This document discusses best practices for outreach cadence and follow up with sales leads. It suggests that the optimal cadence balances frequent enough contact to reach leads while managing the time invested per lead. A systematic outreach plan using different communication methods can increase the likelihood of contact. The document asks questions about the recipient's current outreach strategy, including the number and type of contact points, and content preferences for learning more about optimizing cadence through reports. It offers consultation on establishing an effective call center approach for salespeople.

1. Outreach/cadence
"Ensembler" from Alliance Infotech pvt. Ltd.

2. Here is some set of
questions.

3. If the sales person calls the
lead and gets a busy tone,
when should the salesperson
try the lead again?

4. Should the sales person
call back that evening,
tomorrow, next week?

5. How many times should
the salesperson cal the
lead before he gives up?

6. Aren't these things
subjectively left now ?

7. As a sales leader you would
neither want your team to
follow up leads too much nor
too less.

8. It costs you more
organisational time while trying
to reach non contacted leads.

9. What is the right balance between
calling more frequently and
managing the time invested per
lead?

10. Whichever call attempt
volume that yields the
highest walk-in, suggests
optimal effort per lead.

11. Cadence/outreach is a systematised
plan of series of interaction that uses
different communication methods to
increase the likelihood of contact with
the prospect.

12. How many total touches do you
include in your outreach
strategy?
• 0-2
• 3-6
• 6-10.

13. What type of communication
medium customers respond to?
• Phone call.(mobile phone or landline)
• Voice blast.
• Email.
• SMS.
• Social Media.

14. Voice blast example
• Hi (prospect name),we recently helped ( a
relevant case study) and wanted to know if we
can do same for you? I can be reached at
(333333). Again my name is (Alaa) with
( company name) at ( phone number).

15. Are consumers
responding to email
blasts or personalised.
• People are not responding to machine generated
emails.
• Emails have to context driven and slightly
personalised.
• Rule 80/20. 20 percent personalised.

16. Should your follow up be
aggressive or relational?
• 3 days gap or 10 days.
• Active medium or passive medium.
• Automation or manual.

17. Cadence structuring.
• What communication channel ?
• What time gap?
• What frequency?
• Example 6x3x3.

18. We need to know...
• Do you think you need cadence? Why?
• In 2 days time can you share what cadence structure
you want to start with?
• Would you like us to share content relating to what
reports help you to fine tune cadence?
• Any other type of contents relating to insidesales you
will like to us to share with you?
• Do you prefer blogs or ppt?

19. We can also consult in
establishing your call
Center.

20. We are a call Center software
company for sales people
rather than Bpo executive.

21. A software developed by
the sales people for the
sales people.

22. Sudip Samaddar.
Alliance Infotech pvt ltd.
9999061525.