwitterChats • http://thelifeofaworkinggirl.com/twitter-chat-calendar/
- 25. 5) Retweet / Reply / Quote • Who, what, when… • Influencers – free content for you to share • (YOU WANT TO BE THE ONES CREATING THE CONTENT THAT OTHERS SHARE!) • Demonstrate knowledge of your sector to your followers • What is over-share, and why shouldn’t we do it! • How to reply • Start the conversation • Replies Vs posts, how to use a . to make your replies public
- 26. 5) Retweet / Reply / Quote ACTIVITY Search for one of your influential accounts, find some relevant content for your follower that they have created, and: • Retweet a couple • Reply to a couple • Quote a couple Don’t forget you can use your #hashtags here to extend the reach of your messages even further!
- 27. 6) Direct Messages • Lets try these out between ourselves ACTIVITY Pick someone you haven’t spoken to yet in the room Search for them, send them a DM (you’ll see them referred to as DMs this!), ask them about what they do, and ask them to like your page or check out your website! (tip – you can send them a url in the message) • Lets start a group message that we can share URLs on today! NB – Twitter will auto-shorten your URLs to save your 140 characters!
- 28. 7) Lists On TwiNer • Lists help you gather informative accounts into handy lists, so you can keep a track of themes and topics in one place • Subscribed to Vs Member of ACTIVITY Search for #SSQLIVE Old Salts Have a chat with others at the session!
- 29. 7) Lists On TwiNer
- 30. 8) If things get a bit TOO much • Mute • Block • Report!
- 36. 9) How the PROs do it • GroupOn • Virgin • One Minute Briefs • Rugby World Cup • Pret • LEGO • Dominos • KLM • Derek
- 37. GroupOn
- 38. VIRGIN Trains
- 40. Rugby #RWC2015 – #MOTM1
- 41. Pret’s Hot Food Tour -‐ #HotPret
- 42. LEGO April Fools
- 44. KLM -‐ Cover Photo Updates
- 45. #BeLikeDerek
- 46. 10) Using Images in your Tweets WHY? More engaging = more clicks, favs, and retweets! ACTIVITY 20 - 30MINS – create 2 images and upload to Twitter, use some #hashtags, add in some conversation starters • Learn how to use Photoshop? (can take years!) TIME! • Online tools designed specifically for the job! - https://www.canva.com/ • Tools that creates in correct ratio/format • Where to get some more images from? • https://www.pexels.com/ • Lets create some engaging images from a template • HOW TO UPLOAD THEM TO TWITTER
- 47. 11) Repurposing Exis)ng Content • Who’s got a blog? • Who publishes a newsletter? • Who’s got a website? • Who uses promotional videos? • Who has a presentation? (pdf or similar?) http://www.slideshare.net/ All these types of content you already own are great assets to showcase your business – USE THEM!
- 48. 11) Repurposing Exis)ng Content (Cont) ACTIVITY Split into groups of 2-3, you need one piece of existing media to share between you • Author a tweet that maximises the impact of the media format (image/website/blog post etc) • Feedback your ideas to the group • How could we improve these?
- 49. 12) Managing Mul)ple Accounts • How to mix Business with Pleasure! • BE CAREFUL if you have more than 1 account with your sign-ins! • Who would like to access personal/business without having to sign out all of the time? • Who uses more than 1 account, we can use you as an example • Adding additional users to an account • DEMO
- 50. 13) Influencer Marke)ng • What is an influencer? • Write some ideas down • How do we identify influential Twitter Accounts to target? • https://manageflitter.com/
- 51. 13) Influencer Marke)ng • Extending your reach – ONLINE • Why would they want to share our content? • How do we engage with them? • What have we got to offer?: • EXISTING BLOG CONTENT • OFFER TO BE A GUEST BLOGGER • ASK THEM IF THEY WANT TO BLOG ON YOUR SITE! • INDUSTRY NEWS • Some Sasquatch examples!
- 52. Regular Blogger • WERSM (We Are Social Media)
- 53. Magazine Ar)cle Contributor • Event Magazine
- 54. 14) Extending Your Reach • Extending your reach – OFFLINE! ACTIVITY In your groups of 2-3, have a think about how you could market your Twitter account, OFFLINE. Can you think of some examples you’ve seen?
- 55. 14) Extending Your Reach • Website icons • Business cards (here’s mine!) • Your email signature (my email is playing up at the moment!) • #tags for your events - #SSQLIVE • Banners, signs • Vehicle livery • Your examples
- 56. 15) Website Traffic • Driving traffic to your website – YES PLEASE • URL in your profile, URLs in the links you share • Helps with SEO – inbound links, social score – real measure • Who uses Google Analytics? • UTM codes for measurement/tracking pixels • Optimsing a landing page to get specific conversions • EXAMPLES ON NEXT PAGE • How to shorten a URL – vanity & hide your tracking code! OJ TO SHARE: https://goo.gl/
- 57. Website Traffic
- 58. Website Traffic
- 59. Website Traffic
- 60. 16) TOOLS FOR THE JOB
- 61. 16) TOOLS FOR THE JOB • There’s A Tool For Everything! • Literally - there is. Twitters API code is open source so that means people can build software applications/ apps that do things that Twitter doesn’t! • https://buffer.com/ • https://manageflitter.com/ • http://www.crowdfireapp.com/ • https://followerwonk.com/ • http://addictomatic.com/topic/ • http://topsy.com/ • MENTION • http://www.socialmention.com/ • http://spotter.xyz/usage
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