The document describes several objectives and solutions for increasing brand awareness or product engagement through personalized experiences on LinkedIn that leverage member and connection profile data. Most involve contests, quizzes, games or content that can be shared or recommended to a user's connections.

1. Increase brand awareness via fun,
personalised quiz game NL
Objectives
Increase brand awareness
Solution
Personalized quiz game
Answer questions about
connections
Recommend to connections
Data Leveraged
Member profile
Connection profiles
http://raadderelatie.pwc.com

2. Increase awareness and usage
through viral engine IN
Objectives
Reach a new audience
Increase product awareness
Solution
Play with features
Recommend to connections
Win prizes
Data Leveraged
Member profile
Connection profiles
Messaging & network
updates
http://experienceie9.com

3. Demonstrate thought leadership and
engage consumers IN
Objectives
Demonstrate thought
leadership
Generate awareness
Solution
Share an idea
Spread the word via social
Get rewarded by sponsor
Data Leveraged
Member profile
Connection profiles
Network updates & sharing
http://stepout2goproplanet.com

4. Connect target segment to local client
contacts in their network US
Objectives
Generate awareness
among Event Planners
Engage through a larger
issue
Solution
Find nearest DoubleTree
hotels
Connect with local
DoubleTree reps
Data Leveraged
Member profile
Connection profiles
Network updates & sharing
http://doubletree.w1.friend2friend.com

5. Increase awareness via
personalized, engaging contest NL
Objectives
Increase brand awareness
Increase product awareness
Solution
Compete with connections
Strong profile = high score
Win Volkswagen Passat
Data Leveraged
Member profile
Connection profiles
http://youtube.com/watch?v=m7TFcMWI-98

6. Increase product awareness via
competition involving products DE
Objectives
Increase brand awareness
Solution
Match profile with Lifebooks
Team up with a connection
Challenge other teams
Win Lifebooks
Data Leveraged
Member profile
Connection profiles
http://profile-pitch.com

7. Increase brand awareness via
profile-based passenger selection NL
Objectives
Increase brand awareness
Drive loyalty
Solution
View passengers’ profiles
See where they’re sitting
Choose seat accordingly
Recommend to connections
Data Leveraged
Member profile
Connection profiles
http://bit.ly/LgzKLG

8. Increase brand awareness through
attention-grabbing infographic NL
Objectives
Increase brand awareness
Solution
Calculate $ value of network
Share via social and email
Enter contact details
Data Leveraged
Member profile
Connection profiles
http://mijnbeurswaarde.nl

9. Reach small businesses through
fun, educational game UK
Objectives
Increase brand awareness
Reach a new audience
Solution
Game with risk questions
Answer correctly to progress
Share via social and email
Data Leveraged
Member profile
http://axagames.co.uk

10. Increase product awareness via an
engaging, viral contest NL
Objectives
Increase product awareness
Launch a new product
Solution
Invite 5 connections
Win test drive to gourmet
restaurant and lunch
Recommend to connections
Data Leveraged
Member profile
Messaging & network
updates
http://b-klassebusinessdrive.nl

11. Drive product awareness via
promotional contest US
Objectives
Increase product awareness
Solution
Vote for favourite admin pro
Help admin pro win Gift Card
Recommend to connections
Data Leveraged
Member profile
Connection profiles

12. Increase brand awareness through
personalised, animated infographic UK
Objectives
Increase brand awareness
Solution
Capture attention
Appeal to competitive
marketing professionals
Drive profile improvements
Data Leveraged
Member profile
Connection profiles
http://enginepowerindex.com

13. Demonstrate thought leadership
through insightful infographics IN
Objectives
Demonstrate thought
leadership
Generate awareness
Solution
Visualize member data
Captivate with infographics
Uncover meaningful insights
Data Leveraged
Member profile
Connection profiles
Company data
Groups data
http://proinsights.me

14. Increase product awareness through
personalized, engaging ads UK
Objectives
Product awareness
Customer acquisition
Solution
Sign In with LinkedIn
Personalised video ad
Share with connections
Data Leveraged
Member profile
Sharing & network updates
http://positiveimagedm.com/salesforce

15. Increase website engagement by
personalising content US
Objectives
Drive engagement
Consumer acquisition
Solution
Personalize Fortune 500 List
Show member’s LinkedIn
connections at each
company
Data Leveraged
Member profile
Connection profiles
Company data
http://fortune500-app.com

16. Increase card sign-ups through viral
recommendations IN
Objectives
Gain market share
Generate awareness
Solution
Recommend card to
connections
Gain benefits from successful
referrals & direct applications
Data Leveraged
Member profile
Connection profiles
Messaging & network
updates
http://americanexpressindia.co.in/linkedin

17. Demonstrate thought leadership by
enabling contextual discussions US
Objectives
Brand awareness
Thought leadership
Drive engagement
Solution
Display LinkedIn Group
elements on website
Enable engagement in
discussions on external site
Data Leveraged
Groups data (discussions,
topics, comments, likes)
http://tradeconnections.corporate.hsbc.com

18. Drive meaningful engagement on
external site using LinkedIn Groups US
Objectives
Increase brand awareness
Drive engagement
Solution
Display LinkedIn group
content on external site
Enable interaction with group
content on external site
Facilitate meaningful
engagement
Data Leveraged
Groups data (topics, posts,
comments, likes)
http://digitalwpc.com/Pages

19. Help event attendees connect more
effectively via web or mobile US
Objectives
Promote event
Increase attendance &
engagement
Solution
View attendee profiles
Recommend to connections
Connect more effectively pre
and post event
Data Leveraged
Member profile
Connection profiles
People search
http://match.presdo.com

20. Help members to manage contact
info via mobile app App Store, Play Store
Objectives
Manage contact info more
effectively
Solution
Capture business card
Save to contacts
Connect via LinkedIn
Data Leveraged
Member profile
Connection profiles

21. Help users to grow network via
location-based mobile app App Store, Play Store
Objectives
Grow professional network
Solution
View nearby connections
Meet connections over lunch
Integrate Google Maps data
Data Leveraged
Member profile
Connection profiles

22. Help users to grow network via
location-based mobile app App Store
Objectives
Grow professional network
Solution
View nearby connections
matching target profiles
Meet connections
Data Leveraged
Member profile
Connection profiles