The document provides guidance on running Twitter chats to foster community connections, presented by Marlene Oliveira. It covers the planning, facilitation, and engagement strategies necessary for effective chats, emphasizing the importance of understanding community needs and values. Key resources and tools for facilitating Twitter chats are also mentioned, along with a focus on creating a supportive and interactive environment.

1. How to run Twitter chats that create and
connect communities
#15NTCtweetchat
Presented by Marlene Oliveira
@mo_flow
Thursday, March 5, 2015
#15NTC

2. Session details
! Hashtag: #15NTCtweetchat
! Collaboration notes: http://po.st/TltCcj
! Evaluation survey: http://po.st/magcwu

3. About me
Marlene Oliveira (@mo_flow)
• Copywriter and communications consultant to
nonprofits, moflow
• Founder, Nonprofit MarCommunity blog
• #NPMC Twitter chat

4. My experience
! #NPCons: participant
• For consultants to nonprofit sector
! #NPMC: creator and facilitator
• For nonprofit marketers and communicators

5. YOU: what brought you here
today?

6. Today’s session
! Connect format: modeling facilitation style
! About Twitter chats
! Why you want to create a chat
! Creating a chat based on your community’s
needs/values
! Chat planning logistics

7. Twitter chat resources and tools
moflow.ca/twitter-chat-resources

8. What is a Twitter chat?
! Conversation on Twitter
! Use of hashtag
! Designated date and time
! Usually recurring
! Examples: #NPMC, #commbuild, #fundchat

9. Question:
What would you like to make
possible for your community
through a Twitter chat?

10. Learn about
them, learn
from them
Connect
community
members
Loyalty,
engagement
Social media
ambassadors
What can Twitter
chats make
possible?

11. Connect people with
Red Cross experts
Provide value
(resources, tips,
tools, insights)
to participants
Canadian Red Cross
Connect people with
other organizations

12. Create a safe
space to gather
Gain insights
from peers
#commbuild
Share problems and
success stories

13. What does your community need to feel?
! Safe
! Supported
! Valued
! Invited
! Encouraged

14. What does your community need to see?
! You as guide, facilitator
! Relevance
! Commitment

15. Openness
Questions will be
answered
Welcomed to
engage
Dynamic

16. Question:
What does your community value?
Need to feel and see?
Think about your specific context

17. How can you model these values?
! Planning
• Date
• Time
• Length
• Frequency

18. How can you model these values?
! Topic selection and sharing
! Promotion
! Archiving
! Facilitation

19. Question:
What will work for your
community?
What will meet their needs?
What will you be able to deliver?

20. Facilitation model:
Creating the Future
“Change the questions, change the world”
creatingthefuture.org

21. Blog post
Community engagement planning:
starting with the end in mind

22. Facilitating the conversation
1. Meet people where they are
2. Create an environment of possibility for them to
step into
3. Create the path to that potential (external and
internal)
4. Give them time to absorb what they just created

23. #commbuild facilitation model
! Deep engagement in a
conversation
! Highlight points raised
! Reflect deeply on those
points

24. Question formula

25. Q1. Meet people where they are
What is your personal experience
with this topic?

26. Q2. Create an environment of possibility for them to step into
What could the chat topic make possible
for your community/the world?

27. Q3. Create the path to that potential (external)
What will it take for responses to Q2
to be a reality?

28. Q4. Create the path to that potential (internal)
How will YOU walk that talk?

29. Q5. Give them time to absorb what they just created
Key learnings? Takeaways?

30. Twitter chat resources and tools
moflow.ca/twitter-chat-resources

31. Selecting a hashtag
! Considerations: meaningful, brevity
! Tools: Tagboard, Hashtagify.me

32. Facilitation tools
! Hootsuite
! Tweetdeck and Twubs
! Storify

33. Reminder
! Your chat will serve not only active
participants, but those following
along silently

34. Question:
What are your key takeaways from
today’s conversation?

35. Next step: participate in #NPMC chat!
Thursday, March 26, 1:00 p.m. ET

36. Marlene Oliveira
www.moflow.ca
Collaboration notes: http://po.st/TltCcj
Evaluation survey: http://po.st/magcwu