Facebook's Recent Changes
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How Facebook's changes of April 2010 including community pages, open graph and changes to privacy settings affect the non-profit sector
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Important information for setting up facebook
Facebook can be used effectively for businesses and professionals through pages and groups. Groups allow addressing specific audiences privately while pages promote a company brand publicly. When setting up profiles, include a professional headshot and fill out info blocks with company details. Engage audiences through polls, events, and feedback to build relationships. Regularly post relevant, sincere content and use Facebook Connect to integrate social features on websites and apps.
Adape Facebook
This document provides an overview of Facebook and how non-profits can use it. It discusses what Facebook is, how it works through profiles, friends, and the activity feed. It explains the difference between Facebook Pages and Groups, with Pages being better for larger organizations and Groups for smaller discussions. Tips are provided for setting up a Page and engaging fans through posts, media, and applications. Statistics on Facebook's large user base are presented to demonstrate why non-profits should utilize the platform.
Facebook
Facebook is a free service to connect with friends and family. When signing up, you must select a regional network like Richmond or Washington D.C. You can update privacy settings to control who sees your information. The Wall allows posting messages to your profile or friends' profiles. You can create photo albums and track events on Facebook. Newsfeeds allow filtering the types of updates seen from friends. Notes is an area for random thoughts visible to friends. Groups are for sharing interests while Pages are for one-way updates to fans without friend approval required. Instructions are provided for removing friends and quitting Facebook permanently.
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Introduction to Facebook
This document provides an introduction to the social networking site Facebook, including instructions for creating an account, personalizing a profile, and using features like friend requests and messaging. It covers the basics of setting up an account, filling out profile information, adjusting privacy settings, and connecting with other users through friend requests and groups. The key points are that Facebook has over 400 million active users who spend over an hour per day on average on the site, and that personalizing a profile, understanding privacy settings, and managing connections with other users are important aspects of using the platform.
Social Media Resources
This document provides a list of resources for social media including websites for social media news, analytics tools, and Twitter tools. It also includes examples of social media policies and guidelines. Key resources listed include SmartBrief on Social Media Issues, Social Media Explorer, various Twitter analytics and monitoring tools like HootSuite and TweetDeck, and social media policy examples from the American Red Cross and various blogs.
Build a personal Facebook profile
This document provides an overview and instructions for setting up a Facebook profile. It explains that you need an email not associated with an existing Facebook account to sign up. It outlines the differences between a personal profile and business page. A personal profile is for an individual and limited to 5000 friends, while a business page is for promoting a company and has no friend limit. The document recommends only posting information you don't mind being public or searchable. It provides guidance on adding photos, finding friends through your contacts, and completing your profile. It also reviews privacy settings and offers help for any other questions.
Facebook1
Facebook is a social networking site launched in 2004 with over 500 million active users. It allows users to connect with friends, share photos and updates, and like pages of brands and businesses. Facebook provides tools for businesses to create pages to promote their brand and interact with customers. The privacy settings allow users to control who can see their profile information and posts.
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Important information for setting up facebook
Facebook can be used effectively for businesses and professionals through pages and groups. Groups allow addressing specific audiences privately while pages promote a company brand publicly. When setting up profiles, include a professional headshot and fill out info blocks with company details. Engage audiences through polls, events, and feedback to build relationships. Regularly post relevant, sincere content and use Facebook Connect to integrate social features on websites and apps.
Adape Facebook
This document provides an overview of Facebook and how non-profits can use it. It discusses what Facebook is, how it works through profiles, friends, and the activity feed. It explains the difference between Facebook Pages and Groups, with Pages being better for larger organizations and Groups for smaller discussions. Tips are provided for setting up a Page and engaging fans through posts, media, and applications. Statistics on Facebook's large user base are presented to demonstrate why non-profits should utilize the platform.
Facebook
Facebook is a free service to connect with friends and family. When signing up, you must select a regional network like Richmond or Washington D.C. You can update privacy settings to control who sees your information. The Wall allows posting messages to your profile or friends' profiles. You can create photo albums and track events on Facebook. Newsfeeds allow filtering the types of updates seen from friends. Notes is an area for random thoughts visible to friends. Groups are for sharing interests while Pages are for one-way updates to fans without friend approval required. Instructions are provided for removing friends and quitting Facebook permanently.
Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr
Presentation outlines integrated social media and in store marketing campaign for 31 Cent Scoop Night on 4/28/10. Includes Facebook application, twitter promo, email marketing, mobile, in store, and flickr. http://www.mikemerrill.com
Introduction to Facebook
This document provides an introduction to the social networking site Facebook, including instructions for creating an account, personalizing a profile, and using features like friend requests and messaging. It covers the basics of setting up an account, filling out profile information, adjusting privacy settings, and connecting with other users through friend requests and groups. The key points are that Facebook has over 400 million active users who spend over an hour per day on average on the site, and that personalizing a profile, understanding privacy settings, and managing connections with other users are important aspects of using the platform.
Social Media Resources
This document provides a list of resources for social media including websites for social media news, analytics tools, and Twitter tools. It also includes examples of social media policies and guidelines. Key resources listed include SmartBrief on Social Media Issues, Social Media Explorer, various Twitter analytics and monitoring tools like HootSuite and TweetDeck, and social media policy examples from the American Red Cross and various blogs.
Build a personal Facebook profile
This document provides an overview and instructions for setting up a Facebook profile. It explains that you need an email not associated with an existing Facebook account to sign up. It outlines the differences between a personal profile and business page. A personal profile is for an individual and limited to 5000 friends, while a business page is for promoting a company and has no friend limit. The document recommends only posting information you don't mind being public or searchable. It provides guidance on adding photos, finding friends through your contacts, and completing your profile. It also reviews privacy settings and offers help for any other questions.
Facebook1
Facebook is a social networking site launched in 2004 with over 500 million active users. It allows users to connect with friends, share photos and updates, and like pages of brands and businesses. Facebook provides tools for businesses to create pages to promote their brand and interact with customers. The privacy settings allow users to control who can see their profile information and posts.
Social Media - Intro for Nonprofits
This document provides an overview of using social media and web 2.0 technologies for non-profit organizations. It discusses the growing use of the internet and social media sites. It then offers guidance on setting goals and engaging audiences using sites like Facebook, Twitter, YouTube, LinkedIn and blogs. It also provides many examples and resources for non-profits getting started with social media.
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Social networking sites aim to connect people around the world and allow communication. Examples include Facebook, LinkedIn, and Twitter. These sites capitalize on people's desire for inclusion and use advertising. Social networking sites store users' details and information on servers to remember friends and posts. They also use artificial intelligence to target advertisements to users and their friends based on interests stored in profiles and activity. These sites are used for socializing, keeping in touch with friends, and are generally free to use, but they can also enable cyberbullying and replace in-person socializing.
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This document provides information on using Facebook and Twitter for professional purposes without using a personal account. It discusses options for recruiting on Facebook like creating fan pages and groups. Twitter is introduced as a microblogging site where you can network and search for candidates. Advanced search techniques are outlined for both sites to find professionals in specific fields.
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- Fan Pages are better for organizations than Groups, as Pages allow unlimited fans, email blasts to all fans, and hosting of applications. Pages separate the organization brand from individual administrators.
- Creating a Fan Page first requires making a personal Facebook profile. From there, users can go to facebook.com/pages/create to set up their new Page, choosing the Non-profit category. Effective Fan Pages require strategic planning and resources to maintain engagement.
Alan
Facebook is a social networking site launched in 2004 with over 500 million active users. It allows users to connect with friends, share photos and updates, and interact through private messages and public comments. Businesses can create Pages to promote their brand and interact with customers, gaining insights into which posts and content are most engaging. The document provided an overview of common Facebook terms and features to help users understand how to effectively use the platform.
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1. The document provides tips for using social media to promote economic development in a local community.
2. It recommends listening to community conversations on social media and providing valuable information through posts, Wikipedia pages, and a community blog.
3. Creating events on Facebook and linking to local businesses on social platforms can help engage the community and increase economic activity.
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This document provides tips for using Facebook and Twitter for business purposes. It recommends creating a static email for social media accounts, using the business name as the title, and including keywords about location and industry. For Facebook, it suggests sharing offers, news, and engaging with other local businesses. For Twitter, it recommends tweeting 20-25 times daily, being an industry expert by answering questions, and following trends with hashtags. The overall goal is to build relationships through relevant, industry-focused content while having fun and staying professional.
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The document discusses three social media platforms - Facebook, Twitter, and blogging - and provides guidance on how to use them for extension work.
Facebook allows users to create profiles, connect with others, and share posts, photos and events. It offers privacy controls and options for pages, groups and networks. Twitter allows microblogging through tweets (limited to 140 characters) and includes features like replies, direct messages, retweets and lists. Blogs are online journals that allow for longer form posts with photos, videos and links. The document provides tips on setting up accounts and pages as well as examples of how extension agents currently use each platform.
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This document provides an overview of how real estate agents can use Facebook for their business. It explains what Facebook is, how to set up a profile and pages, and how to share listings from an agent's website directly to their Facebook page. It discusses the differences between profiles, pages, and groups on Facebook and how each can be used. Agents are encouraged to connect with friends and clients, build their profile with relevant information, and use features like tabs and applications to promote their business and share listings.
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This document provides information and instructions on how to create a successful Facebook Fan Page. Some key points:
- Facebook has over 300 million active users, with the fastest growing demographic being those over 35. Users average 130 friends and there are over 45 million daily status updates.
- Fan Pages are better for organizations than Groups, as Pages allow unlimited fans, email blasts to all fans, and hosting of applications. Pages separate the organization brand from individual administrators.
- Creating a Fan Page first requires making a personal Facebook profile. From there, users can go to facebook.com/pages/create to set up their new Page, choosing the Non-profit category. Effective Fan Pages require strategic planning and resources to maintain engagement.
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Forward Progress - How to Promote your Business using Facebook - Next G...
Complimentary Webinar - How to Promote your Business using Facebook.
This is the next generation of Facebook and the Internet - find out where you need to be and if your business is ready for the future of lead generation using Social Networks.
In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to generate new business in Facebook. Dean will show you how companies are using the newest features of Facebook to reach new customers and retain the ones they have.
He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!
You will Learn How to:
-Use a Facebook Page to get New Leads
-Leverage Facebook for Customer Service
-Drive Prospects from Outside Facebook to Your Business
-Setup New Facebook Advertising
*If you cannot make the specified time, by registering, you will receive access to the recording.
We look forward to seeing you in class!
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ALL CLASSES ARE TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
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Facebook's Recent Changes
- 1. Facebook’s Recent Changes Community Pages, Open Graph, Privacy Concerns, oh my!
- 2. We need to always remember… FACEBOOK IS A BUSINESS! And… they need to do a better job communicating about changes they make
- 3. "If I’d asked people what they wanted, they would have said faster horses.” ~Henry Ford
- 4. Community Pages Evolution of community on Facebook Phase 1: Groups Phase 2: Pages (Now Official Pages) Phase 2a: Adding page functionality to groups Phase 2b: “liking” a page Phase 3: Community Pages
- 5. Community Pages (Cont.) What are community pages? How are they created? How are they different from Official Pages? What can you do with them? How does this affect me? Information you put in your profile and in status updates can be linked to community pages Sign up as an official representative (http://www.facebook.com/help/contact.php?show_form=authenticate_page) How can this hurt my brand?
- 6. Open Graph & Social Plugins
- 7. Open Graph & Social Plugins Like buttons all over the internet Add them to your site at http://developers.facebook.com/plugins All information in an iFrame Implications for non-profits Instant personalization Pandora: will make suggestions based on artists you “like” on Facebook Also on docs.com and yelp
- 8. Privacy Concerns Now that your data is out there, it is being shared with other sites…without your permission. If you don’t want your data shared, don’t have a Facebook (or any other social media) account.
- 9. Privacy Concerns (cont) New privacy controls as of last week: You can opt out of applications Friend lists can now be private Interests can now be private But…much information is still public by default, so be sure to check your settings (click on the account dropdown in the upper right, then on privacy settings) Not everyone sees new settings – will be rolled out over next few weeks.
- 10. You Shouldn’t Abandon Facebook! Remember, Facebook is a business Facebook still has 400 million users
- 11. What’s Next? Facebook geo-location Growing of credits
Editor's Notes
- I don’t know everything and FB has yet to tell us everything.
- Goes both ways – need consumers stay on the service, but also need to figure out new advertising revenue streams.
- Where should nonprofits starting on FB be – official pages and claim community pages
- Often community pages trump official pages in search.This forces you to be on Facebook and monitor itUse the Coca-Cola example: Coke, Coca-cola, The Philadelphia Coca-Cola bottling company, etc.When official pages grow to a certain size if they can not be authorized they will be turned over to the community
- Remember my first slide: Its in Facebook’s best interest to have your data available to advertisersMark’s recentNytimes piece
- Remember my first slide: Its in Facebook’s best interest to have your data available to advertisersMark’s recentNytimes piece