Social Signifier is a website promotion tool that enhances traffic and links through social signals, which are interactions like likes, shares, and votes on social media. These signals are crucial for improving search engine rankings, making them a potent yet challenging marketing tactic. The tool aggregates signals from major social networks to boost website visibility.

1. How It Works
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What We Do:
Social Signifier is a website promotion tool that drives traffic and links through social signals.
A Social Signal is an industry term for anytime your website is mentioned on social networks like Facebook. There is more than one form of social signal,
including “liking” a page, “voting” on a link, or “sharing” the link with your friends, these work just like hyperlinks from websites and blogs. If you use any
major social network, then you’re probably familiar with social signals and have probably created some yourself.
Social Signifer works by driving these social signals from social networks like Facebook, Twitter, Pinterst, Digg, Reddit, Google Plus and many others to
your website. You may recognize these when your friends have links in their newsfeeds or on websites with social counters:
Like Counters
An Example of a Facebook Share
Why Social Signals Matter
In the world of internet marketing, you need every advantage that you can get over your competitors. Social signals are currently the most powerful
(and yet still most rare and difficult) promotional tactic available. Social signals have a huge effect on search engine rankings, which are the the largest
source of web traffic worldwide. Recently, well respected research firm SearchMetrics did a study to examine the coorelation between highly rankings
sites and the types of links they have. Social signals were rated, by far and away, the most important factor. You can see the chart below or read the
article on their website here.

2. SearchMetrics ranking factors
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Social Signifier is a strategic business unit of Globussoft. All rights reserved.