The document outlines a framework for measuring results in social media focusing on engagement metrics like likes, comments, and interactions. It recommends monitoring conversations by tracking topics discussed and sentiment to understand trends. Formulas are provided to measure engagement, conversation reach, and share of voice to understand what inspires interaction and the most effective content.
This document discusses the pros and cons of using social media for link building and marketing purposes. It provides tips on finding influential social media sites and leaders, developing engaging content, measuring ROI, and asking the right questions to determine the best social platforms to use. Examples are given of effective tweets and metrics that marketers can track in social media. Overall, the document offers strategic advice on leveraging social media networks, content, and influencers to build links, traffic, and brand awareness.
The document proposes a social media strategy for the Orange County YMCA to utilize platforms like Facebook, Twitter, YouTube, and WordPress to promote its programs, services, and fundraising efforts. It notes the YMCA currently lacks an online presence and recommends designating a social media strategist to implement these tools to reach more potential customers, especially teens and young adults, and to better interact with and retain current participants. Metrics like followers, views, and insights would allow the YMCA to track engagement and understand its audience. An integrated social media presence could help the organization embrace new technologies and reap major benefits.
How Social Engagement Metrics Inform Your Content Marketing Development StrategyGeoffrey Colon
Social media to many is simply about broadcasting messages on Facebook, Twitter, LinkedIn and other products and platforms. But what if all that “engagement” actually ladders back to metrics to apply toward business actions to help drive results? In this session, social media metrics scientist, Geoff Colon of Microsoft explains how data from web analytics and social metrics can be analyzed with the proper UX to act as a map for predictive content development that helps drive conversion rate optimization. Don’t continue to make content based on simply 100% right brain thinking. After attending this session you will be able t apply hybrid 50/50 thinking to your content marketing development strategies.
This document provides an overview of how to map and analyze hashtags on social media using network analysis. It discusses identifying leaders, groups, and topics within a hashtag network by analyzing the network structure and connections between accounts. Various network visualization and metric tools are presented for analyzing hashtag networks to understand community clusters, influential spreaders, and topic discussions. Recommended reading and resources on social network analysis and mapping social media networks with NodeXL are also provided.
If tracking social media is new territory for you, this is a presentation you must see. Learn two practical ways to track traffic on your own with Webtrends Analytics, including referrers and how to tag, shrink and share social media campaign links.
Robin J. Phillips presents "Social Media 303," a business journalism Webinar hosted by the Donald W. Reynolds National Center for Business Journalism.
For more information, please visit businessjournalism.org
Social media metrics and analytics can provide insights into online behavior through tracking, analyzing, and presenting digital data. Key measures include reach (how many times content is seen), engagement (sharing, likes, comments), emotional response, and behavioral outcomes like purchases. Tools like Google Analytics track web traffic sources and user behavior to help optimize websites and content. Social media platforms also provide analytics on engagement through tools like Facebook Insights and Twitter analytics. Network analysis and visualization can further explore online interactions and communities through the lens of social network theory and cognitive dissonance theory.
The document outlines a framework for measuring results in social media focusing on engagement metrics like likes, comments, and interactions. It recommends monitoring conversations by tracking topics discussed and sentiment to understand trends. Formulas are provided to measure engagement, conversation reach, and share of voice to understand what inspires interaction and the most effective content.
This document discusses the pros and cons of using social media for link building and marketing purposes. It provides tips on finding influential social media sites and leaders, developing engaging content, measuring ROI, and asking the right questions to determine the best social platforms to use. Examples are given of effective tweets and metrics that marketers can track in social media. Overall, the document offers strategic advice on leveraging social media networks, content, and influencers to build links, traffic, and brand awareness.
The document proposes a social media strategy for the Orange County YMCA to utilize platforms like Facebook, Twitter, YouTube, and WordPress to promote its programs, services, and fundraising efforts. It notes the YMCA currently lacks an online presence and recommends designating a social media strategist to implement these tools to reach more potential customers, especially teens and young adults, and to better interact with and retain current participants. Metrics like followers, views, and insights would allow the YMCA to track engagement and understand its audience. An integrated social media presence could help the organization embrace new technologies and reap major benefits.
How Social Engagement Metrics Inform Your Content Marketing Development StrategyGeoffrey Colon
Social media to many is simply about broadcasting messages on Facebook, Twitter, LinkedIn and other products and platforms. But what if all that “engagement” actually ladders back to metrics to apply toward business actions to help drive results? In this session, social media metrics scientist, Geoff Colon of Microsoft explains how data from web analytics and social metrics can be analyzed with the proper UX to act as a map for predictive content development that helps drive conversion rate optimization. Don’t continue to make content based on simply 100% right brain thinking. After attending this session you will be able t apply hybrid 50/50 thinking to your content marketing development strategies.
This document provides an overview of how to map and analyze hashtags on social media using network analysis. It discusses identifying leaders, groups, and topics within a hashtag network by analyzing the network structure and connections between accounts. Various network visualization and metric tools are presented for analyzing hashtag networks to understand community clusters, influential spreaders, and topic discussions. Recommended reading and resources on social network analysis and mapping social media networks with NodeXL are also provided.
If tracking social media is new territory for you, this is a presentation you must see. Learn two practical ways to track traffic on your own with Webtrends Analytics, including referrers and how to tag, shrink and share social media campaign links.
Robin J. Phillips presents "Social Media 303," a business journalism Webinar hosted by the Donald W. Reynolds National Center for Business Journalism.
For more information, please visit businessjournalism.org
Social media metrics and analytics can provide insights into online behavior through tracking, analyzing, and presenting digital data. Key measures include reach (how many times content is seen), engagement (sharing, likes, comments), emotional response, and behavioral outcomes like purchases. Tools like Google Analytics track web traffic sources and user behavior to help optimize websites and content. Social media platforms also provide analytics on engagement through tools like Facebook Insights and Twitter analytics. Network analysis and visualization can further explore online interactions and communities through the lens of social network theory and cognitive dissonance theory.
This document discusses social media measurement and monitoring tools for businesses. It defines social media measurement as actively monitoring social media channels to track information about growth and engagement. Free tools from Facebook and Twitter provide basic metrics, while external tools like TweetDeck and HootSuite consolidate metrics across channels. Paid tools provide more in-depth analytics, including keyword searches and detailed demographics. However, tools have limitations like a lack of qualitative data and limited sources of information. The document also provides examples of analyzing social media engagement for a careers page and how sentiment toward a careers service changed from positive to negative after controversial website changes.
An easy four-step process is presented as a means to analyze and manage online identity and content, using the acronym SAFE. Search & filter, Analyze, Focus, and Engage. This presentation was developed for a graduate course assignment at SMU in fulfillment of my Masters degree in Advertising - New Media.
The document discusses best practices for developing and implementing successful social media campaigns. It recommends identifying target audiences, setting goals and metrics, choosing appropriate platforms, piloting campaigns, monitoring and revising based on feedback, and expanding incrementally to other business areas. Key elements include understanding the social media landscape, using different channels like blogging effectively, monitoring and engaging conversations, and managing campaigns over time.
This document discusses how social media is impacting SEO marketing and how to measure results. It notes that while search engines can't directly crawl social networks, social media marketing can indirectly help SEO by increasing visibility, traffic, and backlinks, leading to better rankings. It recommends using analytics tools to measure changes in key metrics like traffic, keywords, links, and cost-per-lead from SEO efforts before and after implementing social media campaigns to determine business impact.
How Real Estate Agents can Attract Buyers and Increase Referrals by Localizin...dlvr.it
In a business like real estate that depends on referrals, you can’t underestimate how valuable keeping your brand top of mind is with existing customers. During the transaction, you have the attention of both the buyer and seller but what about after the sale? How much time and energy are you devoting to keeping both parties engaged? Once the paperwork is signed, this should be viewed as the beginning of a long lasting relationship vs. just ‘closing’ a sale and parting ways.
Using social media to position yourself as a friend and expert in a hyper-local geography can go a long way toward boosting a real estate business. I am no expert in the real estate field nor do I pretend to be. The tactics outlined below come from observing how our most successful real estate customers are leveraging dlvr.it to scale social media, increase their referral network and attract buyers.
Grouping customers on social media makes targeted marketing and listening to feedback easier. It allows businesses to focus on smaller groups with common interests. Brand ambassadors are paid to represent brands in a positive light and spread the brand through their own social networks. Influencers are individuals with large social media followings who may choose to promote brands but are not officially tied to any company. They are harder to manage than brand ambassadors since they can voice any opinion. The key difference is that brand ambassadors are paid to maintain a brand's image while influencers have more independence in what they say.
This document provides an overview of social media monitoring tools and techniques for listening and searching social media platforms like Twitter, blogs, and RSS feeds. It lists relevant search tools from Google, Twitter, Technorati, IceRocket, and blog search engines. Additionally, it outlines social media monitoring tools like SocialMention, Radian6, and Kissmetrics and closes with an invitation for questions.
This is a copy of the social media audit assignment I have my students complete. The class is a university level strategic social media class. The students use Meltwater and other software to conduct the assignment.
You can read more about this assignment on my blog, MattKushin.com. Search: "Using Meltwater for a Social Media Audit Assignment in Social Media Class."
The document discusses strategic social media measurement. It recommends defining measurable key performance indicators (KPIs) and an analytics plan upfront when developing a social media plan. This allows social media objectives to drive the KPIs, tactics, and measurement approach. The document provides examples of KPIs like percentage of online conversation, new subscribers/buyers, and actions taken. It also discusses tools for measurement like HubSpot, HootSuite, Google Analytics, and SAS that can track metrics like engagement, reach, sentiment, and sales.
This document provides guidance for small museums on developing affordable and effective marketing strategies using audience segmentation, integrated marketing components, and social media. It recommends starting with existing audience data and surveys to understand demographics. Suggested low-cost tactics include e-newsletters, social media, community partnerships, and tracking results. Tools like Google Analytics can help optimize websites and measure various marketing channels.
This document discusses social media measurement and monitoring tools for businesses. It defines social media measurement as actively monitoring social media channels to track information about growth and engagement. Free tools from Facebook and Twitter and external tools like TweetDeck and HootSuite allow monitoring of basic metrics. Paid tools provide more in-depth analytics, including keyword searches and detailed demographic data. However, tools have limitations like a lack of qualitative data and limited sources of information. The document also provides examples of analyzing social media engagement for careers pages and how sentiment toward a business changed from positive to negative after controversial website changes.
How to Use Social Media In-built Analytics for Improved Content MarketingTechShu
There are hundreds of analytics tools available, however, major social networks offer their own analytics platforms. In this article, we will discuss how to use Facebook Insights and Twitter Analytics for better social media marketing.
Creating your first Brand project.- Brand 24Najit Khan
The document provides an overview of how to use the Brand24 tool to monitor social media mentions of a brand or competitor. It discusses setting up a project, finding mentions sorted by source and date in the mentions tab, analyzing trends through charts and filters, receiving notifications by email or Slack, and generating reports. The tool monitors beyond social media across the web and helps businesses gain insights into their brand's performance and what competitors are doing.
1. The document discusses the importance of social media for businesses and how it is impacting companies.
2. It provides statistics on social media usage and how companies are increasing their spending on social media.
3. The document outlines fundamentals of social media including common platforms, how to get involved, listen to conversations, be authentic and transparent, and measure engagement.
The document provides an overview of the Engage121 evaluation tool. It describes the main tabs of the Home and Evaluate sections. The Home Tab allows access to charts and analytics. The Evaluate Tab allows users to create reports and charts to track brand activity, effectiveness, and sentiment over time. It then provides examples of different types of charts that can be created, including buzz, fans/followers, sentiment, Facebook insights, and Twitter insights charts. These charts can measure concepts like reach, engagements, and sentiment. The tool also includes templates like a Brand Reputation Scorecard dashboard for reporting.
Tips on what metrics to look at when you're trying to measure ROI for social media marketing in terms of time and resources spent? http://www.elliottlemenager.com
This document discusses the rare chance of capturing the perfect photo moment with a camera and encourages living each day to its fullest since the future is uncertain. It suggests appreciating life's enjoyable moments and wishing the reader a nice day.
Dr. Kaye Sweetser, APR, from the University of Georgia discusses social media at Mobile's Red Square Agency on Oct. 6, 2010. Sweetser suggests a 4-step process to adopting social media: policy, planning, connecting & measuring.
Este documento describe cómo la vida digital y la vida offline se han fusionado, con las personas conectadas la mayor parte del tiempo a través de diversos dispositivos y canales. Las experiencias digitales potencian las experiencias reales y viceversa. Para comprender mejor a los consumidores, las marcas deben identificar nuevos perfiles que han surgido en la era digital y entender los motivos subyacentes que impulsan el comportamiento de las personas. Las experiencias relevantes se basan en insights profundos sobre las necesidades de los consumidores.
Creating Your Social Media Playbook: A Pre-Season Training Camp
Are you ready to jump into the social media game, but you don’t know all the X’s and O’s to get a win for your team? This pre-luncheon seminar will help you assemble a playbook sure to make you the company MVP. Learn social media tactics from all-pro social media scholar and practitioner Kaye D. Sweetser, Ph.D., APR. Dr. Sweetser will coach you on a mix of best practices and case studies covering a wide range of social media tools, including Twitter, Facebook and search engine optimization, among others. We’ll watch game tape of what others have done - both successfully and not so - in social media spaces to develop plays that will have your fans cheering in no time. Join us, and go from powder puff to pro.
This document discusses social media measurement and monitoring tools for businesses. It defines social media measurement as actively monitoring social media channels to track information about growth and engagement. Free tools from Facebook and Twitter provide basic metrics, while external tools like TweetDeck and HootSuite consolidate metrics across channels. Paid tools provide more in-depth analytics, including keyword searches and detailed demographics. However, tools have limitations like a lack of qualitative data and limited sources of information. The document also provides examples of analyzing social media engagement for a careers page and how sentiment toward a careers service changed from positive to negative after controversial website changes.
An easy four-step process is presented as a means to analyze and manage online identity and content, using the acronym SAFE. Search & filter, Analyze, Focus, and Engage. This presentation was developed for a graduate course assignment at SMU in fulfillment of my Masters degree in Advertising - New Media.
The document discusses best practices for developing and implementing successful social media campaigns. It recommends identifying target audiences, setting goals and metrics, choosing appropriate platforms, piloting campaigns, monitoring and revising based on feedback, and expanding incrementally to other business areas. Key elements include understanding the social media landscape, using different channels like blogging effectively, monitoring and engaging conversations, and managing campaigns over time.
This document discusses how social media is impacting SEO marketing and how to measure results. It notes that while search engines can't directly crawl social networks, social media marketing can indirectly help SEO by increasing visibility, traffic, and backlinks, leading to better rankings. It recommends using analytics tools to measure changes in key metrics like traffic, keywords, links, and cost-per-lead from SEO efforts before and after implementing social media campaigns to determine business impact.
How Real Estate Agents can Attract Buyers and Increase Referrals by Localizin...dlvr.it
In a business like real estate that depends on referrals, you can’t underestimate how valuable keeping your brand top of mind is with existing customers. During the transaction, you have the attention of both the buyer and seller but what about after the sale? How much time and energy are you devoting to keeping both parties engaged? Once the paperwork is signed, this should be viewed as the beginning of a long lasting relationship vs. just ‘closing’ a sale and parting ways.
Using social media to position yourself as a friend and expert in a hyper-local geography can go a long way toward boosting a real estate business. I am no expert in the real estate field nor do I pretend to be. The tactics outlined below come from observing how our most successful real estate customers are leveraging dlvr.it to scale social media, increase their referral network and attract buyers.
Grouping customers on social media makes targeted marketing and listening to feedback easier. It allows businesses to focus on smaller groups with common interests. Brand ambassadors are paid to represent brands in a positive light and spread the brand through their own social networks. Influencers are individuals with large social media followings who may choose to promote brands but are not officially tied to any company. They are harder to manage than brand ambassadors since they can voice any opinion. The key difference is that brand ambassadors are paid to maintain a brand's image while influencers have more independence in what they say.
This document provides an overview of social media monitoring tools and techniques for listening and searching social media platforms like Twitter, blogs, and RSS feeds. It lists relevant search tools from Google, Twitter, Technorati, IceRocket, and blog search engines. Additionally, it outlines social media monitoring tools like SocialMention, Radian6, and Kissmetrics and closes with an invitation for questions.
This is a copy of the social media audit assignment I have my students complete. The class is a university level strategic social media class. The students use Meltwater and other software to conduct the assignment.
You can read more about this assignment on my blog, MattKushin.com. Search: "Using Meltwater for a Social Media Audit Assignment in Social Media Class."
The document discusses strategic social media measurement. It recommends defining measurable key performance indicators (KPIs) and an analytics plan upfront when developing a social media plan. This allows social media objectives to drive the KPIs, tactics, and measurement approach. The document provides examples of KPIs like percentage of online conversation, new subscribers/buyers, and actions taken. It also discusses tools for measurement like HubSpot, HootSuite, Google Analytics, and SAS that can track metrics like engagement, reach, sentiment, and sales.
This document provides guidance for small museums on developing affordable and effective marketing strategies using audience segmentation, integrated marketing components, and social media. It recommends starting with existing audience data and surveys to understand demographics. Suggested low-cost tactics include e-newsletters, social media, community partnerships, and tracking results. Tools like Google Analytics can help optimize websites and measure various marketing channels.
This document discusses social media measurement and monitoring tools for businesses. It defines social media measurement as actively monitoring social media channels to track information about growth and engagement. Free tools from Facebook and Twitter and external tools like TweetDeck and HootSuite allow monitoring of basic metrics. Paid tools provide more in-depth analytics, including keyword searches and detailed demographic data. However, tools have limitations like a lack of qualitative data and limited sources of information. The document also provides examples of analyzing social media engagement for careers pages and how sentiment toward a business changed from positive to negative after controversial website changes.
How to Use Social Media In-built Analytics for Improved Content MarketingTechShu
There are hundreds of analytics tools available, however, major social networks offer their own analytics platforms. In this article, we will discuss how to use Facebook Insights and Twitter Analytics for better social media marketing.
Creating your first Brand project.- Brand 24Najit Khan
The document provides an overview of how to use the Brand24 tool to monitor social media mentions of a brand or competitor. It discusses setting up a project, finding mentions sorted by source and date in the mentions tab, analyzing trends through charts and filters, receiving notifications by email or Slack, and generating reports. The tool monitors beyond social media across the web and helps businesses gain insights into their brand's performance and what competitors are doing.
1. The document discusses the importance of social media for businesses and how it is impacting companies.
2. It provides statistics on social media usage and how companies are increasing their spending on social media.
3. The document outlines fundamentals of social media including common platforms, how to get involved, listen to conversations, be authentic and transparent, and measure engagement.
The document provides an overview of the Engage121 evaluation tool. It describes the main tabs of the Home and Evaluate sections. The Home Tab allows access to charts and analytics. The Evaluate Tab allows users to create reports and charts to track brand activity, effectiveness, and sentiment over time. It then provides examples of different types of charts that can be created, including buzz, fans/followers, sentiment, Facebook insights, and Twitter insights charts. These charts can measure concepts like reach, engagements, and sentiment. The tool also includes templates like a Brand Reputation Scorecard dashboard for reporting.
Tips on what metrics to look at when you're trying to measure ROI for social media marketing in terms of time and resources spent? http://www.elliottlemenager.com
This document discusses the rare chance of capturing the perfect photo moment with a camera and encourages living each day to its fullest since the future is uncertain. It suggests appreciating life's enjoyable moments and wishing the reader a nice day.
Dr. Kaye Sweetser, APR, from the University of Georgia discusses social media at Mobile's Red Square Agency on Oct. 6, 2010. Sweetser suggests a 4-step process to adopting social media: policy, planning, connecting & measuring.
Este documento describe cómo la vida digital y la vida offline se han fusionado, con las personas conectadas la mayor parte del tiempo a través de diversos dispositivos y canales. Las experiencias digitales potencian las experiencias reales y viceversa. Para comprender mejor a los consumidores, las marcas deben identificar nuevos perfiles que han surgido en la era digital y entender los motivos subyacentes que impulsan el comportamiento de las personas. Las experiencias relevantes se basan en insights profundos sobre las necesidades de los consumidores.
Creating Your Social Media Playbook: A Pre-Season Training Camp
Are you ready to jump into the social media game, but you don’t know all the X’s and O’s to get a win for your team? This pre-luncheon seminar will help you assemble a playbook sure to make you the company MVP. Learn social media tactics from all-pro social media scholar and practitioner Kaye D. Sweetser, Ph.D., APR. Dr. Sweetser will coach you on a mix of best practices and case studies covering a wide range of social media tools, including Twitter, Facebook and search engine optimization, among others. We’ll watch game tape of what others have done - both successfully and not so - in social media spaces to develop plays that will have your fans cheering in no time. Join us, and go from powder puff to pro.
The document introduces the main characters of the TV show The OC: Ryan Atwood, a troubled teenager from Chino who is taken in by lawyer Sandy Cohen; Sandy and his wife Kirsten, who live in Newport Beach with their son Seth; Seth, a geeky teenager who befriends Ryan; Marissa Cooper, their neighbor who dates Luke but grows closer to Ryan; and Summer Roberts, Marissa's rich friend who Seth falls for. It provides brief physical descriptions and background information for each character.
Inclusion classrooms aim to educate students with disabilities alongside their non-disabled peers. This document provides tips and resources for teachers working with students who have special needs in inclusive classrooms. Research shows inclusion can benefit all students by increasing achievement and fostering relationships. The teacher's role is to utilize assistive technologies and differentiated instructional strategies to help each student learn to the best of their ability. A variety of technologies exist to aid students with disabilities like ADHD, auditory impairments, or mild learning disabilities. The goal is for students to have the most similar educational experience as possible in the least restrictive environment.
This document discusses the importance of using metrics to measure social media performance and engagement. It provides guidance on setting measurable objectives and devising relevant metrics to track topics of discussion, reach of messages, and engagement with stakeholders. Key metrics to focus on include numbers of likes, comments, retweets, and impressions to gauge engagement. Tools like Google Forms, spreadsheets, and Facebook Insights can help organize collected metrics and identify trends. The goal is to match objectives with relevant metrics to evaluate social media success and inform future communication strategies.
The document discusses strategies for building and sustaining online buzz through social media. It recommends establishing clear goals, team roles, and branding. Key platforms discussed include blogs, Facebook, Twitter, YouTube, and Flickr. Tactics include engaging bloggers, using hashtags on Twitter, setting up profiles and creating optimized content, managing brands, and displaying impact. The document provides resources for video hosting, community management, advertising, crowdsourcing, and monitoring brands.
Your customers are already talking about you online. Do you like what they are saying? Social media is a powerful tool to connect and engage with friends, community members, and customers, both locally and online. How can you utilize these platforms to be effective for you and your company? Learn about the power of online brand communication, and the power of good word of mouth.
This course will cover the different platforms that businesses need to know, best practices, and upcoming platforms. The class will then focus on the specifics of executive leadership on social media, especially the importance of tactical transparency, and legal issues, copyright issues, and privacy issues. The application of social media strategy will be a final point used to tie the day together.
How to build a content strategy using a social mediaMohamed Mahdy
This document provides steps for conducting a social media audit to build a successful content strategy:
1. Identify competitors and analyze their social profiles to establish baselines and metrics.
2. Use a tool like TrueSocialMetrics to track key metrics like engagement for your profiles and competitors.
3. Analyze the most successful content on each social channel to inform your own strategy.
4. Identify opportunities and gaps compared to competitors to guide content creation and social goals.
Making Connections Through Online Networks & ToolsSandra Fernandez
The document discusses using social media and online networks to connect with others and build personal and organizational brands. It provides tips on preparing a social media strategy, choosing appropriate platforms like Facebook, Twitter, YouTube and LinkedIn, engaging with audiences, and learning from experience with social media efforts. Key recommendations include having clear goals, starting with one platform, listening to others, and regularly participating in discussions.
Presentation on the basics of building an effective Twitter network. Topics includes choosing a Twitter identity, finding connections, and how to engage in conversations.
This document discusses monitoring and analyzing social media effectiveness. It begins with introductions and an overview of goals for the session, which include setting goals for social impact, measuring impact through metrics like traffic and engagement, and assessing data to improve strategies. The document then provides examples of setting goals for social impact campaigns and questions to consider when setting goals. It also outlines various tools for measuring traffic, engagement, and analyzing social media accounts and performance.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
Social Media Strategy - Understanding the Need for One and the Consequences o...Expansion Plus
Sally Falkow, of Expansion Plus, who was recently named to the list of "25 Women Who Rock Social Media" and Chris Abraham of Abraham Harrison, who has been a top social media and technology strategist for over a decade, are going to be addressing the need for a strategy when diving into the waters for Social Media. Many people have already set up their Twitter and Facebook accounts and are now unsure of how to navigate the tidal wave that social media has become. Tune in to gain insights into the importance of strategy and how to be strategic in order to stay afloat.
Social Networking Strategies Internet Research Tools Ccm 6 Dec11steveallen
Intermediate to advanced level presentation on social networking, career search, competitive intelligence, market research, personal branding and other related topics for job seekers and career changers.
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
Social Media Monitoring—A presentation for @MidwestBrian Huonker
Why Social Media Monitoring?
The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox:
- Measuring Marketing effectiveness
- Manage crisis pro-actively
- Do effective online public relations
- Benchmark your competition
- Identify new market opportunities
- Get market insights in the most cost effective manner
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Using twitter and facebook in extension programmingSteven Newman
This document discusses using social media tools like Twitter and Facebook for extension programming. It provides an overview of traditional extension models and how social networking allows tapping into a large "cognitive surplus" of online contributions. Examples are given of how social media impacted real-world events. The document then focuses on using specific platforms like Facebook, Twitter, and eXtension for extension work, including setting up pages and groups, analytics tools, and best practices.
Using Analytics To Investigate, Evaluate & DecideTunheim
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
This document discusses various social media metrics and analytics that can be used to measure performance. It covers key terms like analytics, metrics, and ROI. It also discusses different types of social media measures like buzz, popularity, reach, interactions and sentiments. It provides details on tools like Google Analytics, Facebook Insights, and Twitter analytics that can track metrics like followers, traffic sources, reactions and influence. Network analysis is also discussed as a way to measure influence, centrality and prestige within social networks.
Planning to Evaluate Earned, Social/Digital Media CampaignsEman Aly
This document discusses planning and evaluating social and digital media campaigns. It provides information on using social media platforms like Twitter as an evaluation tool to understand audience reactions in real-time. Various tools and methods for collecting, analyzing, and visualizing social media data are presented, including sentiment analysis, network analysis, and machine learning. Examples from public health campaigns demonstrate cross-tabulating metrics with content themes and visualizing the relationship between TV ratings and social media mentions.
The document discusses strategies for using social media effectively. It provides an overview of popular social media platforms like Facebook, Twitter, LinkedIn and Foursquare. It also discusses best practices for social media monitoring, engagement and crisis communication. Key aspects of a successful social media strategy include combining tools, tactics and overall strategy, transparency to build credibility and flexibility to maximize reach.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
2. Framework to Measure Results in Social Media Strategy Management Execution Social Media Goals Framework outlined by Jeremiah Owyang for Web Analytics Demystified & Altimeter : http://www.slideshare.net/jeremiah_owyang/social-marketing-analytics-4464428
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5. Strategy Management Execution Granular Metrics Framework outlined by Jeremiah Owyang for Web Analytics Demystified & Altimeter : http://www.slideshare.net/jeremiah_owyang/social-marketing-analytics-4464428 Foster Dialog Conversation Reach Audience Engagement Share of Voice
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7. Step 3 Keep track Step 2 Use social tracking software or sites, set up RSS feeds Google Reader feeds, Addictomatic, Twitter search, Radian6 … more the merrier Keep a spreadsheet to track topics and who is talking about you BONUS: use a Google form to ease input of “coding” of social mentions Step 1 Devise search terms Variations on your command name, commander, common misspellings, Keywords related to the command or its mission, etc. Radian6 suggests monitoring brand, industry & competitors Find Item Use Google Form to Code Form Feeds into Spreadsheet Make Charts from Data
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9. If You Code This … + Who, what, when, where, how mixes demographics and topical/sentiment analysis + Item demographics , like date, time, tool/media, permalink, etc + Audience analysis , look at author name (to identify loyal contributors), author gender, author categorization (servicemember, spouse/significant other, parent, recruit), geographic location, etc. + Topics discussed focused around your communication goals, leave room to grow as new issues are introduced + Sentiment enables a quick snapshot measuring support for your issues + Share of conversation comparing how often you and your issues are discussed as opposed to other groups (other services, other issues, etc.) + Look for @ replies in Twitter + Understand trends from your issues , such as who is saying what, how are topics being discussed and tone + Audience analysis to break an issue down to see what each of your stakeholders are saying about it, what issues are important to each, tone, etc. Then You Can Find Out This …
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13. If You Count This … + Potential reach charting how many people/impressions potentially saw the message + bit.ly or ow.ly clicks shows how many people clicked on the link you created + Inbound links or referrals shows how many people are linking to your content & which of your content is most viral + Audience analysis to understand who is talking about you (gender, author type) + Tool analysis to understand which tool has the highest quality & most robust conversation about you + Categorize your content that others are linking to – what is the topic, does it use jargon, was it multimedia or text? + Count & categorize RTs , to capture how people repeat your message + Time with content showing how long people look at your content & average number of pages per visit + Track bounce by looking at mentions per period (you set the time period), impressions, clicks, etc. + Understand what type of content your audience likes the most by comparing your reach or impression data based on your internal categorizations or by tool Then You Can Find Out This …
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15. If You Count This … + Engagement ratio compare output to input from your audiences + Number of interactions , defining interaction for each tool such as likes and comments in Facebook, RTs or mentions in Twitter, favorites or comments in Flickr and YouTube etc. + And don’t forget … record audience categorizations, media/tool, content categorization on type and topic to see what type of content or audience inspires the most interaction. + Understand what inspires interaction based on your output Then You Can Find Out This …