Social Referrers and Links
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If tracking social media is new territory for you, this is a presentation you must see. Learn two practical ways to track traffic on your own with Webtrends Analytics, including referrers and how to tag, shrink and share social media campaign links.
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- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
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5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
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Social Referrers and Links
- 1. Social Referrers & LinksJune Dershewitz
- 3. Web Analytics Association Board Member
- 4. Experience: 12 yrs in web analytics, 6 yrs as Webtrends user
- 6. Semphonic is a leading web analytics consultancy
- 7. Based in SF, with offices in Boston, NYC, DC and Portland
- 8. Clients include American Express, Charles Schwab, Genentech, Intuit, Kohler, NCI, Nokia, Turner Broadcasting and many other top U.S. and global companies
- 9. Learn more: www.semphonic.comHi, I’m June Dershewitz
- 10. About This Workshop I’ll cover two practical ways to track social media traffic on your own site using Webtrends Analytics: Part 1: Social Referrers Referring domains, traffic sources and why some social traffic is direct Part 2: Social Campaigns How to tag, shrink, share and analyze social media campaign links
- 11. Part 1: Social Referrers
- 12. Social Referrers: Domain-Level Reporting Use the Referring Domains report as a starting point for understanding social media traffic to your site - no configuration needed
- 14. Paid Search
- 15. Organic Search
- 16. Campaigns
- 17. Direct Traffic
- 18. Other Referrers
- 19. And custom values passed by you using WT.tsrc (e.g. Social Media)
- 23. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. Source: Facebook PR direct your web site
- 25. Example: TweetDeckyour web site direct
- 28. Other social activity winds up as Direct Traffic
- 31. Measure different variations or placements of social links, and compare to other marketing channels
- 32. So you can say, “Here’s a Twitter campaign we ran last month that generated $23,000 in revenue.” How to do it? Tag: apply campaign codes to URLs Shrink: pass URLs through a link shortener Post: deploy short links on social sites Analyze: match campaigns with goal behaviors
- 34. Treat social media just like traditional channels such as email
- 37. Using Hootsuite (or similar) you can tag, shrink and post within a single interface, since campaign coding and URL shortening are built directly into the tool
- 39. Social Campaigns: Step 4 of 4: Analyze View your Campaign reports in Webtrends Analytics For better reporting, put social campaign metadata in your campaigns.csv translation file
- 41. Bit.ly tracks clicks but it does not tie to downstream goal behaviors
- 42. To connect social media efforts to outcomes, you must track links as campaigns
- 44. Thank you! June Dershewitz june@semphonic.com http://june.typepad.com @jdersh
Editor's Notes
- http://www.webtrends.com/Support/KnowledgeBase/SolutionDetail.aspx?Id=50140000000aBwLAAUhttp://blogs.webtrends.com/blog/2010/08/05/analytics-on-premises/
- http://www.webtrendsoutsider.com/2008/reasons-for-direct-traffic-in-referrers-reports/
- http://www.facebook.com/press/info.php?statistics
- http://www.webtrends.com/Support/KnowledgeBase/SolutionDetail.aspx?Id=50140000000aAABAA2http://blogs.webtrends.com/blog/2008/12/23/custom-reporting-101-social-media-campaign-measures/