The 7-step document outlines how to get ahead in social sales. It recommends getting involved in customer conversations on social media, building relationships and credibility over time, connecting with prospects on multiple platforms, and getting sales teams to think and act social by training them to engage customers, build personalized profiles, and make recommendations. An initial company effort to mandate social sales company-wide failed, but a pilot team that focused on relationships, connections, and patience was more successful in generating leads, engagement, and sales through social media.
Great presentation by Scott Sullivan of Buzzient on Social Media Analytics, Integration, and Loyalty Management with Buzzient embedding social media in Siebel Loyalty
Social media is a critical component in the B2B technology buying process. Buyers are increasingly turning to user-generated content and online recommendations to help make purchasing decisions. B2B technology marketers must leverage the power of social media to better meet the needs of potential buyers and build lasting business relationships.
In this webinar, Larry Weber of W2 Group, Dave Munn of the IT Services Marketing Association (ITSMA) and Pauline Ores of IBM discussed how B2B technology companies can effectively integrate social media into their marketing plans.
You’ve seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They’re creating brand awareness and generating new customers—just by making it easy for customers to advocate on their behalf, engaging in conversations on discussion boards and Twitter, distributing video on YouTube, and forming groups on sites like Facebook. But how does it work for B2B marketers?
In this session, Erica Kuhl, the Community & Social Media Manager at salesforce.com will show you how they’ve created a successful social media strategy and leveraged social media tools and tactics—including some unusual practices for scaling up and working with high-touch customers. You’ll walk away with new ideas and information to help you get the most out of social media in a B2B setting.
Gage has worked with Microsoft’s SMB division to establish and grow a social media marketing engine to reach and serve both B2B customers and reseller partners. This presentation was initially given at the 2011 Minnesota Interactive Marketing Association Summit.
Great presentation by Scott Sullivan of Buzzient on Social Media Analytics, Integration, and Loyalty Management with Buzzient embedding social media in Siebel Loyalty
Social media is a critical component in the B2B technology buying process. Buyers are increasingly turning to user-generated content and online recommendations to help make purchasing decisions. B2B technology marketers must leverage the power of social media to better meet the needs of potential buyers and build lasting business relationships.
In this webinar, Larry Weber of W2 Group, Dave Munn of the IT Services Marketing Association (ITSMA) and Pauline Ores of IBM discussed how B2B technology companies can effectively integrate social media into their marketing plans.
You’ve seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They’re creating brand awareness and generating new customers—just by making it easy for customers to advocate on their behalf, engaging in conversations on discussion boards and Twitter, distributing video on YouTube, and forming groups on sites like Facebook. But how does it work for B2B marketers?
In this session, Erica Kuhl, the Community & Social Media Manager at salesforce.com will show you how they’ve created a successful social media strategy and leveraged social media tools and tactics—including some unusual practices for scaling up and working with high-touch customers. You’ll walk away with new ideas and information to help you get the most out of social media in a B2B setting.
Gage has worked with Microsoft’s SMB division to establish and grow a social media marketing engine to reach and serve both B2B customers and reseller partners. This presentation was initially given at the 2011 Minnesota Interactive Marketing Association Summit.
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
Interacting with Social Media to Strengthen Communication StrategiesVisible Technologies
Aberdeen Group research firm is one of the premier analyst firms covering the social media landscape, and Dell is highly regarded as a world-class leader in social media strategy. Don't miss this rare opportunity to hear from both organizations in a live PRWeek/Visible Technologies webcast Interacting with Social Media to Strengthen Communication Strategies, featuring Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.
Qantas Grounding Takes Off in Social MediaiGo2 Pty Ltd
When Qantas Airways grounded its fleet in a dispute with unions it ultimately effected 110,000 travelers world-wide. The event caused a social media storm, and we track some of that in this analysis. The question is now, will Qantas step up to the plate and transform itself from a social brand into a social business in order to help it's recovery?
People use different social networks for different reasons. Take a closer look at how personal and professional networks compare. Visit marketing.linkedin.com/mindset for the full study.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media – but for all of marketing.
Larry Weber of W2 Group and Alexander Mouldovan of Crowd Factory discuss how marketers can answer the measurement challenge.
There are some practical reasons why sales people are weak in follow ups. Whether you believe or not, my request with you is that you rub across yourself with these few questions listed here. There after lets's evaluate the situation of follow up strategy.
Social Selling, the new reality? Inside Sales World Dublin 2016 AAISPLaura Nuhaan
In this digital age, it is critical that (inside) sales and marketing work closely together to be able to to respond to the needs of prospects and customers. A standard approach will not do anymore. Marketing and (insides) sales have to work in a different way. Social Selling is an excellent first step. Social selling applied within sales helps to improve customer insights and build a long-term relationship with customers by adding value along the buying process. In this breakout session with Laura Nuhaan, Partner at The Adeta Group, she will explain a simple nine-step model to implement social selling within (inside) sales organizations and pay attention to the key success factors for social selling: alignment, content marketing, and value based messaging and selling.
Why LinkedIn is the Ultimate Social Selling Tool InsideSales.com
Last year InsideSales.com, LinkedIn Sales Solutions, and Vorsight partnered on a webinar which turned out to be one of the most successful webinars the companies had ever done. The presenters shared best practices on how to prospect more effectively, including using social networks such as LinkedIn. In part two of this webinar, Ken Krogue and Ralf VonSosen will reflect on the past year and review key metrics on company adoption of social selling and offer strategies to excel at modern prospecting.
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
Interacting with Social Media to Strengthen Communication StrategiesVisible Technologies
Aberdeen Group research firm is one of the premier analyst firms covering the social media landscape, and Dell is highly regarded as a world-class leader in social media strategy. Don't miss this rare opportunity to hear from both organizations in a live PRWeek/Visible Technologies webcast Interacting with Social Media to Strengthen Communication Strategies, featuring Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.
Qantas Grounding Takes Off in Social MediaiGo2 Pty Ltd
When Qantas Airways grounded its fleet in a dispute with unions it ultimately effected 110,000 travelers world-wide. The event caused a social media storm, and we track some of that in this analysis. The question is now, will Qantas step up to the plate and transform itself from a social brand into a social business in order to help it's recovery?
People use different social networks for different reasons. Take a closer look at how personal and professional networks compare. Visit marketing.linkedin.com/mindset for the full study.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media – but for all of marketing.
Larry Weber of W2 Group and Alexander Mouldovan of Crowd Factory discuss how marketers can answer the measurement challenge.
There are some practical reasons why sales people are weak in follow ups. Whether you believe or not, my request with you is that you rub across yourself with these few questions listed here. There after lets's evaluate the situation of follow up strategy.
Social Selling, the new reality? Inside Sales World Dublin 2016 AAISPLaura Nuhaan
In this digital age, it is critical that (inside) sales and marketing work closely together to be able to to respond to the needs of prospects and customers. A standard approach will not do anymore. Marketing and (insides) sales have to work in a different way. Social Selling is an excellent first step. Social selling applied within sales helps to improve customer insights and build a long-term relationship with customers by adding value along the buying process. In this breakout session with Laura Nuhaan, Partner at The Adeta Group, she will explain a simple nine-step model to implement social selling within (inside) sales organizations and pay attention to the key success factors for social selling: alignment, content marketing, and value based messaging and selling.
Why LinkedIn is the Ultimate Social Selling Tool InsideSales.com
Last year InsideSales.com, LinkedIn Sales Solutions, and Vorsight partnered on a webinar which turned out to be one of the most successful webinars the companies had ever done. The presenters shared best practices on how to prospect more effectively, including using social networks such as LinkedIn. In part two of this webinar, Ken Krogue and Ralf VonSosen will reflect on the past year and review key metrics on company adoption of social selling and offer strategies to excel at modern prospecting.
Presentation given at the High Velocity Sales Tour. For more information, please visit: http://www.insidesales.com
Ken Krogue - President & Founder at InsideSales.com
http://www.linkedin.com/in/kenkrogue
Try InsideSales.com free for 10 days: PowerDialer™ — #1 Power Dialer Software for B2B Sales - http://www.insidesales.com/outbound_power_dialer.php
Sales development is not new, but has exploded in the last few years due to the advancements in technology. This boom has lead to new rules, new roles and new resources.
-----------
by Brandon Redlinger
Brandon.Redlinger@gmail.com
Twitter.com/Brandon_Lee_09
LinkedIn.com/in/BrandonRedlinger
SlideShare.net/BrandonRedlinger
Sales is being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales - and that includes entrepreneurs, business owners, doctors, and many others - needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling models developed for a different time.
The News of Selling, based on the ideas in David Meerman Scott’s book “The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business” shows how smart businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time selling strategies.
Scott, author of the #1 bestseller “The New Rules of Marketing & PR” (published in 26 languages from Arabic to Vietnamese), demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind.
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/strategic-marketing-and-sales-plan-template-233
This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow the user to follow a rigorous process in developing the marketing plan, that takes into consideration the external business environment, and the internal corporate strategies and goals, then develops clear marketing goals, strategies and action plans to implement effective marketing.
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
Sales is undergoing a radical and fundamental change in response to the evolving demands of a more informed and increasingly digital world of prospects. HubSpot CRO Mark Roberge interviewed nine thought leaders regarding their predictions on the Future of Sales.
This presentation is part of our TEDx talk and our book entitled "from Selling to Co-Creating" and focusses on the main trends in sales for the coming years. Particular attention is given on the role of sales versus marketing in the future.
Main trends are: co-creation, networking, communication, the sales process, team based selling and the relationship between sales, marketing and customer service.
How is sales force management likely to evolve in the coming 10 years?
Main themes are: co creation, networking, communication, the sales process, team based selling and the relationship between sales, marketing and customer service.
Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!
View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
Looking to pump some excitement into your sales team,? Sales incentives, sales contests, increase sales, increase revenue, to your company. Your sales team will love these promotion ideas to help get them excited about winning new accounts.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today.
In the list you’ll find a variety of tools with a wide range of applications. For example; content marketing, analytic tools and customer relationship management.
Build your professional reputation. Connect with decision-makers. Generate high-quality leads. Offer insights to engage your customers. Grow your business
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...Industry Collective
"Everybody's Talking! Are You Listening? How Social Media Technology Brings Online Conversations to You" by Jeffrey Cohen, Social Strategist at Radian6. Presented at Murmuration 2012.
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Utilizando redes sociales para la innovación en servicios de telecomunicacion...IBMSSA
En Social Business, las personas se conectan e interactuan en espacios digitales más allá de la empresa, creando valor y alcanzo los objetivos de negocios.
How to Use Search and Social Networks for Lead GenerationPaul Gillin
Qualified lead generation, which is the holy grail of B2B marketing, is being reinvented by online tools. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct mail, and events to attract prospects. Today, search engines and social networks have evolved this process into a much more targeted and conversation-focused approach.
Today's new breed of effective lead generation combines keyword optimization and link-building strategies (inbound marketing) with strategic participation in social networks (outbound marketing). Result: social media and search engines can deliver qualified leads at a dramatically lower cost than traditional means.
These new approaches to lead generation require more active participation by marketing organizations than in the past, but the payoff is in higher quality leads, faster closing times, and less waste.
This presentation covers:
*The power of long tail search optimization
*How to identify prospects who are seeking your products and services through public social networks
*How analytics and social CRM can dramatically improve lead quality
*How to target messages to reach prospects at the optimal point in the sales cycle
Turning Social Media into a Competitive AdvantageARC Science
Title: “Turning Social Media into a Competitive Advantage”
Author: Alain Portmann, Founding Partner & Head of Strategy, Web Liquid
With the growing opportunities surrounding Social Media, how can brands transform this corner of the digital landscape into a competitive asset? Inside Alain covers a number of concepts including:
* Social Proof: To resolve uncertainty of what to do and buy we look at what others are doing or have done.
* Service Over Solicitation. Promoters and detractors are shaped on the basis of the value you provide.
* Social Media as a Listening Exercise: It is about listening to the conversation and empower people to tell THEIR story. After all, every good conversation starts with good listening!
* Engagement: Degree of engagement is more important than the size of fan/connection/follower base
* And finally, the six components to derive a competitive advantage from Social Media:
1. The Earpiece: Monitor Word Of Mouth
2. The Proposition: Statement Of Purpose & Intent
3. The Rulebook: Governance & Resource
4. The Playbook: Tactics & Plan
5. The Scorecard
6. The Training Plan
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
Delivering Exceptional Web Experiences In a Social WorldLuis Benitez
Becoming a social business it's about connecting your employees, partners, and customers in a human-centered way utilizing the best Web 2.0 technologies out there.
Similar to Social Sales Revolution - Dreamforce 2012 (20)
Customers today expect relevant, personalized engagement in each and every interaction with your brand, regardless of which channel or channels they are using. Marketers are looking to deliver on those expectations by harnessing customer data. However, for most marketers that data is scattered across disjointed systems making it difficult to connect and use effectively. Join this session for a lively discussion on the data challenge that marketers face, and IBM’s innovations that provide marketers with a holistic view of their customers’ journeys, and the ability to connect experiences across systems and touchpoints.
If you or your team is trying to standout amongst the crowd and be noticed, then you must have some sort of differentiation to set you apart. Differentiation does not mean going against the grain of the workplace, it definitely does not mean alienation, it means finding something incrementally different to stand out amongst the rest and be noticed.
In any public setting, the word “Wingman” brings up many assumed stereotypes, which all point to one thing (and let’s not sugarcoat this) …… your friend wants to get laid and you are the person chosen to help him or her accomplish that. It seems a bit crude but that’s just the truth. Another common meaning of a Wingman is a meaning that is synonymous with the awesomely classic movie of the 80’s, Top Gun.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1. The Social Sales Revolution: 7 Steps to Get Ahead
1 2 3 4 5 6 7
Get in The Know Your Build your First Friends, Connect With Get Together,
Customer Social Tweet-up Your
Game Then Leads Pipeline Social Sell Smarter
Hangouts Market Value
Intelligence
The power is in the hands of the buyer
Earn credibility and respect to be a recommender - be helpful – trusted
advisor
2. 3. Build your Social Market Value
A social savvy rep needs to:
• Join social dialog
• Build credibility
• Have experience
• Know the industry
• Be transparent
PHOTO BY KEXINO 2
4. Case Study:
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5. Sales injects social into the funnel to accelerate deals
Recommendations
Relationships
Referrals
5
6. Online Display
Trade Shows
Webinars
Whitepaper
SEM s
Events
Email
Videos SEO
Blogs Demos
Qualified Leads
CUSTOMERS
6
9. How we do it
Intro
Connect Follow Listen
Groups
prospect prospects to for
with social and have prospects feedback
platforms them
follow us
10. Build
Advise
Content
prospects Including
on social case
media studies,
webinars
and more
11. We train our sales teams to think and act social
Build contacts by
territory and
customer list
Involve prospects
Join groups and
in the
gain credibility
conversation
Engage directly
Build and
with
maintain
recommendations
relationships
and relationships
Build
Research and
personalized
social profiles on
multiple platforms
How to: monitor social
media
12. Make your sales team:
1. Effective
2. Social
3. Self-reliant
1
2
13. % Who Think LinkedIn is a Good Resource for:
Getting information about enterprise software companies or products 56%
Getting advice on how to solve an enterprise software challenge 52%
Finding recommendations for enterprise software products 50%
Staying on top of the latest news or trends in enterprise software 43%
0% 20% 40% 60% 80%
Base: All IT survey respondents (N = 800).
“Do you agree or disagree with the following statements? LinkedIn is a good resource for:”
% of respondents who answered “Agree” or “Strongly Agree”.
IT Software Study – March 2011
14. % Who Would Trust a Recommendation From:
Work colleagues / professional network 93%
Industry analysts (Gartner/Forrester/IDC) 80%
IT publications (CNET, ZDnet, etc.) 59%
Consultants 58%
IT forums and message boards 51%
Vendor websites 23%
Vendor salespeople 22%
Base: All IT survey respondents (N = 800). 0% 20% 40% 60% 80% 100%
“When deciding whether to purchase a particular software product for your
company or institution, do you trust recommendations from the following sources?”
IT Software Study – March 2011
20. How we first failed:
• Our initial approach was too
aggressive in scale
• Mass mandate failed
• No instant results
• More planning needed
• Disconnect: tying social to
quotas
21. How we succeeded
• A pilot team that
• Understood
relationships
• Connected the dots
• Had patience
22. Key Results
Increased
engagement on social Increased event
platforms from sales attendance from their
teams and their customers
customers
More leads through
Increased downloads
referrals, relationships
and engagement with
and
content
recommendations